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PODCAST

Make Music: Song Production, Marketing, Indie Artist Tips, Advice, Music Industry, Song Exploder

Make Music: Song Production, Marketing is the podcast for indie musicians, songwriters, and producers who want to create professional music and actually get it heard. Learn songwriting, recording, mixing, mastering, and DIY production tips alongside powerful strategies for promotion, Spotify growth, playlist pitching, and social media marketing. Hosted by three artists with a combined 550k+ monthly Spotify listeners, this show gives you proven tools to make better songs and grow your career.

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All Episodes

00:12:53

Creating Fans of Your Music With the Marketing Funnel

Make Music: Song Production, Marketing, Indie Artist... ·

2025/09/19

What if you could take casual listeners and turn them into lifelong fans of your music? In this episode, we break down the music marketing funnel—a simple framework that shows how to attract new listeners, engage them, and guide them toward becoming true supporters of your career. We’ll explain each stage of the funnel, share real-world examples, and give you practical tips you can apply right away to promote your music more effectively.Indie Roots is a small production company started by Haddon,

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00:12:24

What It Really Costs To Make A Song

Make Music: Song Production, Marketing, Indie Artist... ·

2025/09/17

How much does it really cost to produce a song? Or is it better to just learn how to do it yourself? In this episode, we break down the different expenses that go into taking a track from idea to release—from recording and mixing to mastering, session musicians, and promotion. Whether you’re an indie artist on a budget or planning your first professional studio session, you’ll get a clear picture of what to expect, what you can DIY, and where it’s worth investing.Indie Roots is a small production

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00:16:52

What Happened to His Music After Getting 10K Social...

Make Music: Song Production, Marketing, Indie Artist... ·

2025/09/15

What’s the connection between growing a social media following and catching Spotify’s algorithmic boost? In this episode, we dive into how one artist built 10,000 followers online—and how that momentum translated into more streams, algorithmic playlists, and new listeners on Spotify. We break down the specific strategies used to grow an audience, what actually matters to Spotify’s algorithm, and how social media can directly impact your music career. If you’re an independent artist looking to turn

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00:18:18

Our Song Got on 4 Spotify Editorial Playlists (Did It...

Make Music: Song Production, Marketing, Indie Artist... ·

2025/09/12

Ever wondered what it actually takes to land a song on Spotify’s coveted editorial playlists? In this episode, we share the full story of how our track ended up on four different Spotify editorial playlists. From the strategy behind our release, to pitching through Spotify for Artists, to the unexpected moments along the way—we break down what worked, what didn’t, and the lessons we learned. Whether you’re an indie artist looking to boost your streams or just curious about how the playlist system

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00:14:01

How To Discover Your Sound As An Artist

Make Music: Song Production, Marketing, Indie Artist... ·

2025/09/08

In this episode, we talk about how independent artists can discover their unique sound and define a style that feels authentic while also connecting with listeners. We’ll cover why genre matters for marketing, playlists, and Spotify’s algorithm, plus how your influences and creative process can guide you toward the right fit.Whether you’re a new artist still experimenting or an established musician trying to refine your identity, this episode will give you practical steps to clarify your genre,

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00:13:27

Why So Many Artists Quit

Make Music: Song Production, Marketing, Indie Artist... ·

2025/09/05

Why do so many artists give up before they ever see success? In this episode, we dive into the real challenges musicians face—burnout, lack of growth, lack of community, and the frustration of building a music career in today’s industry. You’ll learn the most common reasons independent artists quit and, more importantly, how you can avoid falling into the same traps.Indie Roots is a small production company started by Haddon, William Toll, and Ian Austin. We specialize in Christian folk music (feel

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00:13:56

What’s Keeps Your Songs From Getting More Than 1,000...

Make Music: Song Production, Marketing, Indie Artist... ·

2025/09/03

Did you know that statistically your song only has a 20% chance of getting more than 1,000 streams? In this episode, we dive into the reasons why independent artists struggle to grow on streaming platforms. From common mistakes in songwriting and production to the strategies artists overlook when promoting their music, you’ll learn exactly what’s holding your tracks back. We’ll cover how Spotify’s algorithm works, why playlists matter, and what you can do to make your music more discoverable.Indie

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00:16:30

What Makes Music Perform Well On Spotify?

Make Music: Song Production, Marketing, Indie Artist... ·

2025/09/02

In this episode, we break down the key factors that help independent artists grow their streams and reach new listeners. You’ll learn what Spotify looks for when recommending songs, how to write and produce tracks that connect with your audience, and the best strategies for getting noticed by the algorithm. Whether you’re just starting out or looking to level up your music career, this episode will give you practical steps to create songs that not only sound great but also thrive on Spotify.Perfect

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00:12:20

Should You Release Music Every Month?

Make Music: Song Production, Marketing, Indie Artist... ·

2025/08/29

As an independent artist, one of the biggest questions you’ll face is: how often should you release music? In today’s music industry, consistency is key — but so is quality. With streaming platforms like Spotify, Apple Music, and YouTube rewarding regular releases, many indie musicians wonder if they should be dropping new singles every few weeks, putting out an EP every few months, or saving up for a full album once a year.In this episode, we break down how to find the right release schedule for

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00:16:43

The Pros and Cons of Releasing Singles vs. Albums

Make Music: Song Production, Marketing, Indie Artist... ·

2025/08/27

One of the biggest decisions every independent artist faces is whether to release singles or put out a full album. In today’s music industry, streaming platforms like Spotify, Apple Music, and YouTube have completely changed the way fans discover new music — which means your release strategy matters more than ever. In this episode, we break down the pros and cons of releasing singles versus albums, and how each approach can impact your growth as an indie musician.We’ll talk about how singles can

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00:15:44

The Artist’s Guide to Healthy Social Media Use

Make Music: Song Production, Marketing, Indie Artist... ·

2025/08/26

As an independent artist, it’s easy to get caught in the endless cycle of posting, scrolling, and chasing engagement on Instagram, TikTok, and other platforms. Before long, social media starts to feel like an addiction, leaving you drained, distracted, and wondering if all that effort is just a waste of time. In this episode, we talk about how indie artists can avoid social media burnout and create a healthier relationship with online promotion. You’ll learn how to set boundaries, stop comparing

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00:15:07

How Paid Ads Got Him To 230k Listeners On Spotify

Make Music: Song Production, Marketing, Indie Artist... ·

2025/08/22

In this episode, Indie Roots will explore how Haddon, independent artist, used Facebook and Instagram ads to grow from a small fanbase to over 230,000 monthly listeners on Spotify. Learn the ad strategies that turned casual listeners into loyal fans.This podcast breaks down the process of using paid ads for Spotify growth—covering playlist promotion, conversion-focused funnels, and how to make every dollar count. Whether you’re a Christian artist, indie musician, or producer trying to reach new

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00:11:55

How He Went From Zero to 40K Monthly Listeners

Make Music: Song Production, Marketing, Indie Artist... ·

2025/08/19

In this episode, Indie Roots dive into the journey of Haddon, an independent artist who built his fanbase from scratch. Discover the exact strategies, mistakes, and breakthroughs that took him from having no audience to reaching 40,000 monthly listeners on Spotify. This podcast unpacks practical tips on music production, playlisting, marketing, and fan engagement so you can apply the same methods to grow your own music career. Whether you’re just starting out or looking to scale your streams,

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33 results

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