Loading...

PODCAST

The Coaching Edge: A Business Building Podcast

On The Coaching Edge: A Business Building Podcast, host Wendy McCallum provides coaches with bite-sized tips to help them build an aligned, profitable, and sustainable coaching business. Real coaches with real business challenges are featured and practical strategies and tools for success are shared. It"s not about making a million dollars overnight. It"s about creating a resonant and fulfilling coaching business that keeps you out of burnout and thrilled about going to work every day

business entrepreneurship

All Episodes

44:49

Ep 88 The Courage to Charge What You're Worth as a...

The Coaching Edge: A Business Building Podcast ·

2026/05/18

Here's what no one tells you about pricing: it's not really about the numbers. You can research your competitors, run the calculations, and land on a rate that makes perfect sense on paper — and still feel a knot in your stomach every time you say it out loud. That knot? It's not about the math. It's about identity, worthiness, fear of rejection, and a whole lot of stuff you probably absorbed long before you ever became a coach.In this episode, I'm going deeper than the usual tactical

en

32:56

Ep 87 Selling to Skeptical Buyers: How to Build Trust...

The Coaching Edge: A Business Building Podcast ·

2026/05/11

Trust in the coaching industry isn't what it used to be. Your ideal clients — smart, professional, discerning — have likely encountered overpromising, high-pressure tactics, or programs that didn't deliver. They're not necessarily skeptical of you, but they've been burned before, and they're cautious. So how do you sell to someone like that without becoming the thing they're afraid of? In this episode, I'm breaking down how to build trust with skeptical buyers — from recognizing the signs

en

32:52

Ep 86 Spring Cleaning Your Coaching Business-A...

The Coaching Edge: A Business Building Podcast ·

2026/05/04

I'm in the middle of moving houses, and it's forced me to do something I'd been avoiding for way too long — clean out my office. Two years of accumulated papers, old workshop materials, client files from programs I'd half-forgotten about. And as I sorted through fifteen years of coaching work, I realized something kind of wonderful: I've worked with thousands of people. That felt amazing to see. But you know what felt even better? Getting it all cleaned out and ending up with a clear desk,

en

37:00

Ep 85: Partnering for Success: How to Avoid Coaching...

The Coaching Edge: A Business Building Podcast ·

2026/04/27

Welcome back to The Coaching Edge! In this episode, we dive into the dynamic world of collaborative coaching and partnerships. Whether you're a seasoned coach or just starting out, understanding how to effectively collaborate can elevate your practice and expand your reach. We’ll explore the incredible benefits of joining forces with other coaches, as well as the potential risks that can come with it. I’ll share personal stories, actionable insights, and essential questions to consider

en

37:39

Ep 84: The "Boring" Strategies That Actually Build...

The Coaching Edge: A Business Building Podcast ·

2026/04/20

There’s a lot of noise online right now about how to build a coaching business.Post more content. Master the algorithm. Go viral. And while visibility can certainly help people find you… the truth is that most sustainable coaching businesses aren’t built on flashy tactics. They’re built on simple, relationship-based practices that don’t get talked about nearly enough. In this episode, I’m pulling back the curtain on the less glamorous strategies that quietly build real coaching businesses

en

46:27

Ep 83: What to Offer Clients After 1:1 Coaching Ends

The Coaching Edge: A Business Building Podcast ·

2026/04/13

Most coaches spend the majority of their time trying to grow the front of their business. More visibility. More leads. More discovery calls. But there’s an entire quadrant of your business that’s often ignored — and it’s one of the most profitable, stable, and aligned places you can grow. In this episode, I’m breaking down what I call the “West” quadrant of your Business Compass — the part of your coaching business focused on retention, alumni, backend offers, and long-term client

en

41:58

Ep 82: Why I Switched from ChatGPT to Claude (And Got...

The Coaching Edge: A Business Building Podcast ·

2026/04/06

I have a confession to make. I almost published an entire podcast episode about switching to Claude... only to discover I'd been using a scam platform called Chatly the whole time. Not my finest moment — but honestly, it turned into one of the most valuable lessons I've learned about navigating AI as a coach.In this episode, I'm sharing the whole story: what happened, what I got wrong, and what I've learned now that I'm actually using the real Claude. I'm also diving into why I made the

en

30:27

Ep 81: How to Know When You’re Ready to Create a...

The Coaching Edge: A Business Building Podcast ·

2026/03/30

At some point, almost every coach wonders:“Should I be creating a group program?” It sounds scalable. It sounds leveraged. It sounds like the “next level.” But group coaching is not a shortcut. And it’s not automatically the right move. In this episode, I break down: The three signs you’re actually ready to create a group coaching offer Why 1:1 experience matters more than you think How burnout in 1:1 can (and can’t) justify a group pivot The different types of group programs you can

en

37:51

Ep 80: Selling Coaching in a Trust Recession: Why...

The Coaching Edge: A Business Building Podcast ·

2026/03/23

In this episode of The Coaching Edge, I’m sharing a real-time observation from my own business — and what it reveals about the current coaching market.For years, offering a limited-time bonus after my BBB open house worked. People enrolled within the deadline. Urgency moved decisions. But recently? That pattern has changed. People are still joining — but not because of urgency. They’re joining when they feel ready. In this episode, we explore: What the “trust recession” looks like inside

en

46:31

Ep 79 Why “Overdelivering” is not “Great Coaching”:...

The Coaching Edge: A Business Building Podcast ·

2026/03/16

Overdelivering in your coaching practice can feel generous. Responsible. Even strategic.You answer messages quickly. You send detailed follow-up notes. You offer, “Just text me anytime.” You throw in extra resources, worksheets, bonuses. And yet… you’re exhausted. In this episode, I’m talking about the subtle but important difference between being deeply supportive as a coach and over-giving in a way that leads to coaching burnout, resentment, and client dependence. I see this all the time

en

38:43

Ep 78 When You’ve Outgrown Your Coaching Niche: How...

The Coaching Edge: A Business Building Podcast ·

2026/03/09

There may come a point in your coaching business where on paper, everything is going pretty well. You have clients. You’re getting results. Your niche “makes sense.” And yet… Something feels off. In this episode, I’m talking about what it really means when you start to feel like you’ve outgrown your coaching niche — and how to evolve without blowing up your website, scrapping your SEO, or having a full identity crisis. Because here’s the truth: Outgrowing a niche isn’t failure. It’s often

en

26:35

Ep 77 When Marketing Feels Gross-10 Things I Don’t Do...

The Coaching Edge: A Business Building Podcast ·

2026/03/02

If marketing feels heavy, awkward, manipulative, or exhausting… it’s probably not because you’re bad at marketing.It’s probably because you’re trying to follow a strategy that doesn’t match your values. In this episode, I’m pulling back the curtain and sharing what values-based marketing actually looks like inside my own coaching business. I’m walking you through 10 things I don’t do — and why. This isn’t about being moral or superior. It’s about being congruent. Because when your

en

26:35

Ep 76 The Most Versatile Coaching Questions I Use...

The Coaching Edge: A Business Building Podcast ·

2026/02/22

There’s a lot of pressure in the coaching world to ask the perfect question — the one that unlocks instant clarity or creates a dramatic breakthrough.But in real coaching sessions, that’s rarely how it works. In this episode of The Coaching Edge, I’m sharing the most versatile, workhorse coaching questions I use again and again — not because they’re clever or flashy, but because they reliably open insight across nearly any topic. These aren’t scripts or “magic questions.” They’re question

en

34:14

Ep 75 What to Do When Your Coaching Feels Stuck (And...

The Coaching Edge: A Business Building Podcast ·

2026/02/15

Have you ever had a coaching client who’s engaged, reflective, and genuinely trying — but you keep coming back to the same issue session after session?In this episode, I’m talking about what’s really going on when coaching feels stuck even though your client is doing the work. This is a common experience for coaches, and it’s not a sign that you’re failing — it’s usually a signal that something important hasn’t been addressed yet. I walk you through: What I specifically listen for when

en

33:30

Ep 74 What To Do When a Coaching Session Goes...

The Coaching Edge: A Business Building Podcast ·

2026/02/08

There’s a moment every coach knows.You’re mid-session. Your client says something unexpected. The conversation shifts — emotionally, directionally, energetically. And suddenly, you feel it: I don’t know what to do next. In this episode, I’m talking about why that moment isn’t a coaching failure — and why, in many cases, it’s actually a sign that you’re doing real, meaningful work. We’re unpacking the fear that lives underneath “not knowing,” why so many coaches panic when sessions don’t go

en

32:41

Ep 73 Be Yourself (On Purpose) Why Real Talk Is Your...

The Coaching Edge: A Business Building Podcast ·

2026/02/01

If there’s one thing I’ve learned after more than 15 years of running a coaching business, it’s this: being yourself is not a nice-to-have. It’s the strategy.And yet… even now, I still catch myself getting pulled toward polishing amd perfecting. I look around at what other people are doing. I see beautifully produced content, perfectly worded posts, slick frameworks. And my very human brain thinks, “Maybe I should be doing it like that.” That pull never really goes away. It’s part shiny

en

42:11

Ep 72 What to Do When Nothing Is Selling (Without...

The Coaching Edge: A Business Building Podcast ·

2026/01/26

Let’s talk about that moment every coach hits at some point — when nothing is selling. The launch flops. The offer lands with a thud. The inbox is quiet. And suddenly your brain starts telling some very convincing (and very dangerous) stories about what that means. In this episode of The Coaching Edge and the accompanying free Offer Diagnostic Worksheet (download HERE), I walk you through what to do before you panic, deep-six your offer, or decide you’re “just not cut out for this” and call

en

35:26

Ep 71 2026 Goal Setting for Coaches-A New Framework...

The Coaching Edge: A Business Building Podcast ·

2026/01/19

This week, I’m helping you rethink goal-setting for 2026 by introducing a different kind of goal — one that makes your business more flexible, sustainable, and profitable. Most coaches set behaviour-based goals: • post 3x/week • hit $10K/month • grow the list by 1,000 • convert 60% of discovery calls But here’s the truth: behaviour-based goals require perfection… and perfection is not a thing any of us are capable of maintaining. Instead, I want to teach you how to set feeling-based goals —

en

35:26

Ep 70 Selling Without Feeling Salesy: The Power of...

The Coaching Edge: A Business Building Podcast ·

2026/01/12

This week on The Coaching Edge, I’m digging into one of the most important — and most misunderstood — pieces of building a profitable coaching business: conversations.Not funnels. Not fancy sales pages. Not complicated campaigns. Conversations. Real ones. The kind that create connection… and then, eventually, clients. If you’re someone who has always felt a little allergic to anything that resembles “traditional sales” — the pushy, aggressive, talk-AT-people kind of sales — this episode

en

33:43

Ep 69 You Get to Change Your Mind: How to Build a...

The Coaching Edge: A Business Building Podcast ·

2026/01/05

As we head into 2026, I want to talk about something that I believe is going to matter more than almost anything else in your coaching business this year: your ability to stay flexible and responsive.Not reactive. Not panicked. Responsive. In this episode, I’m unpacking why rigid business models are becoming harder to sustain — and why treating your business as an ongoing experiment is one of the smartest moves you can make right now. I talk a lot about what I call the beta mindset: the

en

109 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Fintech Insider Podcast by 11:FS

11:FS

Herald NOW Business

NZ Herald

SoldiOnline

Mondadori Digital