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PODCAST

The Photo Diaries Podcast

Welcome to The Photo Diaries Podcast. I’m your host Grace Costa, a commercial photographer of over 2 decades, photography busines and marketing mentor. This podcast opens up a secret diary about the world of the photography industry. We’ll bring you inspiring interviews with industry professionals in the world of business & creativity, as well as stories, and tips to help propel you through your photography journey- whether you"re just starting out, or a seasoned pro. Thanks for joining me

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All Episodes

46:44

What is Brand Positioning & Why should you care -...

The Photo Diaries Podcast ·

2026/03/19

In this episode of the Photo Diaries podcast, Grace interviewed Lita about brand positioning, where they explored how creatives like photographers and designers can effectively position themselves in the market. Lita explained that brand positioning goes beyond market gaps to focus on how a brand communicates its desired identity in the minds of its target audience. They discussed the importance of understanding and communicating the unique impact a business makes on its clients, rathe...

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47:32

Live panel interview at WPPI Photographers Conference...

The Photo Diaries Podcast ·

2026/03/11

Today I'm joined by three USA based photography business owners to break down their side of the industry and uncover what makes their business successful. Boudoir, Seniors, and Branding & Headshots, Dance photography Guests on the show: Erica Manning- Follow her @ericamanningphoto Andrew Hiorth- Follow him @andrew_images and @fableboudoir1 Aric Lipp- Follow her @aricalipp Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www...

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15:06

If You Don’t Lead Your Photography Business to...

The Photo Diaries Podcast ·

2026/02/19

In this episode of the Photo Diaries podcast, host Grace Costa, a seasoned commercial photographer, discusses the importance of taking charge of your own photography business. She shares insights and tips on how to control the direction and feel of your business, urging photographers to embrace leadership, make decisive choices, and set the right fee structures. Grace highlights the importance of aligning work with personal values and the power of confident decision-making in dri...

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10:13

What You’ll Wish You Started Sooner in Your...

The Photo Diaries Podcast ·

2026/02/09

In this episode of The Photo Diaries Podcast, Grace Costa asks one powerful question: What are you going to wish you started sooner? If you’ve ever felt stuck in your photography business riding the highs and lows, unsure when to ask for help, or telling yourself “it’ll work itself out”this episode is for you. Grace shares her honest perspective on coaching, mentoring, and why trying to figure everything out on your own is often the long road to success. Drawing from her own experience inves...

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16:30

You’re Underestimating the Value of Your Photography

The Photo Diaries Podcast ·

2026/01/31

In this episode of The Photo Diaries, Grace Costa explores the true value of photography and why photographers often need to be reminded of the impact their work truly has. Using a clear business branding example, Grace breaks down how photography goes far beyond “just taking photos” and plays a critical role in shaping perception, trust, and connection. She reflects on why so many photographers undercharge — often believing they’re simply having fun — and how this mindset causes them to ove...

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24:43

Slow Season Strategy for Photographers in Business

The Photo Diaries Podcast ·

2026/01/19

If the slow season in your business sees you catching up on Netflix or having long lunches with friends, this episode will inspire you to work on your business with purpose on the most important things. This episode will get you taking action. Fix broken bitsset up templatesCreate contentUpdate stuffDecluttering shitPre book clients for the coming monthsPortfolio building timeStudio Ninja was mentioned in this episode if you would like my discount code for Studio Ninja - Referral promo...

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26:46

The New Wave of Money Mindset for Photographers- An...

The Photo Diaries Podcast ·

2025/12/31

Send us a text In this episode of The Photo Diaries, Grace unpacks one of the most powerful yet often avoided topics in the photography world: money mindset. If you’ve ever struggled to raise your rates, felt guilty about charging your worth, or carried family or cultural beliefs about money into your business… this episode is going to shift something big for you. Grace shares her own upbringing, the money stories she inherited, and the mindset rewiring that helped her build a thriving comme...

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16:19

Blog Updates you Need to Make as a Photographer in...

The Photo Diaries Podcast ·

2025/12/19

Send us a text If you’re a commercial photographer heading into the holiday season and wondering how to use the quieter weeks in your business wisely this episode is for you. In this podcast, I’m sharing why updating your existing blog posts is one of the smartest, lowest-effort marketing moves you can make over the Christmas break and how it can directly support better visibility, stronger authority, and more aligned client enquiries in the year ahead. You don’t need to write more content. &...

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14:39

Photographers Simple Guide to Google Reviews

The Photo Diaries Podcast ·

2025/12/15

Send us a text In this episode Grace shares the importance of how to start using Google reviews in your client workflow in your photography business to build trust and credibilty overtime. How to get started on google business listingWhen to ask for the reviewWhat to say in the email requesting the review. Sign up to Grace's email newsletter for more tips like this Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.graceco...

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11:42

Should You Discount for Not-For-Profits? The Truth...

The Photo Diaries Podcast ·

2025/12/04

Send us a text Grace discussed her experiences with pricing strategies and working with not-for-profit organizations, sharing examples of when to offer discounts and maintaining professional rates. She emphasized the importance of charging full rates for high-end events while maintaining respect for not-for-profit organizations, noting that photographers should feel empowered to offer discounts if they personally connect with the organization. Grace stressed the significance of building a str...

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25:11

Lessons From the Studio Floor: How Working for Other...

The Photo Diaries Podcast ·

2025/09/23

Send us a text JOIN- MARKETING FOR PHOTOGRAPHERS WORKSHOP- LIVE 3/10/2025 AT 12PM (AEST) https://www.gracecosta.com/marketing-made-for-you-live-workshop/ In this episode, Grace Costa takes you back to her PHOTO DIARY, where it all began, working in other people's photography studios. She breaks down the important lessons learned from each role over the first 15 years of her professional photographer career. From working in a glamour portrait studio, to her amazing role as staff photog...

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11:50

Understanding your Ideal Client is the Key to...

The Photo Diaries Podcast ·

2025/09/22

Send us a text Join the Marketing for Photographers Workshop 3rd October 2025 3rd October 2025 from 12pm AEST ONLINE head to the link above to find out more. Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/ Resources for photographers https://www.gracecosta.com/resources/

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6:59

Overtime Happens: How to Protect Your Time, Energy,...

The Photo Diaries Podcast ·

2025/08/19

Send us a text Grace Costa addressed managing event overtime for photographers, citing a client's shoot that ran past schedule, causing billing uncertainty due to poor communication. She advised including an hourly overtime clause in contracts and proactively communicating additional charges to clients during the event for approval. Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES h...

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15:47

Collaborations for Photographers

The Photo Diaries Podcast ·

2025/07/19

Send us a text This episode is brought to you by my latest masterclass- Lightroom Workflow and Colour Correction Masterclass July 31st Live online. https://www.gracecosta.com/product/lightroom-colour-correction-masterclass-31july/ This episode, Grace shares her collaboration experiences over the years and lessons learned from each one. Grace ends with 3 tips for successful collaborations with other businesses. Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO T...

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60:30

Selling Art with Gallery Owner and Landscape...

The Photo Diaries Podcast ·

2025/06/19

Send us a text In this episode, I chat with Australian landscape photographer Scott Lego, founder of the Scott Leggo Gallery in Canberra, about what it really takes to grow a successful wall art business. We dive into: How to study your addressable market and find your ideal segmentScott’s journey selling wall art before his gallery even existedThe importance of knowing your customer acquisition costsSmarter ways to promote your work beyond social mediaWhy knowing the “why” behind your busine...

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16:50

This Resort was the Perfect Brand Experience

The Photo Diaries Podcast ·

2025/05/25

Send us a text In this episode, Grace breaks down a perfect brand experience she went through recently with an Australian Country resort. She breaks down the components of the brand and explains what made each element so special. She prompts her listeners to think about how they can incorporate the A-Z brand experience to their creative business. Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ ...

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66:02

Let's Get Reel about Instagram - with Shall We Social...

The Photo Diaries Podcast ·

2025/04/19

Send us a text In this episode, I’m joined by Kryshla from Shall We Social—content marketing coach for coaches and course creators—as we dive deep into all things Instagram. We explore how to move past vanity metrics and shift your mindset around showing up consistently, even when it feels like no one’s engaging. Kryshla shares smart strategies for writing impactful captions and using search-friendly language—not just in your posts, but in your videos too. We also chat about the evolving Inst...

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14:53

The Client Proof Gallery Expectations

The Photo Diaries Podcast ·

2025/03/19

Send us a text In this episode, Grace mentions a platform for gallery proof sharing Shoot Proof Here is your discount link to get started with Shoot Proof http://shpr.ws/MUV Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/ Resources for photographers https://www.gracecosta.com/r...

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11:23

Why I'm not looking back- Was this the offer of a...

The Photo Diaries Podcast ·

2025/02/19

Send us a text In this episode, Grace talks about a recent situation in which she was offered her old corporate photography job. Grace references three books about money Chill and Prosper https://amzn.to/4hjd276 Get Rich Lucky Bitch https://amzn.to/3CtDBHM You are a Badass at Making Money https://amzn.to/4jP5pqW Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.graceco...

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15:54

Let's discuss Social Media

The Photo Diaries Podcast ·

2025/02/14

Send us a text Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/ Resources for photographers https://www.gracecosta.com/resources/

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57 results

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