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PODCAST

The Sound Off Podcast

Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes you behind the mic for conversations with the people shaping the world of audio. From radio legends and podcast pioneers to producers, programmers, voiceover talent, and top-tier creators. Each episode dives deep into the craft, business, and culture of sound.Matt brings his decades of industry experience—and tall-tale stories—to the table, creating a space where creators and listeners alike can explore

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All Episodes

00:47:50

Alix Michaels: She Voice

The Sound Off Podcast ·

2025/07/01

I reconnect with Alix Michaels, tracing her journey from Winnipeg’s radio scene in the early 90s to her adventures across the US and back home again. We reminisce about the Winnipeg Radio Reunion, the unique energy of the city’s broadcast community, and the memorable personalities who shaped our careers. Alix shares candid stories about breaking into radio, working overnight shifts in the early 90's at 92 CITI-FM, and the unpredictable calls that came with the job—including a surreal

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01:03:03

JAR Audio: Stories Through Sound

The Sound Off Podcast ·

2025/06/24

Jen Moss and Roger Nairn, co-founders of Jar Audio, a Vancouver-based podcast company specializing in branded content. They discuss their backgrounds in radio and advertising, and how those experiences shaped their approach to podcasting for brands and nonprofits. The conversation explores the challenges of making branded podcasts that are authentic and audience-focused, rather than advertorial. Jen and Roger share insights on building trust, measuring engagement, and the importance of

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00:11:50

455: You Tell Me What's Next

The Sound Off Podcast ·

2025/06/17

This week’s episode marks nine years of the Sound Off Podcast, and it’s a moment to reflect on how far we’ve come—and where we’re going. From upgrading our sound and socials, bringing on sponsors, to adding video in a world that now scrolls for connection, our show has evolved alongside the media landscape.In this episode, I dig into what’s broken in radio: a system that stretches talent like Stretch Armstrong—asking for more with less—and a stubborn over-reliance on music in an era where

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01:05:24

Neal Veglio: Peak Podmastery

The Sound Off Podcast ·

2025/06/10

I've known Neil Veglio from his ongoing posts on LinkedIn, but I thought it would be fun to just say hello in a line up at the Podcast Show in London last month. Neal is the founder of PodKnows, a podcast production and coaching company out of the UK. He agreed to come on the show to share his journey from radio to podcasting, and why it is important to create value-driven content rather than focusing solely on monetization. We discussed the challenges of podcast marketing, including the

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00:55:03

Rob Greenlee: What Is A Podcast in 2025?

The Sound Off Podcast ·

2025/06/03

What is a podcast in 2025? We called in Rob Greenlee to provide insights into the evolving landscape of podcasting, focusing on the rise of video podcasting. He discusses how platforms like YouTube and Spotify are reshaping the industry, challenging traditional RSS-based distribution. We tried to land on the definition of a podcast, emphasizing content over distribution method.We talked metrics, monetization, and content creation for new podcasters. Rob highlighted the importance of

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00:49:33

Terry Evans: The Reluctant Podcaster

The Sound Off Podcast ·

2025/05/28

I get back together with Terry Evans, the morning host at Edmonton's K97, to discuss life family and his new podcast Reluctantly. I warn you, we don't spend a ton of time talking about radio; more about radio life and family. Terry shares insights into his family's remarkable achievements: his son Riley, a drummer who has played at major international venues like Lollapalooza and Coachella, and his daughter Katie, who was recently crowned Canada's top bartender and will represent the

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00:56:13

Steve Jones: Rethinking Cancon

The Sound Off Podcast ·

2025/05/20

Steve Jones is the president of Stingray Radio. If you have been following him on Linked In, (and you should) you have been presented with many wild examples of what qualifies as Canadian content on the radio. We all have our favourites. Mine are the collection of songs circa 1991 like Rod Stewart's Rhythm of my Heart and Bonnie Riatt's Something to Talk About qualifying as Cancon, while the entire album of Bryan Adams' Waking Up The Neighbours is not. Over the years the list has grown, and

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01:38:52

Fearless Fred Can't Load the Dishwasher Properly

The Sound Off Podcast ·

2025/05/13

It's been 8 and a half years since Fred has been on the show. He's not being ignored. I see him every year on various trips to Toronto. This year, I missed my spring trip so I thought we'd just record our usual call. We talked about Fred shares his transition from mornings at Edge 102 to afternoons at Q107, discussing the challenges of radio, mental health, and other crazy industry transitions. He reflects on mentors like Darrin Harvey and Dean Blundell who shaped his career, and candidly

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00:35:53

Michael Osborne: Famous & Gravy

The Sound Off Podcast ·

2025/05/06

Michael Osborne is the co-host of the podcast Famous and Gravy - a podcast that explores the lives of deceased celebrities, going beyond typical obituaries to uncover lesser-known aspects of their stories. Co-created with Ahmed Kapoor during the COVID-19 lockdown, the podcast aims to understand celebrities as symbolic representations of societal dreams and fears. As the bio says on their website, they are "close friends and back patio academics who are not what they once thought they

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00:34:41

Valerie Geller: Beyond Powerful Radio V3

The Sound Off Podcast ·

2025/04/30

Valerie Geller is back with an updated edition of Beyond Powerful Radio, a must-have guide for today’s audio communicators navigating podcasting, social media, storytelling, and AI. Six years in the making, the book will continue to act as a companion for any content creator.Staying true to her core principles—tell the truth, never be boring, and make it matter—Valerie urges content creators to focus on authenticity, listener relevance, and compelling storytelling. We dove into th "prism

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00:36:01

Jordan Blair: Sweet Dreams Are Made of This

The Sound Off Podcast ·

2025/04/23

Jordan Blair first fell in love with the storytelling in podcasts. Then she started a bedtime story podcast called Dreamful Bedtime Stories. initially for her children, but unexpectedly evolving to attract a diverse audience of adults seeking relaxing content. Her podcasting journey involved extensive research like listener surveya and using Buzzsprout's resources and community. She experimented with monetization strategies like listener support, affiliate marketing, and sponsorships,

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00:22:07

Feed Drop: David Tyler on You May Also Like

The Sound Off Podcast ·

2025/04/15

In the podcast world, a feed drop is when one podcast publishes an episode from another podcast directly into its own feed. I know, sounds serious. It's not really. It's basically a way to share and promote another show by letting your audience hear an actual episode of it. That's what you're getting today. Now, for a few years, you might have heard this on the Sound Off Podcast: "Transcription of the Sound Off Podcast is powered by the You May Also Like Podcast, the show about people,

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00:46:29

Jeremy White: Radio Like A Mohawk

The Sound Off Podcast ·

2025/04/08

I catch up with Jeremy White, who left his position at Montreal's 92.5 The Beat in January 2023. He spoke at length about the challenges and limitations he faced while working at 92.5 The Beat in Montreal. After leaving the station, he transitioned to creating his own independent media platform, focusing on his YouTube channel and podcast that features in-depth interviews with music artists.Jeremy spoke of the restrictive nature of traditional radio, where talent is undervalued and

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00:04:55

The Best Radio April Fool's Day Joke

The Sound Off Podcast ·

2025/04/02

This is an easy one. Steve Kowch from CJAD 800AM in Montreal in 1997 when the station announced that all tombstones in the province would need to be changed to French within a year. We had Steve on our show back in 2017 where he told the story in this 4 minute bonus session. But aside from this tale, this episode is one of our best and continues to resonate today with all the cutbacks going on in the radio business these days - especially to newsrooms. Check out the episode here. See

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00:52:35

Bob Willette: Back From the Beach, Back on Radio

The Sound Off Podcast ·

2025/03/31

When it comes to careers in radio, it's not about whether or not you'll get fired someday- you will. It's about how you bounce back. And I can't think of a more perfect example of bouncing back than Bob Willette. A radio veteran of 25+ years, Bob recently joined Indie 88 in Toronto after being let go from his program director role in Kingston. We discuss the challenges facing the radio industry, including corporate consolidation, content repurposing, and Canadian content regulations. As a

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00:40:13

Heather Osgood: Podcast Advertising Playbook

The Sound Off Podcast ·

2025/03/25

Heather Osgood is the owner of True Native Media, and returns to talk about the same thing we talked about last time - podcast monetization strategies. A lot has changed since Heather's last visit on the show, but one thing that has not changed is suggesting podcasters consider their niche audience when seeking advertisers. And podcast monetization methods extend beyond traditional ads; consider Patreon support, affiliate partnerships, and direct brand relationships. Heather emphasizes the

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00:46:11

Mike Farwell: Curious, Interested, Opinionated, Stubborn

The Sound Off Podcast ·

2025/03/18

Mike Farwell is a testament to passion and perseverance in broadcasting. He started as a teacherand quickly realized radio was his true calling. His career began in the small market of Salmon Arm, British Columbia, where he learned the multifaceted nature of radio, handling everything from answering phones to writing commercials and reporting news.Farwell's career trajectory took him through various markets, including Thunder Bay and eventually Toronto, where he worked at MOJO Radio, CFBR

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00:43:21

Ashley Greco: Radio Obsessed

The Sound Off Podcast ·

2025/03/10

Ashley Greco discusses her career journey from high school to becoming a morning host at Pure Country in Ottawa. She recounts her early experiences, including moving schools, finding purpose in theater, and starting a high school radio station. Ashley details her career progression, from internships at Kiss 92 and Skyward Traffic to co-hosting at Z103 and CHUM. She shares her transition to Ottawa, the challenges of co-hosting with Gord Saint Denis, and her foray into voiceover work. Ashley

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00:44:51

Graham Richardson: Anchors Away

The Sound Off Podcast ·

2025/03/04

Graham Richardson, a veteran Canadian journalist, discussed his career, including his time at CBC, ITV (Edmonton) CTV, and his coverage of the 2022 Ottawa trucker convoy protest.We talked about the challenges of maintaining media trust amidst the proliferation of content and the impact of government subsidies on media organizations. Graham talked about the importance of local news in providing essential services and the need for media to adapt to changing viewer habits, and what he has seen

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00:44:58

Elsie Escobar: Find Your Podcast Process

The Sound Off Podcast ·

2025/02/25

Elsie Escobar is, without question, one of the pioneers of podcasting.All the way back in 2006, she started one of the original yoga podcasts: Elsie's Yoga Class, which garnered 4 million downloads in its lifetime. She stuck with it until 2013, when she joined Libsyn, and she's been co-hosting their official podcast The Feed ever since. She also happens to be the first Latina ever inducted into the Academy of Podcasters' Hall of Fame.That's about as fruitful of a career as any podcaster

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494 results

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