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PODCAST

QuadCast: A Digital Marketing Podcast

QuadCast is the digital marketing podcast from the team at AlphaQuad, a leading digital marketing agency in Warwickshire. Join us as we explore all things digital marketing, from SEO and content creation to social media and PPC. Meet the experts behind 25 years of successful campaigns. Whether you"re a seasoned pro or just starting out, QuadCast offers valuable insights for everyone passionate about digital marketing.

business marketing

All Episodes

00:28:54

An Interview with Chris Dilley, Managing Director of...

QuadCast: A Digital Marketing Podcast ·

2025/05/19

In this episode, Sara and Tim sit down with Chris Dilley, Managing Director of Techsil, a leading specialist in technical adhesives and tapes. Chris shares Techsil’s journey from a small UK-based business to an international player, diving into their acquisition strategy, customisation capabilities, and the vital role of technical expertise. We explore how digital transformation, through e-commerce, LinkedIn, and AI, is reshaping manufacturing and B2B sales. Chris also discusses the importance of

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00:30:32

The Nostalgic Marketing of Lilo & Stitch

QuadCast: A Digital Marketing Podcast ·

2025/05/16

Disney’s Lilo & Stitch wasn’t just another animated film, it was a full-blown marketing curveball. No fairy tale. No royal destiny. Just a blue alien with a chainsaw and a grudge against the Disney canon.Let's dive into how Disney turned nostalgia on its head to introduce one of its most chaotic and beloved characters. From Stitch crashing the Renaissance classics in teaser trailers, to the stripped-back poster, to an Elvis-infused soundtrack and self-aware merchandising, this campaign did

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00:26:09

Don't Worry Darling and the Art of Weaponised PR

QuadCast: A Digital Marketing Podcast ·

2025/05/02

When Olivia Wilde’s Don’t Worry Darling was announced, it looked like a hit: buzzy cast, big themes, impeccable styling. With Florence Pugh at the emotional centre and Harry Styles bringing global fan heat, it had all the makings of a cultural moment. What we got instead was a spectacle that spiralled into gossip-fuelled chaos — one that redefined what a modern film campaign even is.This isn’t a takedown. It’s a case study. A timeline of spit conspiracies, “Miss Flo” memes, and digital PR damage

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00:39:41

Digital Marketing for the Manufacturing Industry

QuadCast: A Digital Marketing Podcast ·

2025/04/07

In this episode of QuadCast, we are joined by Martin Phillis from Definition Media to discuss digital marketing for manufacturers, what works best for the industry, and why this is an industry that we have enjoyed working in so much.A huge thank you to Martin for joining us on this episode.Music from ⁠⁠⁠⁠#Uppbeat⁠⁠⁠⁠ (free for Creators!): ⁠⁠⁠⁠https://uppbeat.io/t/moire/new-life⁠⁠⁠⁠ License code: G9SCINP8RPI9FMYA

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00:41:43

The Women Who Mean Business | Celebrating...

QuadCast: A Digital Marketing Podcast ·

2025/03/07

Saturday 8th 2025 March is International Women’s Day! 💜To celebrate, we’ve teamed up with Berrykin Marketing Co. for a special edition of QuadCast – The Women Who Mean Business! 💼✨Our panel of 7 powerhouse women shared real talk on challenges, triumphs, and how we can truly champion each other.A special thanks to our wonderful guests:⭐ Rebecca, CEO and Founder of Berrykin Marketing Co.⭐ Alice, Founder of Alice Cook Design⭐ Lucy, CEO and Founder of The PS Events Group⭐ Ruth, Founder of The

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00:04:53

Marketing Magic: A QuadCast Halloween Special

QuadCast: A Digital Marketing Podcast ·

2024/10/28

🎃 Welcome to the Halloween special of QuadCast! 🎃Join us for a spellbinding episode as we take you on a magical journey with the Marketing Witch of AlphaQuad and her talented team of digital wizards! In this whimsical tale, discover how SEO, PPC, content strategy, social media, web design, and copywriting come together to transform client campaigns into pure magic. It's the ultimate creative flight through the world of digital marketing! Special thanks to Emily Browne for lending her fantastic

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00:12:13

AlphaQuad's Reinvigorated Website

QuadCast: A Digital Marketing Podcast ·

2024/10/25

In this episode, the AlphaQuad team sit down to discuss the reinvigorated AlphaQuad website. We talk about why now was the right time for a new website, what the challenges were in the design and build phase, and ultimately, what comes next. Check out the new AlphaQuad website here. Music from ⁠⁠⁠⁠#Uppbeat⁠⁠⁠⁠ (free for Creators!): ⁠⁠⁠⁠https://uppbeat.io/t/moire/new-life⁠⁠⁠⁠ License code: G9SCINP8RPI9FMYA

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00:09:56

Exploring 2024's Digital Marketing Trends...So Far

QuadCast: A Digital Marketing Podcast ·

2024/09/13

Welcome back! We're back from a brief Summer hiatus to explore some marketing trends we've seen thus far in 2024. If you want to read more on digital marketing trends in 2024, check out our blog. Music from ⁠⁠⁠#Uppbeat⁠⁠⁠ (free for Creators!): ⁠⁠⁠https://uppbeat.io/t/moire/new-life⁠⁠⁠ License code: G9SCINP8RPI9FMYA

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00:07:49

Using Zero-Click Content in Social Media Marketing

QuadCast: A Digital Marketing Podcast ·

2024/08/16

In this episode, Lewis takes a look at zero-click content, an emerging method of engaging audiences directly on their preferred platform with integrated content that does not necessitate leaving the platform. If you want to read more on zero-click content, check out our ⁠blog⁠. Music from ⁠⁠#Uppbeat⁠⁠ (free for Creators!): ⁠⁠https://uppbeat.io/t/moire/new-life⁠⁠ License code: G9SCINP8RPI9FMYA

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00:19:24

BRAT by Charli xcx - A Viral Marketing Case Study

QuadCast: A Digital Marketing Podcast ·

2024/08/09

In this episode, Lewis takes a look at the viral marketing campaign behind Charli xcx's 2024 studio album 'BRAT'. Lewis talks about the effectiveness of the campaign, the strategies used to expand the campaign's rollout, and the unprecedented impact that the campaign had on wider culture and society. If you want to read more on this viral case study, check out our blog. Music from ⁠#Uppbeat⁠ (free for Creators!): ⁠https://uppbeat.io/t/moire/new-life⁠ License code:

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00:14:35

How Video Can Elevate Your Google Rankings and...

QuadCast: A Digital Marketing Podcast ·

2024/08/02

In this episode, Lewis is joined by Em, Kirsty, Sara and Tim as they watch and discuss BrightonSEO's talk "How Video Can Elevate Your Google Rankings and Improve Your EEAT". The team talk about video incorporation opportunities and how AI prompts can help with EEAT. Music from ⁠#Uppbeat⁠ (free for Creators!): ⁠https://uppbeat.io/t/moire/new-life⁠ License code: G9SCINP8RPI9FMYA

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00:27:23

Exploring Web Development Projects (with Em & Tim)

QuadCast: A Digital Marketing Podcast ·

2024/07/26

This week, Em takes the reins again as she sits down with Tim to discuss the development projects that AlphaQuad has taken on. They talk about their favourite projects, development and assistance tools, and the memories they've made along the way. Music from ⁠#Uppbeat⁠ (free for Creators!): ⁠https://uppbeat.io/t/moire/new-life⁠ License code: G9SCINP8RPI9FMYA

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00:22:55

Google Optimisation Expert Q&A (with Sandra Williams)

QuadCast: A Digital Marketing Podcast ·

2024/07/19

Disclaimer: We had some technical difficulties with audio when recording this episode. In a very special episode of QuadCast, Lewis and Sara are joined by Sandra Williams, an Optimisation Expert at Google. Sandra answers your burning questions about properly optimising campaigns, what campaigns can be the most effective, and how there's no such thing as too much optimisation when it comes to your Google Ads. Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/moire/new-life License

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00:14:33

Get to Know Us - Lewis (Digital Marketing Copywriter)

QuadCast: A Digital Marketing Podcast ·

2024/07/12

Oh, how the tables turn! Meet Lewis, a Digital Marketing Copywriter at AlphaQuad...and our host of QuadCast. In this episode, Em sits down with Lewis as he shares his journey from his first email marketing role (which came to him very unexpectedly) to starting at AlphaQuad in May 2023. He also shares his highlights of AlphaQuad thus far, his love for biscuits and how his degrees prepared him for his work. Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/moire/new-life License code:

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00:14:18

Get to Know Us - Isaac (Digital Marketer)

QuadCast: A Digital Marketing Podcast ·

2024/07/09

Meet Isaac, a member of AlphaQuad whose job title eludes us to this day. In this episode, Lewis sits down with Isaac as he shares his unique perspective as an AlphaQuad team member who is also a university student. Discover Isaac's view on AI generative tools, the intersection of political campaigns and digital marketing strategies, and if the T-1000 is really coming back from the future for us all. Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/moire/new-life License code:

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00:21:53

Get to Know Us - Kirsty (Senior Account Manager)

QuadCast: A Digital Marketing Podcast ·

2024/07/05

Meet Kirsty, a Senior Account Manager at AlphaQuad. In this episode, Lewis sits down with Kirsty as she shares the journey of her AlphaQuad career, her insights into effective social media marketing, how she remembers key moments in her life based on her car registration at the time, and her preferred way of eating Jammy Dodgers! For more information on Fertile Mind, visit the website: https://fertilemind.co.uk/ Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/moire/new-life License

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00:14:30

Get to Know Us - Em (Senior Account Manager)

QuadCast: A Digital Marketing Podcast ·

2024/07/02

Meet Emily (but you can call her Em), a Senior Account Manager at AlphaQuad. In this episode, Lewis sits down with Em as she shares her journey from starting her career as a Digital Marketing Assistant at AlphaQuad in 2007 to progressing to her Senior position now, her love for her flock of chickens, how the office's biscuit drawer fuelled her marathon training, and how her artistry has aided her career. To check out Em's art, visit her website: https://www.emilyburgoineart.com/ Music from

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00:16:50

Get to Know Us - Sara (Director)

QuadCast: A Digital Marketing Podcast ·

2024/06/28

Meet Sara, a Director and Digital Marketing Strategist at AlphaQuad. In this episode, Lewis sits down with Sara as she shares her journey from joining AlphaQuad in 2012 as a Digital Executive to becoming a Director, her insights into the supportive and dynamic work environment at AlphaQuad, and the value of long-term client relationships. Discover Sara’s passion for digital marketing, her favourite projects, and even her preferred biscuits! Music from #Uppbeat (free for Creators!):

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00:15:05

Get to Know Us - Tim (Director)

QuadCast: A Digital Marketing Podcast ·

2024/06/25

Meet Tim, a Director at AlphaQuad. In this episode, Lewis sits down with Tim as he shares his journey from joining AlphaQuad as a Front End Developer in 2009 to becoming a Director, his insights into his preferred development tools, and the importance of balancing creativity with client briefs. Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/moire/new-life License code: G9SCINP8RPI9FMYA

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00:47:52

The Future of AlphaQuad (with Jon)

QuadCast: A Digital Marketing Podcast ·

2024/06/21

...and we're back for Part Two! In today's episode, Lewis sits down with AlphaQuad's Managing Director, Jon, to discuss what the future of digital marketing looks like across the industry and for AlphaQuad, how AI is influencing copywriting, and, most importantly, what biscuit he would be! Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/moire/new-life License code: G9SCINP8RPI9FMYA

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42 results

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