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PODCAST

Thriving Business

Dr Kate De Jong & Sam Morris

THRIVING BUSINESSBusiness Insights to Help You Grow Your Business with EaseWe’re two seasoned business owners — Sam Morris and Kate De Jong — sharing our nearly thirty-year combined experience of starting and growing service-based businesses from the ground up. We so many small businesses struggling or falling prey to expensive promises of quick fixes or silver bullets. Both of us know what it REALLY takes to start and grow a business, we"ve done it many times over and we"ve got the blisters to

business entrepreneurship

All Episodes

42:41

Ep #7 | Price for Profit: Why What You Charge Says...

Thriving Business ·

2026/04/16

Send a question or message to Kate & Sam Welcome to Episode 7 of the Roadmap to Business Success series, our second episode in Quadrant 2 of the Thriving Business Wheel: Keep More | Profitable Operations. Pricing is one of the most emotionally loaded topics in business. Many business owners, particularly women, are significantly undercharging, and it's costing them not just money, but credibility and energy. "Being the cheapest in the market doesn't make you attractive. It makes you look ...

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44:41

Ep #6 | Master Your Money: The Profit First Approach...

Thriving Business ·

2026/04/08

Send a question or message to Kate & Sam Welcome to Episode 6 of the Roadmap to Business Success series, and the first episode of Quadrant 2: Keep More | Profitable Operations! You've done the work to generate revenue. Now it's time to talk about the part most business owners avoid until it's too late: keeping it. In this episode, Sam takes the lead on one of her favourite topics: money. Not the fluffy version, but the practical, roll-up-your-sleeves kind that actually changes how your bu...

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43:11

Ep #5 | Sell with Ease: How to Turn Conversations...

Thriving Business ·

2026/03/30

Send a question or message to Kate & Sam Welcome to Episode 5 of the Roadmap to Business Success series on the Thriving Business Podcast, and the final episode of Quadrant 1: Revenue Generation! If the word "selling" makes you cringe, you're not alone. In this episode, Kate and Sam get honest about their own complicated relationships with sales, why most people do it badly, and how reframing selling as serving completely changes the game. "People don't mind being sold to, they just don't ...

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45:18

Ep #4 | Marketing that Works: How to Get Your Offer...

Thriving Business ·

2026/03/26

"Marketing is the communication bridge between your business and your potential customers." In this fourth episode of the Roadmap to Business Success series, hosts Kate and Sam explore the next layer in the Revenue Generation quadrant of the Thriving Business Wheel: Marketing Strategy. Now that you've nailed your business identity and crafted your irresistible offer, it's time to take it to market. But marketing is one of the most misunderstood, and misused, areas of business. In this e...

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49:56

Ep #3 | Craft an Irresistible Offer and Watch Your...

Thriving Business ·

2026/03/20

In this third episode of the Roadmap to Business Success series, hosts Kate and Sam explore the second part of the revenue quadrant: how to craft an irresistible offer. Described as the "engine" of your revenue generation model, an irresistible offer is about providing a compelling solution to a problem that people feel compelled to say "yes" to. In this episode, you will learn: Market validation vs. market research: Why you must ensure the market will actually buy what you have to sell befor...

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49:07

Ep #2 | Define Your Business Identity: The Foundation...

Thriving Business ·

2026/03/11

Welcome to Season 2, Episode 2 of the Thriving Business Podcast! Over the next 18 episodes, we're walking you through all the essential elements of business building in a structured way, based on our Thriving Business Wheel, with the following four quadrants: Quadrant 1: Earn (Revenue Generation) Quadrant 2: Keep (Profitability) Quadrant 3: Grow (Capacity and Scaling) Quadrant 4: Lead (Lead with Impact) Today's episode begins in quadrant one (revenue generation) by covering the foundational ...

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51:12

The Roadmap to Business Success: Unveiling Our New...

Thriving Business ·

2026/03/04

Introducing the Thriving Business Wheel: An 18-Episode Framework for Growth Without Burnout Hosts Kate De Jong and Sam Morris share a new 18-episode plan for the Thriving Business Podcast built around the “Thriving Business Wheel,” a four-quadrant framework that encompasses: Earn (revenue generation)Keep (profitability)Grow (capacity and scaling)Lead (leadership). In this episode, Kate and Sam excitedly talk through the preview of their upcoming curriculum and why business owners need an...

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45:17

Life Quakes: When Everything Breaks and You Still...

Thriving Business ·

2026/01/29

In our first episode of 2026, Kate sits down with Donna West, founder of Donna's Balcony Views and resilience expert to talk about ‘Life Quakes’: those unexpected and brutal events or situations in life that crack your world open and force you to rebuild from the rubble. Life Quakes include things like workplace trauma, death of a loved one, miscarriage, illness, divorce, survival of traumatic events like tsunamis or bushfires, just to name a few. Having suffered her own ‘life quake’ in recen...

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54:12

The Brushing & Flossing of Marketing: Reviews, Local...

Thriving Business ·

2025/12/11

In this episode of The Thriving Podcast, Kate and Sam sit down with special guest Maria Sandy from Bits Web Design to unpack what really makes a small business visible, trusted, and profitable online. Maria shares how she went from designing buildings in her previous career as an architect to “architecting” websites through design, local SEO, and reviews that actually work for real-world businesses. Maria explains why a website has to be both beautiful and functional because if it doesn’t loo...

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52:18

When Life Hits: How to Build a Business That Runs...

Thriving Business ·

2025/11/19

In this episode, Kate and Sam welcome special guest Joanne Ross Wells, founder of JRW Bridal, an established custom couture bridal brand in Perth, WA. Joanne shares her journey as a global citizen from growing up in Rhodesia, spending time in London and the USA, being born in New Zealand and immigrating to Australia eight years ago. Jo then built her successful business from the ground up. Joanne opens up about the significant curveballs life has thrown her way in recent years, including majo...

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48:57

Exploring the Emergence of Agentic AI: The Latest in...

Thriving Business ·

2025/10/29

In this episode, Sam and Kate Morris dive deep into the fast-evolving world of AI agents, intelligent digital assistants that don’t just generate ideas, but take action on your behalf. From their earliest experiences experimenting with ChatGPT and Claude.ai to their recent exploration of agentic platforms like Sintra AI, Kate and Sam unpack how you can integrate AI into day-to-day business operations. They discuss the hype, the practical challenges, and the genuine benefits for entrepreneurs ...

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34:31

What Kind of Business Are You Really Running? The 5...

Thriving Business ·

2025/09/23

In this episode, Sam and Kate explore the five different types of small businesses—a framework Kate has been developing after nearly a decade of personal experience with different types of business owners. If you've ever felt like traditional business advice doesn't quite fit what you're building… you're not alone. In this episode, you’ll hear: Why traditional business models (like those from The E-Myth by Michael Gerber) don’t work for everyone.The five types of small businesses—and why know...

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53:52

Standing Tall: Flipping the Script on the Tall Poppy...

Thriving Business ·

2025/09/05

In this episode, Kate sits down with leadership expert and global Executive Coach Kim Lancer, founder of Tall Poppies Leadership, who is on a mission to help one million leaders lead confidently and "stand tall." Growing up in Australia, Kim experienced firsthand how the country's notorious "Tall Poppy Syndrome" encourages high achievers to downplay their success. After spending most of her career overseas in the UK and USA—where this cultural phenomenon is less prominent—Kim returned to Aust...

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60:06

Crocs, Fishing and Buffalo Hunting: How Adventure...

Thriving Business ·

2025/08/11

What happens when you combine crocodile encounters, buffalo hunting, and a submerged 4WD on a broken bridge in the middle of an outback river - with business ambition? You get Angus Dicker's incredible journey. Sam and I had so much fun in this episode! Angus Dicker is not your typical business owner. He’s managed to carve a life for himself in which he gets to do work he loves, in places where most people don’t go. From early beginnings in the military to becoming a Masters of Business gradu...

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37:39

Failed Business Partnerships: Why 70% of Business...

Thriving Business ·

2025/07/25

In this episode, Sam and Kate delve into the sensitive and often tricky topic of business partnership failures. Globally, around 70% of business partnerships end up dissolving. In a candid and honest conversation, Kate and Sam explore the challenges that arise in business collaborations, acknowledging that while “failure” is possibly an unfair term (because often our biggest learnings come through these experiences), many partnerships naturally come to an end or evolve over time. Sam an...

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57:43

From Financial Anxiety to Financial Freedom: How to...

Thriving Business ·

2025/07/09

Are you tired of losing sleep over your financial future? In this empowering episode of the Thriving Business Podcast, hosts Kate and Sam are joined by seasoned financial strategist Gayle McKew, who reveals how to transform financial stress into strategic confidence. Gayle shares her journey from a career in banking to becoming an independent financial planner. Her journey shows us how taking control of your financial decisions, even when they're difficult—can lead to both ethical alignment a...

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50:00

The Exciting Evolution of AI: How to Use the Latest...

Thriving Business ·

2025/06/26

Welcome to another episode of Thriving Business podcast, real stories and innovative insights to help you grow a business that truly thrives. Today, Kate and Sam share an open, thoughtful, and at times surprising conversation about the rapid evolution of AI — how they’re using it today, how it’s impacting their decision-making, and where it’s all heading next. They also take a deep and personal dive into the field of Human Design and how it's helping them both rethink how they structure their...

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55:06

From Crypto Curious to Crypto Confident: How Dee...

Thriving Business ·

2025/06/14

This week, Kate was honoured to sit down with Dee Skillicorn, founder of Digi-Secure, “your trusted guide in the ever-evolving world of digital assets”. Dee is on a mission to demystify cryptocurrency, making it simple, accessible and safe for everyone. Dee and her husband have built their wealth through cryptocurrency and love helping others to do the same. With over 30 years of hands-on experience in business, finance, system analysis, and implementation, Dee has honed a sharp eye for what ...

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44:46

How Eddie Zhang's Failures Led to His Most Successful...

Thriving Business ·

2025/05/28

It’s refreshing to hear the raw and honest truth about what it really takes to build a successful business. In this episode of The Thriving Business Podcast, host Kate De Jong sits down with serial entrepreneur and systems wizard Eddie Zhang, founder of Zhamatix, to unpack his rollercoaster journey from a disillusioned corporate worker to a five-times business founder. From selling viral charcoal masks to launching a lean consultancy that “supercharges productivity” for small businesses and S...

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52:04

The Power of Clarity: Defining Your Business in 10...

Thriving Business ·

2025/05/04

In this episode of the Thriving Business Podcast, host Kate Dong interviews Mitchell Levy, a global credibility expert, executive coach, and TEDx speaker from Silicon Valley, USA. About Mitchell Levy Global credibility expert and executive coachTwo-time TEDx speakerAuthor of 65+ booksPublisher of 750+ books through four different publishing companiesHas started 20+ companiesFormer board member of a NASDAQ firm38 years in Silicon Valley, 36 years married, father to a 26-year-old son Mitchell...

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70 results

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