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PODCAST

QuadCast: A Digital Marketing Podcast

QuadCast is the digital marketing podcast from the team at AlphaQuad, a leading digital marketing agency in Warwickshire. Join us as we explore all things digital marketing, from SEO and content creation to social media and PPC. Meet the experts behind 25 years of successful campaigns. Whether you"re a seasoned pro or just starting out, QuadCast offers valuable insights for everyone passionate about digital marketing.

business marketing

All Episodes

00:27:10

Making Sustainability Simple with Lyn Lapworth (Eco...

QuadCast: A Digital Marketing Podcast ·

2026/03/02

In this episode, Sara and Lewis are joined by Lyn Lapworth from Eco For All to talk about making sustainability realistic, affordable, and manageable for busy people.Lyn shares how she helps individuals and businesses make simple, everyday changes that reduce overwhelm, save money, and improve both personal well-being and environmental impact.Whether you’re just starting your sustainability journey or looking for easier ways to do more, this episode is packed with practical ideas you can actually

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00:29:04

Modern HR and Workplace Inclusivity with Lauren...

QuadCast: A Digital Marketing Podcast ·

2026/02/23

Sara and Lewis joined by Lauren Gatenby, Managing Director of Renzo Consulting, to talk modern HR, workplace inclusivity, and what it really takes to support people at work.From leaving school early and building a career in HR, to launching her own consultancy and navigating an ADHD diagnosis, Lauren shares her journey into self-employment and how it’s shaped her people-first approach to business.They discuss burnout, productivity, and flexible working, why “one-size-fits-all” doesn’t work for

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00:33:15

Access Funding for Small Charities with Phoenix...

QuadCast: A Digital Marketing Podcast ·

2026/02/02

In this episode, Sara and Lewis are joined by Phoenix Humphreys, founder of Raise to Rise, a business dedicated to helping small and new charities access funding in a way that's realistic, ethical, and sustainable.Phoenix shares her journey from corporate facilities management to charity fundraising consultancy, and how, since launching Raise to Rise, she's supported more than 30 charities with securing funding.If you're part of a charity, CIC, or community organisation navigating

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01:01:32

COPY THAT #16 "Cautionary Tales,...

QuadCast: A Digital Marketing Podcast ·

2025/12/05

This week, Lewis is joined by freelance copywriter Anne East to talk career zigzags, long-form writing, and the curious joy of falling down research rabbit holes.From Cosmopolitan work experience to a decade in retail buying, to a local authority web author job and finally 10 years of freelancing, Anne shares how she built a flexible career around writing, parenting and sheer persistence. Anne talks methodical writing, agonising over intros, why cleaning the kitchen is often the best cure for

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00:25:53

Supporting Mental Health at Work with Liz Maughn...

QuadCast: A Digital Marketing Podcast ·

2025/12/01

In this episode of QuadCast, Sara is joined by ⁠Liz Maughn⁠ from ⁠Empower Mental Health Training & Consultancy⁠ for an open and practical conversation about mental health at work.Liz shares her journey from decades in social care to becoming a mental health first aid trainer, and why proactive support is essential for every business.They explore how mental health first aid works, the signs leaders and colleagues should look out for, why prevention saves time, money and stress, and how

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00:48:27

COPY THAT #15 "Poetry, Poldoore & Marco Pierre White"...

QuadCast: A Digital Marketing Podcast ·

2025/11/28

This week, Lewis is joined by Mitchell Wood, a poet turned freelance copywriter.From leaving school at 16, discovering poetry, and completing Open University creative writing degrees, to going in-house before finally taking the freelance leap for family and flexibility, Mitchell shares how he built a generalist career spanning cosmetics, construction, sustainability, cooking, pets, accounting...and a whole load of LinkedIn ghostwriting.They get into Spider-Man, the uncanny valley, Poldoore's

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00:25:53

Supporting Mental Health at Work with Liz Maughn...

QuadCast: A Digital Marketing Podcast ·

2025/11/26

In this episode of QuadCast, Sara is joined by Liz Maughn from Empower Mental Health Training & Consultancy for an open and practical conversation about mental health at work.Liz shares her journey from decades in social care to becoming a mental health first aid trainer, and why proactive support is essential for every business.They explore how mental health first aid works, the signs leaders and colleagues should look out for, why prevention saves time, money and stress, and how organisations

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00:58:37

COPY THAT #14 "Banks, Botox & Being Your Own Biggest...

QuadCast: A Digital Marketing Podcast ·

2025/11/21

This week, Lewis is joined by freelance copywriter Suzanne Frear to talk career pivots, storytelling, and why good enough is often more than good enough.From 18+ years facilitating and admin-ing in a European bank in Germany, to maternity leave experiments with newsletters, to finally walking away post-Brexit to go all-in on words, Suzanne shares how she rebuilt a career around writing, community and human connection. There’s chat about working with everyone from osteopaths and aesthetics clinics to

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00:59:50

COPY THAT #13 "LinkedIn Situationships, Aaron Sorkin,...

QuadCast: A Digital Marketing Podcast ·

2025/11/14

This week, Lewis is joined by freelance copywriter Sam Whitlock to talk freelancing, tone, and why copy’s real power sits far beyond “words on a page.”From studying copywriting at university and seven years agency-side, to going solo to slow the pace and go deeper, Sam shares how he prototypes ideas fast, workshops with clients, and solves communication problems (not just content requests).They dig into open briefs that start with “what fun could we have?” and lead to brand strategy, employer brand,

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00:57:27

COPY THAT #12 "Storyteller on Wheels, Taboo Brands, &...

QuadCast: A Digital Marketing Podcast ·

2025/11/07

This week, Lewis is joined by freelance copywriter Sheryl Hickey to talk bold brand voice, audience-first storytelling, and why authenticity beats “post daily” content every time.From “storyteller on wheels” tour guiding and a lockdown travel blog, to editorial work and going freelance, Sheryl shares how screenwriting and acting classes sharpened her timing, how she niches into travel, wellness and sex-positive brands, and why emails and About Us pages are her happy place.They also dig into AI, the

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00:33:22

COPY THAT #11 "Beer Campaigns, Ludovico Einaudi, and...

QuadCast: A Digital Marketing Podcast ·

2025/10/31

This week, Lewis is joined by freelance copywriter Stuart Davis to talk freelancing, finding your tone, and why value is such a keyword in copywriting today.From early days freelancing straight out of university, to years working with agencies on tech and manufacturing content, to carving out his own consultancy approach, Stuart shares how he balances briefs, adapts tone of voice, and why he's proud of the full body of work rather than any single project.They also dive into AI, the challenges of

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00:45:47

COPY THAT #10 "A Jungle-Themed Office, Forensic...

QuadCast: A Digital Marketing Podcast ·

2025/10/24

This week, Lewis is joined by Kirsten Parnell-Vernon, Senior Copywriter at Tiger Marketing. Kirsten shares her story of discovering copywriting by way of a linguistics degree, a master’s in forensic linguistics, and Cancer Research UK comms. They get into living a brand, why pen-and-paper is still the ultimate thinking tool, and how to thrive when ten deadlines collide. Kirsten talks niche clients, long-form B2B, pushing cheeky tone of voice even when it’s not your “natural,” and the simple joy of a

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00:41:31

COPY THAT #9 "Jurassic Park, Dark Christmas Stories &...

QuadCast: A Digital Marketing Podcast ·

2025/10/17

This week, Lewis is joined by Adam Brannon, Senior Content Strategist at Herd and founder/editor of Movie Metropolis, to talk copy, cinema, and where those worlds collide.From a Cubs Christmas story that was “too dark,” to Press Association days writing TV/film listings, to leading content at Herd, Adam shares how he plans rigorously for clients, removes ego to honour brand tone, and why one LGBTQ+ sexual-health article became a proud “speak to the audience you’re missing” moment.They also nerd out

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00:44:03

COPY THAT #8 "Yearbooks, Instrumental Metal & Talking...

QuadCast: A Digital Marketing Podcast ·

2025/10/10

This week, Lewis is joined by Cassdy Grigg, freelance copywriter (and our first international guest!), to talk yearbooks, SaaS, and making freelancing work on her own terms.From award-winning high school yearbooks and in-house SaaS marketing to surviving layoffs and building a freelance career, Cassidy shares how she writes audience-first, why websites and emails are her sweet spot, and how she uses AI transparently.They also talk about curing writer's block by literally talking it out, the

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01:04:51

COPY THAT #7 "Mind Monkeys, Potatoes & 11/22/63" with...

QuadCast: A Digital Marketing Podcast ·

2025/10/03

This week, Lewis is joined by Michelle Robinson, a former NHS mental health professional who pivoted into copywriting after a single Facebook post led to ten same-day enquiries. They talk freelancing from zero to sustainable, values-led work; writing for therapists and agriculture; and why “what’s in it for me?” beats technical jargon every time.Michelle shares her whiteboard-first process, her cure for writer’s block, and how to balance safe options with a wild-card idea clients didn’t know they

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00:47:58

COPY THAT #6 "Joanna Lumley, Futurama & The Best...

QuadCast: A Digital Marketing Podcast ·

2025/09/26

This week, Lewis is joined by Ash Billinghay, a freelance copywriter with a knack for irreverence, client-winning tone, and the occasional rant about bad advertising.From AOL chatrooms and Joanna Lumley’s welcome message to writing tone of voice guidelines for First Direct and becoming the voice of Samsung’s training academy, Ash traces his journey from agency life to freelance freedom. They also dive into advertising’s big problem with data, KFC’s cult-like chicken ads, and why data will never tell

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00:35:41

COPY THAT #5 "NFTs, Parisian Inspiration & Sugababes"...

QuadCast: A Digital Marketing Podcast ·

2025/09/19

In this episode, Lewis is joined by freelance copywriter Amy Hawthorne to trace her route from a chemical plant grad job to years of travelling, to landing agency roles in Melbourne, and the moment she asked, “What the hell is a copywriter?” That question kick-started a career that now spans brand voice workshops, bold lifestyle work, and helping challenger brands stand out.From drawing tone-of-voice inspiration from The Great Gatsby, Wicked, and even Paris, to building a swipe file that keeps ideas

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00:55:44

COPY THAT #4 "NME, Wind Turbines & Belle and...

QuadCast: A Digital Marketing Podcast ·

2025/09/12

In this episode, Lewis is joined by freelance copywriter Lauren Holden to talk about her route from local journalism to agency life, and why one “dream job” wasn’t what it seemed. Lauren shares how she quit with nothing to go to, how healthcare became her unexpected niche, and the honest reality of writer’s block.From pitching NME and running music columns to conceptual campaigns about ice cream (yes, really), Lauren opens up about collaboration, client feedback, and why she’ll always defend the em

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00:45:03

COPY THAT #3 "Oxford Commas, Bebop Jazz & Jack...

QuadCast: A Digital Marketing Podcast ·

2025/09/05

In this episode, Lewis is joined by freelance copywriter Eddie Hall to talk about his unusual path into copywriting, from a criminology degree to landing his first in-house job just a week after graduating, to bouncing back from redundancy and building a full-time freelance career.From the power of a single landing page to change a customer’s mind, to the frustrations of AI content checkers, to why “it loves a dash” (and why everyone on LinkedIn suddenly loves the Oxford comma), Eddie shares honest

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00:45:29

COPY THAT #2 "Piano Music Means It's Serious" with...

QuadCast: A Digital Marketing Podcast ·

2025/08/29

In this episode, host Lewis sits down with freelance copywriter Emily Redman to talk about her journey from journalism graduate to agency life, and why she recently took the leap into freelancing.From rewriting AI-generated copy to working on high-stakes projects for billion-dollar brands, to admitting her creative process is “chaotic” (in the best way possible), Emily shares candid insights, plenty of laughs, and a refreshing take on the “niche vs. generalist” debate.If you’ve ever wondered what

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45 results

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