Psych Insights for Modern Marketers - The 3G Edition

You know, of course, that top marketers and copywriters slip into a unique “zone” when they craft world-class ads and emails and social media posts, right? And you’ve probably been promised by all sorts of “experts” on how to enter your own zone and use it to make the Big Bucks.  And it all probably bored the heck out of you, too. Psychologists love to take a simple brain process, and make it sound like you need a shaman and trippy drug rituals (plus maybe an expensive seminar or two) just to

A little swagger, backed with the chops to back up all claims, will quickly set you apart from the crowd of big-mouthed wannabe’s out there. But you still need to understand what makes your boasting competition tick... and why self-aggrandizement has a long and often very successful history in advertising... when done right. Done wrong, and all hell breaks loose.  You’re in for a rollicking ride in this episode, as the horror stories of clutching failure from the jaws of victory -- alongside the

The boys go deep on how to be a normal, empathetic and honest human being... and still blow away all competition in the sales game. They’ve been doing it their entire careers, and anyone yearning to escape the horrors of the sociopathic sales models now dominating the marketing landscape is in for a wild hour of mind-blowing insights, tactics, strategies and tools. Oh, the fun waiting for you inside this ‘cast...

Welcome to the most unique podcast in the entire business world. Three wildly different generations of copywriting and marketing legends – John Carlton (the geezer), Kevin Rogers (proud Gen Xer), and Daniel Throssell (the young buck)-- join forces to answer the burning questions now upsetting everyone out there trying to make a reasonable fortune.  First, though, get up to speed in this episode with some deep insight on critical “get moving now” tools for any copywriter, entrepreneur, or biz

Welcome to the launch of Psych Insights for Modern Marketers, a podcast dedicated to uncovering the psychological principles behind persuasion, influence, and effective marketing. In this special episode, your hosts, legendary copywriter John Carlton, modern-day copy chief Kevin Rogers, and unconventional marketing experimenter Daniel Throssell—sit down for a candid, behind-the-scenes conversation about the vision for this podcast. Together, they represent three generations of copywriters, each