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PODCAST

The Art of Hospitality in the Dental Practice

Dr. Michael Sonick, Team Building and Dental Practice Culture Expert

What truly sets a dental practice apart isn’t just clinical skill—it’s the way patients feel the moment they walk through the door. Hosted by world-renowned periodontist, educator, and author Dr. Michael Sonick, this podcast explores the intersection of dentistry and hospitality. Through thought-provoking conversations, practical strategies, and inspiring stories, Dr. Sonick reveals how creating an exceptional patient experience can transform your practice, your team culture, and your bottom line

business management

All Episodes

06:58

28: Hygiene First: This Is How You Can Prevent Costly...

The Art of Hospitality in the Dental Practice ·

2025/11/21

For decades, the dental community has followed a simple rule: patients come in fora cleaning, and we find work from there. But what if I told you that thisentire model is backward? In my practice, we’ve flipped the script, and theresults have been transformative for both my patients and my practice.My Philosophy: Clinical Treatment First, Hygiene for LifeI believe the hygiene chair should be a place of celebration, not examination. It’s wherewe maintain the health we’ve already achieved. That’s why

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08:56

27: The One Communication Slip That Can Ruin Dental Care

The Art of Hospitality in the Dental Practice ·

2025/11/18

I've been practicing periodontics for decades, and I can tell you with absolute certaintythat the most common cause of complications, misunderstandings, and patientdissatisfaction isn't technical skill or clinical judgment. It's communication.More specifically, it's the failure to ensure that our patients trulyunderstand what we're telling them. In this episode, I share the critical distinctionbetween informed consent and making excuses. I also explain why that differencecan make or break your

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08:49

26: The Hidden 5-Step System That Builds Patient Trust

The Art of Hospitality in the Dental Practice ·

2025/11/14

I've been practicing dentistry for decades, and one pattern breaks my heart every time. Patients walk into my office carrying years of dental trauma—not just physical pain, but emotional wounds from feeling like they've failed. They've been through the cycle so many times: a filling becomes a crown, a crown fails and requires an extraction, an extraction leads to a bridge, and eventually implants. Each step feels like another failure, another expense, another loss of hope. I call this progressive

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08:59

25: This is How I Help My Patients Keep Their Teeth...

The Art of Hospitality in the Dental Practice ·

2025/11/11

Nothing ever gets done without committing first. Whether you're pursuing a career indentistry, training for a marathon, or simply getting to the gym in themorning, commitment is always the first step. However, this surprised me: inall my years as a periodontist, I realized that doctors rarely ask theirpatients for commitment to their own health. That realization changedeverything about how I practice dentistry, and it has dramatically improved mypatients' long-term outcomes.In this episode, I share

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10:49

24: The One Thing Dentists Get Wrong About Patient...

The Art of Hospitality in the Dental Practice ·

2025/11/07

For years, I watched my colleagues—and myself—operate under an outdated, paternalisticmodel of care. We were the authority, the decision-makers. However, in an erawhere patients can access a world of information online, I’ve learned that thisapproach is not just ineffective; it’s the primary reason doctors lose thetrust and loyalty of the people they treat. In this episode, I want to share afundamental shift in my philosophy, a move from seeing “patients” to seeing“people.” It’s a change that has

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08:36

23: The Patient Trust Secret Every Dentist Needs to Know

The Art of Hospitality in the Dental Practice ·

2025/11/04

I’ve been a dentist for a long time, and I’ve learned that the most important tool I haveisn’t a drill or a scaler—it’s my ability to listen. In this episode, I want toshare a story about a patient who came to me with a seemingly simple request:to fix a single broken tooth. However, what he really needed was a full-mouthrehabilitation. It was a classic case of a patient whose fear and distrust ofdentists had led him to neglect his oral health for years.The Turning Point: A Lesson in Patient

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10:30

22: Why Your Anxious Dental Patients Can't Hear You...

The Art of Hospitality in the Dental Practice ·

2025/10/31

Have you ever had a patient so consumed by fear that they can't hear a word you'resaying? I see it all the time, in my practice. These patients arrive withunbelievable stress, unable to think, talk, or make decisions about their ownhealth. In this episode, I want to share the exact communication strategy I'vedeveloped over decades to break through that wall of anxiety and build afoundation of trust.My Secret: From Fear to EmpowermentIt all starts with a simple acknowledgment. Instead of diving into

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09:43

21: The Communication Secret That Reduces Patient...

The Art of Hospitality in the Dental Practice ·

2025/10/28

For years, I've noticed how well-meaning dentists and their teams create a stressfulenvironment for their patients without even realizing it. We think we'reprotecting them by softening the truth or avoiding difficult conversations. Butwhat if I told you that this very act of clarity-avoiding is the most toxicthing you can do for your patient relationships? In this episode, I share asimple yet powerful shift in communication that will transform your dentalpractice.Why Ambiguity is Your Enemy• It

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06:20

20: The One Time Management Secret That Transformed...

The Art of Hospitality in the Dental Practice ·

2025/10/24

Time is the one resource we can never get back. In my decades of practicing periodonticsand implant dentistry, I've learned that how we manage time doesn't just affectour bottom line—it fundamentally shapes the patient experience and defines ourprofessional integrity. In this episode, I share why running on time isn't justgood practice management; it's a moral imperative that separates exceptionaldental practices from mediocre ones.I've watched too many colleagues fall into the trap of overbooking,

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09:47

19: The $1 Million Dental Practice Secret Your...

The Art of Hospitality in the Dental Practice ·

2025/10/21

For over forty years, I've started every single day in my practice with two simplewords: "It's Showtime." This isn't just a catchphrase; it's aphilosophy I learned from my mentor, Dr. Myron Finkel, and it has been thecornerstone of my career. It's about leaving everything else at the door anddedicating every ounce of my energy to the patient in front of me. In a worldwhere healthcare can feel impersonal and rushed, I've found that thiscommitment to creating a "wow" experience is what truly sets

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08:14

18: The Unexpected Morning Habit That Revolutionized...

The Art of Hospitality in the Dental Practice ·

2025/10/17

As a dentist with decades of experience, I’ve come to realize a profound truth: oursuccess isn’t just about clinical skill. It’s about the human connection webuild with our patients and our team. In this episode, I want to share apersonal philosophy that has transformed my practice and my life: the idea of“being the gift.” It’s about showing up, being present, and making everyinteraction count.The Power of Morning RitualsI’ve found that the key to a positive and productive day lies in the first few

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10:57

17: The "Wow" Factor: Little Details That Can Make a...

The Art of Hospitality in the Dental Practice ·

2025/10/14

Have you ever walked into a medical office and felt… underwhelmed? Perhaps the landscaping was neglected, the waiting room was sterile and uninviting, or you were met with a less-than-enthusiastic greeting. It’s these “little things” that can make or break a patient’s experience, and in my years of practice, I’ve learned that they are just as important as the clinical care I provide.The "Wow" Experience: It's All in the DetailsIn this episode, I want to share with you my philosophy of “treating

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07:34

16: Beyond the Waiting Room: The Surprising Power of...

The Art of Hospitality in the Dental Practice ·

2025/10/10

About This EpisodeIn my years of practice, I've learned that the key to a successful and fulfilling dental practice goes far beyond clinical excellence. It's about creating an unparalleled patient experience. In this episode, I share my philosophy of treating people, not just patients, and how I've transformed my practice by applying the principles of a three-star Michelin restaurant. I'll reveal how simple, low-cost changes can make a world of difference in how patients perceive their visit,

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07:56

15: The Hidden Blind Spot Can Make or Break Your...

The Art of Hospitality in the Dental Practice ·

2025/10/07

Is your dental practice making the right first impression? It might matter more than you think. In this episode, I share a personal story about a major blind spot in my early years as a dental practice owner—and the hard lesson I learned about how patients perceive our businesses from the outside.The "Curb Appeal" of Your PracticeWe often focus so much on the quality of our clinical work that we forget the patient journey begins long before they sit in our chair. I’ll discuss:• The Powell's

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07:40

14: The Surprising Strategy That Makes Employees Want...

The Art of Hospitality in the Dental Practice ·

2025/10/03

After four decades in dentistry, I can tell you that the most challenging conversations are not with patients, but with my own team. Letting an employee go is a decision that weighs heavily on any practice owner. In this episode, I want to share a perspective that might surprise you: it's rarely about performance. In my experience, when I've had to part ways with a team member, it has been a crisis of integrity.The Culture of IntegrityI've built my practice on a foundation of inviolable integrity

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09:47

13: The Key Player Every Thriving Dental Practice...

The Art of Hospitality in the Dental Practice ·

2025/09/30

After more than three decades in dentistry, I've seen firsthand what separates a good practice from a truly great one. And I can tell you, it isn't the latest technology or the most complex surgical skills. The single most important person in my practice—the one who drives our success and ensures our patients stay healthy for life—is the dental hygienist. In this episode, I'll share why I believe so strongly in the power of the hygienist and how so many of my colleagues are leaving over $100,000 on

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10:10

12: Stop Losing Great Staff to Office Drama: The...

The Art of Hospitality in the Dental Practice ·

2025/09/26

As a dental practice owner, I really know how disruptive and demoralizing staff conflict can be. It can poison the atmosphere, tank productivity, and even cause you to lose great team members. For years, I struggled with this myself, until I discovered a powerful framework that transformed my practice from a place of tension into a beacon of collaboration. In this episode, I’m sharing that exact framework with you.Introducing The “Experience Transformer”I call it the “Experience Transformer,” a

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08:16

11: Why 95% of Dental Practices Fail at Team...

The Art of Hospitality in the Dental Practice ·

2025/09/23

I’ve spent my career building and leading dental practices, and I’ve discovered a fundamental truth: only a tiny fraction of businesses (around 2-5%) operate at their full potential. Why? Because most of us are putting our team members in the wrong seats. We hire for a role, but we fail to ask if that role truly aligns with the individual’s unique, God-given talent. In this episode, I want to share a simple but powerful shift in perspective that will help you unlock the hidden potential within your

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10:13

10: How One Simple Change Turned My Stressed Team...

The Art of Hospitality in the Dental Practice ·

2025/09/19

For years, I struggled with the same frustrations that many practice owners face: high turnover, team drama, and the constant feeling that I had to do everything myself. I was a classic micromanager, and it was burning me out. But then, I discovered a simple yet powerful concept that changed everything: Radical Trust.In this episode, I want to share with you the exact framework I used to transform my practice from a place of stress and inefficiency into a thriving, patient-focused environment where

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12:10

09: The 4-Step 'Experience Transformer' That Turns...

The Art of Hospitality in the Dental Practice ·

2025/09/16

As a dental practice owner, I used to dread difficult conversations with my team. The thought of confrontation was uncomfortable, and it felt easier to sweep issues under the rug. But I quickly learned that avoiding these conversations was the fastest way to stunt our growth. In this episode, I want to share with you a mindset shift that has transformed my practice and my relationships: viewing these tough talks not as problems, but as your greatest opportunities.The Surprising Truth About Practice

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