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PODCAST

Found in AI: AI Search Visibility, SEO, & GEO

Found in AI is a podcast for marketers, founders, and content strategists who want to understand—and win—AI search visibility in the new era of search.Hosted by Cassie Clark, fractional content strategist and AI search optimization expert for startups and enterprise brands, the show explores how platforms like ChatGPT, Perplexity, Gemini, and Google’s AI-powered search experiences discover, select, and surface content.Each episode breaks down real-world experiments, SEO, GEO / AEO, and content

business marketing

All Episodes

27:36

Should You Skip SEO and Go Straight to AI Search?...

Found in AI: AI Search Visibility, SEO, & GEO ·

2026/04/14

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe Should you skip SEO and go straight to AI search? In 2026, the short answer is no—and the longer answer reveals why SEO is actually doing more work than ever, just quietly underneath every AI-generated answer. In this UPDATE to one of Found in AI's most downloaded episodes, Cassie revisits the SEO, AEO, and GEO conversation she had with Ioana Wilkinson back in

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15:09

Gemma 4, Google's Core Update, and Why Your Search...

Found in AI: AI Search Visibility, SEO, & GEO ·

2026/04/09

Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe Google released Gemma 4 this week, and while the tech press is treating it as a developer story, Cassie argues it's actually one of the most important content strategy stories of the year. Open-weight models mean companies can download a frozen snapshot of Google's AI and deploy it into internal chatbots, customer support tools, and vertical search products that run ...

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24:34

Why Aren't AI Engines Citing Your Content? (Hint:...

Found in AI: AI Search Visibility, SEO, & GEO ·

2026/04/07

Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe If you've been wondering how to actually get AI engines to start citing your brand, this episode is for you. Cassie sits down with Paul Rowe, founder and Chief Generative Engine Officer at NeuralabX, who has been heads-down researching generative engine optimization since the Princeton GEO study was published in June 2024. Paul brings a rare combination of original r...

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14:21

Google's March 2026 Core Update, the Reddit...

Found in AI: AI Search Visibility, SEO, & GEO ·

2026/04/02

Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe Google's March 2026 core update just hit, and it's one of the most volatile updates in recent memory. But if you've been paying attention to how AI engines choose sources, the signals Google is rewarding shouldn't surprise you. Cassie also digs into a Search Engine Land piece that challenges one of the most popular narratives in GEO right now: that brands need a Redd...

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20:51

How Does Local SEO Translate to AI Search Visibility?

Found in AI: AI Search Visibility, SEO, & GEO ·

2026/03/31

Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe If you've spent years building your local SEO, you're closer to AI search visibility than you think. But the signals work differently than you might expect. In this episode, Cassie sits down with Tommy Landry, founder of Return On Now in Austin, Texas. Tommy has been in search marketing since 2009 and made a significant pivot toward AI optimization in 2022. He and Ca...

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14:54

Google’s Fastest Spam Update Ever, OpenAI Kills Sora...

Found in AI: AI Search Visibility, SEO, & GEO ·

2026/03/26

Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe This week on Found in AI, Cassie is covering two major developments and one fascinating research study that all point to where AI search is heading — and what marketers and founders should be paying attention to right now. Covered in this episode: Why Google's 19.5-hour spam update rollout is historically significant and what it tells us about enforcement speedWhat S...

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21:42

Do Press Releases Work for AI Search Visibility? I...

Found in AI: AI Search Visibility, SEO, & GEO ·

2026/03/24

Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe In this follow-up to last week's episode with Jonathan Bentz, Cassie Clark documents what happened when she tested one of Jonathan's top recommendations: using press releases to strengthen entity authority in AI search. On Friday, March 20th, Cassie published a press release through EIN Presswire announcing her ebook, Freshness, Structure, Authority: The Framework fo...

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13:41

OpenAI’s Prompt Injection Framework + Google’s...

Found in AI: AI Search Visibility, SEO, & GEO ·

2026/03/19

Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe This week on Found in AI, Cassie is covering two major developments that signal where AI search is heading, and what marketers and founders should be paying attention to right now. First, OpenAI published a detailed security framework on how they’re designing AI agents to resist prompt injection. They’ve confirmed this is an ongoing challenge that won’t be fully “sol...

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27:25

What Does It Take To Actually Get Cited in AI Search?...

Found in AI: AI Search Visibility, SEO, & GEO ·

2026/03/17

Send a text 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe In this episode of Found in AI, Cassie sits down with Jonathan Bentz, Growth Strategist at Direct Online Marketing, to challenge one of the longest-standing mantras in marketing: "content is king." Jonathan makes a compelling case that AI search visibility isn't a content production problem—it's a validation problem. If your strategy stops at your own website, you'r...

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10:53

LinkedIn Is Now the #2 Source for AI Answers (and...

Found in AI: AI Search Visibility, SEO, & GEO ·

2026/03/12

Send a text 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe Semrush just dropped a massive study analyzing 89,000 unique LinkedIn URLs cited by ChatGPT Search, Google AI Mode, and Perplexity—and the findings have major implications for how brands think about LinkedIn content, AI visibility, and distribution strategy. In this episode, Cassie breaks down the key findings and what they mean through the lens of the FSA Framework (Fres...

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14:37

Reddit's AI Citations Dropped 50% — Should You Still...

Found in AI: AI Search Visibility, SEO, & GEO ·

2026/03/10

Send a text 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe In this episode of Found in AI, Cassie breaks down new research from Conductor showing that Reddit's AI citation share dropped 50% in just four months — and why that doesn't mean what you think it means. She also shares clips from her conversation with Chelsea Castle, head of content and brand at Close, on how her team is approaching Reddit right now. The headline: Redd...

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11:48

Is Google About to Replace Your Landing Page?

Found in AI: AI Search Visibility, SEO, & GEO ·

2026/03/05

Send a text 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe In this episode of Found in AI, Cassie breaks down three major AI search stories from the week—including a Google patent that has the SEO community rattled, Perplexity's most ambitious product launch yet, and a long-awaited tone fix from OpenAI. The headline: Google filed a patent describing a system that could generate AI-built landing pages tailored to a user's query, p...

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22:18

What Is Entity Authority and Why Does It Matter More...

Found in AI: AI Search Visibility, SEO, & GEO ·

2026/03/03

Send a text 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe In this episode of Found in AI, Cassie sits down with Lars Lofgren—organic marketing veteran, former affiliate business owner, and SEO consultant for enterprise brands including Automattic and Perplexity—to dig into one of the biggest mental model shifts happening in search right now: the move from domain-level thinking to entity authority. Lars explains how his entire SE...

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10:09

Are Reddit Mentions About to Become Transactions?

Found in AI: AI Search Visibility, SEO, & GEO ·

2026/02/26

Send a text 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe In this episode of Found in AI, Cassie breaks down Reddit’s latest AI-powered shopping test—and why it’s bigger than it looks. Reddit is now surfacing interactive product carousels inside search results, pulling directly from community conversations. What looks like a simple UX update is actually a major shift: community recommendations are becoming structured, AI-surface...

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19:37

Is YouTube the Missing Piece in Your AI Search Strategy?

Found in AI: AI Search Visibility, SEO, & GEO ·

2026/02/24

Send a text 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe In this episode of Found in AI, Cassie explores a real-time experiment in AI search visibility. Today’s guest, Zechariah Tokar, shares how he’s been using simple YouTube videos—created with Google’s NotebookLM—to influence local search results. And, it’s working. But it also raises bigger questions about what AI systems are rewarding right now—and what that means for bran...

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12:07

What Does Claude Sonnet 4.6 Actually Change for AI...

Found in AI: AI Search Visibility, SEO, & GEO ·

2026/02/19

Send a text 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe In this episode of Found in AI, Cassie breaks down Anthropic’s release of Claude Sonnet 4.6—and why this isn’t just another model upgrade. While most coverage focuses on coding benchmarks and token limits, this episode looks at what actually matters for marketers and strategists: how stronger reasoning, larger context windows, and improved stability change the way you sho...

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25:23

Can You Rank #1 in ChatGPT?

Found in AI: AI Search Visibility, SEO, & GEO ·

2026/02/17

Send a text 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe In this episode of Found in AI, Cassie is joined by Kristina Frunze, founder of WebviewSEO, an SEO and AI search optimization agency for B2B SaaS. Together, they unpack what AI visibility really looks like in practice—and why share of voice, intent alignment, and brand consistency matter far more than screenshots of a single AI answer. Rather than chasing the illusion of ...

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12:46

What Do Bing’s AI Performance and ChatGPT Ads Mean...

Found in AI: AI Search Visibility, SEO, & GEO ·

2026/02/12

Send a text 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe In this episode of Found in AI, Cassie breaks down Bing’s new AI Performance dashboard inside Bing Webmaster Tools and OpenAI’s rollout of ads in ChatGPT — and explains why this week marks a maturity moment for AI search. Cassie walks through what Bing’s citation metrics actually measure, how grounding queries differ from traditional Google Search Console data, and why th...

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14:44

What is an AI Visibility Audit? (And Do You Need One?)

Found in AI: AI Search Visibility, SEO, & GEO ·

2026/02/10

Send a text 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe What is an AI visibility audit? In this episode of Found in AI, Cassie breaks down what an AI visibility audit actually is, why so many brands are suddenly asking for one, and how AI engines decide which brands to recommend in their answers. Rather than focusing on rankings or traditional SEO metrics, Cassie explains how AI-driven discovery works differently — and why mos...

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7:06

What Does Microsoft’s AEO/GEO Guide Mean for Ecommerce?

Found in AI: AI Search Visibility, SEO, & GEO ·

2026/02/05

Send us a text 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe What does Microsoft's AEO/GEO Guide mean for ecommerce? In this episode of Found in AI, Cassie walks through what Microsoft actually recommends for optimizing ecommerce sites for AI engines like Copilot, why structured and consistent product data matters, and how AI systems interpret pricing, availability, and trust signals. Using Microsoft’s guidance alongside t...

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51 results

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