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PODCAST

The Dealership Fixit Podcast

Welcome to the Dealership Fixit Podcast, a show dedicated to power sports dealership professionals! In today"s ever-evolving market, staying ahead of the game is vital. We invite you to subscribe to our podcast and gain access to the secrets of success in the motorcycle and ATV dealership life. In each episode, we dive into the challenges and opportunities each power sports dealership faces today. Our expert insights from various industry leaders, seasoned professionals, and innovative thinkers

business management

All Episodes

00:18:18

Do you stand out in the market with a...

The Dealership Fixit Podcast ·

2025/07/22

In this episode of the Dealership Fixit Podcast, Austin Rothbard, founder and CEO of Twisted Road discusses used bike rentals at dealerships.But this isn’t just about peer-to-peer bike sharing anymore. Austin breaks down Twisted Road’s dealer rental system, giving powersports dealerships a simple, low-risk way to turn used inventory into rental income & offer longer “test rides” that convert shoppers into buyers.If your dealership has used bikes sitting on the lot, or you're struggling to

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00:24:05

Want to Be an F&I Rockstar? Derek Sanders Reveals the...

The Dealership Fixit Podcast ·

2025/07/19

Most dealerships are 20 years behind in their F&I process—and they don’t even know it.In this throwback episode, we sit down with Derek Sanders, one of the sharpest minds in finance & insurance strategy for the powersports industry. They cover everything from process breakdowns to word tracks to real numbers you can steal and implement today.If you’re a GM, Sales Manager, or BDC Leader, this one’s not optional.👇 Links + Resources: 🎧 More Episodes on Spotify → https://spoti.fi/3N9lzfg 🍏

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00:08:42

Used Bike Listings That Actually Convert - How to...

The Dealership Fixit Podcast ·

2025/07/16

In this episode, we break down what it really takes to build high-performing used motorcycle listings that get more leads. From photo strategy and pricing to showroom staging and digital listing health, we cover it all. If you're holding onto aged units or struggling to get traction online, this one's for you.You’ll learn:Why photo quality and background matter more than you thinkHow to write listings that build trust and convertFloor strategy for moving aging unitsA simple 30-60-90-180

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00:07:08

Trade-In Leads Are Gold — Don’t Sleep on Them

The Dealership Fixit Podcast ·

2025/07/12

Heather Deatherage is back with hard-hitting advice on how to speed up your trade appraisal process, treat trade leads like the hot buyers they are, and tap overlooked sources like service ROs and dealer-to-dealer wholesale. This episode gives you a real-world process for capturing more inventory and closing more deals, all without guessing.🎧 Listen now:• Spotify → https://spoti.fi/3N9lzfg• Apple Podcasts → https://apple.co/43FoanX• YouTube → https://youtube.com/@dealershipfixit• Connect →

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00:34:42

Powersports Dealerships - Unlock Hidden Profits &...

The Dealership Fixit Podcast ·

2025/07/10

What’s Missing at Powersports Dealerships Today? — with Nate Sanel In this Dealership fiXit throwback, we sit down with Nate Sanel, founder of National Powersports Distributors and Bank My Bike, to talk about what dealerships still get wrong and how to build a business that wins on trust, process, and forward-thinking inventory strategy.🎯 What you’ll learn:How Nate grew a $500 startup into a national brandWhy used motorcycles were ignored — and how he flipped the modelHow to serve customers without

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00:43:45

What Every Dealer Needs to Know About OEM Co-Op (With...

The Dealership Fixit Podcast ·

2025/07/05

Jacob Berry sits down with co-op pro Sarah McVean Brown to demystify one of the most overlooked revenue streams in the powersports industry, OEM Co-Op programs.From Polaris to BRP, Harley-Davidson to Honda, every brand has its own system, rules, and reimbursement rates. In this episode, you'll learn:✔️ What Co-Op is (and isn’t)✔️ What’s co-opable — from Google Ads to mailers and even MotoHunt classifieds✔️ How to plan your campaigns across multiple OEMs✔️ Why working with an agency might save you

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00:09:40

How to Make Your CRM Work Like Magic – with Heather...

The Dealership Fixit Podcast ·

2025/06/30

Heather Deatherage breaks down how to turn your CRM into your digital memory, so your team never drops a lead again.Learn best practices for clean data, fast follow-up, smart automation, and more. 🚀Subscribe now:• Spotify → https://spoti.fi/3N9lzfg• Apple Podcasts → https://apple.co/43FoanX• YouTube → https://youtube.com/@dealershipfixit• LinkedIn → https://www.linkedin.com/in/heather-deatherage-0220932a4/• More Dealership fiXit resources → https://linktr.ee/dealershipfixit• Free Guide: The

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00:33:24

Powersports Roundtable – Communication, Culture &...

The Dealership Fixit Podcast ·

2025/06/28

This episode features longtime fixed operations trainer and powersports leadership coach Kurt von Ahnen — and it’s packed with timeless insight.From teaching himself the ropes as a Jeep service writer to building training programs for Ducati and Suzuki, Kurt shares exactly what powersports dealers need to focus on today to build stronger teams, better communication, and more profitable shops.🎧 If you want a stronger, more efficient dealership culture from the service counter out — hit play

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00:41:21

Powersports Dealers - Skyrocket Leads With This...

The Dealership Fixit Podcast ·

2025/06/23

This TrueTrack webinar discusses digital marketing strategies for powersports dealerships, featuring expert Jacob Berry, and covers topics like website optimization, Google Business Profile, content marketing, lead generation, and the importance of timely follow-up.We post weekly updates, so make sure to subscribe and follow us! If you have any suggestions or want to chat with us, don't hesitate to leave a comment.Listen to More Spotify: ⁠https://spoti.fi/3N9lzfg ⁠Further Episodes Apple Podcast:

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00:28:21

Google, SEO & Free Ways Dealers Can Perform Better...

The Dealership Fixit Podcast ·

2025/06/18

In this throwback conversation, we sit down with Michael Masouras, ex-Google engineer and founder of MotoHunt, to unpack how dealership websites are ranked, how search works, and what local powersports dealers can do to improve their online visibility for free.💡 What you’ll learn:Why most dealership websites rank lower than they shouldHow Google sees your site compared to big marketplacesThe three biggest SEO signals to focus onFree tools you can use to test your site’s performance todayHow to

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00:26:14

Dealers, Stop Losing Customers! Simple Fixes You Can...

The Dealership Fixit Podcast ·

2025/06/11

Retain Your P&A Customers with Richard Kimes https://www.linkedin.com/in/richard-kimes-017rbk/ 📍 Season 2, Episode 56 📆 Originally aired: February 7, 2020In this episode, we sit down with powersports retail expert Richard Kimes to talk about how dealerships can actually retain their parts and gear customers. From training staff to improving the showroom experience, this conversation is packed with real-life advice for improving the retail side of your dealership — especially when walk-in

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00:31:27

Unlock Used Motorcycle Profit Dealer Secrets Revealed!

The Dealership Fixit Podcast ·

2025/06/02

On this episode of Power Player, Jacob Berry of MotoHunt discusses the importance of effective inventory management for powersports dealers. For instance, used bike sales are a major profit center for dealers, and there are several key strategies for sourcing used bikes, including wholesale, auctions, the dealer’s own service department, private party sales and marketing on the dealer’s website.Dealers need organized, efficient systems to track and manage all their used bike acquisition efforts,

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00:31:07

10 Changes Dealerships Should Make – with Jared Burt

The Dealership Fixit Podcast ·

2025/05/22

This episode was recorded during a time of uncertainty — but the ideas shared here are still solid today.In this throwback conversation, Jacob Berry talks with Jared Burt (founder of TUFR Tech and former dealer/OEM leader) about 10 strategic changes dealerships should adopt — not just in a crisis, but to future-proof operations.🔑 What You’ll Learn:Why your virtual showroom still isn’t good enoughHow to use mobile tech service to retain customersWhy scheduled shopping experiences beat open house

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00:17:18

What Makes a Great Dealership Work – with Bobby...

The Dealership Fixit Podcast ·

2025/05/15

This throwback episode features a powerhouse conversation with Bobby Whitney, owner of Progressive Powersports — one of the most respected dealership groups in the industry.Recorded in 2019 but still 🔥 today, Bobby talks about building culture, training teams, handling seven brands at once, and the secret to customer loyalty that doesn’t require a discount.💡 What You’ll Learn:Why passionate, brand-loyal staff give you an edgeHow to train smarter so you actually stand out from the dealer down the

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00:14:28

Fix Your Dealership Now - Leadership Secrets They...

The Dealership Fixit Podcast ·

2025/04/16

Leadership in the Dealership — with Kurt Von Ahnen📍 Dealership fiXit Podcast — Episode ThrowbackLeadership isn’t a memo. It’s not just management. It’s showing up, walking the floor, communicating clearly — especially in times of chaos. In this re-released highlight episode, Kurt Von Ahnen shares practical wisdom on how powersports and motorcycle dealers can lead their teams with empathy, structure, and clarity.🚦 Whether you're a GM, department lead, or just trying to level up your shop culture —

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00:17:51

E123: How to Write Copy That Actually Sells...

The Dealership Fixit Podcast ·

2025/04/03

In this solo episode, Jacob Berry breaks down how motorcycle and powersports dealerships can actually write ad copy that converts — based on the legendary Bill Glazer’s direct response marketing framework. Whether you're trying to move a used Street Glide, push a service special, or fill your showroom for an event, this episode gives you the real-world formula to stop the scroll, build urgency, and drive action from real riders. If your ads aren’t pulling the response you want — this is the

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00:22:06

E122: The Ultimate Playbook for Turning Used...

The Dealership Fixit Podcast ·

2025/03/28

Are you tired of watching used bikes sit and collect dust? Want to transform your dealership's used inventory strategy from a money pit to a profit machine? Jacob Berry breaks down the EXACT steps top-performing power sports dealerships use to:✅ Source killer used inventory✅ Recondition bikes lightning-fast✅ Market units that ACTUALLY sell✅ Manage aging inventory like a proKey Insights You'll Learn:- 5 Proven Inventory Sourcing Strategies- Wholesale Buying Secrets- Service Department Trade-In

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00:19:06

E121: Winning Word Tracks for Every Step of the Sales...

The Dealership Fixit Podcast ·

2025/03/21

In this episode of the Dealership Fixit Podcast, Jacob Berry breaks down the art of sales scripts for motorcycle and powersports dealerships, focusing on how word tracks can shape stronger conversations, build trust, and close more deals.Jacob dives into the different types of scripts your sales team can use—from incoming phone calls and follow-ups to showroom greetings and objection handling. He shares the key components of a great script, how to adapt your tone and phrasing, and why being prepared

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00:39:29

E120: Mastering Digital Marketing & Paid Ads for...

The Dealership Fixit Podcast ·

2025/02/28

In this episode of the Dealership Fixit Podcast, Jacob Berry breaks down digital marketing strategies for motorcycle and powersports dealerships, focusing on Google Ads and Meta Ads to drive leads and sales.Jacob dives into search ads, inventory ads, and Performance Max campaigns, sharing how to optimize targeting, exclude wasted spend, and create highly relevant ads that convert. He also unpacks Meta’s dynamic inventory ads, video marketing, and lead generation strategies, helping dealers reach

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00:27:06

E119: Perfecting Appointment Setting for Internet...

The Dealership Fixit Podcast ·

2024/12/24

In this episode of the Dealership Fixit Podcast, Jacob Berry dives deep into the art and science of appointment setting for motorcycle and powersports dealerships. From the critical first phone call to leveraging SMS and email effectively, Jacob breaks down actionable strategies for creating a seamless appointment-setting process that drives results. Discover how to handle objections, qualify leads, and set hard appointments that show up and convert. Subscribe Spotify:

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170 results

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