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PODCAST

The Savvy Musician Show

The leading online music marketing podcast just for musicians! Expert interviews, strategies, the latest changes in social media and Facebook advertising, album launches, crowdfunding, student success stories, and MORE! We equip musicians with the knowledge and tools to live their dreams in the new music industry.

music management & marketing

All Episodes

39:15

Making Good Use of Your Isolation, Pt. 2 - SMS095

The Savvy Musician Show ·

2020/04/27

Part 2 of “Making Good Use of Your Isolation” gives you more pro tips on what you can be doing right now at home to expand your music business. With so many people at home and online, this is such a great opportunity for you to provide people with some normalcy while building relationships and increasing your sales. In this episode, Leah and C.J. discuss what you can be doing to reach more people and how to do it as effectively as possible. Key Points From This Episode: Selling music vs. selling

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46:38

Making Good Use of Your Isolation, Pt. 1 - SMS094

The Savvy Musician Show ·

2020/04/20

Whether your work has been affected by the pandemic or not, now is the time to seize this opportunity to improve your online music business! People are still online shopping and with Amazon limiting it’s service, there’s a greater opportunity for you and your business! In this episode Leah and C.J. discuss what you can be doing right now to expand your fan base and earn more with your online sales. There is so much information and tips they have for you that this is just part 1 of “Making Good Use

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58:26

How To Reap The Benefits Of A Millionaire Mindset,...

The Savvy Musician Show ·

2020/04/13

Concluding the three part series on “The Top 10 Distinctions Between Millionaires and the Middle Class” by Keith Cameron Smith, Leah and C.J. discuss taking calculated risks. How long did you dream about being a musician before you decided to take the risk? What have you risked to get you where you are today? What are you willing to risk for the tomorrow you want? “How do you take calculated risks? Ask yourself these three questions: One, what’s the best thing that could happen? Two, what’s the

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37:24

How To Reap The Benefits Of A Millionaire Mindset,...

The Savvy Musician Show ·

2020/04/06

Continuing last weeks case study of “The Top 10 Distinctions Between Millionaires and the Middle Class” by Keith Cameron Smith, Leah and C.J. focus on the distinction of how one handles change. Musicians of all people, with the recent digitalization of music sales and the rise of online culture, should understand how important it is to not only embrace change but seize its opportunities. Keith Cameron Smith says, “Learning to embrace change assures that you are becoming a person who can profit from

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53:32

How To Reap The Benefits Of A Millionaire Mindset,...

The Savvy Musician Show ·

2020/03/30

This episode begins a case study into the book, “Top 10 Distinctions Between Millionaires and the Middle Class” by Keith Cameron Smith, and you might be asking yourself, “What does this have to do with music?” SMA’s focus is to equip you as an entrepreneur to create and sustain an online music career, and that means you have to start thinking differently about business and money. For example, having a long-term mindset instead of a short-term mindset is not only one of the main distinctions that

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46:27

Interview with Noe Venable (TOM & Elite Student) -...

The Savvy Musician Show ·

2020/03/23

In this episode C.J. interviews elite student Noe Venable, a mother of two living in the San Francisco area, who has experienced great results by faithfully following the course work in the Savvy Musician Academy (SMA). This is more than a plug for our courses. Noe has tirelessly wrestled through multiple challenges trying to dial in her audience and get results, and her breakthroughs have both inspired and taught other SMA students to try and achieve the same. In fact, Noe also applied her new

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41:47

Interview with Jeff Pearce (TOM & Elite Student) -...

The Savvy Musician Show ·

2020/03/16

At the Savvy Musician Academy (SMA), we have musicians and bands of all kinds and different genres. One of the interesting genres is ambient instrumental music, and our special guest in this episode is a prolific recording artist who’s released 15 albums of his ambient guitar music! Jeff Pearce’s last album debuted at No. 2 on the Billboard New Age sales chart, and he credits what he learned from SMA—became a student in 2016—for helping him achieve his results. In this interview, Jeff shares his

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35:44

Only Focus Online - SMS088

The Savvy Musician Show ·

2020/03/09

How many musicians have gone viral, or received mass exposure on American Idol or The Voice, and unfortunately still have nothing to show for it? This hoping to get discovered still represents the old model of the music business and will not guarantee your success. In this episode, Leah and C.J. go over what does work and how you can achieve success by reaching your fans through the internet. We’re not just talking about just getting on Spotify, YouTube, and creating a Facebook artist page to post

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30:57

60+% Believe You Can’t Make Money Online - SMS087

The Savvy Musician Show ·

2020/03/02

One of Leah’s recent surveys showed that 60% of musicians do not believe you can make money online with your music. In this episode, Leah and C.J. discuss why musicians might think this and explain how you most definitely can make money online with your music! You probably already have the motivation, but you just need a clear path to see ahead and take the next step. Listen to this week’s episode to discover how you can earn money online with your music and move past the defeating behaviors and

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42:08

Discouragement - SMS086

The Savvy Musician Show ·

2020/02/24

Sometimes out of the multitude of compliments you receive online, it takes only one negative comment to get under your skin and ruin your day. You start to question yourself, and self-doubt begins to grow. You begin to resent people, and that’s not going to help you grow your music business. What do you do? In this episode, Leah and C.J. discuss a recent incident with Leah’s new candle endeavor to show you how to professionally and personally handle discouragement. You’re going to get a lot out of

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40:19

Sister Brand Follow-Up - SMS085

The Savvy Musician Show ·

2020/02/17

Continuing last weeks episode on Leah’s new sister brand product, Mythologie Candles, Leah and C.J. go further in depth analyzing the details of how she achieved what she called “a million dollar day.” Listen to find out what she means by that. It would be great if you could live off of selling your music alone, but these days anything you can do to earn an income as an independent artist should be explored. Take your understanding of creating a sister brand to the next level in this week’s episode

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35:15

Creating A Sister Brand to Your Music - SMA084

The Savvy Musician Show ·

2020/02/10

When people first encounter Leah, they struggle to wrap their minds around the fact that she earns six-figures annually from her music business. What they don’t realize at first is that she’s earning that income from more than simply physical or digital music sales. She’s also selling merchandise, accessories, and bundles that are all related to her music and culture. Now, Leah is taking this a step further by creating a sister brand for her music business called Mythologie Candles which is a new

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37:35

Top 9 Marketing Metrics You Need to Know to Grow Your...

The Savvy Musician Show ·

2020/02/03

Leah and C.J. practically give you gold in this week’s episode on metrics, where they discuss nine different metrics you will find in any successful ecommerce business. What are metrics? Metrics are a mode of measurement that you need to be aware of and be tracking in order to be a profitable musician. The dirty details of “business” analytics can be off putting to a creative soul, but if you’re going to succeed in this new music industry, then you need to know and understand the basic metrics that

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31:03

2020 Annual Planning - SMS082

The Savvy Musician Show ·

2020/01/27

Time to plan out your 2020! We’re making small steps toward big goals to push your musical career to the next level, and in this episode, Leah and C.J. discuss how to get intentional with your music business. We want you to do more than simply set goals. We desire for you to set achievable goals that still challenge you, and that means really growing this year as an intentional online marketer! In this episode, Leah reveals her own 2020 plan in light of the fact that she’s not releasing a new album

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40:58

An Interview With Rob Hulford (Elite Student) - SMS081

The Savvy Musician Show ·

2020/01/20

Savvy Musician Show co-host, C.J. Ortiz, interviews Rob Hulford, another Elite student from the Savvy Musician Academy (SMA). Rob’s music style is self-described as an “Ambient downtempo chilled genre geared towards helping people to unplug.” In this interview, Rob explains how SMA helped him discover his true self as an artist, his true audience, and how to communicate with them. Rob shares not only his story but also some helpful advice and insights that will bring you quick results in your own

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44:23

An Interview With Jacqueline & Augustus of The Galaxy...

The Savvy Musician Show ·

2020/01/10

We have all types of musical genres represented in our Elite students at the Savvy Musician Academy, and some of these genres are so unique that you can assume there’s no audience for them. Not true, and our special guests in this episode are proof of that! Jacqueline and Augustus of The Galaxy Electric are a fun musical duo whose niche “cosmic tape music” has a dedicated following of like-minded fans who celebrate both the music and the culture that surrounds it. And it’s this understanding that’s

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38:27

Creating Boundaries with Fans: Where to Draw the Line...

The Savvy Musician Show ·

2020/01/05

In this episode Leah and C.J. discuss setting boundaries between you and your fanbase in proactive ways to create a better customer support experience for you and your fans. In other words, setting boundaries is for more than protecting you, your privacy, and your time. It’s about creating a better experience for them too. As Leah and C. J. touch on their personal experiences, they provide key insights to setting up boundaries, creating customer support techniques, and utilizing guidelines for

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45:54

Leah’s Black Friday & Cyber Monday Results - SMS078

The Savvy Musician Show ·

2019/12/30

2019 was one of Leah’s busiest years yet with a crowdfunding campaign, launching a new album, and aggressive holiday sales. In this episode, Leah and C. J. discuss her results and lessons learned from her Black Friday and Cyber Monday sales. She shares what she spent in ads. She shares what she earned. And she shares the lessons learned and how she’s planning the upcoming year. Remember, year-end holiday sales always begins now by bringing in new followers and turning them into superfans who are

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50:50

An Interview with Lindsay Schoolcraft (Elite Student)...

The Savvy Musician Show ·

2019/12/23

Keyboardist and vocalist for the internationally popular heavy metal band, Cradle of Filth, Lindsay Schoolcraft joins C. J. to discuss how she’s using the principles taught in the Savvy Musician Academy to launch her own album without a record label. Lindsay is an experienced recording and touring artist and speaks directly to the pain points that are reeking havoc on the music industry. This is an inspiring episode! Key Points From This Episode: The problems with rapid change in the record

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29:03

An Interview with Karen Barrow (Elite Student) - SMS076

The Savvy Musician Show ·

2019/12/16

Her online music career began early in the days of MySpace—gaining 30,000 followers—and at one point, one of her music videos gained 12 million views, and yet Karen Barrow still had no money to show for it. Like most artists, she was confused, frustrated, and unsure about her music career because of all the changes in the industry. Then, she found the Savvy Musician Academy, went through The Online Musician course, then joined the Elite program, and that’s when things started to change. If you want

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100 results

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