x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Psych Insights for Modern Marketers - The 3G Edition

Get your bad attitude adjusted and your selling chops hot-wired directly into the sizzling core of the modern marketing world... with spot-on, uncensored advice and insight from 3 generations of notoriously successful copywriter/entrepreneurs.

business marketing

All Episodes

01:07:24

EP24: How To Violate Trust And Ruin Your Brand's...

Psych Insights for Modern Marketers - The 3G Edition ·

2025/11/26

The guys go deep on trust, the main factor behind any longevity in a brand's lifespan. And boy, has the landscape for that kind of trust changed. Old school brands still rely on consistency in quality and message... and also offer stark (and gruesome) examples of how to blow up even decades-old reliability with a single blunder. Yet, modern influencers on social media seem to thrive on "influence economics" that leave OG advertising veterans scratching their heads. But the guys think they've

en

01:00:08

EP23: We Asked For Your Written Bullets On A Show,...

Psych Insights for Modern Marketers - The 3G Edition ·

2025/11/19

It's a show about writing killer bullets, using the show as an example. The guys go over nearly every submission in detail, giving brilliant insight to technique, structure and Effectiveness. You will discover: The critical difference between blind and revelatory bullets... how to make a short, punchy, and riveting bullet sing like a lyric from a rock song... the dangerous trap of allowing zombie bullets to ruin your entire pitch... and why AI-written crap often sounds so hollow. And finally: Why

en

01:05:25

EP22: Live Show On How Everyone Got To This Point In...

Psych Insights for Modern Marketers - The 3G Edition ·

2025/11/12

Never shy about trying new things, the guys invited hundreds of fans to tune into the Zoom call and ask questions (a vast mob showed up, loaded for bear)... ... covering topics like how to get good enough for a legendary reputation, why practice sucks so much, how to deal with lawyers whose job is to just say "no" to everything, and the best sneaky ways to beat dangerously evil competition. Plus: The truth about John's notorious "apology letter" (which sold more than the original ad that pissed so

en

53:16

EP21: Dream Clients, Data Analytics Vs. Gut Feel, And...

Psych Insights for Modern Marketers - The 3G Edition ·

2025/11/05

Do you have "dream clients" you'd like to work with? Every top writer and consultant has that list, though they may keep it secret. The guys spill their client bucket lists here, and there are surprises. Then they tackle a familiar subject to every creative who ever lived: How to balance your gut instincts against data-driven decisions. (It will haunt your entire career, and there actually is a well-thought-out process to do it right.) Then everyone both praises and trashes AI, which is how every

en

43:09

EP20: Tribal Instincts, Emotional Wastelands, And Why...

Psych Insights for Modern Marketers - The 3G Edition ·

2025/10/30

First off, no, John isn't dead, despite what some authoritative voices online are saying. We'd know if he was, cuz he wouldn't be appearing on the podcast, now, would he. (Still, we're looking into creating "Deep Fake JC" just in case.) The show dives into the emotional states of both writers and prospects that coats every great ad (from murderous rage and peak love goo-goo eyes). And why, when writing persuasive copy, you must climb into a deep state of emotional awareness. This will be news to

en

01:00:28

EP19: John Explains How To Write Really Freaking Fast

Psych Insights for Modern Marketers - The 3G Edition ·

2025/10/22

So, how do you get show notes written – with the deadline hovering like a gore soaked banshee (cuz there’s now 18 shows in the can and the launch is happening, like, tomorrow) – with three top copywriters in the mix? Answer: You procrastinate, think up wild notions about tricking other writers to do the work, try AI, toss the AI notes cuz it’s half hallucination… procrastinate some more… endlessly discuss other futile ways to trick someone else to do it, try AI again, toss the AI crap… … and finally

en

01:07:30

EP18: How To Get Your Lazy Ass In Gear

Psych Insights for Modern Marketers - The 3G Edition ·

2025/10/16

The guys define some of the more misunderstood rumors and memes in the business and copywriting worlds... starting with “momentum”, and what veterans mean when they talk about movement being the main step in ANY process or project. You’ll never again wonder why you didn’t get something important done... cuz you’ll now be forever cursed with the knowledge of exactly what is required to charge from Idea to Finished Project. (And no, running around the office like a headless chicken isn’t the kind of

en

01:04:27

EP17: Too Small To Fail

Psych Insights for Modern Marketers - The 3G Edition ·

2025/10/09

The guys explore the counter-intuitive power of keeping your biz small, but more intensely engaged. John shares stories of entrepreneurs who got seduced by scaling their lists, and lost their souls. Kevin goes into the pain of over-hiring while chasing bigger audiences, and the relief of purposely shrinking it all back down to a comfortable, more engaged size. And Daniel nails it down, explaining his deliberate choice to dump the empire-building for a better-balanced lifestyle. There’s still a lot

en

57:19

EP16: “The first time I got arrested...”

Psych Insights for Modern Marketers - The 3G Edition ·

2025/10/01

Wherein we lay bare the actual writing process we used to write up notes and blurbs for the podcast, almost in real time. Three top writers, baffled by what to write to bring people into the shows... ... ultimately solved with a quick couple of decisions: A little AI to grease the skids with transcripts of what we talked about earlier, and then John rolling up his sleeves and slamming out some riveting original copy. It’s like being led behind the curtain to see how things get done. Then a quick

en

56:42

EP15: Kevin Reads Hate Mail And John Gets Mad

Psych Insights for Modern Marketers - The 3G Edition ·

2025/09/25

You know, not everyone likes you. You’re always going to have detractors and enemies in various stages of rage (from mild to dangerous). Just a fact of life in the biz world. How you deal with these people – who obviously are under some mental health crisis, or just don’t understand who you really are (cuz who could hate such a lovable goof as yourself?) – will define much of your life as a successful writer or entrepreneur. The guys tackle the entire breadth of the subject here... cuz they all have

en

01:06:56

EP14: How To Wrangle Your Filthy Lucre

Psych Insights for Modern Marketers - The 3G Edition ·

2025/09/22

Even veteran biz owners and experience-hardened writers have a weird relationship with money. Especially when you come across a lot of it, suddenly. It’s critical for your career to have a good foundation of values, an ethical philosophy of life, and lots of support from friends, family and network. Yet it’s even MORE important for you to understand how money can completely obliterate everything good in your life, regardless of whether it’s going out or coming in. The guys dive in deep, and cover

en

54:45

EP13: Masterclass On Essential Dialogue

Psych Insights for Modern Marketers - The 3G Edition ·

2025/09/18

Dialogue isn’t just writing out what someone said. Nope, too important to be trusted to stark transcriptions, especially when money’s at stake in a sales message. Every writer has trouble with dialogue, at first. It requires some real epiphanies to start writing like Elmore Leonard or Stephen King or even an advice columnist. Yet it’s so very crucial to setting up scenes that move the action forward quickly and decisively. All the top copywriters worked through their initial trouble with dialogue,

en

53:00

EP12: Can You Hack The Vicissitudes of a Copywriting...

Psych Insights for Modern Marketers - The 3G Edition ·

2025/09/15

What kind of copywriting gig appeals most to you, anyway? Cuz there’s a LOT of different gigs where writing copy is big on the menu. Here, the guys drill deep to lay bare the good vs. bad of every decision you make in your career. Kevin nails the three paths: The pioneer (that’s when you’re a true entrepreneur, not working “for” anybody)... the producer (maybe working for someone, but just focused on the writing, and don’t bother them about biz details)... and the prospector (wearing every hat a

en

53:20

EP11: The Pain Points That Trigger Your Audience

Psych Insights for Modern Marketers - The 3G Edition ·

2025/09/11

Do you understand how the human body and mind work to either open doors of opportunity for you... or sabotage everything you’ve ever worked for? Can you influence a prospect by sucker-punching their most vulnerable spots, and then pounce with a solid pitch and close the deal? No, seriously – is this part of your skill set? Cuz that’s how top writers sway and capture entire markets. While their sad-sack competition try to win sales by droning on and on about dumb facts and unbelievable claims that

en

01:01:08

EP10: Storytelling, Part 2, With Special Guest Star...

Psych Insights for Modern Marketers - The 3G Edition ·

2025/09/08

Things got so outrageous and awesome last episode, that the guys decided the subject of storytelling in marketing required another round. And big bonus: Their first ever guest is the fabulous Laura Belgray, top-tier copywriter and acknowledged direct response Queen Of The Riveting Storyline That Is Also Hilarious. (She’s essentially the Dorothy Parker of our time.) And the conversational storylines just in this episode prove her main point: That the best kind of “bonding by story” comes not from

en

49:39

EP09: Storytelling Masterclass

Psych Insights for Modern Marketers - The 3G Edition ·

2025/09/05

You know what separates professional storytellers from the wannabe’s who always lose their audience by the second breath? It’s all about knowing how stories work inside a human’s brain... from being drawn into the tale and becoming hyper alert to details as the stakes are raised... to ending up exhausted and happily digging for a credit card to ensure you are never without this kind of outrageously-thrilling experience again. There are natural storytellers who kick ass, and god bless ‘em. More

en

01:03:10

EP08: How To Raise A Bloodthirsty Copywriter

Psych Insights for Modern Marketers - The 3G Edition ·

2025/09/02

High level copywriters aren’t born. They’re made. Consciously, level-by-level of building on a love of writing, a rigorous study of classic salesmanship, and a deep desire to earn the Big Bucks without ever digging a real ditch. It’s never been a brainless way to make a living, and the people who have sold copywriting as a get-rich-quick scheme are lying their ass off to you. (Same with the idiots trying to convince you that AI will replace all writers soon.) Still, it ain’t rocket science, either

en

58:45

EP07: Why You Suck At Hooks & Big Ideas

Psych Insights for Modern Marketers - The 3G Edition ·

2025/08/29

There is, in fact, a Big Idea for this very show: How hooks and big ideas actually work... ... and what the big secret is between merely grabbing attention... and turning your prospect into a cash-in-hand buyer, desperate for you to sell to them. John’s always been known as “The Hook King”, and oh boy: He dives in deep on how to identify, power-up, and carpet bomb your market with the kind of hooks that transform skeptics into eager fans. This includes the “origin story” for the most ripped-off ads

en

54:38

EP06: The Dirty Little Emotional Secret That...

Psych Insights for Modern Marketers - The 3G Edition ·

2025/08/27

Okay, actually empathy is THE major tool all top copywriters rely on the most. It’s very different than sympathy too... so the Boys tear these emotional responses down to “toolkit basics”, and you’ll never look at your own feelings the same way again. It’s like a scorched-earth rampage through the human brain, laying out how they’ve turned hazy (and universally misunderstood) emotional triggers into wicked-good tactics at persuading even the most hard-nosed skeptic and bringing them onboard as

en

01:06:06

EP05: Why The Pro’s Laugh When AI Claims It’s Coming...

Psych Insights for Modern Marketers - The 3G Edition ·

2025/08/21

Is artificial intelligence an actual threat to copywriters, or not? Scribes everywhere want to know if they need to learn another trade and let the robots move in. These three guys aren’t scared at all. And even welcome the chaos being sown by so many clients believing AI has already solved every marketing problem for them... cuz this dumb-ass attitude boondoggling so many clueless biz owners just sets the stage for professional copywriters and consultants to waltz in and fix the mess. For massive

en

25 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...