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PODCAST

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.Join fellow online course creators and coaches as we dive into things like• sales and marketing optimization,• and systems and processes• funnels and of course• Facebook & Instagram ads for seamless scaling!Hosted by Kwadwo – sounds like [QUĀY.jo] – a & Facebook Ads Strategist for 6 & 7-figure online course creators,

business marketing

All Episodes

15:42

A Membership Owner Broke Even On Day 1 with Facebook...

The Art of Online Business ·

2025/06/02

A membership owner is running Facebook & Instagram ads to get up to 10 new members a day and broke even on Day 1 after taking my Ad Testing Cheat Code course. ‍‍ ‍‍I talk about some of the advice I shared with them on a recent call. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ I also share two ways to increase average order value, what to make even more money if your ads are already profitable. Plus w...

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14:12

How to Run Facebook & Instagram Ads to a Lead Magnet...

The Art of Online Business ·

2025/05/26

Are you using Mailchimp and want to run Facebook and Instagram ads to your lead magnet, but the setup feels confusing? ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ I walk you through how to track leads correctly using the Meta Pixel (even with Mailchimp’s limitations), why it’s important to have a separate landing page just for your ads, and how to tag ad traffic so you know what’s actually...

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51:05

The Truth About VAs: What You Really Need to Grow...

The Art of Online Business ·

2025/05/19

Emily Reagan is a freelance marketing coach and the founder of the Unicorn Digital Marketing Assistant School and the Digital Marketer’s Workgroup. She is passionate about helping her students transition from task-based virtual assistants to skilled marketing professionals who can confidently command premium rates and deliver high-value services. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍...

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3:40

Should I Say ‘Free’ in the Ad Copy for My Lead Magnet?

The Art of Online Business ·

2025/05/12

Let's break down why using words like free, gift, or no-cost can actually help cold audiences trust you faster and make them more likely to opt in. These words may seem small, but they can make a big difference—especially when you’re trying to grab the attention of someone who’s never heard of you before. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ Thinking about skipping the freebie and r...

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4:34

Should I Include the Price in My Facebook and...

The Art of Online Business ·

2025/05/05

If you’ve ever wondered whether you should put the price in your Facebook and Instagram ad copy, the answer is YES... and let me tell you why. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ Let’s talk about how showing the price up front saves you from paying for clicks from the wrong people and leads to stronger sales. I’ll also share some quick tips on how to price your low-ticket offers fo...

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12:35

The Right Audience Size for Facebook and Instagram...

The Art of Online Business ·

2025/05/02

Let's break down the best audience size to aim for when running Facebook and Instagram ads—and how to start testing with a lookalike of your email list once it’s big enough. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ If your list is still small, no problem! I show you how to use Detailed Targeting by stacking interests and income filters to hit that sweet spot. I also explain why it...

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25:44

Give Instagram What It Wants: How to Grow Faster...

The Art of Online Business ·

2025/04/30

Jac Kalaher is the founder and CEO of @stjohnsbff (St. Johns Business, Faith, and Friendship) and recently launched her education platform, @themissionsocial. Through both ventures, she helps business owners grow with purpose and build real relationships—not just followers. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ Jac joins us again to share her best Instagram growth tips, especially fo...

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30:27

Building a Business Around Faith and Friendship...

The Art of Online Business ·

2025/04/28

Jac Kalaher has over 20 years of experience in marketing and is a certified Transformation Life Coach. She helps people find their true purpose and build meaningful brands using clear, purpose-driven strategies. Her work combines smart marketing with a big heart. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ Jac shares how she goes from feeling lonely after a military move to starting a fast...

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5:57

Wreck Your Facebook & Instagram Ad Performance IF You...

The Art of Online Business ·

2025/04/25

If you’re copying ad sets in Meta Ads, there’s one hidden setting that can hurt your results without you noticing. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ I’ll show you a real example from a client where a small mistake led to lots of bad leads and poor performance. You’ll learn exactly what to check so Meta doesn’t automatically change your targeting. I’ll also explain whe...

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22:21

Your Facebook & Instagram Ads Aren’t the Problem—Your...

The Art of Online Business ·

2025/04/23

Becky is the founder of The Inspired Business, an organization dedicated to coaching Christian writers, speakers, podcasters, and other content creators to generate sustainable incomes from their passion work, particularly through digital product sales funnels. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ If your Facebook or Instagram ads aren’t performing the way you hoped, Becky Kop...

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31:40

How Becky Kopitzke Built a Six Figure Business...

The Art of Online Business ·

2025/04/21

Becky Kopitzke is the author of four non-fiction books in the Christian living genre and a three-time guest on Focus on the Family’s daily broadcast. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ Today, she shares how she built her business helping Christian writers and content creators earn real income through digital products and coaching. Becky opens up about battling money mindset ...

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17:15

Why You're Losing Money by Not Testing New Facebook...

The Art of Online Business ·

2025/04/18

If you’ve ever wondered whether different audiences respond the same way to your Facebook and Instagram ads, the answer is—probably not. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ Let's talk about why using just one audience can limit your results and share the exact order I test different lookalike audiences in to get the best leads at the lowest cost. I also break down how to figu...

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26:16

Want To Grow Your Business with Video (No Trends...

The Art of Online Business ·

2025/04/16

Natasha, a video marketing expert and host of the Shine Online Podcast—is back and talks about how to create a video series that builds trust and turns viewers into leads. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ Natasha explains what a signature video series is, how many episodes you really need, and why having a clear message matters more than going viral. She also shares tips on maki...

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32:10

Six Figures Doing Done For You Video Content With...

The Art of Online Business ·

2025/04/14

We’re joined by Natasha Pierre—host of the Shine Online Podcast and a Video Marketing Coach for small businesses. Through her group programs and educational content, Natasha helps business owners grow their brand, community, and impact with a confident video strategy. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ She shares how she went from running a six-figure agency to working with major ...

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9:27

DIY Facebook and Instagram Ads or Hire It Out? Here’s...

The Art of Online Business ·

2025/04/11

You're probably wondering, when is it a good idea to manage your own Facebook and Instagram ads and when it's better to bring in a pro? ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ Jamie and I talk about the real costs—both in money and time—of handling ads yourself and how to know if your business is ready for an ad manager. It’s all about making the best use of your time and focusin...

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28:53

3 Pillars To Setting And Crushing Goals In A...

The Art of Online Business ·

2025/04/09

Gabe Cox is a goal planning and business strategist who teaches how to market your business without relying on social media, so you can ditch the hustle culture for good. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ Gabe is back today to share simple tips for setting goals that work for different times in life and help you succeed over the long term. She talks about why it’s good to have a ...

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26:53

How to Grow a Business Without Social Media Featuring...

The Art of Online Business ·

2025/04/07

Gabe Cox is a goal planning and business strategist and the founder of Red Hot Mindset, who helps entrepreneurs personalize and take action on a game plan that works with their capacity in different seasons so that they don't have to sacrifice everything to hit their goals. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ Gabe shares her expertise on setting goals without relying on socia...

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10:12

How Do I know if I'm Ready For Facebook & Instagram Ads

The Art of Online Business ·

2025/04/04

Let’s talk about whether you’re actually ready to run Facebook and Instagram ads for your business. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ Jamie and I explain why having a solid, proven offer is key before you throw money at ads—because ads won’t fix a bad offer! We go over some clear signs that show you’re ready, like making steady sales from your email list or having success w...

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25:42

What's working on Instagram in 2025 with Jodie Brown

The Art of Online Business ·

2025/04/02

Jodie Brown is a marketing agency owner, educator, podcaster, and international luxury retreat host who specializes in helping coaches and educators refine their messaging, play to their strengths, and create marketing strategies that feel authentic and deliver results. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ Today, she’s back to share her insights on getting real results on Inst...

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34:04

Six Figures as a Content Marketing Agency Owner &...

The Art of Online Business ·

2025/03/31

Jodie Brown, a marketing agency owner, educator, podcaster, and luxury retreat host, has found her sweet spot helping coaches and educators get noticed and create content that not only builds their brands but also delivers results and reaches the right audience. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ Jodie shares her entrepreneurial journey in the hair industry, where she learne...

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