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PODCAST

Pitch to Product

Pitch to Product is the official podcast for 52 Launch - a product development company that take products, apps, and more from napkin to reality.52 Launch is a multi-million dollar company creating products like EggMazing, with over 55 million in sales in 2020. Many of our products have been featured on Shark Tank, Home Shopping Network, and more. We have a track record of success and we don"t see failure as an option.If you"ve got a product or idea and the drive to see it through, fill out a form:

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All Episodes

00:22:50

From Factory to Marketplace: The Hidden Logistics...

Pitch to Product ·

2026/09/09

In this episode of the Pitch to Product Podcast, 52Launch's Peter Drakulich and Sander Reynolds dive into "Just Another Tuesday," a new segment where we pull back the curtain on the everyday obstacles that come with getting a product from factory floor to customer doorstep.We break down what really happens after a product is finished and ready to ship, using a recent Panama Canal delay as the jumping-off point.Topics covered include: - What Final Quality Check (FQC) actually involves, and why having

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00:11:31

The MOAT Framework: How to Know If Your Product Idea...

Pitch to Product ·

2026/09/08

If you don't have margins, you don't have a business. In this episode of the Pitch to Product Podcast, 52Launch's Peter Drakulich and Bobby Quintero break down MOAT: The four-part framework we use to evaluate whether a product idea is actually viable before a single unit gets made.We cover: - Margin — why the DFM (Design for Manufacturing) process determines your real price point, and how brand story changes what people are willing to pay - Operations — what it actually means to have a manufacturing

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00:06:43

7 Questions To Ask Before You Bring Any Product to...

Pitch to Product ·

2026/09/03

In this episode of the Pitch to Product Podcast, 52Launch's Peter Drakulich and Bobby Quintero break down the exact 7-point checklist they use to decide whether a product idea is actually worth pursuing:1. Product Confidence — The one question you have to answer honestly before doing anything else2. Can It Be Made — The difference between building one prototype and building something truly scalable3. Finding the Market — Why it's not about how you feel using your product, but how your customer

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00:05:21

Why AI Can't Give You The Real Cost Of Your Business

Pitch to Product ·

2026/08/31

AI is a phenomenal design and visualization tool, but it can't tell you how to actually build and price your product. In this episode of the Pitch to Product Podcast, 52Launch's Peter Drakulich and Bobby Quintero break down why publicly disclosing your AI-generated designs can kill your patent eligibility, and why the "bill of materials" AI gives you is almost always wrong.We dig into the real cost multiplier nobody talks about: Turning a parts list into an actual working product means software,

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00:44:11

Why AI Can't Replace A Patent Attorney – And Other IP...

Pitch to Product ·

2026/08/28

Should you use AI to file your own patent or trademark? In this episode of the Pitch to Product Podcast, 52Launch Business Development Manager Jack Dalton sits down with patent attorney Stewart Myers of Cognivito to break down the higher-level IP questions most entrepreneurs don't ask until it's too late.Topics covered include: - Why AI tools can draft a filing but can't catch what's missing & why that gap can cost you your patent's enforceability - The real difference between a patent attorney

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00:07:56

Invention Companies Won't Tell You This: Why...

Pitch to Product ·

2026/08/27

A product being "patentable" doesn't necessarily mean that it can be manufactured at scale.Invention help companies can design almost anything. But can they manufacture it? In this episode of the Pitch to Product Podcast, Peter Drakulich and Bobby Quintero break down the real difference between idea validation companies and actual manufacturers, and why that distinction can cost inventors hundreds of thousands of dollars if they don't understand it early.We explain our 52Launch client framework, why

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00:15:25

How Ecommerce Brands Should Use Organic Social Media...

Pitch to Product ·

2026/08/27

Social media has become the new storefront. And in 2026, AI-driven algorithms are rewarding organic content over paid ads. In this episode of the Pitch to Product Podcast, Natalia Reese and Leanne Eggimann break down why quantity and quality content is outperforming traditional ad spend for e-commerce brands, how to tell the difference between AI-generated content and UGC that builds real trust, and why shares are the most valuable metric for measuring success.They dig into practical strategy:

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00:02:23

Stop Prototyping & Start Proving: The Crucial Step...

Pitch to Product ·

2026/08/25

Before you spend a dollar on product development, ask yourself this one question:How many other people need this?In this episode of the Pitch to Product Podcast, 52Launch Co-Founder Peter Drakulich breaks down the "tinker" step that separates founders who validate an idea cheaply from those who burn time and money chasing the wrong path. Prove the concept works, then show it to friends and family and ask the question most people are too scared to ask: "Would you invest $5,000 in this right now?"That

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01:03:53

Intellectual Property Lawyer Reveals The #1 Mistake...

Pitch to Product ·

2026/08/19

In this episode of the Pitch to Product Podcast, Jack Dalton sits down with registered patent attorney Scott Seeley of Eastgate IP to break down the intellectual property basics every entrepreneur and inventor needs before bringing a product to market.Topics include: - TM vs. ® - What each symbol actually means and when you can use them - Why trademarking your name and logo requires separate applications - The "spectrum of distinctiveness" and how to pick a name that's actually protectable - Why

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00:11:11

"You're Not An Entrepreneur, You're Unemployed" - The...

Pitch to Product ·

2026/08/18

In this Pitch to Product Podcast "Business Talk," 52Launch Co-Founder Peter Drakulich goes off about what it actually takes to become a business owner, and why most people never make it past being an "entrepreneur."Peter breaks down the difference between entrepreneurship (the idea phase, where most people get stuck) and actually owning a business (the action phase, where the real work begins). He explains why AI can give you accurate information but terrible context, why franchising isn't

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00:03:01

The #1 Mistake That Kills New Product Businesses

Pitch to Product ·

2026/08/17

Most founders don't fail because their idea is bad, they fail because they burn their time, money, and momentum trying to perfect a prototype instead of building the business around it.In this episode of the Pitch to Product Podcast, 52Launch Co-Founder Peter Drakulich breaks down one of the most common (and most expensive) mistakes he sees entrepreneurs make: Treating prototyping as the finish line instead of a checkpoint. A prototype only exists to answer the question of "Will this sell?" Once

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01:08:46

Trademarks, Patents & LLCs: The Complete Guide for...

Pitch to Product ·

2026/08/10

Are you an entrepreneur with an idea for a product and you're curious about how the patenting process works?In this episode of Pitch to Product, IP attorney Robert McConnell of McConnell Law Firm walks through the entire client journey - trademarks, patents, and business entities - and provides the answers that inventors need to know.Topics covered:What to expect in an initial consultation (and what happens after)Why "descriptive" brand names are hard to trademark & what Shark Tank gets wrong

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00:24:29

The Product Development Lifecycle EXPLAINED

Pitch to Product ·

2026/08/07

In this episode of Pitch to Product Podcast, Peter and Bobby break down exactly why the traditional invention help industry sets inventors up to fail and what 52Launch does differently to actually get products to market.What you’ll get in this episode:How to avoid wasting thousands on non-working prototypesWhy margins are the single most important factor to a product’s successThe difference between design and design-for-manufacturingThe A-Z process encompassing marketing, design, and manufacturing

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00:40:09

IP Strategy for Entrepreneurs: When to Patent,...

Pitch to Product ·

2026/08/06

In this episode of the Pitch to Product Podcast, patent attorney Dr. William Childs of Childs Patent Law breaks down how IP strategy should evolve as a business grows from a pre-revenue founder's first Google search to a scaling company filing patents in multiple countries. Learn the difference between patentability and freedom-to-operate searches, why trademarks can wait but patents can't, and the "18-month rolling window" strategy that protects your next product before you even build it.What is a

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00:31:06

Got A Product Idea? Don't Write Another AI Prompt...

Pitch to Product ·

2026/07/31

AI can research, render, and even help name your product.But can it get your product manufactured, protected, and profitably to market? In this episode of the Pitch to Product Podcast, 52Launch Co-Founders Dan Gonyea and Peter Drakulich go head-to-head on where AI genuinely helps entrepreneurs and where it can quietly set them up to lose their savings.They dig into the IP trap most people don't see coming (publicly sharing an AI-generated concept can forfeit your ability to patent it), why average

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00:06:36

Here's How To Not Waste Thousands On A Product Idea...

Pitch to Product ·

2026/07/30

What's the difference between an Original Design Manufacturer (ODM) and an invention help company? And why does it matter if you're trying to bring a product to market?In this episode of the Pitch to Product Podcast, Peter and Bobby break down why so many great ideas never become real products. They explain how ODMs like theirs are built around one core question: Can this actually be manufactured, sold, and turned into a profitable business? Design and patent services often skip that question

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01:27:21

Intellectual Property Breakdown: How to Protect Your...

Pitch to Product ·

2026/07/23

Most entrepreneurs don't think about trademarks until it's too late. And that mistake can cost them their entire brand.In this episode of Pitch To Product Podcast, Peter sits down with trademark attorneys Kevin Hartley and Derrick Davis from Trust Tree to break down everything inventors and entrepreneurs need to know about protecting their brand before bringing a product to market. During this episode we cover:- Why trademarks can be more valuable than patents or even the product itself - The

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00:52:24

Trademarks Explained: When to File, What It Costs &...

Pitch to Product ·

2026/07/22

In this episode of the Pitch to Product Podcast, 52Launch Business Development Manager Jack Dalton sits down with trademark attorney Joey Vitale of Indie Law to break down what a trademark actually protects, when to file, and how it can make or break a brand's ability to sell on Amazon, avoid costly rebrands, and even boost email deliverability. Topics covered include common law vs. registered rights, trademark classes, intent-to-use applications, international filing, enforcement strategy, and the

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00:36:11

How to Protect and Monetize Your Product Idea

Pitch to Product ·

2026/07/21

Every great product starts with an idea. As that idea moves from concept to prototype to market, protecting the value behind it becomes an important part of the development process.In this episode of the Pitch to Product Podcast, 52Launch Business Development Manager Jack Dalton sits down with veteran patent attorney Craige Thompson of Thompson Patent Law. With over 26 years of experience, Craige breaks down why traditional patent searches are broken and introduces his interactive "Lightning Prior

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00:07:01

Why "Easy" Product Launches Can Cost You $300,000+ In...

Pitch to Product ·

2026/07/20

"Your Baby's Ugly" - Peter Drakulich's Brutally Honest Take on Why Product Ideas FailIn this episode of the Pitch to Product Podcast, 52Launch Co-Founder Peter Drakulich gets real about the difference between having a product idea and actually starting a business. If you think launching a product is a simple 1-2-3 process, this episode is for you.Peter breaks down why skipping the fundamentals (asking "will this sell," "can we make it," and "is there margin") leads founders into $200K-$300K worth of

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