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PODCAST

Pitch to Product

Pitch to Product is the official podcast for 52 Launch - a product development company that take products, apps, and more from napkin to reality.52 Launch is a multi-million dollar company creating products like EggMazing, with over 55 million in sales in 2020. Many of our products have been featured on Shark Tank, Home Shopping Network, and more. We have a track record of success and we don"t see failure as an option.If you"ve got a product or idea and the drive to see it through, fill out a form:

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All Episodes

00:15:20

Who Owns Your Business IP?

Pitch to Product ·

2026/10/05

Who owns what gets built when you hire a product development partner? In the episode of the Pitch to Product Podcast's 52U Series, 52Launch's Dan Gonyea and Peter Drakulich break down IP ownership and "work for hire," the one paragraph in your contract that can decide who controls your idea, your brand, and your product.If you're an inventor, founder, or business owner about to sign a development contract, watch this first.Topics covered include: - What "work for hire" means and why it must be in

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00:17:05

Why It's 5x More Expensive To Manufacture In America

Pitch to Product ·

2026/10/02

Everyone says we should make more products in America. So why doesn't it happen? In this episode of the Pitch to Product Podcast, 52Launch's Dan Gonyea and Peter Drakulich walk through a real domestic quote for a molded silicone component, one of the simplest parts you can make.The numbers: - Piece price: $0.60 overseas vs. $3.19 domestic (for a 2,000-unit order) - Tooling: roughly $2,500 overseas (stainless steel, built for up to a million pieces) vs. $17,774 domestic (aluminum, good for maybe

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00:22:54

How This Couple Turned A Longstanding Christmas...

Pitch to Product ·

2026/09/29

In this episode of the Pitch to Product Podcast, 52Launch Co-Founder Peter Drakulich sits down with Glenn and Sandy, the founders of Santa's Magic Boot.They share the story behind the product: A small boot kids put out at Christmas that "grows" overnight into a bigger boot full of goodies if they've been good. The tradition has passed through three generations of their family, and now it's on its way to market.Topics covered include: - How Santa's Magic Boots started as a family tradition in the

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00:29:25

What Is A Product Accelerator? + The Other Questions...

Pitch to Product ·

2026/09/28

Most inventors don't read the contract. In Episode 2 of the Pitch to Product Podcast's 52U Series, 52Launch's Dan Gonyea and Peter Drakulich break down exactly what happens inside a product accelerator and why the process is split into two phases.Phase one (the Accelerator) is about truth: real costs, real samples, real pricing, and a brand built around a market you've actually researched. Phase two (the MSA) is about scaling, sourcing, and launching production. The bridge meeting is the checkpoint

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00:14:23

This Entrepreneur Is Sitting On Gold But Will Fail...

Pitch to Product ·

2026/09/25

In this episode of the Pitch to Product Podcast, 52Launch's Dan Gonyea and Peter Drakulich break down a real conversation with a golf product inventor who has a great product, but is stuck chasing funding, Kickstarter campaigns, and "broader strategic visions" instead of focusing on what really matters: manufacturing and selling.Topics covered include: - Why "design freeze" is a myth that stalls real progress - The difference between "sourcing is largely established" and actually having it

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00:05:00

The Goldilocks Method: How to Budget for Launching a...

Pitch to Product ·

2026/09/24

Launching a product without knowing your numbers is the fastest way to run out of runway. In this episode of the Pitch to Product Podcast, 52Launch's Peter Drakulich and Bobby Quintero break down how to build a realistic product budget by working backwards from your retail price, and how to use the "Goldilocks method" to find the cost point that is just right.Key topics covered: - The two parts of every finance conversation: what you need to invest vs. what you can expect to earn - Why business

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00:11:51

Why A Good Idea Doesn't Guarantee A Good Business

Pitch to Product ·

2026/09/23

In this episode of the Pitch to Product Podcast, 52Launch's Peter Drakulich and Bobby Quintero break down the one truth every inventor avoids: The business matters a whole lot more than the idea. They dig into why "will this sell" beats "is this a good idea" every time, how to spot the difference between a product that gets bought once versus one that earns repeat customers, and why chasing a value proposition matters more than chasing originality.Topics covered include: - Why "making the product"

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00:05:01

Guerilla Marketing: How to Hustle Your Way into...

Pitch to Product ·

2026/09/22

"I had to go talk to my grandmother to say: I need a check for $1,200."In this episode of the Pitch to Product Podcast, 52Launch Co-Founder Peter Drakulich breaks down what guerilla marketing means using a story from his own past.Topics covered include: - Why guerrilla marketing is really about hustle, not just tactics - How to reach an audience when there's no traditional way to get to them - Bartering services to get exposure without a budget - How going all-in and being on the hook to other

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00:16:25

Is Your Product Ready To Become A Business?

Pitch to Product ·

2026/09/21

An idea has no customer, no price, and no decision behind it. A business has all three. In Day 1 of the Pitch to Product Podcast's 52U Series, Peter Drakulich and Dan Gonyea break down the four gates that turn a product idea into a real business, so you can answer them before you spend a dollar or make a single call.The 4 Gates: - The Customer Gate: Who is this product for? - The Price Gate: What will people actually pay? Ask 6 to 12 real potential buyers. - The Make Gate: What will it cost to make

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00:04:08

Afraid To Launch Your Business? Watch This.

Pitch to Product ·

2026/09/18

Scared to turn your product idea into a real business? The first step is just a conversation. In this episode of the Pitch to Product Podcast,52Launch's Peter Drakulich and Bobby Quintero break down how to walk into a product development meeting without fear of budgets, what it takes to make and launch a product, and why "see it, believe it, achieve it" is the mindset that gets products to market.Topics covered include: - Why your first meeting is a conversation, not a jump off a bridge - Why you

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00:30:43

How These Founders Pivoted From A Failed $20,000...

Pitch to Product ·

2026/09/18

Two friends-turned-founders, Jeff and Dan, flew in from Dallas to share how they took an idea with zero engineering background from a 3D-printed garage prototype to a manufacturable product — after a year and a half of failed iterations, a costly pivot, and a $20K bootstrap budget. They break down why they chose 52Launch over a New York firm quoting 5x the price, how a Client Success Manager changed their communication experience, and what it actually takes to know when to walk away from a bad

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00:04:06

AI Can't Replace Your Critical Thinking

Pitch to Product ·

2026/09/16

AI has taken over the logic side of the old success equation — logic + emotion + critical thinking. But critical thinking? That's on you.In this episode of the Pitch to Product Podcast, 52Launch's Peter Drakulich and Bobby Quintero break down why so many entrepreneurs are outsourcing their thinking to ChatGPT, Perplexity, and Claude — and why it's backfiring. Clients are submitting four-page AI-generated product explanations for ideas that could be summed up in ten words. AI is flooding people with

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00:34:46

What's Next? The Complete Roadmap From Idea To...

Pitch to Product ·

2026/09/16

No matter where you are in the product development journey, there's always a "what's next." In this episode of the Pitch to Product Podcast, Peter Drakulich breaks down the entire roadmap — from validating a product idea and building a brand, through design, prototyping, and Design for Manufacturing (DFM), all the way to tooling, mass production, 3PL, and go-to-market launch.Peter explains why a prototype isn't a manufacturable product, how DFM protects your margins before you ever get a quote, what

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00:04:47

Why "Keep It Simple" Is the #1 Rule for Product Launches

Pitch to Product ·

2026/09/14

Every founder thinks their product needs more features, more buttons, more "value." This episode breaks down why that instinct is the fastest way to kill your launch.In this episode of the Pitch to Product Podcast, 52Launch's Peter Drakulich and Bobby Quintero dig into the KISS principle (Keep It Simple, Stupid) — not as a cliché, but as basic math: every feature you add is another point of failure. Focus on one core value proposition, nail it, and let feedback from real customers guide what comes

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00:21:27

Touring 16 Chinese Factories In Two Weeks

Pitch to Product ·

2026/09/11

In this episode of the Pitch to Product Podcast, 52Launch Product Developer Paige Smith and Industrial Designer Jada-Jane Chapman join us from China as part of their multi-city sourcing trip.Topics covered include: - The day-to-day rhythm of factory visits — trains, translators, back-to-back meetings, and shared meals - Why being face-to-face with manufacturers speeds up sampling and problem-solving compared to remote communication - How much compromise goes into turning an innovative product idea

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00:19:55

Intellectual Property Strategies To Grow Your Business

Pitch to Product ·

2026/09/10

What exactly is intellectual property, and when should a founder start protecting it? In this episode of the Pitch to Product Podcast, 52Launch's Steve Sisto sits down with McKendra Darbey, a registered patent attorney at Caldwell Law, to break down how startups should think about IP strategy from day one.McKendra explains the difference between patents, copyrights, and trade secrets, what it means to "start the clock" on your one-year patent filing window, and why even small tweaks to existing

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00:22:50

From Factory to Marketplace: The Hidden Logistics...

Pitch to Product ·

2026/09/09

In this episode of the Pitch to Product Podcast, 52Launch's Peter Drakulich and Sander Reynolds dive into "Just Another Tuesday," a new segment where we pull back the curtain on the everyday obstacles that come with getting a product from factory floor to customer doorstep.We break down what really happens after a product is finished and ready to ship, using a recent Panama Canal delay as the jumping-off point.Topics covered include: - What Final Quality Check (FQC) actually involves, and why having

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00:11:31

The MOAT Framework: How to Know If Your Product Idea...

Pitch to Product ·

2026/09/08

If you don't have margins, you don't have a business. In this episode of the Pitch to Product Podcast, 52Launch's Peter Drakulich and Bobby Quintero break down MOAT: The four-part framework we use to evaluate whether a product idea is actually viable before a single unit gets made.We cover: - Margin — why the DFM (Design for Manufacturing) process determines your real price point, and how brand story changes what people are willing to pay - Operations — what it actually means to have a manufacturing

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00:06:43

7 Questions To Ask Before You Bring Any Product to...

Pitch to Product ·

2026/09/03

In this episode of the Pitch to Product Podcast, 52Launch's Peter Drakulich and Bobby Quintero break down the exact 7-point checklist they use to decide whether a product idea is actually worth pursuing:1. Product Confidence — The one question you have to answer honestly before doing anything else2. Can It Be Made — The difference between building one prototype and building something truly scalable3. Finding the Market — Why it's not about how you feel using your product, but how your customer

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00:05:21

Why AI Can't Give You The Real Cost Of Your Business

Pitch to Product ·

2026/08/31

AI is a phenomenal design and visualization tool, but it can't tell you how to actually build and price your product. In this episode of the Pitch to Product Podcast, 52Launch's Peter Drakulich and Bobby Quintero break down why publicly disclosing your AI-generated designs can kill your patent eligibility, and why the "bill of materials" AI gives you is almost always wrong.We dig into the real cost multiplier nobody talks about: Turning a parts list into an actual working product means software,

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