PODCAST

Kanawha Valley Hustlers

Joe Justice

Exploring the Stories and Strategies of Creatives and Hustlers in the Kanawha Valley

business entrepreneurship

All Episodes

00:07:00

Lee Jordan Builds a Haunted Legacy at Fear on the Farm

Kanawha Valley Hustlers ·

2025/10/14

Lee Jordan turned a small family haunted house into one of West Virginia’s biggest Halloween attractions. In this episode, we talk about how passion, creativity, and a love for entertainment drive him to keep building Fear on the Farm year after year — and how that same energy fuels his dance studio and wrestling events all across the Kanawha Valley. #KanawhaValleyHustlers #WestVirginiaBusiness #FearOnTheFarm

00:00:00

Taste, Tradition, and the Appalachian Hustle

Kanawha Valley Hustlers ·

2025/10/09

In this episode of the Kanawha Valley Hustlers podcast, I’m at J.Q. Dickinson Salt Works for the Taste of Appalachia showcase, an Advantage Valley initiative promoting local food businesses. I meet Paula Kingry from Dark Hollow Foods, who’s been making sauces and mixes since 1999 and contributed her original dark sauce to the gift boxes. Then I talk with Coleman Irwin of Harvest Trails in Martinsburg, whose company freeze-dries locally grown fruits and vegetables; his cinnamon apples and lemons are

00:06:20

Inside the Taste of Appalachia Showcase

Kanawha Valley Hustlers ·

2025/10/07

In this episode of the Kanawha Valley Hustlers podcast, I’m at J.Q. Dickinson Salt-Works for the Taste of Appalachia showcase, an Advantage Valley initiative that promotes local food producers. I talk with Brad Pinard from Appalachian Cellar, who features jams from JarHead Farms and granola from Hinerman Farms, with Christmas jam being the favorite. Paul Ronk from Lincoln County shares his pure and cinnamon-infused maple syrup, with cinnamon selling best. Brenda Burdette and Sarah McCoy from Sassy

00:09:23

How Passion and Persistence Create Real Success

Kanawha Valley Hustlers ·

2025/10/02

In this episode of the Kanawha Valley Hustlers podcast I talk about how I do not see my business as just being financially rewarding. For me it is about freedom, control, and doing work I believe in. I compare money to happiness—if you chase it directly, you never find it. I see a lot of false promises online about easy income, but real business takes long hours and persistence without immediate payoff. That is why passion matters. Without it you will not stick through the work. I say if you love

00:04:38

A closer look at the Taste of Appalachia Showcase and...

Kanawha Valley Hustlers ·

2025/09/30

In this episode of the Kanawha Valley Hustlers podcast I am at J.Q. Dickinson Salt-Works for the Taste of Appalachia Showcase, an Advantage Valley initiative that features gift boxes filled with West Virginia-made foods available until October 17 at TasteofAppalachia.com. I talk with Mary and Travis Smith of Tipsy Roo’s about their sauces like Peach Jalapeno Rum and Brew Berry, and Travis shares his love for freeze-dried fruit. Duane Legg from Legacy Foods tells me about their cinnamon apple butter,

00:06:49

Homesteading and Community with Dawn and Troy

Kanawha Valley Hustlers ·

2025/09/25

In this episode of the Kanawha Valley Hustlers podcast I talk with Troy and Dawn to talk about the Homesteading-ish Conference, now in its second year. They tell me the “ish” stands for In Search of Help and the goal is to give people tools to take more responsibility for their food and learn skills like gardening, raising animals, beekeeping, and food preservation. Troy explains that the idea started with his farm and the Capital Conservation District working together to offer a wide range of

00:04:12

Bringing Care Closer to Home with Dr. Robert Haley

Kanawha Valley Hustlers ·

2025/09/23

In this episode of the Kanawha Valley Hustlers podcast I am at the Westside Community Health Fair with Dr. Robert Haley. He tells me the event offers screenings for things like HIV, hep C, blood pressure, and diabetes, along with booths for veterans, disability services, and other community resources. More than seventy medical students from the West Virginia School of Osteopathic Medicine are here to learn how to connect with people and provide real help, and Dr. Haley says they have even identified

00:08:38

The Evolution of Advertising Blocks to Digital Feeds

Kanawha Valley Hustlers ·

2025/09/18

In this episode of the Kanawha Valley Hustlers podcast I explain how the advertising blocks we grew up with, like Saturday morning cartoons and TGIF, connect directly to today’s algorithms on platforms like YouTube, TikTok, Facebook, and Instagram. I show how ads evolved from newspapers and magazines in the 1800s to radio soap operas aimed at homemakers, then into TV dayparting where families, kids, and dads were targeted at different times. In the 80s and 90s, branded blocks like TGIF, Must See TV,

00:06:22

Debbie Kinder shares the story of starting Kinder’s...

Kanawha Valley Hustlers ·

2025/09/16

In this episode of the Kanawha Valley Hustlers podcast I chat with Debbie Kinder about Kinder’s Closet Ostomy Pantry. Debbie tells me the pantry is a nonprofit that provides ostomy supplies to people with limited income or no insurance, and people can reach them online, on Facebook, or by calling United Way’s 211 line. She explains how it started with her own experience living with an ostomy and realizing how many others needed help, which led her to begin the pantry in 2016. Now they serve people

00:06:01

Terrell Ellis and the Taste of Appalachia

Kanawha Valley Hustlers ·

2025/09/11

In this episode of the Kanawha Valley Hustlers podcast I talk with Terrell Ellis about Taste of Appalachia, a new initiative from Advantage Valley that promotes local food entrepreneurs through curated holiday gift sets. Terrell explains that there are eight themed boxes, including breakfast essentials, tailgate snacks, and veteran made products, all featuring West Virginia businesses. The boxes will be unveiled September 18 at J.Q. Dickinson Salt-Works where attendees can sample products, meet the

00:04:07

Mary Smith building Tipsy Roo’s Barbecue Sauce in...

Kanawha Valley Hustlers ·

2025/09/09

In this episode of the Kanawha Valley Hustlers podcast I talk with Mary Smith, owner of Tipsy Roo’s Barbecue Sauce. She tells me how their sauces stand out by incorporating alcohol, with flavors like B.U.I Bourbon, Plastered Peach, and Brew Berry. Mary shares that the recipes started during her time at Fort Campbell with her husband, making sauce for cookouts, and when they returned to West Virginia friends kept asking for jars until they launched the business in 2020. Now, five years later, Tipsy

00:04:11

Bees Honey and the Taste of Appalachia with Eric Grandon

Kanawha Valley Hustlers ·

2025/09/04

In this episode of the Kanawha Valley Hustlers podcast I talk with Eric Grandon of Sugar Bottom Farm in Clay County. He tells me they sell raw honey in about 25 West Virginia markets, ship nationwide, and are working with the state Board of Education to get honey into schools. Eric shares how after six tours in the Middle East he struggled when he came home, but working with bees gave him calm and what he calls his new normal. He started the farm business in 2013 and now offers raw honey along with

00:08:24

The Mediterranean Lifestyle and Lasting Change with...

Kanawha Valley Hustlers ·

2025/09/02

In this episode of the Kanawha Valley Hustlers podcast I meet Millie Snyder at the library and ask about her hustle. She tells me she helps people live healthier through the Mediterranean lifestyle, which focuses on fresh, natural food and has been practiced for centuries. She explains it can be harder to adopt in Appalachia, but it is possible with the right guidance. Millie shares how she leads group support meetings at Trinity Lutheran Evangelical Church in Charleston, where community helps

00:07:37

Why Valuable Information Gets Ignored and How to Make...

Kanawha Valley Hustlers ·

2025/08/28

In this episode of the Kanawha Valley Hustlers podcast I talk about the difference between value and meaning. I share how people often ignore valuable advice because it is not meaningful to them, whether it is family, coworkers, or sales prospects. Value by itself does not lead to action. Meaning comes when the information is personal, relevant, and connected to their own situation. I explain that guiding someone with questions so they discover the answer themselves makes the lesson stick, just like

00:05:17

Talking Golf and Community with Amy Shuler Goodwin...

Kanawha Valley Hustlers ·

2025/08/26

In this episode of the Kanawha Valley Hustlers podcast I am at the second annual Salvation Army Red Kettle Classic in Charleston. I talk with Amy Shuler Goodwin who shares that her team with Booth, Jim Strawn, and Renee Keeley had fun in the heat and that while competition was light she held the longest drive for a while. She says the Salvation Army is vital to family focused efforts in Charleston and tells me to watch for an upcoming economic development announcement and the holiday season events

00:05:15

Captains Mike and Cathy Michels on Serving West...

Kanawha Valley Hustlers ·

2025/08/22

In this episode of the Kanawha Valley Hustlers podcast I talk with Captain Mike and Captain Cathy Michels at the second annual Salvation Army Red Kettle Classic. Mike tells me they have nearly 20 teams on the course enjoying the day and raising money for programs across seven counties, including youth centers, rent and utility assistance, and homeless outreach. Cathy shares that last year’s tournament was hit by a hurricane but supporters still came, and she is grateful to see them return in good

00:05:14

Overcoming Barriers to Employment with Zach Sandy

Kanawha Valley Hustlers ·

2025/08/19

In this episode of the Kanawha Valley Hustlers podcast I talk with Zach Sandy from Job Squad Incorporated to talk about how they help people with disabilities find meaningful work. He shares how Job Squad provides training and support to overcome barriers like transportation or licensing and creates lines of business that employ people directly. One of their best known operations is mail sorting, where teams collect, organize, and deliver mail while saving customers money and creating steady jobs

00:08:58

Using Battle Cards to Sharpen Your Sales Messaging

Kanawha Valley Hustlers ·

2025/08/15

In this episode of the Kanawha Valley Hustlers podcast I explain how I use battle cards to help businesses refine messaging and support sales teams. I first saw them in the IT industry, where companies gave sales reps concise sheets outlining key talking points, benefits, features, competitive comparisons, and common objections. I don’t like the term because selling isn’t about defeating someone, it’s about helping them solve problems. The process of creating these cards is where the real value

00:04:52

Talking Insurance and Networking with Aly Mullins

Kanawha Valley Hustlers ·

2025/08/13

In this episode of the Kanawha Valley Hustlers podcast I talk with Aly Mullins, an insurance agent with Morris Insurance Services, where she handles property, casualty, and life insurance, with Erie as her main carrier. Aly grew up in Milton and now lives in Hurricane, close to the office. She says recent hailstorms tested the industry, but Erie’s catastrophe teams stepped up, keeping customers from feeling most of the impact, even as she returned to work after an emergency appendectomy. Aly spends

00:04:45

Linda Matheny shares the story behind Hagy's Irish...

Kanawha Valley Hustlers ·

2025/08/07

In this episode of the Kanawha Valley Hustlers podcast, I talk with Linda Matheny, owner of Hagy's Irish Pie Pub in Charleston. Linda shares how her trip to Ireland inspired her to bring authentic Irish food to West Virginia. After discovering pastie pies in Galway, she and her husband decided to open the pub, serving dishes like shepherd’s pie and pastie pies. The pub’s opening on Saint Patrick’s Day was a success, and they’ve continued celebrating Irish culture with live music, including a local

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Kanawha Valley Hustlers

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