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PODCAST

The Art of Hospitality in the Dental Practice

Dr. Michael Sonick, Team Building and Dental Practice Culture Expert

What truly sets a dental practice apart isn’t just clinical skill—it’s the way patients feel the moment they walk through the door. Hosted by world-renowned periodontist, educator, and author Dr. Michael Sonick, this podcast explores the intersection of dentistry and hospitality. Through thought-provoking conversations, practical strategies, and inspiring stories, Dr. Sonick reveals how creating an exceptional patient experience can transform your practice, your team culture, and your bottom line

business management

All Episodes

06:52

45: The Truth About Career Growth: Why Working Alone...

The Art of Hospitality in the Dental Practice ·

2026/01/20

For the first five years of my career, I did everything "right." I worked harder than everyone around me. I put in 70-hour weeks. I learned every skill I could. I never asked for help. And I was convinced this was the path to success.I was wrong. And that mindset cost me years of growth I'll never get back.In this episode, I'm sharing the exact moment I realized my approach was fundamentally flawed—and the counterintuitive shift that changed everything. What happened next surprised even me.What

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08:16

44: Unlock Lasting Joy: The Mindset Shift You’ve Been...

The Art of Hospitality in the Dental Practice ·

2026/01/16

What if everything you've been taught about happiness is backwards?I've spent three decades building a thriving practice, leading teams, and working with thousands of patients. And somewhere along the way, I discovered something that completely changed how I see success, relationships, and fulfillment. Something so simple that most people walk right past it every single day.Here's what I know: You can have all the success in the world—the money, the recognition, the achievements—and still feel like

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07:20

43: 4 Rules That Transform Your Dental Practice (Most...

The Art of Hospitality in the Dental Practice ·

2026/01/13

For years, I dedicated myself to perfecting my clinical technique, believing it was the sole key to a thriving practice. Yet, I still found myself in frustrating conversations with patients, facing inconsistent case acceptance, and wondering what I was missing. I couldn’t put my finger on it… until I realized the biggest barrier to my success had nothing to do with my hands. It was all in my head.I was making assumptions, taking patient decisions personally, and unknowingly sabotaging my own

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08:35

42: The Comprehensive Care Blueprint: Stop Fixing One...

The Art of Hospitality in the Dental Practice ·

2026/01/09

I see it every day: talented, dedicated dentists working harder than ever but feeling like they’re constantly one step behind. You fix one tooth, and another problem emerges. You put out one fire, and another one starts across the hall. It’s a frustrating cycle of reactive care, and it leaves you wondering if you’re truly making a difference. But what if the problem isn’t the fire, but the way the house was built? What if there’s a fundamental flaw in the model 75% of us were taught to follow?The

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11:16

41: The 75% Mistake: Is Your Dentist Skipping This...

The Art of Hospitality in the Dental Practice ·

2026/01/06

I’ve spent my career dedicated to providing the best possible care for my patients, and I’ve discovered a startling truth that I feel compelled to share. A 2006 study revealed a statistic that should concern anyone who visits a dentist: a significant majority of my colleagues may be skipping a fundamental step in your care. This isn’t about cutting corners; it’s about a fundamental flaw in the way many of us are trained to think. We’re so focused on fixing problems that we often fail to see the

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07:52

40: Stop Selling Dentistry: How to Give Patients a...

The Art of Hospitality in the Dental Practice ·

2026/01/02

I've spent years watching talented dentists struggle with one fundamental problem: they're selling the wrong thing. They walk into patient consultations armed with treatment plans, procedure details, and clinical expertise—only to watch patients hesitate, delay, or disappear entirely. But here's what I've discovered through countless patient interactions and conversations with top practitioners...The real issue isn't your clinical skills. It's what you're actually selling.The Revson Revelation: What

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13:28

39: Why Dentists Lose Patients Before They Walk In –...

The Art of Hospitality in the Dental Practice ·

2025/12/30

As dentists, we are trained to be masters of our craft. But what if the greatest threat to our practice’s growth isn’t clinical, but clerical? I’ve spent years analyzing why some practices thrive while others struggle to keep their chairs full, and I’ve discovered a shocking truth: there is a single, overlooked moment in the patient journey that is quietly costing practices over $100,000 in lost revenue each year. It’s a blind spot for nearly every dentist I’ve spoken to, and it happens long before

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11:33

38: The Missing Communication Skill Every Dentist Needs

The Art of Hospitality in the Dental Practice ·

2025/12/26

Here's something that took me years to figure out—and once I did, it completely transformed my dental practice. I used to wonder why some patients would say yes to treatment immediately while others, with the same diagnosis, would decline. Same X-rays. Same clinical presentation. Same treatment plan. Completely different response.For the longest time, I thought the answer was in how I explained the science. Maybe I wasn't clear enough about the bone loss. Perhaps I needed better visuals. Maybe I

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13:27

37: The #1 Practice Growth Secret Dentists Never...

The Art of Hospitality in the Dental Practice ·

2025/12/23

What if the most powerful engine for practice growth has nothing to do with marketing,technology, or even clinical skill? In dental school, we’re trained to beexceptional clinicians, but we’re left to discover the secrets to building atruly thriving practice on our own. I’m here to tell you that the key tosustainable success—the kind that brings in ideal patients and builds abulletproof reputation—lies in a single, counterintuitive principle that mostof the industry overlooks.In This Episode, You’ll

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13:01

36: Unreasonable Hospitality in Dentistry: The Secret...

The Art of Hospitality in the Dental Practice ·

2025/12/19

What if I told you that being "reasonable" is the biggest mistake you're making in your dental practice? After decades of perfecting my clinical skills, I discovered something that completely changed how I approach patient care—and it has nothing to do with technical dentistry.In this episode, I share a counterintuitive principle I learned from one of the world'smost successful restaurateurs that has transformed how I think about practicegrowth. This single concept explains why some practices have

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11:28

35: Why 90% of Goals Fail, and the 5-Minute Fix That...

The Art of Hospitality in the Dental Practice ·

2025/12/16

I spent years confusing motion with progress. My calendar was packed, my to-do list wasendless, and I felt like I was crushing it every single day. But when I lookedback at the end of each quarter, I realized something unsettling: I hadn'tactually moved closer to what mattered most. I was caught in what I call the"too busy trap"—and there's a good chance you are too. In thisepisode, I reveal the uncomfortable truth about why being busy is killing yourdreams, and I share the exact moment everything

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12:40

34: The Fastest Way to Build Unshakeable Patient Trust

The Art of Hospitality in the Dental Practice ·

2025/12/12

Have you ever wondered why some patients leave, even after a successful treatment? Foryears, I’ve been obsessed with this question, and the answer I found is bothsimpler and more profound than you might think. It has nothing to do with yourclinical skills or your technology.In this episode, I’m pulling back the curtain on the single most powerful force in yourpractice: trust.What you'll discover in this episode:• A Defining Moment: I’ll share a deeply personal story about a patient named Hans and a

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11:23

33: Eliminate Burnout and Build a Team That Never Quits

The Art of Hospitality in the Dental Practice ·

2025/12/09

I have a question for you, and I'd like you to be honest with yourself: are you happy atwork? For years, I’ve seen far too many of my colleagues in the dentalprofession running on fumes. The statistics are shocking—nearly 40% of dentistsfeel disengaged from their work, and a staggering number are consideringleaving the profession altogether. I’ve been there myself. I know the immensepressure, the stress, and the feeling that you’re giving everything you have,only to feel drained at the end of the

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11:14

32: A Dentist's Guide to Online Reputation Mastery

The Art of Hospitality in the Dental Practice ·

2025/12/05

In today's digital world, your dental practice is not just what patients experience in thechair; it's what they see online before they even pick up the phone. I'velearned that a staggering 77% of potential patients check your online reviewsbefore even considering booking an appointment. That means your online presencecan either be your greatest asset or your biggest liability. In this episode, Iwant to pull back the curtain and share the exact strategies I've used to builda thriving practice by

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06:48

31: Simple Rules That Lead to Better Outcomes After...

The Art of Hospitality in the Dental Practice ·

2025/12/02

With over 30 years of experience in periodontal and implant surgery, I've seen firsthandhow critical the first two weeks after a procedure are for a successfuloutcome. It's not just about the surgery itself; it's about how you care foryourself afterward. That's why I've created this guide—to give you the clear,concise, and essential instructions you need to heal quickly, comfortably, andwithout complications. My goal is to empower you with the knowledge to takecontrol of your recovery and achieve

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12:58

30: Beyond Narcotics: How We Achieved a 95% Pain-Free...

The Art of Hospitality in the Dental Practice ·

2025/11/28

What if I told you that post-operative pain is largely optional? For years, my practicehas been operating on a little-known principle that has led to somethingextraordinary: a 95% pain-free rate for our surgical patients. This isn’tmagic, and it’s not a secret I want to keep. It’s a systematic approach thatany practice can adopt, yet so few understand its true power.It all comes down to the "setup"—a complete shift in how we prepare patientsfor surgery. We’ve discovered that the moments before a

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11:21

29: The Pain-Free Dental Surgery Secret: A Dentist's...

The Art of Hospitality in the Dental Practice ·

2025/11/25

For years, the standard approach to managing post-operative pain has been reactive.Patients are sent home with narcotics and told to "chase the pain"only after it has already begun. But what if we could prevent the pain fromever starting? In my practice, I've developed a protocol that does just that- it has revolutionized the patient experience.The Power of PreparationI believe that the key to a pain-free recovery lies in what we do before the surgery evenbegins. It’s about leveraging the power of

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06:58

28: Hygiene First: This Is How You Can Prevent Costly...

The Art of Hospitality in the Dental Practice ·

2025/11/21

For decades, the dental community has followed a simple rule: patients come in fora cleaning, and we find work from there. But what if I told you that thisentire model is backward? In my practice, we’ve flipped the script, and theresults have been transformative for both my patients and my practice.My Philosophy: Clinical Treatment First, Hygiene for LifeI believe the hygiene chair should be a place of celebration, not examination. It’s wherewe maintain the health we’ve already achieved. That’s why

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08:56

27: The One Communication Slip That Can Ruin Dental Care

The Art of Hospitality in the Dental Practice ·

2025/11/18

I've been practicing periodontics for decades, and I can tell you with absolute certaintythat the most common cause of complications, misunderstandings, and patientdissatisfaction isn't technical skill or clinical judgment. It's communication.More specifically, it's the failure to ensure that our patients trulyunderstand what we're telling them. In this episode, I share the critical distinctionbetween informed consent and making excuses. I also explain why that differencecan make or break your

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08:49

26: The Hidden 5-Step System That Builds Patient Trust

The Art of Hospitality in the Dental Practice ·

2025/11/14

I've been practicing dentistry for decades, and one pattern breaks my heart every time. Patients walk into my office carrying years of dental trauma—not just physical pain, but emotional wounds from feeling like they've failed. They've been through the cycle so many times: a filling becomes a crown, a crown fails and requires an extraction, an extraction leads to a bridge, and eventually implants. Each step feels like another failure, another expense, another loss of hope. I call this progressive

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45 results

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