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PODCAST

The Coaching Edge: A Business Building Podcast

On The Coaching Edge: A Business Building Podcast, host Wendy McCallum provides coaches with bite-sized tips to help them build an aligned, profitable, and sustainable coaching business. Real coaches with real business challenges are featured and practical strategies and tools for success are shared. It"s not about making a million dollars overnight. It"s about creating a resonant and fulfilling coaching business that keeps you out of burnout and thrilled about going to work every day

business entrepreneurship

All Episodes

36:09

Ep 108 What I've Learned From Coaches Who Quit (and...

The Coaching Edge: A Business Building Podcast ·

2026/10/05

What separates coaches who build sustainable businesses from those who don't?After working with over 75 coaches in the BBB — plus countless others over the years — I've noticed real patterns. Not motivational platitudes. Actual differences in how coaches approach this work. In this episode, I'm sharing what I've observed in the coaches who made it, and what I've seen in the ones who quit. Some of it might be hard to hear, but I'd rather be honest with you than sell you a fantasy. In this

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37:14

Ep: 107 Your Special Sauce: Building Coaching Offers...

The Coaching Edge: A Business Building Podcast ·

2026/09/28

What are you actually great at as a coach — and are you building your offers around it?This episode is about leaning into your strengths when creating programs and offers. Not what you think you should do, not what other coaches are doing — but what you're uniquely good at and what energizes you. I'm sharing my own recent realization: after stepping back from live group work for a couple of months, I noticed how much I missed it. Group facilitation and community building is my special

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39:46

Ep 106 The Life-Changing Magic of Selling It Before...

The Coaching Edge: A Business Building Podcast ·

2026/09/21

Last week we talked about how to know if that offer you've been sitting on is worth building. This week: what to do once you've decided yes.And the answer might surprise you.Most coaches wait until everything is ready before they sell. The modules are recorded. The sales page is polished. The tech is perfect. And then they launch — and sometimes no one buys.There's a better way: sell it before you build it.In this episode, I'm sharing why pre-selling is the fastest way to get out of

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39:37

Ep 105 The Offer You Haven't Built Yet (And How to...

The Coaching Edge: A Business Building Podcast ·

2026/09/14

You've had the idea for months. Maybe years. The group program, the course, the membership, the retreat, the new offer. It lives in a Google Doc or in your head, and you keep coming back to it — but you haven't built it.The question is: should you? This episode is about figuring that out. Because sometimes the idea is a genuine next step — and sometimes it's a shiny distraction from selling what you already have. I'll walk you through the questions to ask yourself, the signs it's not time

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39:19

Season 4 Opener: Ep 104 Your Business Is Allowed to...

The Coaching Edge: A Business Building Podcast ·

2026/09/07

I've been running the Business Building Bootcamp for years. It's been my signature offer. It's helped hundreds of coaches build sustainable businesses. And this summer, I decided to change it.Not because it was broken. Not because it stopped working. But because I've changed. My clients have changed. The market has changed. And what I built a few years ago doesn't quite fit anymore — for them or for me. So I'm evolving it. Restructuring it. Renaming it. And in this episode — the first of

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30:58

Best of Re-Release EP 2 My Biggest Coaching Mistakes!...

The Coaching Edge: A Business Building Podcast ·

2026/08/31

This week I'm bringing back Part 2 of the very first episode series of The Coaching Edge — where I shared all the mistakes I made in my early years as a coach so you don't have to make them too.If you caught last week's re-release (Part 1), you heard me talk about niching, branding traps, and creating too many offers. This episode picks up where that one left off — covering social media myths, the long game of marketing, pricing, perfectionism, financial goal-setting, systems, and why

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30:30

Ep 102: Best of Re-Release EP 1 My Biggest Coaching...

The Coaching Edge: A Business Building Podcast ·

2026/08/24

This week I'm doing something special — I'm bringing back the very first episode of The Coaching Edge.When I recorded this episode, I had no idea what this podcast would become. I just knew that coaches needed practical, honest information about building a business — the stuff that certification programs don't teach you. Now,almost 100 episodes later, this podcast has become something I'm incredibly proud of, and this community of coaches has grown into something really meaningful. This

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43:23

Ep 101: BEST OF Re-Release Ep 58 - What You Really...

The Coaching Edge: A Business Building Podcast ·

2026/08/17

I've got another listener favourite re-releasethis week — and one I think every coach in the first year or two of business needs to hear.This episode breaks down exactly what you actually need to have in place to launch your coaching business — and what you don't. Because here's what I've seen over and over: coaches spending months (sometimes years) stuck in pre-launch limbo, pouring time and (way too much) money into the wrong things while avoiding the real steps that would actually get

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43:45

Ep 100: Best of Re-Release Ep 63: The Focus Formula:...

The Coaching Edge: A Business Building Podcast ·

2026/08/10

This week I'm bringing back a listener favorite — one of the most requested episodes in the archives. If you've ever felt like you're spending tons of time on your business but not actually getting anywhere, this one's for you.I'm breaking down why more hours doesn't mean faster growth, the difference between motion (busy work that feels productive) and action (the scary stuff that actually moves the needle), and exactly how you can build a thriving coaching business in just eight focused

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32:35

Ep 99: Best of Re-Release - The Best Business...

The Coaching Edge: A Business Building Podcast ·

2026/08/03

This is the first of five "Best Of" episodes I'm re-releasing in August while I take a break — and it felt like the right one to kick things off with. I'm sharing the single mindset shift that has shaped 16 years of business building for me: the idea that everything is a beta, and my business is an ongoing experiment. "Everything is a beta. It's not meant to be perfect. It's meant to be a learning experience that allows you to create something better the next time." What I Cover Why the

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42:02

Ep 98 The Question Behind the Question- How to Hear...

The Coaching Edge: A Business Building Podcast ·

2026/07/27

When your client asks, "Should I leave my job?" — that's not really what they're asking.Chances are, underneath that question is something else. Maybe it's "Am I allowed to want something different?" or "Will I be okay if I take this risk?" or "Do you think I'm capable of more?" The same is true when a client asks, "What do you think I should do?" They're rarely asking for your opinion. They're asking for permission. Or reassurance. Or help trusting themselves. The best coaching happens

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36:41

Ep 97 The Summer Slump - What to Do When Business...

The Coaching Edge: A Business Building Podcast ·

2026/07/20

It's mid-summer. Your inbox is quieter than usual. Discovery calls have slowed down. Half your audience seems to be on vacation — and honestly, you'd like to be too. If you're feeling the summer slump, you're not alone. This time of year can feel unsettling for coaches, especially if you're used to measuring your worth by how busy you are. But here's what I've learned after 15 years in this business: summer isn't a problem to fix. It's an opportunity to use. The coaches who come into fall

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43:30

Ep 96 When Marketing Feels Gross-10 Things I Don’t Do...

The Coaching Edge: A Business Building Podcast ·

2026/07/13

(Note: This is a RE-RELEASE. It was previously released in March 2026, but not sent to my email list, so you may not have heard it if that's how you access The Coaching Edge!) If marketing feels heavy, awkward, manipulative, or exhausting… it’s probably not because you’re bad at marketing. It’s probably because you’re trying to follow a strategy that doesn’t match your values. In this episode, I’m pulling back the curtain and sharing what values-based marketing actually looks like inside my

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37:57

Ep 95 It's OK to Not Want a 7-Figure Coaching...

The Coaching Edge: A Business Building Podcast ·

2026/07/06

A few weeks ago, I was invited to be a guest on a coaching business podcast. The host reached out, said I'd be a great fit, and sent me a link to book a slot. Before I could book, there was an intake form — including a question about my business goals. The options were something like: downsize to part-time, grow to seven figures, or I'm happy where I am. I chose the last one. And immediately got a message: "Sorry, all our slots are full." I was rejected — for being content. Now, in

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43:54

Ep 94 Five Difficult Client Conversations Every Coach...

The Coaching Edge: A Business Building Podcast ·

2026/06/29

Every coach has had that moment. You're staring at your calendar, seeing a client's name, and feeling a knot in your stomach. Maybe they keep canceling. Maybe they're not doing the work. Maybe you've been dancing around a problem for weeks because you don't know how to bring it up. The difficult client conversation is the one most coaches avoid — until they can't anymore. And by then, the issue has often gotten worse. This episode is the finale of our five-part series, "The Conversations

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46:55

Ep 93 The Price Conversation: What to Say, Whether to...

The Coaching Edge: A Business Building Podcast ·

2026/06/22

There's a moment in almost every discovery call that makes coaches sweat. The conversation is going well, there's real connection, they're clearly interested — and then they ask the question: "So, how much does it cost?" Suddenly your confidence evaporates. You start talking faster, over-explaining, justifying. Maybe you hear yourself offering a discount before they've even responded.The price conversation is where most coaches lose their footing — not because their rates are wrong, but

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37:16

Ep 92: How to Follow Up After a Discovery Call That...

The Coaching Edge: A Business Building Podcast ·

2026/06/15

You had a discovery call that felt great. Real connection, good conversation, they seemed ready to move forward. You sent the link to sign up and then... crickets. A week goes by. Then two. You tell yourself they must have changed their mind, found someone else, or decided coaching wasn't for them. So you move on. But here's the thing — you might be completely wrong. And the follow-up you're not doing could be costing you clients. That said, not every lead is worth chasing. Sometimes the

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34:38

Ep 91 How To Network as a Coach (Even If You Hate...

The Coaching Edge: A Business Building Podcast ·

2026/06/08

You're at a conference, a local business event, or maybe just a friend's dinner party. Someone asks what you do. And suddenly your brain goes blank. You mumble something about coaching, they nod politely, and the conversation moves on. Sound familiar?Networking has a terrible reputation — and honestly, most of us are doing it wrong. We either avoid it entirely or show up with an energy that feels transactional and forced. But here's the thing: relationships are how most coaching businesses

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49:35

Ep 90 How to Get More Coaching Clients Through...

The Coaching Edge: A Business Building Podcast ·

2026/06/01

Here's something most coaches know but don't act on: referrals are the single best source of clients. People who come to you through a referral already trust you. They've heard about you from someone they respect. The sale is half made before you even get on the call. And yet — most coaches leave referrals entirely to chance. They hope their happy clients will spread the word. They assume if someone loved working with them, they'll naturally tell others. But hope isn't a strategy. This

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39:47

Ep 89 How to Explain What a Coach Does (So People...

The Coaching Edge: A Business Building Podcast ·

2026/05/25

If you've ever stumbled through an explanation of what you do at a dinner party, a networking event, or even on a discovery call — this episode is for you. The truth is, most coach training teaches you how to coach, but not how to talk about coaching in a way that actually lands with people who've never experienced it.And here's why this matters more than you might think: your ability to clearly articulate what you do directly impacts your marketing, your discovery calls, and your revenue

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