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PODCAST

eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection

Steve Hutt | Shopify and eCommerce Expert

Running a Shopify store? You already know success isn"t about finding the right app—it"s about knowing which strategies actually work at your specific stage of growth. I"m Steve Hutt, and I"ve lived every level of the ecommerce journey. From eBay Power Seller shipping products from my garage, to co-founding and scaling VisionPros.com (an optical DTC startup) through to a successful exit, then spending 6+ years as a Shopify Merchant Success Manager helping 100+ brands from startup to enterprise

business marketing

All Episodes

54:13

Stop Flying Blind: How Top DTC Brands Use 5-Forces...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2025/09/23

Every Shopify brand scaling beyond seven figures faces the same maddening challenge: where is your ad spend actually working?You're pouring budget into Facebook, Google, TikTok, email campaigns, and a dozen other channels—but thanks to iOS updates and platform-biased reporting, you're essentially flying blind. Worse yet, many brands are unknowingly doubling down on channels that are bleeding money while cutting budgets from their most profitable campaigns.Scott Desgrosseilliers, Founder and

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39:11

From $70+ CAC to Profitable LTV: Klaviyo VP Shows How...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2025/09/16

Today's episode deconstructs the challenges that are keeping DTC founders up at night in 2025: collapsing ad returns, scattered customer journeys, and the fragmented tech stacks blocking profitable growth for Shopify brands.As email, SMS, WhatsApp, and paid social blend into an omnichannel jungle, most teams are stuck juggling disconnected dashboards, siloed point solutions, and a never-ending battle to stitch fragmented data into real clarity. The result? Wasted spend, missed

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40:45

How This AI Sales Assistant Converts 58% Of Shopify...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2025/09/12

Are last-minute customer doubts quietly sabotaging your Shopify store's conversion rate—even when your products shine and ad spend pays off?If abandoned carts and stalled sales feel all too familiar, this episode unlocks fresh, practical strategies for bridging the final gap between "add to cart" and "buy now."My guest today is Luca Borreani, co-founder and CMO of ZipChat AI—an agentic commerce platform that gives brands the power to instantly engage high-intent visitors, answer questions

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35:31

Shopify Shipping's Game-Changing Launch: What Every...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2025/09/09

Today's episode tackles one of the biggest operational headaches facing Shopify merchants: the shipping and fulfillment maze that's quietly crushing margins and customer loyalty.From new brands shipping their first 10 orders to established companies managing 10,000+ daily shipments, merchants are drowning in carrier complexity, hidden costs, and rising customer expectations. The post-purchase experience has become make-or-break for retention—yet most brands are cobbling together fragmented

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42:37

$100M Ad Spend Secrets: How to Scale DTC Brands 230%...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2025/09/02

Today’s episode cuts straight to a costly mistake holding back serious growth for Shopify brands: disconnected marketing systems and fragmented execution.If acquisition costs are creeping up, lifetime value feels stuck, and your paid channels and retention efforts are running in silos, this is your blueprint to unify your approach and unlock real, profitable growth.Joining me is Bobby Palmieri, co-founder and CEO of Lilo Social—a two-time Inc. 5000 agency, Forbes 30 Under 30 honoree, and

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40:18

From Founder Mode To Self-Managing Teams: Breaking...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2025/08/26

Today’s episode pulls back the curtain on the “dirty secret” stalling growth for scaling Shopify brands: operational complexity and founder bottlenecks.If hitting $2M–$5M+ in revenue has brought chaos, team misalignment, and burnout, this conversation is the wake-up call—and antidote—you need. We’re diving into the practical playbook for building a self-managing organization that breaks through the ceiling and unlocks sustainable scale.My guest is Leon van der Laan, founder of Remode

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47:01

The $30K+ Monthly SEO Strategy: How Plugin AI Gets...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2025/08/19

Today's episode pulls back the curtain on one of the highest ROI strategies for Shopify brands: AI-powered SEO and organic growth.If you're watching 98% of your paid traffic slip away before converting while acquisition costs keep climbing, this episode is your wake-up call. We're diving into the new playbook for driving organic reach that actually moves the needle.My guest is Mike Simmons, CEO of Plug In Useful, whose SEO and site speed solutions power over 30,000 Shopify stores. He's a

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51:00

Why Unilever Moved 50% Of Ad Budget To...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2025/08/12

Today, we're diving into one of the most powerful—yet often misunderstood—strategies for Shopify brands: micro-influencer marketing.If you're tired of celebrity endorsements that feel inauthentic and paid ads with questionable ROI, this episode is for you. We're exploring how authentic voices, strategic product seeding, and user-generated content can actually supercharge your growth while reducing those brutal acquisition costs we all know too well.My guest is William Gasner, Co-founder and

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46:44

The Vibe Coding Warning: How Technical Debt is...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2025/08/06

Today, we're shining a light on an invisible profit killer lurking in many Shopify stores: technical debt.It's the hidden drag on your growth, silently creeping in as you layer on apps, experiment with new tech, and expand your team—until suddenly, you're slowed by complexity, site issues, and mounting customer headaches.My guest today is Paolo Vidali, Founder and CEO of Hidden Gears. Paolo’s team specializes in helping scaling Shopify brands get to the root of technical chaos—those “duct

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34:15

The $1.2M Revenue Recovery System That Identifies 5x...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2025/07/29

Welcome back to eCommerce Fastlane! Here's a painful reality that's quietly killing Shopify brands: you're spending thousands driving traffic to your store, but 98% of those visitors are complete ghosts.They browse, they leave, and you have zero way to bring them back—while your competitors who've cracked visitor identification are building massive email lists from the exact same traffic.If you're feeling the squeeze of rising acquisition costs while retention gets tougher thanks to the

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36:57

Most Stores Don't Have A Traffic Problem – They Have...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2025/07/22

Welcome back to eCommerce Fastlane! Here's a story that might sound familiar: you're spending $10,000+ a month on ads, traffic looks solid, but somehow you're barely breaking even. Sound familiar?The hard truth is that most Shopify merchants don't realize they have a revenue leak problem. While you're obsessing over getting more traffic, your store is quietly bleeding money through hidden conversion killers and psychological friction points that drive customers away.I see it every BFCM

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40:54

Why Fulfillment Is Marketing: ShipMonk's Strategy For...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2025/07/18

Welcome back to eCommerce Fastlane! Today, we're tackling the hidden growth killer that's sabotaging even the best DTC brands—and most founders don't see it coming until it's too late.You know the story: you've nailed product-market fit, your marketing is humming, orders are pouring in... then everything falls apart. Split shipments eat your margins. Inventory nightmares unfold. Customer complaints spike. And suddenly, you're drowning in operational chaos instead of celebrating

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42:47

Shopify SEO After AI: Jeff Oxford's System That...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2025/07/16

Welcome back to eCommerce Fastlane! Today, we're diving deep into the evolving world of eCommerce SEO—and trust me, the game has completely changed in 2025.Joining me is Jeff Oxford, founder and CEO of 180 Marketing, an eCommerce SEO agency that's delivered an average ROI of 874% across their client base. Jeff isn't just talking theory—he's managed over 300 eCommerce SEO campaigns and runs his own dropshipping store, so he knows exactly what it takes to scale organic traffic that actually

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27:57

Real Time Conversational Commerce: How Brands Are...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2025/07/08

Welcome back to eCommerce Fastlane! Today, we’re spotlighting a marketing channel that’s quietly dominating Europe, Australia, and beyond—but is still underused in North America: WhatsApp marketing.While most Shopify brands are stuck battling expensive Facebook ads and crowded email inboxes, a new frontier is emerging that offers 80–90% open rates and instant, conversational engagement.To break down this opportunity, I’m joined by Jeremy Horowitz, CEO of CocoAI. Jeremy’s background in

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67:50

Cracking The AI Commerce Code: Tanner Larsson On...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2025/07/01

Welcome back to eCommerce Fastlane! A fundamental shift is underway in how customers discover and purchase products, and most Shopify merchants are unaware of it.The days of relying solely on Google search are numbered as consumers increasingly turn to AI assistants like ChatGPT, Gemini, and Perplexity for buying advice.But here’s the problem: 80-90% of Shopify stores are currently invisible to these AI platforms.Today, we’re pulling back the curtain on this new “AI Commerce” with a true

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40:43

How This CEO Turned 25,000 Customers Into Just 2...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2025/06/24

Welcome back to eCommerce Fastlane! If you’re running a Shopify store, you know the pain of email overload, endless internal threads, and the chaos that comes with managing customer conversations across multiple channels.Today, we’re tackling “inbox chaos” head-on with a tool designed to unify your team’s communication, streamline support, and bring true context-awareness to every customer interaction.Joining me is Philippe Lehoux, co-founder and CEO of Missive—a collaborative communication

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36:49

Breaking Into Billion-Dollar Markets: Clean Boss vs....

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2025/06/17

Welcome back to eCommerce Fastlane! Today, we’re diving into the world of challenger brands and what it really takes to break into—and win—in a market dominated by legacy giants.If you’ve ever walked down the cleaning aisle, you know it’s ruled by “Big Clean”—massive CPG players with decades of brand equity. But what happens when a new player, powered by celebrity founders and a mission-driven approach, decides to shake things up? Enter Clean Boss, a botanical cleaning brand co-founded by

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28:03

Unlocking Shopify Summer Editions 2025: Retail...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2025/06/10

Welcome back to eCommerce Fastlane! I’m Steve Hutt, and today we’re diving into Shopify’s Summer Editions 2025—also known as the “Horizons” release. If you’re new to Editions, here’s the quick scoop: every six months, Shopify rolls out a huge batch of updates—this summer’s release features over 150 enhancements spanning the entire platform. It’s their way of showcasing what’s new, what’s improved, and how they’re helping merchants like you stay ahead in today’s ever-evolving retail

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45:32

How This Shopify Expert Built A $1M+ Etsy Store...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2025/06/03

Welcome back to eCommerce Fastlane! I'm Steve Hutt, and today we're diving into something that honestly blew my mind during our conversation.Picture this: 95 million active buyers actively searching for unique products, built-in traffic you don't have to pay for, and a platform where most successful sellers never touch ads. Sounds too good to be true? That's exactly what I thought about Etsy before talking with today's guest.I'm chatting with Dylan Jahraus, who built a million-dollar Etsy

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40:04

How One Star Drop Kills 50% Of Sales: Amazon Review...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2025/05/27

Welcome back to eCommerce Fastlane. I'm your host, Steve Hutt. Ever felt like negative Amazon reviews are sabotaging your hard-earned sales, or that your product listings are quietly losing ground without you even knowing?You're not alone. In today's landscape, managing your brand's reputation across both Shopify and Amazon is more critical—and more complex—than ever.I'm excited to welcome Danan Coleman, CEO of eCom Triage, to the show. Danan's been in the trenches since 2010, helping

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