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PODCAST

The Flower Podcast

Scott Shepherd, Host and Flower Educator

The Flower Podcast, hosted by Scott Shepherd is for the floral community to discuss flowers, trends, and business topics, including everything from flower farmer to all aspects of floristry. Each week a featured guest will share their knowledge, passion, and love of flowers. Join us for colorful chats with talented creatives, photographers, growers, entrepreneurs, authors, and so much more!! Be sure to subscribe on your listening platform of choice. Learn more at

business entrepreneurship

All Episodes

01:11:38

The Science and Art of Plant Breeding with Dr. Keith...

The Flower Podcast ·

2025/10/30

This week, Scott explores the intersection of science and artistry in the world of flower breeding. Dr. Keith Hammett, New Zealand's leading ornamental plant breeder, shares his passion for developing Dahlias, Sweet Peas, and Clivias that blend genetics, color, and creativity. Together, they discuss the delicate balance between science and art, the importance of scent in breeding, the joy of discovery, and how breeders quietly shape the world of floristry through their vision and dedication. This

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01:08:23

Starting Fresh with Galena Berkompas, Micro Flower Farm

The Flower Podcast ·

2025/10/16

Starting Fresh with Galena Berkompas Building a new flower farm from the ground up! In this episode, returning guest Galena Berkompas of Micro Flower Farm shares what it’s like to start over on a new piece of land in Vancouver, Washington. She talks about prioritizing perennials, choosing cover crops, and balancing short-term crops with long-term investments. Galena also dives into her watering schedule, dahlia care, and the lessons she’s learning as she rebuilds her micro farm from the ground up

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01:04:35

What Is Your Most Important Tool: Madeline Hooper of...

The Flower Podcast ·

2025/10/02

What Is Your Most Important Tool? Madeline Hooper has such a great story. After years in public relations, competing as a ballroom dancer, and teacher she turned her focus to gardening and helping others. Together with her husband, she’s spent over three decades creating and caring for their Rockland Farm in New York. She’s also the co-creator of the TV series GardenFit, and she shares down-to-earth ways we can take care of our most important tool—our own body. Whether you’re planting, weeding,

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01:02:58

Planning for Profit with Jenny Marks, Trademarks...

The Flower Podcast ·

2025/09/18

My guest today is Jenny Marks from Clifton Springs New York, a grower and educator who has built her business from the ground up. Jenny runs Trademarks Flower Farm, a productive one-acre farm celebrated for its gorgeous early spring blooms and smart, efficient growing practices. Alongside her own farm work, she created Trademark Farmer, where she teaches and mentors small-scale flower farmers who want to build profitable, sustainable businesses of their own. Jenny is also the voice behind the Six

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50:26

Fleurs de Villes: Celebrating Floral Artistry and...

The Flower Podcast ·

2025/09/04

In this episode of The Flower Podcast, Scott is joined by Tina Barkley, co-founder of Fleurs de Villes. With more than 25 years in creative industries, Tina has built a career around bringing beauty, entrepreneurship, and storytelling together. She shares how floral artistry can go beyond decoration — becoming a way to tell stories, engage communities, and open new opportunities for your business. From saying “no” as a chance to pivot, to embracing perseverance and creativity, Tina encourages

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01:18:47

Seed Talk: Planning, Planting, and Cool Flowers at...

The Flower Podcast ·

2025/08/21

On this episode of The Flower Podcast, I’m joined by Layne Angelo, Seed Director at The Gardener’s Workshop and co-host of Seed Talk with Lisa & Layne, alongside Lisa Mason Ziegler — gardener, flower farmer, educator, author, and founder of The Gardener’s Workshop. Lisa has been a guest before, and it was wonderful to welcome her back and to also chat with Layne for the first time. Their podcast, Seed Talk, is a true treasure trove of information, offering growers practical guidance and insight into

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01:03:21

Weekly Blooms, Steady Profits, with Franceska...

The Flower Podcast ·

2025/08/07

In this episode of The Flower Podcast, host Scott Shepherd sits down with Franceska McCaughan, The Hotel Florist, to explore how florists can grow their businesses with weekly floral accounts. Franceska shares her journey from experimenting with flower bars to building a thriving business serving hotels, restaurants, and professional spaces. She explains why embracing trial and error, thinking profit-first, and creating memorable client experiences can transform your floral business. You’ll learn:

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01:12:41

The Seeds We Save, The Blooms We Shape: Inside Dawn...

The Flower Podcast ·

2025/07/10

This week, Scott sits down with Kori Hargreaves, the heart and hands behind Dawn Creek Farm, for a conversation rooted in seeds, selection, and the creative process of flower breeding. Kori shares insights from her decade-long journey developing new open-pollinated varieties—including her collaboration with Floret. They explore the practical side of breeding—avoiding inbreeding depression, selecting for color and form, and choosing varieties that fit your market—and the deeper reasons behind saving

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01:20:04

Floristry with Heart and Purpose: Carole Patilla of...

The Flower Podcast ·

2025/06/26

In this episode of The Flower Podcast, Scott Shepherd talks with Carole Patilla of Tuckshop Flowers and co-founder of The Farewell Flowers Directory. They explore the growing movement toward sustainable and foam-free funeral flowers. Carole shares practical tips for florists ready to shift away from floral foam, embrace compostable design, and rethink traditional funeral floristry. This inspiring conversation is all about starting small, building confidence, and making meaningful change in your

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01:03:55

Authenticity: The Florist’s Path to Confidence,...

The Flower Podcast ·

2025/06/12

In this episode of The Flower Podcast, Elizabeth Hodges, owner of Philo Floral in Greenville SC., opens up about the powerful mindset shift that helped her build a business rooted in authenticity. We explore how understanding generational values—from Gen Z’s focus on connection and transparency to older generations’ appreciation for experience—can change the way you approach wedding consultations and client relationships. Elizabeth also shares her thoughts on taking ownership of your growth, letting

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01:08:01

Building Your Best Farm: Adrianne Gammie of Marilla...

The Flower Podcast ·

2025/05/29

In this episode, we welcome back Adrianne Gammie, a dedicated flower farmer known for her intentional approach to business, sustainability, and community impact. Adrianne shares valuable insights from her evolving farm, covering everything from pollinator habitat and land stewardship to profitability and professional relationships. Her candid advice is grounded in real-world experience and offers practical strategies for flower farmers at any stage. Topics Covered: -How diversification helps manage

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01:12:52

Standards in Cut Flower Production: Diane Szukovathy...

The Flower Podcast ·

2025/05/15

Flowers are at the heart of so many meaningful moments—especially since Mother’s Day week just happened. This episode honors the hardworking farmers, florists, designers, and behind-the-scenes teams who make it all possible. Returning guest Diane Szukovathy of Jello Mold Farm joins Scott for a rich conversation about long-term farm planning, infrastructure investment, and the evolving role of a flower grower. As a founding member of the Seattle Wholesale Growers Market, Diane also shares the story

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01:06:47

Being the Face of Your Farm: Nicole Pitt, Flower Hill...

The Flower Podcast ·

2025/04/24

We’re chatting with Nicole Pitt, the passionate owner of Flower Hill Farm, and a popular YouTube creator, as she shares her journey in the world of flower farming. Nicole’s story is all about planting roots, both literally and figuratively, as she returned to her childhood home in 2018 and transformed it into a thriving farm full of flowers. Some of the topics we discussed: Perennials as a Foundation:  Nicole emphasizes that perennials, though slower to establish, are long-term investments that

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58:51

Design, Relationships, and Giving Back: Pili...

The Flower Podcast ·

2025/04/10

This week's episode highlights the importance of continual growth and learning in the floral industry. Our guest, Pili, exemplifies this by consistently investing in her skills through workshops and collaborations with leading designers. She emphasizes the need for exploring new trends and refining techniques to perfect one’s craft. A key theme in the conversation is Pili's ability to identify issues and opportunities, then rallying the community to fill those gaps. We dive into the flower market in

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01:07:01

Streamlining and Growing Your Flower Business with...

The Flower Podcast ·

2025/03/27

This week on The Flower Podcast our guest is Niki Irving, the owner and florist behind Flourish Flower Farm in Asheville, NC, where she grows a wide variety of flowers and foliage using sustainable methods. She creates beautiful, seasonal arrangements for weddings and events, leads classes and workshops on the farm, and offers fresh bouquets at her farmstand. Niki is also the author of the popular book Growing Flowers: Everything You Need to Know About Planting, Tending, Harvesting, and Arranging

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01:08:20

Using Rooted Farmers to Track Trends, Sales, and...

The Flower Podcast ·

2025/03/13

Numbers are our friends! Digging deep into the data generated through the growing and selling of our flowers is an important part of creating a more sustainable business. This week, we’re chatting with Adrianne Gammie, owner of Marilla Field and Flora, along with Amelia Ihlo, founder of Rooted Farmers. We’ll take the time to meet Adrianne and discuss with Amelia how to analyze data from 2024 to evaluate the flower crops grown by both of these growers, as well as analyze the data collected by Rooted

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01:08:31

Flowering Without Fear: The Florista, Meg Hutchinson

The Flower Podcast ·

2025/02/27

Today’s guest is Meg Hutchinson, owner of The Florista, a floral and event business based in Nashville, TN. Meg is known for specializing and creating custom floral designs, bringing her client’s vision to life. Her focus is delivering the “Wow Factor” through bespoke floral experiences that exceed expectations. In this episode we had a great time discussing several aspects of Meg’s business. Never underestimate the importance in investing in yourself and mastering basic mechanics. Don’t be afraid

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29:44

Christmas Special: Charles Dickens "A Christmas...

The Flower Podcast ·

2024/12/23

Hello everyone! This is a special episode of The Flower Podcast. This year we’re continuing a tradition that started last year with sharing something from our family’s archives. My Dad for many years has collected a wide range of old time radio shows. His collection is made up of over 30,000 different shows and of course there are several Christmas specials. So we’re excited to reshare this condensed version of Charles Dickens Classic, “A Christmas Carol” again this year. The book was originally

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01:03:09

Selling to a Wholesaler: No Till Flowers with Scott...

The Flower Podcast ·

2024/12/17

I’m excited to share this week’s episode with you! Earlier this year Jenny Love, flower farmer expert and host of the No Till Flowers podcast, asked me to be a guest on her podcast to chat about working with wholesalers as a local flower farmer. Jenny asked great questions and we had a great conversation that I hope you find helpful. Hopefully through conversation like this we can continue to grow the local flower share of our industry and bring more of the flower production to our own communities

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01:00:59

Bailey's Back: Flowers, Trends, and the Garden Club...

The Flower Podcast ·

2024/12/10

This week, we’re catching up with Bailey Hale to dive into all the exciting developments happening at Farmer Bailey. So much has unfolded over the past two years that we had to bring Bailey back on the podcast to get the inside scoop. We’ll hear about his recent tour to the Netherlands, the latest trends in cut flower plants, and their brand-new program, Garden Club Plants, launching this week. As a floral designer, flower farmer, and plant distributor, Bailey’s expertise is unmatched. It’s always a

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330 results

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