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PODCAST

Thriving Business

Dr Kate De Jong & Sam Morris

THRIVING BUSINESSBusiness Insights to Help You Grow Your Business with EaseWe’re two seasoned business owners — Sam Morris and Kate De Jong — sharing our nearly thirty-year combined experience of starting and growing service-based businesses from the ground up. We so many small businesses struggling or falling prey to expensive promises of quick fixes or silver bullets. Both of us know what it REALLY takes to start and grow a business, we"ve done it many times over and we"ve got the blisters to

business entrepreneurship

All Episodes

60:38

Surprising New Advances in AI: How to Know What’s...

Thriving Business ·

2024/10/23

Episode Overview:In this episode, Kate and Sam dive into a discussion of how they’re using AI in business as a tool for organisation, strategy, and even as a coaching assistant. They discuss some of the most recent AI developments that are impacting businesses in previously unimaginable ways. They discuss the continuing implications of AI-generated content, how it can be embraced positively, and the importance of discernment in the digital age.Key Takeaways:1. Using AI to Help with Overwhelm ...

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47:49

Escaping the Owner's Trap: Making Time to Work ON...

Thriving Business ·

2024/10/02

In this episode, Kate and Sam discuss the enduring challenge of finding time to juggle all the balls as a business owner and specifically, how to make time to work ON your business, not IN it. It's not an easy task to balance client-focused work with the things that help your business grow long-term, like marketing activities — but it's essential. Join them as they talk through each other's experiences with finding the time to stay growth-focused while delivering top-notch service to clients,...

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51:56

Behind the Curtain with Jessica Gough, The Sugar...

Thriving Business ·

2024/09/13

This week we were privileged to be joined by the fabulous entrepreneur-extraordinaire Jessica Gough, a.k.a The Sugar Duchess, founder and owner of Tease Industries Pty Ltd., a company dedicated to providing empowerment platforms for creative artists in the realm of Cabaret and Burlesqueof all kinds. Trained at the WA Academy for Performing Arts (WAAPA) and previously a video journalist for the ABC, Jess took a leap of faith in 2018 to pursue her passion for Burlesque and the performing arts. ...

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43:48

How to Create Revenue Quickly with an Irresistible Offer

Thriving Business ·

2024/08/30

In this episode, Kate and Sam get into detail about the specific characteristics of an 'Irresistible Offer'. A single irresistible offer can significantly increase your sales and revenue by increasing the conversion of your prospects into paying customers. An irresistible offer is a strategic structuring of your products and/or services where the value-to-cost ratio is value-heavy, making it an easy “yes” for those who need it. It feels like a ‘no-brainer’ and your prospect feels compelled to...

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34:05

How Branding and Graphic Design Can Either Make or...

Thriving Business ·

2024/08/17

In this conversation, Kate and Sam discuss the importance of strong branding and graphic design, sharing some of the good, the bad and the ugly they’ve seen in nearly a decade of coaching business owners to grow their businesses. They emphasise the need for professional input and guidance in creating a strong visual identity. They highlight the significance of colour theory, font selection, white space and ‘kerning’ in graphic design. They also stress the importance of consistency and clarity...

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34:30

Breaking Down SEO (Search Engine Optimisation) as an...

Thriving Business ·

2024/08/01

In this episode, we discuss the importance of SEO (search engine optimisation) as an essential building block of your overall business growth strategy. SEO encompasses all the things you do on and off your website to drive visitors to your website (your online shop front). We emphasise the need to get the foundational building blocks and messaging right before diving into SEO, so that your visitors have a better chance at converting once they arrive on your website. We talk about the ro...

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64:49

LIVE with Angie Giltner in Bali: From Tragedy to...

Thriving Business ·

2024/07/20

This episode comes to you live from the Inspired Business Retreat in Bali! Kate and Sam unite with Angie Giltner, powerhouse Master Coach and motivational speaker for another episode with Angie (our first episode with Angie is still our most downloaded show to this day - have a listen if you haven’t heard it yet!). Together they reflect on Angie's journey over the past year, coming back from a bad business decision that rocked her to her core. They discuss the importance of forgiveness of one...

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44:49

Master Your Marketing Essentials: Discover How to...

Thriving Business ·

2024/07/04

In this episode, Kate and Sam discuss fundamentals of marketing, including the importance of lead magnets, landing pages and online nurture sequences in building trust and converting prospects into customers. They emphasise the need to start with the end in mind, aligning free offers with paid offers. They also explore the power of ‘experiential’ lead magnets, such as video series and live events that immerse customers in the brand and build trust quickly. The conversation concludes with...

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60:19

How to Bust Through Revenue Stagnation with the Power...

Thriving Business ·

2024/06/19

Summary:In this episode, we were joined by Ortal Green, an expert in creative and innovative thinking. With a background in IT startups in Israel, Ortal spent many years working in the high-tech industry where she realised that the ability to succeed in business comes down to our ability to think creatively and innovatively. This set Ortal on a path to eventually become a mindset shifter and founder of Success by Design. Ortal explains how, sadly, our education system does not develop our ski...

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57:16

Trusting the Business Journey, Even When Life Throws...

Thriving Business ·

2024/06/05

In this episode, Kate and Sam open up and share some of the things going on behind the scenes that have made life and business challenging in recent months. Building a business is not always an easy journey, especially when life throws curveballs into the mix!Sam shares her recent stressful experiences with some personal medical challenges. She discusses the emotional and mental toll these experiences can have, even while you have to keep showing up for your clients and your business. K...

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57:06

The Art of Monetisation: How to Set Up Your Business...

Thriving Business ·

2024/05/22

As business owners, most of us love to share our knowledge and to help others, but to succeed in business you of course need to turn that knowledge-sharing process into revenue generation. In this conversation, Kate and Sam discuss use their podcast as an example of the monetising journey. They discuss the importance of having a clear strategy to build a platform, generate warm leads, and convert them into paying customers. They caution against relying solely on social media for sales, ...

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60:16

What Makes a Great Salesperson? Lessons from 33 Years...

Thriving Business ·

2024/05/08

Summary:In this episode, Kate and Sam are joined by Katie Nelson from Sales Uprising in the USA. Katie’s a seasoned sales professional with over 33 years of sales experience, so she knows what she’s talking about when it comes to selling! Katie shares her natural journey into sales from her first job at a call centre at age 15 to becoming a successful entrepreneur, sharing insights and anecdotes along the way. Katie shares her insights on the qualities of a great sales leader, emphasisin...

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54:00

Unlock the Secrets to Successful Social Media...

Thriving Business ·

2024/04/24

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59:44

SYSTEMOLOGY: David Jenyns Shares How to Create Time,...

Thriving Business ·

2024/04/10

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32:46

Kate & Sam’s Insider Tips for Hosting Retreats &...

Thriving Business ·

2024/03/27

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57:38

Meet Sydel Sierra, Financially Retired at Age 30...

Thriving Business ·

2024/03/13

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30:45

To Niche or Not To Niche? The Pros and Cons of...

Thriving Business ·

2024/02/29

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42:22

Navigating Business Shame, Sharks and Broken Promises

Thriving Business ·

2024/02/14

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37:21

How Our Definition of “Success” is Making Us...

Thriving Business ·

2024/02/01

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39:20

Forbes Top 10 Business Trends for 2024: Navigating...

Thriving Business ·

2024/01/17

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62 results

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