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PODCAST

Thinks Out Loud: E-commerce and Digital Strategy

A weekly podcast exploring how e-commerce and digital trends shape your business and marketing strategy

business marketing

All Episodes

14:02

Will AI Kill Content Marketing for Customer...

Thinks Out Loud: E-commerce and Digital Strategy ·

2025/02/06

We’re living through an evolving landscape around content marketing in the age of AI. This evolution raises the question of whether AI will kill content marketing for customer acquisition. What…The post Will AI Kill Content Marketing for Customer Acquisition? (Thinks Out Loud Episode 449) appeared first on Tim Peter & Associates.

en-US

25:16

What’s the Point of Your Website in an Age of AI?...

Thinks Out Loud: E-commerce and Digital Strategy ·

2025/01/23

Do you still need a website in an age of AI? More broadly, what is the point of your business’s website in an age of AI? As AI becomes more…The post What’s the Point of Your Website in an Age of AI? (Thinks Out Loud Episode 447) appeared first on Tim Peter & Associates.

en-US

19:04

When Will AI Get Good at Marketing? (Thinks Out Loud...

Thinks Out Loud: E-commerce and Digital Strategy ·

2025/01/16

Artificial intelligence is part of marketing today. But, to hear most people tell it, it’s a frustrating part. AI is either the thing that will put all marketers out of…The post When Will AI Get Good at Marketing? (Thinks Out Loud Episode 446) appeared first on Tim Peter & Associates.

en-US

23:03

The Future of Computing? Big Tech Earnings and the...

Thinks Out Loud: E-commerce and Digital Strategy ·

2024/11/14

It’s time for Big Tech’s earnings once again. And, this time around there were some notable updates, particularly from Meta Platforms (i.e., Facebook) and Microsoft that hint at the future…The post The Future of Computing? Big Tech Earnings and the State of Digital Q3 2024 (Thinks Out Loud Episode 439) appeared first on Tim Peter & Associates.

en-US

22:22

Is AI a Gatekeeper? Or is it a Key? (Thinks Out Loud...

Thinks Out Loud: E-commerce and Digital Strategy ·

2024/10/23

Some folks think that artificial intelligence is a white knight, coming to rescue their businesses from gatekeepers such as Google, Amazon, Facebook, and the rest. But is that true? Is…The post Is AI a Gatekeeper? Or is it a Key? (Thinks Out Loud Episode 437) appeared first on Tim Peter & Associates.

en-US

22:22

Four Big Threats (Plus a Bonus Threat!) To Google’s...

Thinks Out Loud: E-commerce and Digital Strategy ·

2024/10/17

AI might kill your brand — but probably not. It’s far more likely that AI will kill Big Tech’s brands, and in particular, Google. The search giant faces more threats… The post Four Big Threats (Plus a Bonus Threat!) To Google’s Dominance Next Year (Thinks Out Loud Episode 436) appeared first on Tim Peter & Associates.

en-US

20:41

Revisiting Why Digital Gatekeepers Kill Organic...

Thinks Out Loud: E-commerce and Digital Strategy ·

2024/10/03

Digital gatekeepers always work to get between you and your customers. That was true five years ago, ten years ago, twenty years ago. And it’s still true today. They kill…The post Revisiting Why Digital Gatekeepers Kill Organic Traffic (Thinks Out Loud) appeared first on Tim Peter & Associates.

en-US

24:32

Is AI Destined to Make Marketing — and Music — Worse?...

Thinks Out Loud: E-commerce and Digital Strategy ·

2024/09/05

Is AI destined to make content, music, art, and marketing worse? Almost certainly. Truly. It’s also almost certainly going to help many people create many great works that they had…The post Is AI Destined to Make Marketing — and Music — Worse? (Thinks Out Loud Episode 432) appeared first on Tim Peter & Associates.

en-US

25:28

Revisiting Google Big AI Problem (Thinks Out Loud)

Thinks Out Loud: E-commerce and Digital Strategy ·

2024/08/29

Google makes immense amounts of money. It is, by far, the biggest website in the world. Its size and success, though, can mask deeper issues. Its size and success can…The post Revisiting Google Big AI Problem (Thinks Out Loud) appeared first on Tim Peter & Associates.

en-US

26:28

Google Loses its Antitrust Case: Why That Matters for...

Thinks Out Loud: E-commerce and Digital Strategy ·

2024/08/07

The big news story this week is that Google lost (the first round of) its antitrust case in Federal court. While it’s way too soon to know for sure how…The post Google Loses its Antitrust Case: Why That Matters for Your Business (Thinks Out Loud Episode 429) appeared first on Tim Peter & Associates.

en-US

21:04

Why AI Makes Customer Experience Even More Important...

Thinks Out Loud: E-commerce and Digital Strategy ·

2024/07/17

Smart companies are using AI to improve their sales, marketing, and customer service. Even where the tools aren’t transformational, they’re helping businesses large and small drive greater effectiveness and efficiency.…The post Why AI Makes Customer Experience Even More Important for Your Business (Thinks Out Loud Episode 427) appeared first on Tim Peter & Associates.

en-US

21:55

What Marketers Really Need to Know About Putting AI...

Thinks Out Loud: E-commerce and Digital Strategy ·

2024/06/20

The AI hype cycle is running its course, with more people starting to ask, “What’s the point of artificial intelligence for our marketing and our business anyway?” That’s good. That’s…The post What Marketers Really Need to Know About Putting AI to Work (Thinks Out Loud Episode 426) appeared first on Tim Peter & Associates.

en-US

23:50

Google is Changing Search. How to Build Traffic and...

Thinks Out Loud: E-commerce and Digital Strategy ·

2024/06/04

Google is changing search. The company’s AI Overviews features increasingly puts answers in front of customers, bypassing the need for a click. The problem for you is that those clicks…The post Google is Changing Search. How to Build Traffic and Revenue Beyond Google — Part 1 (Thinks Out Loud Episode 424) appeared first on Tim Peter & Associates.

en-US

23:23

AI is the Bear: Learning to Be a Better Marketer in...

Thinks Out Loud: E-commerce and Digital Strategy ·

2024/05/23

The world is changing quickly. Artificial intelligence and Big Tech and changing customer behaviors are advancing rapidly. It can feel like they’re running us down like a hungry bear and…The post AI is the Bear: Learning to Be a Better Marketer in the Age of AI (Thinks Out Loud Episode 422) appeared first on Tim Peter & Associates.

en-US

28:13

The Best AI is Now Free For Everyone: Revisiting Will...

Thinks Out Loud: E-commerce and Digital Strategy ·

2024/05/16

AI might be in the “trough of disillusionment” among some people but it’s far from dead. Not only have Google and OpenAI made amazing advancements to their tools in recent… The post The Best AI is Now Free For Everyone: Revisiting Will Your Customers Use AI? (Thinks Out Loud) appeared first on Tim Peter & Associates.

en-US

21:20

Taking the Long View: Big Tech’s Earnings and the...

Thinks Out Loud: E-commerce and Digital Strategy ·

2024/05/08

Just as we do every quarter, it’s time to review Big Tech’s earnings. We do this because you’ll always learn something about the state of digital from what Amazon, Google,… The post Taking the Long View: Big Tech’s Earnings and the State of Digital Q2 2024 (Thinks Out Loud Episode 421) appeared first on Tim Peter & Associates.

en-US

19:19

Lessons Learned: The TPA Anniversary Show (Thinks Out...

Thinks Out Loud: E-commerce and Digital Strategy ·

2024/04/16

If you’re like most people, you might think of anniversaries as a time for looking back. Not me. Usually, I prefer to look ahead. But, this year, I’m making an…The post Lessons Learned: The TPA Anniversary Show (Thinks Out Loud Episode 420) appeared first on Tim Peter & Associates.

en-US

18:08

Will AI Make Marketers Dumber? (Thinks Out Loud...

Thinks Out Loud: E-commerce and Digital Strategy ·

2024/04/10

AI has the potential to make our teams faster and more effective. But will this power also make marketers dumber? Will it hurt their ability to learn and to grow?…The post Will AI Make Marketers Dumber? (Thinks Out Loud Episode 419) appeared first on Tim Peter & Associates.

en-US

26:39

No One is Talking About the Most Important Lessons...

Thinks Out Loud: E-commerce and Digital Strategy ·

2024/02/28

You’ve probably heard about Google’s messy launch of its Gemini AI product. Commentators with political axes to grind across the spectrum have pounded the search giant for its mistakes, leading…The post No One is Talking About the Most Important Lessons from Google’s Gemini Launch Kerfuffle (Thinks Out Loud Episode 415) appeared first on Tim Peter & Associates.

en-US

28:07

Picks, Shovels, and the AI Gold Rush (Thinks Out Loud...

Thinks Out Loud: E-commerce and Digital Strategy ·

2024/02/21

I’ve been relatively bearish lately on Google’s articulated vision — or lack thereof — for artificial intelligence. I’ve been much more bullish about Microsoft and Amazon and OpenAI. But here’s… The post Picks, Shovels, and the AI Gold Rush (Thinks Out Loud Episode 414) appeared first on Tim Peter & Associates.

en-US

128 results

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