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PODCAST

Found in AI: AI Search Visibility, SEO, & GEO

Found in AI is a podcast for marketers, founders, and content strategists who want to understand—and win—AI search visibility in the new era of search.Hosted by Cassie Clark, fractional content strategist and AI search optimization expert, the show explores how platforms like ChatGPT, Perplexity, Gemini, and Google’s AI-powered search experiences discover, select, and surface content.Each episode breaks down real-world experiments, SEO, GEO / AEO, and content marketing strategies designed to help

business marketing

All Episodes

12:44

Google’s Secret AI Mode Rollout: What It Signals for...

Found in AI: AI Search Visibility, SEO, & GEO ·

2025/12/11

Send us a text 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe This episode marks the launch of a new weekly Thursday segment, where we cover the latest developments in AI search and their implications for visibility, content strategy, and discovery. On today's show: Google is quietly testing a new AI mode inside traditional Search — with no announcement, no documentation, and no roadmap. However, this experiment signals one of th...

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19:16

The FSA Framework: How AI Engines Actually Choose...

Found in AI: AI Search Visibility, SEO, & GEO ·

2025/12/08

Send us a text 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe In today’s episode of Found in AI, I’m breaking down the FSA Framework — the simple, practical model behind why AI engines cite some brands instantly… and completely ignore others. If you’ve ever wondered why a tiny DA4 website gets referenced over industry giants, this episode pulls back the curtain. We dig into what really drives visibility across ChatGPT, Gemini, an...

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24:31

How Reddit Became a Power Player in AI Search (ft....

Found in AI: AI Search Visibility, SEO, & GEO ·

2025/12/02

Send us a text 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe In today’s episode of Found in AI, I’m joined by SEO strategist Beth Chernes to dig into why Reddit has suddenly become a power player in AI search — and what founders and marketers should be doing about it. We break down how the Google–Reddit partnership is reshaping visibility, why Reddit keeps appearing in AI Overviews, and how to use the platform without getting ba...

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26:24

Future-Proofing Your SEO in an AI-First World

Found in AI: AI Search Visibility, SEO, & GEO ·

2025/11/18

Send us a text 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe In today’s episode of Found in AI, I’m joined again by Kristina Frunze of WebView SEO to break down what SEO actually looks like now that AI engines are rewriting how people find information. We dig into the tactics that still matter, the ones that don’t, and the new visibility signals every marketer needs to understand. We cover: Why “write for humans, structure for m...

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11:27

How I Got My Blog Cited in ChatGPT (and What It Means...

Found in AI: AI Search Visibility, SEO, & GEO ·

2025/11/11

Send us a text 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: Subscribe In today’s episode of Found in AI, I’m bringing receipts. My blog, cassieclarkmarketing.com, was cited in ChatGPT ahead of Semrush. (Yes, that Semrush.) So in this episode, I’m breaking down exactly how it happened: what I tested, why it worked, and what it means for every marketer trying to figure out how to get their brand mentioned in AI search results. We

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24:47

How to Build an AEO Strategy That Keeps Your Brand...

Found in AI: AI Search Visibility, SEO, & GEO ·

2025/11/04

Send us a text 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe In today’s episode of Found in AI, I sit down with Lindsay Boyajian-Hagan, VP of Marketing at Conductor, to unpack how AI search is redefining visibility — and what brands need to know about optimizing for AEO (Answer Engine Optimization) instead of traditional SEO. We cover: What AEO actually is — and how it differs from SEO in the era of AI-generated answersWhy

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22:49

The Role of the Content Engineer: Building Smarter...

Found in AI: AI Search Visibility, SEO, & GEO ·

2025/10/28

Send us a text 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe In today’s episode of Found in AI, I sit down with Josh Spilker, Head of Content and SEO at AirOps, to unpack how the rise of the content engineer is reshaping the way marketing teams build, scale, and optimize content in the age of AI search. We cover: What the content engineer role actually is — and why it’s becoming essential inside modern content teamsHow AI

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23:07

How AI Search Really Works (and How to Show Up)

Found in AI: AI Search Visibility, SEO, & GEO ·

2025/10/21

In today’s episode of Found in AI, I sit down with Charlie Graham, founder and CEO of RivalSee, to unpack how AI visibility optimization — or AIVO — is reshaping the way brands show up inside ChatGPT, Perplexity, and Google’s AI mode. We cover: How AI engines actually source, rank, and surface brand mentionsWhy long-tail, bottom-of-funnel content is outperforming top-of-funnel in AI-driven searchHow structured data, static content, and schema impact visibility in real-time resultsThe differen...

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19:49

Are Backlinks Dead? What AI Search Actually Cares About

Found in AI: AI Search Visibility, SEO, & GEO ·

2025/10/14

In today's episode of Found in AI, I sit down with Nathaniel Miller, Head of Marketing at Ashbrook Technologies and founder of his own growth agency, to unpack one of the biggest questions in AI visibility right now — do brand mentions matter more than backlinks? We cover: Why backlinks and brand mentions both influence AI search visibility — and when one matters more than the otherHow digital PR, social presence, and relationship-building shape off-page SEO in the AI eraThe decline of Reddit...

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19:40

How Bottom-of-Funnel Content Wins in AI Search (with...

Found in AI: AI Search Visibility, SEO, & GEO ·

2025/10/07

In this episode of Found in AI, I sit down with Usama Khan, a B2B SaaS content strategist, to unpack how bottom-of-funnel content is evolving in the age of AI search—and why clarity and real customer insight matter more than ever. We cover: Why middle- and bottom-of-funnel content now drives the majority of AI search visibilityThe three proven formats every startup should prioritize: category, comparison, and jobs-to-be-done keywordsHow to use sales calls and product demos to write content th...

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19:41

Why FAQ Schema is Your AI Search Secret Weapon

Found in AI: AI Search Visibility, SEO, & GEO ·

2025/09/30

In this episode of Found in AI, I sit down with Romana Kuts, founder of SaaStorm, to unpack how structured data and schema markup are becoming the simplest—and most overlooked—fix for AI visibility. We cover: Why short, direct FAQ schema is one of the strongest signals for AI engines.How author schema helps prove your content was written by a real human (and why that matters for trust).The difference between SEO schema vs. AI schema — and how crawlers read them differently.Whether you should ...

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24:36

Measuring GEO: 5 Metrics That Matter for AI Search...

Found in AI: AI Search Visibility, SEO, & GEO ·

2025/09/23

In this episode of Found in AI, I sit down with Kristina Frunze of WebView SEO to break down the metrics that actually matter for Generative Engine Optimization (GEO). We cover: Why AI traffic still makes up just 1% of overall website traffic — and converts at the same rate as organic.The difference between AI traffic (easy to track) and AI share of voice (more important for competitive insight).How to think about AI citations as the new backlinks — and why brand mentions matter more than lin...

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19:23

PR, AI, and Getting Cited: How Startups Can Use...

Found in AI: AI Search Visibility, SEO, & GEO ·

2025/09/16

Welcome back to Found in AI, the podcast about getting your business discovered in AI search. This week, I’m joined by Chris Panteli, co-founder of Linkifi, a digital PR and link-building agency that helps brands earn coverage in top-tier publications like Forbes, the BBC, and The New York Times. Chris pitched himself for this conversation — and for good reason. He’s passionate about how PR can support businesses looking to increase their visibility, not just in traditional media, but in the ...

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10:59

How to Make Your Content Show Up in AI Search (with...

Found in AI: AI Search Visibility, SEO, & GEO ·

2025/09/08

In this episode of Found in AI, I sit down with Alex, co-founder of SEOforge, to dig into what’s actually working in AI search right now. We cover: How to track and attribute high-intent traffic from ChatGPT.Why unique insights matter more than keyword targeting in LLM answers.The surprising differences between what ranks on Google vs. ChatGPT.How to structure Help Centers (one question per article) so AI search engines cite your brand.Why hosting FAQs on your main domain — not a subdomain — ...

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18:06

AEO, GEO, and the Future of SEO: How to Show Up in AI...

Found in AI: AI Search Visibility, SEO, & GEO ·

2025/08/25

In this episode of Found in AI, I sit down with Ioana Wilkinson, B2B content writer and founder of Innovatech Content, to unpack how SEO, AEO, and GEO actually fit together in today’s AI-driven search landscape. We cover: What Answer Engine Optimization (AEO) really means in practice.Why micro-intent queries are the secret to getting cited in AI answers.How GEO builds on SEO and AEO to structure content for AI clarity.Why authority sources (like bios and high-trust platforms) matter more than...

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14:37

Is SEO Dead? Kristina Frunze of WebView SEO's take on...

Found in AI: AI Search Visibility, SEO, & GEO ·

2025/08/18

Is SEO really dead or just evolving? In this episode, I sit down with Kristina Frunze, founder of WebView SEO, to talk about the future of search in an AI-driven world. We cover: Why “SEO is dead” keeps showing up on Reddit and LinkedIn (and why it’s mostly clickbait).How AI search is reshaping traffic — fewer clicks, but more conversion-ready leads.What startups should do now to stay visible in 2025 and beyond.My own upcoming experiment: a cage match between a traditional SEO blog post and a...

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9:12

Should You Skip SEO and Go Straight to AEO?

Found in AI: AI Search Visibility, SEO, & GEO ·

2025/08/11

In this first episode of Found in AI, I’m tackling a hot question from r/marketing: “I just started learning SEO — should I even bother, or skip straight to AEO?”We’ll break down what Answer Engine Optimization (AEO) is, why it matters in 2025, and three simple steps you can take this week to get your content ready for AI search. I’m also running a micro-experiment you can try alongside me — adding an FAQ block to a blog post — and I’ll share the results in a future episode. If you’ve been wo...

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37 results

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