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PODCAST

Found in AI: AI Search Visibility, SEO, & GEO

Found in AI is a podcast for marketers, founders, and content strategists who want to understand—and win—AI search visibility in the new era of search.Hosted by Cassie Clark, fractional content strategist and AI search optimization expert, the show explores how platforms like ChatGPT, Perplexity, Gemini, and Google’s AI-powered search experiences discover, select, and surface content.Each episode breaks down real-world experiments, SEO, GEO / AEO, and content marketing strategies designed to help

business marketing

All Episodes

12:46

What Do Bing’s AI Performance and ChatGPT Ads Mean...

Found in AI: AI Search Visibility, SEO, & GEO ·

2026/02/12

Send a text 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe In this episode of Found in AI, Cassie breaks down Bing’s new AI Performance dashboard inside Bing Webmaster Tools and OpenAI’s rollout of ads in ChatGPT — and explains why this week marks a maturity moment for AI search. Cassie walks through what Bing’s citation metrics actually measure, how grounding queries differ from traditional Google Search Console data, and why th...

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14:44

What is an AI Visibility Audit? (And Do You Need One?)

Found in AI: AI Search Visibility, SEO, & GEO ·

2026/02/10

Send a text 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe What is an AI visibility audit? In this episode of Found in AI, Cassie breaks down what an AI visibility audit actually is, why so many brands are suddenly asking for one, and how AI engines decide which brands to recommend in their answers. Rather than focusing on rankings or traditional SEO metrics, Cassie explains how AI-driven discovery works differently — and why mos...

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7:06

What Does Microsoft’s AEO/GEO Guide Mean for Ecommerce?

Found in AI: AI Search Visibility, SEO, & GEO ·

2026/02/05

Send us a text 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe What does Microsoft's AEO/GEO Guide mean for ecommerce? In this episode of Found in AI, Cassie walks through what Microsoft actually recommends for optimizing ecommerce sites for AI engines like Copilot, why structured and consistent product data matters, and how AI systems interpret pricing, availability, and trust signals. Using Microsoft’s guidance alongside t...

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13:42

How Should Brands Measure Visibility in AI Search?

Found in AI: AI Search Visibility, SEO, & GEO ·

2026/02/03

Send us a text 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe Do AI search rankings actually matter? In this episode of Found in AI, Cassie breaks down new research from Rand Fishkin and SparkToro that challenges one of the biggest assumptions marketers are making about AI-powered search: that rankings still matter. She walks through what the data actually shows about how AI engines like ChatGPT and Google AI generate brand recom...

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9:22

Can You Opt Out of AI Search Without Losing Visibility?

Found in AI: AI Search Visibility, SEO, & GEO ·

2026/01/29

Send us a text 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe Can you opt out of AI search without losing visibility? In this episode of Found in AI, Cassie breaks down two recent Google updates that quietly confirm where search is headed — and why publishers and brands now face a real tradeoff between control and visibility. She unpacks what Google actually means when it says sites may be able to opt out of generative sear...

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13:15

What Does Entity Authority Actually Look Like in AI...

Found in AI: AI Search Visibility, SEO, & GEO ·

2026/01/27

Send us a text 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe How do AI search engines decide who to trust? In this episode of Found in AI, Cassie breaks down what entity authority actually means in the context of AI search, and why strong SEO alone is no longer enough to show up in AI-generated answers. She explains how AI engines like ChatGPT, Gemini, and Perplexity build confidence in brands, creators, and concepts — and why s...

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9:34

What Do ChatGPT Ads Actually Change for Brands?

Found in AI: AI Search Visibility, SEO, & GEO ·

2026/01/22

Send us a text 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe ChatGPT ads are officially here, but what do they actually change? In this episode of Found in AI, Cassie breaks down what we know so far about the OpenAI announcement, including who sees ChatGPT ads, who can opt out, and where ads appear in relation to AI-generated answers. She explains why ads sit around the reasoning layer—not inside it—and why that distinction matt...

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23:02

What Is Digital PR and How Does It Build Authority in...

Found in AI: AI Search Visibility, SEO, & GEO ·

2026/01/20

Send us a text 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe Why does digital PR matter more now than it did five years ago? Because modern PR isn’t about press releases or volume—it’s about authority, credibility, and human expertise, which are the exact signals AI systems rely on when deciding what to surface, cite, and recommend in generated answers. In this episode of Found in AI, Cassie is joined by Kelly Jura, Head of Prod...

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9:14

Why Are Discovery and Checkout Moving Inside AI Search?

Found in AI: AI Search Visibility, SEO, & GEO ·

2026/01/15

Send us a text 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe Are AI assistants starting to replace websites for discovery and shopping? In many cases, yes. And the shift is already underway. In this episode of Found in AI, Cassie breaks down two platform moves that reveal where AI-powered search is headed: Apple’s integration of Gemini-powered capabilities into Siri and Apple Intelligence, and Google’s rollout of checkout direct...

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21:17

If No One Clicks Anymore, What Is a Website For?

Found in AI: AI Search Visibility, SEO, & GEO ·

2026/01/13

Send us a text 📬 Do you like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe In today’s episode of Found in AI, I sit down with Karl-Gustav Kallasmaa, founder of Attensira, to unpack a question more marketers are quietly running into this year: If AI is now the primary interface for search, what role does the website actually play? We explore what Karl calls the death of the webpage. We cover: Why websites are becoming a reference layer,

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6:03

Why Reddit Overtaking TikTok for Search Is a Bigger...

Found in AI: AI Search Visibility, SEO, & GEO ·

2026/01/08

Send us a text 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe On today's show: Cassie breaks down recent reporting from The Guardian showing that Reddit has overtaken TikTok as a preferred search tool for Gen Z users in the UK. At first glance, it sounds like a social media trend. But this shift points to something much bigger: how trust, discovery, and search behavior are changing—and why those changes align closely with how AI ...

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11:23

How to Plan Your 2026 Q1 Content Strategy for AI Search

Found in AI: AI Search Visibility, SEO, & GEO ·

2026/01/06

Send us a text 📬 Do you like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe In today’s episode of Found in AI, I break down how to think about planning your Q1 content strategy as AI search rapidly reshapes how visibility actually works. If your Q1 plan is still centered on publishing blog posts and hoping for rankings, this episode will help you zoom out. AI systems don’t evaluate content the way traditional search engines do — and that

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9:50

What Google’s Search Console Beta Test Reveals About...

Found in AI: AI Search Visibility, SEO, & GEO ·

2026/01/01

Send us a text 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe On today’s show: Google quietly rolled out a beta test in Google Search Console that surfaces social channels alongside traditional web metrics. While it may look like a small reporting change, it signals a broader shift in how Google defines discovery, visibility, and authority — and why AI systems surface brands the way they do. In this episode: What the new Google S...

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31:53

AI Search Is Exposing Lazy SEO: What still works (and...

Found in AI: AI Search Visibility, SEO, & GEO ·

2025/12/30

Send us a text 📬 Do you like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe In today’s episode of Found in AI, I sit down with Pat Reinhardt of Conductor to unpack why AI search isn’t just changing SEO — it’s revealing which strategies were never built to last in the first place. We talk about why “ranking in ChatGPT” isn’t a real concept, how AI search actually evaluates trust and authority, and what marketers need to rethink as

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17:12

Why Domain Authority Isn’t Enough in AI Search (A...

Found in AI: AI Search Visibility, SEO, & GEO ·

2025/12/23

Send us a text 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe On today’s show: For years, we’ve treated domain authority as a permanent advantage in search. But inside AI-powered systems like Google Gemini and Perplexity, authority is being reassessed continuously. And it's based on freshness, structure, and how well the content matches the user's intent in the moment. In this episode, I’m walking through a real-world case study ...

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6:46

Faster Answers, More Trust: What Gemini 3 Flash Means...

Found in AI: AI Search Visibility, SEO, & GEO ·

2025/12/18

Send us a text 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe On today’s show: Google has rolled out Gemini 3 Flash, and it’s now powering AI Mode in Search globally. While much of the coverage frames this as a performance upgrade, this update signals something more meaningful: a shift in how users interact with Search itself. In this episode: Why this update is more than a performance upgrade — and how speed changes search behav...

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22:24

Reddit, AI Search, and Why Comments Matter More Than...

Found in AI: AI Search Visibility, SEO, & GEO ·

2025/12/16

Send us a text 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe In today’s episode of Found in AI, we’re diving into Reddit — the platform marketers love to debate and often avoid — and unpacking why it plays such an outsized role in AI search visibility. I’m joined by Danny Kirk, founder of ReddiReach, to break down what’s actually happening behind the scenes: how AI engines like ChatGPT, Gemini, and Perplexity pull from Reddit th...

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12:44

Google’s Secret AI Mode Rollout: What It Signals for...

Found in AI: AI Search Visibility, SEO, & GEO ·

2025/12/11

Send us a text 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe This episode marks the launch of a new weekly Thursday segment, where we cover the latest developments in AI search and their implications for visibility, content strategy, and discovery. On today's show: Google is quietly testing a new AI mode inside traditional Search — with no announcement, no documentation, and no roadmap. However, this experiment signals one of th...

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19:16

The FSA Framework: How AI Engines Actually Choose...

Found in AI: AI Search Visibility, SEO, & GEO ·

2025/12/08

Send us a text 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe In today’s episode of Found in AI, I’m breaking down the FSA Framework — the simple, practical model behind why AI engines cite some brands instantly… and completely ignore others. If you’ve ever wondered why a tiny DA4 website gets referenced over industry giants, this episode pulls back the curtain. We dig into what really drives visibility across ChatGPT, Gemini, an...

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24:31

How Reddit Became a Power Player in AI Search (ft....

Found in AI: AI Search Visibility, SEO, & GEO ·

2025/12/02

Send us a text 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe In today’s episode of Found in AI, I’m joined by SEO strategist Beth Chernes to dig into why Reddit has suddenly become a power player in AI search — and what founders and marketers should be doing about it. We break down how the Google–Reddit partnership is reshaping visibility, why Reddit keeps appearing in AI Overviews, and how to use the platform without getting ba...

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34 results

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