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PODCAST

eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection

Steve Hutt | Shopify and eCommerce Expert

Running a Shopify store? You already know success isn"t about finding the right app—it"s about knowing which strategies actually work at your specific stage of growth. I"m Steve Hutt, and I"ve lived every level of the ecommerce journey. From eBay Power Seller shipping products from my garage, to co-founding and scaling VisionPros.com (an optical DTC startup) through to a successful exit, then spending 6+ years as a Shopify Merchant Success Manager helping 100+ brands from startup to enterprise

business marketing

All Episodes

38:54

Customer Acquisition Costs Keep Rising—The...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2025/11/18

The customer acquisition playbook that built your business three years ago is actively bleeding money today.In this episode, discover:Why single-channel strategies are crushing margins as CPMs creep up year over year—and the integrated SEO + paid media approach that's reducing customer acquisition costs by treating channels as complementary systems, not competing budgetsHow to extract actionable BFCM insights within 1-2 weeks while you still have Q4 runway to capitalize on Christmas

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34:25

The 2 Discount Types Every Shopify Merchant Needs for...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2025/11/11

Here's what most brands get wrong about discounting: they launch a site-wide 20% off sale for Black Friday, watch orders spike for a few days, and then—crickets. Sales completely dry up.The real problem? You've just trained your customers to wait for the next sale. Now nobody's buying at full price. Your margins are taking a beating, your average order value drops, and suddenly you're stuck in this exhausting race where every competitor is yelling louder with bigger discounts.But what if

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33:21

Stop Guessing on Ad Creative: AI Consumer Agents...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2025/11/07

Most founders don't realize they're stuck in the ad creative grind until they're months deep into it.Everyone's chasing the same AI tools to pump out images and copy, but here's what they're missing: the real bottleneck isn't creating ads—it's knowing which ones will actually convert before you spend a single dollar testing them.Think about your options for a second. You could drop $15,000 with an agency and wait four to six weeks for tested ad variants. Or you could spend $50 and get 20

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41:05

From App Chaos to Conversion Engine: Building Shopify...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2025/11/05

Here's what most founders don't realize until they're deep in the scaling trenches: that DIY Shopify store that got you to $2-3M? It's probably your biggest bottleneck right now.Your site's crawling from app bloat, conversion rates have plateaued, and expanding internationally feels like a six-month, six-figure nightmare you don't have bandwidth for.Meanwhile, the top 1% of Shopify brands are launching multi-region storefronts with localized currencies, duties, taxes, and languages—and

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42:04

Your Phone Number Is Killing Your Conversions: How AI...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2025/10/28

Every time your phone rings and goes to voicemail, you're losing a customer forever.Research shows that more than 80% of potential buyers who hit voicemail don't call back—they head straight to Google and find your competitor instead. Think about what that means: someone saw your ad, got excited about your product, had a question about sizing or shipping, and was ready to buy. Then your phone rang four times, kicked to voicemail, and that $200 average order walked away.For smaller Shopify

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40:48

The Launch Revolution: Building Emotional Loyalty...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2025/10/23

Every Shopify brand scaling beyond six figures eventually faces this moment: you've got a product people actually want, demand is building, and you decide to run a launch.Then the site crashes, bots clear out inventory in seconds, real customers get locked out, and your support inbox explodes for weeks. Whether you're dropping limited sneakers or launching a new product line, the infrastructure that works for everyday commerce completely falls apart when passionate fans show up all at

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34:20

Scale Beyond Paid Ads: How SARAL’s InfluencerOS...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2025/10/21

As Q4 heats up and ad costs keep climbing, most Shopify brands are stuck in the same exhausting cycle—pouring more money into Meta and TikTok ads while watching their CAC creep higher every month.You know you need to diversify, and influencer marketing seems like the obvious answer. So you start DMing creators, sending free products, maybe paying a few to post. Three months later? Crickets. Maybe you got a handful of posts, zero sales you can track, and now you're convinced "influencer

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44:21

Chaos-Proof Your Q4: ShipBob’s Fulfillment Playbook...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2025/10/16

As Q4 heats up, Shopify brands are facing some serious pressure—rising fulfillment costs, shifting global tariffs, and the growing complexity of scaling operations beyond your garage or living room.Today's guest knows this space inside and out. Casey Armstrong, CMO at ShipBob, returns for his third appearance on the show—a rare honor reserved for guests who bring exceptional value to our community. Casey first joined us back in July 2019 for episode 52, returned in August 2021 for episode

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42:56

Scale Smarter, Not Harder: The 10-Minute Shopify...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2025/10/14

Welcome to eCommerce Fastlane! Q4 is in full swing, and with it comes mounting pressure for Shopify brands—admin demands are cutting into margins, operations are getting more complex, and there's a constant buzz about AI: is it actually moving the needle, or just adding more noise?Today, we're bringing clarity to the conversation with Edu Samayoa, co-founder and CEO of Thinkr. His team is pioneering autonomous commerce through AI agents that deliver real results for Shopify brands. Whether

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41:37

Winning The Checkout: Real-World eCommerce Fixes that...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2025/10/10

Welcome to eCommerce Fastlane! As Q4 ramps up, Shopify brands face mounting challenges: acquisition costs are climbing, and customer expectations keep rising.How do you keep growing—in conversions, loyalty, and lifetime value—without getting bogged down by AI hype or generic advice?Today, I’m joined by Greg Tull, Director of Marketing at Classy Llama. With nearly two decades of eCommerce expertise, Greg’s team is all about practical wins—grounded, data-driven strategies and real-world

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33:22

From Paid Ads To Owned Audiences: DTC Growth...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2025/10/07

Today's episode explores a critical shift in how scaling Shopify brands can build deeper, more profitable customer relationships.As digital ad costs climb heading into Q4—with BFCM just around the corner—too many brands waste budget competing in noisy landscapes, ignoring an untapped resource for ongoing engagement and conversion: owned audiences through branded newsletters.Most DTC brands still rely solely on transactional email flows from ESPs like Klaviyo, Omnisend, or

en

33:46

The New Sourcing Formula: How AI-Powered Strategies...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2025/09/30

Sourcing a new product shouldn’t feel like a midnight scavenger hunt across time zones.Yet most Shopify founders still juggle endless email threads, clunky spreadsheets, and “good-enough” quotes that quietly erode their margins.Today’s guest, Anthony Sardain, says there’s a saner way. He created Cavela, the first fully automated, AI-powered virtual sourcing agent that taps more than 200 000 vetted factories in 40 countries and routinely shaves an average of 37% off unit costs—all while

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54:13

Stop Flying Blind: How Top DTC Brands Use 5-Forces...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2025/09/23

Every Shopify brand scaling beyond seven figures faces the same maddening challenge: where is your ad spend actually working?You're pouring budget into Facebook, Google, TikTok, email campaigns, and a dozen other channels—but thanks to iOS updates and platform-biased reporting, you're essentially flying blind. Worse yet, many brands are unknowingly doubling down on channels that are bleeding money while cutting budgets from their most profitable campaigns.Scott Desgrosseilliers, Founder and

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39:11

From $70+ CAC to Profitable LTV: Klaviyo VP Shows How...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2025/09/16

Today's episode deconstructs the challenges that are keeping DTC founders up at night in 2025: collapsing ad returns, scattered customer journeys, and the fragmented tech stacks blocking profitable growth for Shopify brands.As email, SMS, WhatsApp, and paid social blend into an omnichannel jungle, most teams are stuck juggling disconnected dashboards, siloed point solutions, and a never-ending battle to stitch fragmented data into real clarity. The result? Wasted spend, missed

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40:45

How This AI Sales Assistant Converts 58% Of Shopify...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2025/09/12

Are last-minute customer doubts quietly sabotaging your Shopify store's conversion rate—even when your products shine and ad spend pays off?If abandoned carts and stalled sales feel all too familiar, this episode unlocks fresh, practical strategies for bridging the final gap between "add to cart" and "buy now."My guest today is Luca Borreani, co-founder and CMO of ZipChat AI—an agentic commerce platform that gives brands the power to instantly engage high-intent visitors, answer questions

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35:31

Shopify Shipping's Game-Changing Launch: What Every...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2025/09/09

Today's episode tackles one of the biggest operational headaches facing Shopify merchants: the shipping and fulfillment maze that's quietly crushing margins and customer loyalty.From new brands shipping their first 10 orders to established companies managing 10,000+ daily shipments, merchants are drowning in carrier complexity, hidden costs, and rising customer expectations. The post-purchase experience has become make-or-break for retention—yet most brands are cobbling together fragmented

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42:37

$100M Ad Spend Secrets: How to Scale DTC Brands 230%...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2025/09/02

Today’s episode cuts straight to a costly mistake holding back serious growth for Shopify brands: disconnected marketing systems and fragmented execution.If acquisition costs are creeping up, lifetime value feels stuck, and your paid channels and retention efforts are running in silos, this is your blueprint to unify your approach and unlock real, profitable growth.Joining me is Bobby Palmieri, co-founder and CEO of Lilo Social—a two-time Inc. 5000 agency, Forbes 30 Under 30 honoree, and

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40:18

From Founder Mode To Self-Managing Teams: Breaking...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2025/08/26

Today’s episode pulls back the curtain on the “dirty secret” stalling growth for scaling Shopify brands: operational complexity and founder bottlenecks.If hitting $2M–$5M+ in revenue has brought chaos, team misalignment, and burnout, this conversation is the wake-up call—and antidote—you need. We’re diving into the practical playbook for building a self-managing organization that breaks through the ceiling and unlocks sustainable scale.My guest is Leon van der Laan, founder of Remode

en

47:01

The $30K+ Monthly SEO Strategy: How Plugin AI Gets...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2025/08/19

Today's episode pulls back the curtain on one of the highest ROI strategies for Shopify brands: AI-powered SEO and organic growth.If you're watching 98% of your paid traffic slip away before converting while acquisition costs keep climbing, this episode is your wake-up call. We're diving into the new playbook for driving organic reach that actually moves the needle.My guest is Mike Simmons, CEO of Plug In Useful, whose SEO and site speed solutions power over 30,000 Shopify stores. He's a

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51:00

Why Unilever Moved 50% Of Ad Budget To...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2025/08/12

Today, we're diving into one of the most powerful—yet often misunderstood—strategies for Shopify brands: micro-influencer marketing.If you're tired of celebrity endorsements that feel inauthentic and paid ads with questionable ROI, this episode is for you. We're exploring how authentic voices, strategic product seeding, and user-generated content can actually supercharge your growth while reducing those brutal acquisition costs we all know too well.My guest is William Gasner, Co-founder and

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