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PODCAST

Thinks Out Loud: E-commerce and Digital Strategy

A weekly podcast exploring how e-commerce and digital trends shape your business and marketing strategy

business marketing

All Episodes

25:06

Rethinking Your Website in the Age of AI (Episode 473)

Thinks Out Loud: E-commerce and Digital Strategy ·

2025/11/06

With customers increasingly turning towards AI to get the answers they need for their business, you might be rethinking the value your website provides to those customers — and to…The post Rethinking Your Website in the Age of AI (Episode 473) appeared first on Tim Peter & Associates.

en-US

14:41

In the Age of AI, Brand Isn’t Everything. It’s the...

Thinks Out Loud: E-commerce and Digital Strategy ·

2025/10/31

I’m generally bullish on AI and its potential benefits for customers and brands. What I’m less bullish about are all the folks essentially telling you that AI will make you…The post In the Age of AI, Brand Isn’t Everything. It’s the Only Thing (Episode 472) appeared first on Tim Peter & Associates.

en-US

20:15

The New SEO? (Episode 469)

Thinks Out Loud: E-commerce and Digital Strategy ·

2025/09/17

Whether you want to call it SEO, AEO, AIO, GEO, or something else altogether, it’s clear that search is changing… or is it? Yes, customers are using AI answer engines…The post The New SEO? (Episode 469) appeared first on Tim Peter & Associates.

en-US

18:01

AI and Zero-Click Search: The Real Story (Episode 467)

Thinks Out Loud: E-commerce and Digital Strategy ·

2025/08/14

For all the talk about zero-click search, folks seem to keep overlooking one of its key consequences: How Google (and others) will make money. In short, Google can’t survive in…The post AI and Zero-Click Search: The Real Story (Episode 467) appeared first on Tim Peter & Associates.

en-US

17:02

Revisiting Is It Impossible for Marketers to Keep Up...

Thinks Out Loud: E-commerce and Digital Strategy ·

2025/07/11

Does it seem like you are destined to fall behind when it comes to AI? I know for many marketers and e-commerce professionals, especially at small or mid-sized businesses, it…The post Revisiting Is It Impossible for Marketers to Keep Up With AI? (Thinks Out Loud) appeared first on Tim Peter & Associates.

en-US

15:52

Revisiting Google Closes the Gate (Thinks Out Loud)

Thinks Out Loud: E-commerce and Digital Strategy ·

2025/07/02

You may have heard me say that “gatekeepers gonna gate.” Well, Google’s AI Mode shows exactly what that looks like in practice. AI Mode is so disruptive to the way…The post Revisiting Google Closes the Gate (Thinks Out Loud) appeared first on Tim Peter & Associates.

en-US

21:05

The Brand is the Prompt (Thinks Out Loud 465)

Thinks Out Loud: E-commerce and Digital Strategy ·

2025/06/19

One of my favorite facts about the internet is that people will always tell you when you’re wrong. Seriously. It’s a feature, not a bug. Because when that happens, it…The post The Brand is the Prompt (Thinks Out Loud 465) appeared first on Tim Peter & Associates.

en-US

19:52

AI Is Eating the World, But Who’s Paying for Dinner?...

Thinks Out Loud: E-commerce and Digital Strategy ·

2025/06/05

Mary Meeker’s latest report is out and it’s all about artificial intelligence. It’s a brilliant report. But it’s missing why all of these changes matter for marketers and e-commerce/customer acquisition…The post AI Is Eating the World, But Who’s Paying for Dinner? (Thinks Out Loud 464) appeared first on Tim Peter & Associates.

en-US

15:00

Google Closes the Gate on Marketers (Thinks Out Loud)

Thinks Out Loud: E-commerce and Digital Strategy ·

2025/05/29

Google’s AI Mode in search, to put it bluntly, sucks. At least it does if your job is to drive traffic and revenue for your business. We all know that…The post Google Closes the Gate on Marketers (Thinks Out Loud) appeared first on Tim Peter & Associates.

en-US

6:11

Touch Grass — Memorial Day 2025 (Thinks Out Loud 462)

Thinks Out Loud: E-commerce and Digital Strategy ·

2025/05/23

It’s Memorial Day weekend here in the US. And Tim’s got some quick thoughts for you to enjoy before you take off for the weekend. Be sure to give a…The post Touch Grass — Memorial Day 2025 (Thinks Out Loud 462) appeared first on Tim Peter & Associates.

en-US

12:30

Digital Reset: Build Customer Relationships Big...

Thinks Out Loud: E-commerce and Digital Strategy ·

2025/04/24

This is a huge week around here. I’ve just announced the release of my new book, Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech. Which, yay, and all.…The post Digital Reset: Build Customer Relationships Big Tech—and AI—Can’t Touch (Thinks Out Loud 458) appeared first on Tim Peter & Associates.

en-US

20:53

Here We Go Again: Marketing in Another Bizarre...

Thinks Out Loud: E-commerce and Digital Strategy ·

2025/04/10

So, the economy has been going through it over the last couple months — and especially over the last week in particular. That’s a plain fact. But it’s more than…The post Here We Go Again: Marketing in Another Bizarre Economy (Thinks Out Loud 456) appeared first on Tim Peter & Associates.

en-US

14:24

AI Can’t Save Bad Strategy: Why Fundamentals Still...

Thinks Out Loud: E-commerce and Digital Strategy ·

2025/04/03

If there’s one thing I hate to see, it’s marketers, e-commerce, and customer acquisition folks who talk about AI as if it’s going to solve every problem their business has.…The post AI Can’t Save Bad Strategy: Why Fundamentals Still Matter in 2025 (Thinks Out Loud Episode 455) appeared first on Tim Peter & Associates.

en-US

19:49

AI and the Future of Marketing and E-commerce — How...

Thinks Out Loud: E-commerce and Digital Strategy ·

2025/03/06

I’ve long argued that artificial intelligence won’t take your job, but that smart people who use AI might. What you might want to think about though is what “smart people…The post AI and the Future of Marketing and E-commerce — How You Stay Relevant appeared first on Tim Peter & Associates.

en-US

17:49

AI, Content, and Revenue: Why Clicks Are Overrated...

Thinks Out Loud: E-commerce and Digital Strategy ·

2025/02/20

Is it possible that clicks are overrated in digital marketing and in marketing more generally? Isn’t the point of marketing to drive revenue? I think so, in both cases. You…The post AI, Content, and Revenue: Why Clicks Are Overrated (Thinks Out Loud Episode 450) appeared first on Tim Peter & Associates.

en-US

25:16

Revisiting “The Only Way to Succeed Next Year”...

Thinks Out Loud: E-commerce and Digital Strategy ·

2025/02/13

There’s only one way to succeed this year & and every year. Success is more than just what you do in digital or marketing. Success goes far beyond just your…The post Revisiting “The Only Way to Succeed Next Year” (Thinks Out Loud) appeared first on Tim Peter & Associates.

en-US

14:02

Will AI Kill Content Marketing for Customer...

Thinks Out Loud: E-commerce and Digital Strategy ·

2025/02/06

We’re living through an evolving landscape around content marketing in the age of AI. This evolution raises the question of whether AI will kill content marketing for customer acquisition. What…The post Will AI Kill Content Marketing for Customer Acquisition? (Thinks Out Loud Episode 449) appeared first on Tim Peter & Associates.

en-US

25:16

What’s the Point of Your Website in an Age of AI?...

Thinks Out Loud: E-commerce and Digital Strategy ·

2025/01/23

Do you still need a website in an age of AI? More broadly, what is the point of your business’s website in an age of AI? As AI becomes more…The post What’s the Point of Your Website in an Age of AI? (Thinks Out Loud Episode 447) appeared first on Tim Peter & Associates.

en-US

19:04

When Will AI Get Good at Marketing? (Thinks Out Loud...

Thinks Out Loud: E-commerce and Digital Strategy ·

2025/01/16

Artificial intelligence is part of marketing today. But, to hear most people tell it, it’s a frustrating part. AI is either the thing that will put all marketers out of…The post When Will AI Get Good at Marketing? (Thinks Out Loud Episode 446) appeared first on Tim Peter & Associates.

en-US

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