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PODCAST

The Flower Podcast

Scott Shepherd, Host and Flower Educator

The Flower Podcast, hosted by Scott Shepherd is for the floral community to discuss flowers, trends, and business topics, including everything from flower farmer to all aspects of floristry. Each week a featured guest will share their knowledge, passion, and love of flowers. Join us for colorful chats with talented creatives, photographers, growers, entrepreneurs, authors, and so much more!! Be sure to subscribe on your listening platform of choice. Learn more at

business entrepreneurship

All Episodes

01:06:44

Finding Your MVP with Ashley Fox of Ashley Fox Designs

The Flower Podcast ·

2024/12/03

This week, I’m joined by Ashley Fox, the creative force behind Ashley Fox Designs, a full-service floral studio in the Minneapolis/St. Paul area. Specializing in stunning floral arrangements for weddings, events, and editorial projects, Ashley is celebrated for her unique use of color and exceptional flower choices, drawing inspiration from the beauty of nature. With 25 years of experience and a background in horticulture and the arts, she carefully selects the finest local blooms alongside

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01:15:17

Finding the Gaps in Your Flower Market with Eleanor...

The Flower Podcast ·

2024/11/26

Our guest this week is Eleanor Lonardo and her business is called The Borrowed Garden located in Crockett, California. Eleanor’s is a small scale flower farmer that sells to florists in the East Bay/San Francisco area. It’s great to hear about her experiences as she began growing, the benefits of taking floral design workshops as a grower, the importance of photography, and so much more. There are several specialty crops that we explore, and it’s great to hear the pros and cons of these truly

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01:13:38

Sarah Winward: Creating Weddings That Reflect Nature

The Flower Podcast ·

2024/11/19

Sarah Winward is a floral artist and event designer based in Salt Lake City, Utah, specializing in destination weddings. Her work, known for its seasonal, nature-inspired designs, has been featured in The New York Times Magazine, Martha Stewart, and she has been named a top florist by Vogue. Sarah’s floral arrangements evoke the beauty of nature, often sourced locally or foraged near event locations to seamlessly integrate with the surroundings. Passionate about flowers, Sarah collaborates closely

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01:03:16

Looking Back and Moving Forward in Flower Farming...

The Flower Podcast ·

2024/11/05

Lisa Mason Ziegler, cut-flower farmer, author, educator and founder of The Gardener’s Workshop is returning to The Flower Podcast. Since 1998, she has cultivated her three-acre urban farm in Southeastern Virginia, producing thousands of flower stems weekly for florists, supermarkets, farmer’s markets, and her members-only on-farm market. Lisa has authored several books, including Cool Flowers, and she is the creator of Flower Farming School Online, which has expanded to include courses for both

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01:06:48

Selling to Florists with Sarah Jo Eversole of...

The Flower Podcast ·

2024/10/22

My guest this week is Sarah Jo Eversole, owner of Everbloom Fields in Lancaster, TX. It might be a micro flower farm, but she produces not only exceptional quality blooms but high volume as well. She shares many of her experiences as a grower especially decisions on what to grow to be more profitable. There’s a wealth of growing and business tips in this episode, and it’s our hope that you’re inspired and encouraged that no matter the size of your business, it’s yours and has every opportunity to

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01:03:16

Mindshift: Serving Not Selling with Charlotte Smith

The Flower Podcast ·

2024/10/15

I’m excited to share that Charlotte Smith is our guest again on The Flower Podcast. Charlotte teaches farmers the skills they need to make money on their farms and live calm, balanced lives through mindset coaching. Going against what most of us have been taught, Charlotte coaches in 13 countries to build successful profitable farms while also getting out from feeling overwhelmed, stressed, and anxious. In 2016, Charlotte was named one of the Top 25 Most Influential Women in the World in Food and

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01:10:28

Replay: Growing Dahlias with Kristine Albrecht of...

The Flower Podcast ·

2024/10/08

Ready to talk Dahlias? This week my guest is Kristine Albrecht of Santa Cruz Dahlias. Known for her award winning dahlia hybrids and her book, Dahlia Breeding for the farmer florist and the home gardener, Kristine is sharing her flower journey along with numerous tips and insights on her hybridizing process, cover crops, soil testing and more. She is the president of the Monterey Bay Dahlia Society and travels with her blooms to local and national dahlia shows and today we get to step into the world

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01:16:05

Replay: Lights, Camera, Flower with Kimberlee...

The Flower Podcast ·

2024/10/02

I’m in Ecuador this week so we’re replaying our episode with my guest Kimberlee Mitchell owner of Botanica Floral located in Atlanta, Ga. She has been a part of the floral community for over 20 years and has been fortunate to grow her business to include 5 star hotels and work within the film industry. Kimberlee has been working on many major films including the recently released new HBO movie of Father of the Bride as well as several TV series many of which can be found on Netflix. We had a great

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01:06:01

Growing Your Flower Dream: Natalie Geehr of The...

The Flower Podcast ·

2024/09/17

My guest this week is Natalie Geehr and her business is theflowerfarmer.com located in Fresno, California. She grows in her backyard in addition to the 1/4 acre that she leases. Her big dream has allowed her to grow into doing weddings and events. Community has been an important part of her journey with growing flowers which let her to become one of the founding members of the San Joaquin Flower Collective that supplies local florists and shoppers with flowers that are grown in their own town. Learn

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01:01:21

Growing Sweet Peas with Marryn Mathis: The Farmhouse...

The Flower Podcast ·

2024/09/10

We’re excited to have Marryn Mathis from The Farmhouse Flower Farm on The Flower Podcast this week. She shares how she’s grown and adapted her business to work with her family schedule while maximizing her product reach. Dahlias and Sweet Peas have become two of her main crops. Today, with the launch of her new book, we’re diving into growing sweet peas again. Hopefully we cover some challenges that will help you with producing this iconic cut flower. Learn more about Marryn, plus all of our past

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59:09

Bringing Pansies Back with Brenna Estrada of Three...

The Flower Podcast ·

2024/09/03

We're excited to share this NEW and second episode with Brenna Estrada!! Scroll below to connect with her page and listen to her first episode with The Flower Podcast. Home gardeners, flower farmers, and florists are always looking for flowers to help set them apart in their offerings and esthetics. My guest this week found her way to growing cut flowers eventually on Camano Island, Washington. Brenna Estrada and her business Three Brother Blooms takes pride in growing a wide variety of stunning,

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57:04

2019 Replay: Rick Davis of Amaryllis, Inc.

The Flower Podcast ·

2024/08/27

Rick Davis of Amaryllis Design in Landover, Maryland is our guest this week on The Flower Podcast. Featured in publications such as Town & Country, Southern Accents, and listed as one of the Top Wedding Florists in the nation by Martha Stewart, Rick shares his transformation story that has made Amaryllis a premiere wedding and event company. Be sure to subscribe to the podcast and share!! Learn more about Rick and Amaryllis with all of our past guests by visiting TheFlowerPodcast.com Subscribe on

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01:01:31

Finding the Wellspring Flower Farm in Monroe, Ga.

The Flower Podcast ·

2024/08/20

During a recent visit to the Monroe Blooms Flower Show in Monroe, GA., I met Ashley Blackstone and Samantha Kramer from Wellspring Flower Farm. What stood out were their vibrant flower varieties and color palettes. In this episode, they discuss their farm's growth from a small plot on a horse farm to a flourishing 3-acre operation, with plans to expand further. We explore how they've optimized their space and resources, their success in serving florists across Monroe, Athens, and Atlanta, and their

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56:09

Italian Ranunculus, Anemones, and Tulip Bulb Update...

The Flower Podcast ·

2024/08/13

Last week when we released our episode with Henk Onings I mentioned at the end that we continued the conversation about Ranunculus, Anemones, and the Tulip bulb crop this year. So be sure to go and listen to Part 1 of our chat with Henk. So to recap, my guest this week is Henk Onings and soon after graduating school he moved to Pompeii, Italy for a couple of years to learn the floral industry with the family business. Then the opportunity to start Onings America brought him to the United States

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01:08:27

Growing Lilies and More with Henk Onings of Onings...

The Flower Podcast ·

2024/08/06

This week’s guest was born in the Netherlands into a family that started their business in 1935 and now 3 generations later, soon to be 4 generations Onings Holland is known for distributing a wide range of flower bulbs, tubers, and seeds around the world. My guest is Henk Onings and soon after graduating school he moved to Pompeii, Italy for a couple of years to learn the floral industry with the family business. Then the opportunity to start Onings America brought him to the United States where he

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01:00:38

Hawaiian Farmer Florists: Leandra Gollob/Daniel Mench...

The Flower Podcast ·

2024/07/30

This weeks my guests are Leandra Gollob and Daniel Mench of Cocolani Gardens located on the island of Oahu, Hawaii. Both were born and raised on the windward side of Oahu, where they’ve grown up with a love for all things nature. Together with this love and gratitude, they farm one-acre of lush tropical land with over 50 varieties of ginger and heliconia! Some species include sexy pink heliconia, kawauchi, stricta, tagami, torch gingers and an assortment of beehive gingers amongst many others. They

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01:16:21

Growing in the Heat with Julia Keel, Full Keel Farm

The Flower Podcast ·

2024/07/23

We are starting off our new season with Julia Keel, co-owner of Full Keel Farm in north central Florida. Julia brings a wealth of knowledge and passion to the table as she specializes in cultivating specialty cut flowers while navigating the unique challenges of a hot and humid climate. She’s passionate about teaching, has presented and lectured at national conferences, and truly embraces the challenge of adapting production methods to Florida’s climate. This week, Julia shares techniques she uses

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48:36

Amelia's Flowers with Mattie Bush-Martin

The Flower Podcast ·

2024/06/04

One of the most exciting trends that I believe is here to stay is flower trucks. These mobile floral shops bring fresh blooms directly to communities, markets, and special events, offering a fun and unique experience for customers. Flower trucks also present fantastic opportunities for aspiring florists and small business owners. With lower overhead costs compared to traditional storefronts, entrepreneurs can focus on sourcing high-quality blooms and building their brands on a scale that fits more

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01:02:33

Questions for a Floral Wholesaler: Scott Shepherd

The Flower Podcast ·

2024/05/30

Welcome to The Flower Podcast, the podcast for anyone who grows or designs with flowers and even then, we talk about so much more. I'm your host, Scott Shepherd and I love chatting with guests about their stories, and uncover the beauty and challenges of working with flowers. I’m excited to share this special conversation this week. Several months ago, LuAnn Dickson Founder and CEO of EveryStem Software asked to turn the microphone on me for her members. We had a great time chatting about how the

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01:09:02

Heather Cain: Family Life, Italian Ranunculus, and...

The Flower Podcast ·

2024/05/21

My guest this week is Heather Cain, owner of Petal Pink Flower Farm. From the urban life in San Francisco to the somewhat accidental purchase of a rundown farm in Eugene, Oregon, Heather shares about the family farm life, her incredible trip to Italy and seeing how they trialing the latest in Italian ranunculus. We are also discussing one of my personal favorite crops, hellebore, and much more. It’s a flower journey that takes us from Petal Pink Flower Farm to the greenhouses of beautiful Italy and

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330 results

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