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PODCAST

The Savvy Musician Show

The leading online music marketing podcast just for musicians! Expert interviews, strategies, the latest changes in social media and Facebook advertising, album launches, crowdfunding, student success stories, and MORE! We equip musicians with the knowledge and tools to live their dreams in the new music industry.

music management & marketing

All Episodes

56:37

The Last SMA Podcast? - SMS115

The Savvy Musician Show ·

2020/09/21

Leah’s back! Where has she been? What’s she been doing? Where to from here for music marketing and the Savvy Musician Academy? In this episode, Leah joins C. J. for an in-depth discussion of her new business, Mythologie Candles, and what her plans are for the near future. But they also discuss this podcast because after a recent survey conducted by Leah of followers and students of the Savvy Musician Academy, a lot was revealed that prompted a reconsideration of our efforts. Long story short, Leah

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01:10:04

How To Make Money With Spotify - SMS114

The Savvy Musician Show ·

2020/09/07

Are you trying to figure out how to get more streams on Spotify? Did you know we offer a course on this? This week C.J. welcomes Dave Powers, the co-founder of the course, and Kirk Smith, one of its top students and rising stars. Dave and Kirk tell how they started making hundreds of dollars and thousands of streams a day by focusing on getting on big playlists by building relationships with curators and sending them steady streams of singles. You could do this too and it all starts with learning

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01:54:05

Getting Fans to Buy Your Music - SMS113

The Savvy Musician Show ·

2020/08/31

This week is a paragon case study of a band who has been at it for awhile, doing pretty well, but looking for what they can do to take it to the next level. Insert C.J. sitting down with Elliot and Dave from the band Welter, all the way from Australia, and we have almost two hours of real discussions and problem solving in the new music industry. From things that have worked great to things that have become problematic for Welter, there’s something here you’ve either dealt with yourself or most

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54:31

Making Your Home a Music Factory (Interview with...

The Savvy Musician Show ·

2020/08/24

Whether it’s a top of the line music studio, just your phone and instrument, or somewhere in between, you should be using what you have to be making more music, reaching more people, and building the relationships between you and your fans. So how do you maximize your resources and abilities to increase the output and quality of your music from your home? This week C.J. welcomes Steven Wood to the show, someone from outside Savvy Musician Academy, but someone very familiar with the new music

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25:45

Fulfilling Your Creative Mission - SMS111

The Savvy Musician Show ·

2020/08/17

Are you having writers block? You just can’t figure out what the song is supposed to be about or what goes with that great riff you’ve had forever? It’d be great if the answer just magically fell out of the sky, making it so easy everyone could do it, but we know that’s just not the way it is! Creativity comes from relentless hard work. You keep trying new ideas until… Boom! There it is! It’s perfect! Nothing else will do! It only took 99 other horrible ideas but the 100th one is just the cats

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01:21:44

An Interview with Jason Stallworth (Elite Student) -...

The Savvy Musician Show ·

2020/08/10

This week C.J. is joined by Jason Stallworth, one of our first Elite students. There is so much experience and advice shared that it’s hard to pinpoint any in particular. Really what you get this week is a look into the life of someone who is really doing it and their best advice for you. As Jason states, “That’s the biggest thing—you have to be in this for the long game. You have to be passionate about your music…that passionate about your music to stick it out.” A lot of people are quick to give

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26:29

Copywriting for Social Media & Email - SMS109

The Savvy Musician Show ·

2020/08/03

So you’ve got a social media post to make or an email to send out, but what exactly do you say? Are you seeing the results you want from your posts and emails? Whatever your situation is with your copywriting, it can always improve. This week, we’re sharing a live stream from the Savvy Musician Inner Circle in which C.J. teaches a packed lesson on copywriting for social media and email. If you want more results from your posts and emails, tune in to this week’s episode! Key Points From This Episode:

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27:31

The Power of Personal Branding for Your Music...

The Savvy Musician Show ·

2020/07/27

When people think of you and your music, what do they think of? Well, whatever that is, that’s your brand! What we want, is to design and utilize this idea to build your music business. This idea should be personal, authentic, and we want to amplify it however we can. If you understand how important this is, then you already know the next step is to click that play button and try and learn as much as you can from C.J. in this week’s episode of the Savvy Musician Show. Key Points From This Episode:

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26:15

Music Marketing Without Paid Advertising - SMS107

The Savvy Musician Show ·

2020/07/20

Would you keep betting on a horse that never won a race? Seems ridiculous, but people keep throwing money at advertising for posts that never did well in the first place. In this episode, C.J. sums it up perfectly when he says, “If it doesn't work organically without paid traffic, it’s not going to work with paid traffic.” It works or doesn’t work because of how well you know your audience. C.J. explains that you need to be focusing on understanding your audience, what they respond to, what inspires

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57:30

Starting Over: A Coaching Session with an Artist Who...

The Savvy Musician Show ·

2020/07/13

Imagine selling millions of records only to end up starting from scratch in an entirely new music industry. This is the story of J.R. Richards and our SMA student guest joining C.J. this week. J.R. was the vocalist for the 90s band Dishwalla, which had two Gold and Platinum albums, and also won Billboard Music and ASCAP Awards. Now as a solo artist with a mainstream sound, C.J and J.R. tackle how to find his audience through other ways than sub-genre targeting. If your music is more mainstream and

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24:08

Facebook or YouTube? Which is the Best Platform for...

The Savvy Musician Show ·

2020/07/06

If you are building a music business, should you focus on YouTube of Facebook? Well, both honestly! But as C.J. explains the pro’s and con’s of both, you’ll find that Facebook by far has the advantage. Would you rather have 1,000,000 video views on YouTube or 100 superfans that would buy anything in your store? If you’re serious about earning a living from your music, and not just doing this for vanity, the answer is obvious and C.J. tells you how and why Facebook is the answer. Key Points From This

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59:34

Behind-The-Scenes at SMA, Part 2 with Steve Harnett...

The Savvy Musician Show ·

2020/06/29

Continuing our look behind the scenes here at SMA, this week C.J. is joined by our very own Steve Harnett, Leah’s wonderful husband, and our Chief Operating Officer. This is Steve’s first time on the Savvy Musician Show, but he has been with SMA since day one and his experience and insights shared today can not be overstated. Jumping form topic to topic with lots of humor in-between, these two great minds offer something for both the beginner and seasoned online musician in this week’s episode, so

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48:24

Behind-The-Scenes at SMA, Part 1 with Amy Roy...

The Savvy Musician Show ·

2020/06/22

If you haven’t already, you get to meet our very own Customer Service Director, Amy Roy. This is a treat not only personally but also professionally. You name it, she’s seen it and is now giving you priceless insight into a musicians journey through SMA and an online music business. From your first phone call to SMA to years down the road, Amy and C.J. discuss what most musicians wish they had known years ago! Get ahead of the curve with this week’s episode of the Savvy Musician Show. Key Points

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30:38

7 Reasons Why Musicians Fail in Building an Online...

The Savvy Musician Show ·

2020/06/15

C. J. has spent countless hours coaching musicians one-on-one on their marketing and out of it he shares seven reasons why musicians fail in building an online business. What might be surprising to discover is that the main reasons for failure or quitting don’t have to do with marketing knowledge or proficiency in technology. It’s more mindset and attitude, and most students just need to get out of their own way! Check out this week’s episode to find out not just what these seven things are but how

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33:19

Leah Life Update - SMS101

The Savvy Musician Show ·

2020/06/08

Leah’s been devoted to so many things it’s wonderful to have her back on this week’s podcast and to hear what she’s been up to and her plans for the Summer. As we all know, you can work yourself so hard you just burn out. Leah explains how to recognize signs of this happening and how to go about taking a break and staying healthy. Check in with Leah this week to hear more and also her plans for this summer! Key Points From This Episode: Leah’s quick overview of the last years The origin of

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51:29

Interview with Anna Brzozowska - SMS100

The Savvy Musician Show ·

2020/06/01

This week C.J. interviews another successful SMA student, Anna Brzozowska, an ethereal pop artist originally from Poland but is currently living in Spain. Anna shares her story of how she almost gave up on her music after the expenses of touring, but after finding SMA, she’s back to building a lifetime music career. If you’re wondering about your artist identity, how to write your own copy, what is the basis of marketing and building your online business, then this is the episode for you! Key Points

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01:04:33

An Interview with Ty Richards - SMS099

The Savvy Musician Show ·

2020/05/25

If you were to ask someone for $20, who would be more likely to give it to you, a good friend or a complete stranger? Obviously a good friend. Have you ever met someone and had so much in common that you immediately became good friends? More than likely. If you can understand this, you know the foundation of building an online music business. That’s all it is, getting more and more people to know, like, and trust you, just like that good friend who’s willing to give you that $20. What do you and

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29:01

The Key to Success is Mastering Fundamentals - SMS098

The Savvy Musician Show ·

2020/05/18

If you were to ask someone for $20, who would be more likely to give it to you, a good friend or a complete stranger? Obviously a good friend. Have you ever met someone and had so much in common that you immediately became good friends? More than likely. If you can understand this, you know the foundation of building an online music business. That’s all it is, getting more and more people to know, like, and trust you, just like that good friend who’s willing to give you that $20. What do you and

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14:55

Find Your Niche: The Difference Between Failure &...

The Savvy Musician Show ·

2020/05/11

Before we go any further, do you know what your micro-niche is? It cannot be overstated how important it is to be rock solid in defining, understanding, and utilizing your micro-niche, because it is the foundation of building your fanbase and music business. Whether you’re just learning this word for the first time, or well acquainted with it, Leah lays out some incredible insights into the micro-niche approach in this week’s episode of the Savvy Musician Show. Key Points From This Episode: What is

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29:53

How Social Media Is Changing The Music Industry - SMS096

The Savvy Musician Show ·

2020/05/04

This may be the most concise, yet comprehensive, description of where we are in the music industry and what may be the greatest opportunity for artists in the last 25 years. At the end of the 90s, Napster changed the old music industry with illegal downloading of digitized music, and a few years later, iTunes capitalized on that by now selling downloadable mp3s. And just a few years ago, another shift happened when apps like Pandora and Spotify eliminated the mp3 with music streaming. All of this

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100 results

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