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PODCAST

Communication Strategy That Works

Welcome to the Communication Strategy That Works podcast. I"m Emma, your host, and I am making it my mission to help you get the "comms stuff" right, spend your money more wisely, and have much more impact. I"m an in-house expert turned external advisor, and I help you if you"re a "comms" and PR leader or manager understand how to find essential customers, engage them in products and services, stand out from the competition, and protect your brand reputation. I cover a wide range of topics

business marketing

All Episodes

15:56

Ep 155. How to Write Effective Briefs as a Non-Expert...

Communication Strategy That Works ·

2024/06/27

I work with lots of Senior leaders directly, often providing guidance and expertise when there is no in-house resource to do so. This means that I am often rating the brief as well as taking the briefing about it! This is fine but today I wanted to spend some time outlining more about why effective briefs are so important. Creating effective briefs is a cornerstone of successful projects and solid client-agency relationships. For non-experts in marketing, such as Managing Directors or Project

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07:52

Ep 154. Confronting Imposter Syndrome: My Reflections...

Communication Strategy That Works ·

2024/05/02

Following on from the topic of self-help coaching and mentoring this month, I thought I would talk a bit this week about how embarking on new projects in podcasting and how self-doubt has impacted this, and how coaching helped unblock me. These challenges, dominated by the whispers of imposter syndrome, have been a significant part of my professional journey. And has led me to talk to you here on my own podcast today So let’s dive in! Liked Listening today? What to do next: Get my FREE roadmap to

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43:27

Ep 153. 'Deep Dive' with Jo Twiselton: Unpacking...

Communication Strategy That Works ·

2024/04/25

Today, I am delighted to welcome to the podcast Jo Twiselton, Human Change Specialist, executive coach, facilitator and fellow communication consultant. Jo has worked with leaders and teams across the tech, transport, healthcare, manufacturing, media and services industries, helping them to emerge better from any change. We talk about all aspects of self-help, mentoring and coaching. It’s a great chat and I learned loads! So if you want a free coaching session tune in! Jo is a qualified executive

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13:10

Ep 152. Rerun: How brand advocacy could help manage...

Communication Strategy That Works ·

2024/04/04

Do you wish more people were telling their friends about your company? When people are looking for recommendations on LinkedIn, you wish your name was being tagged. When someone at an industry event is asking for examples of people in your niche, you want your brand to come up in the conversation. What about when things do not go to plan? A network of trusted people can also help test your response in a crisis and help you out of a reputation hole. One way to do this is through finding brand

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06:52

Ep 151. Rerun: People do business with people, not...

Communication Strategy That Works ·

2024/03/28

Today, I wanted to talk to you about the importance of fostering business relationships in B2B when building your brand from scratch. I reveal why this approach is not just for big consumer brands. Getting people to tell your story for you is a powerful way to build trust and credibility. It's tough when you start because no one knows you. You may be new in a market, have a new way of doing things, or compete in a very established industry. Let's dive in! Liked Listening today? What to do next:

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11:45

Ep 150. Deep Dive on Building Relationships That Matter

Communication Strategy That Works ·

2024/03/21

Through this month’s theme of building effective relationships that matter, I dive into the topic of stakeholders, crisis and brand building. In the dynamic realm of business, understanding and leveraging stakeholder engagement transcends the boundaries of size and industry. It's a pivotal strategy that unveils what truly drives people towards or away from your offerings, thus illuminating the path to not only solving pertinent issues but also profoundly connecting with your audience. Surprisingly,

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08:20

Ep 149. Unlocking Success: Skilling Up in and...

Communication Strategy That Works ·

2024/02/29

In this final episode on the theme of learning and development this month, and integrating new skills we take a look at some practicalities. Let’s face it, skilling up isn't just an option; it's a necessity for staying relevant and competitive in the field. We'll explore the importance of continuous skill development in PR and Marketing, how to identify skill gaps, and practical steps to enhance your abilities without breaking the bank. So let’s dive in! Liked Listening today? What to do next: Get

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08:48

Ep 148. 4 Ways to Implement AI into your Workflow

Communication Strategy That Works ·

2024/02/22

Today I present practical insights on integrating AI to streamline your team's processes and enhance collaboration. Drawing from my recent conversation with Ben Lee, let's elevate your content, energize your team, and optimize performance. Let’s jump in! Liked Listening today? What to do next: Get my FREE roadmap to get more strategic with communication activity in your business. Listen to more episodes, take some training, or download a resource: Find out more here. Hire my expertise Whether

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37:29

Ep 147. Deep Dive with Ben Lee: Embedding AI into...

Communication Strategy That Works ·

2024/02/15

Ben has been working with GenAI at Bidwells since early 2022, determined to focus on the art of the possible. Having seen a few technological shifts in a 20-year career as a journalist, public affairs consultant and PR professional, Ben quickly recognised this one as the most seismic. So when ChatGPT landed in late 2022 his team were already using AI tools each day to transcribe interviews, edit videos and create content. Since then, Ben has been focused on leading AI adoption across his business

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04:37

Ep 146. Unlocking the Power of Data: The Key to...

Communication Strategy That Works ·

2024/02/01

Welcome to the final episode on the January measurement and evaluation theme! Today we're looking at three ways to set yourself up for success using measurement and evaluation techniques. So let’s dive in! Links mentioned today: Track your success with my free measurement framework: https://mailchi.mp/henbe.co.uk/1g85gwokl5

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06:28

Ep 145. Harnessing SEO: The Unseen Pivot in PR...

Communication Strategy That Works ·

2024/01/25

Building on the recent Deep Dive with Adam Driver and January’s measurement and evaluation theme, I explore a bit more about how SEO can specifically help your PR campaigns. In today's digital age, the landscape of Public Relations (PR) has transformed significantly, with Search Engine Optimization (SEO) emerging as a pivotal tool for gauging the effectiveness of PR campaigns. Let’s dive in! Links mentioned today: Deep Dive with Andy

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44:24

Ep 144. Deep Dive with Adam Driver - Demystifying SEO

Communication Strategy That Works ·

2024/01/18

Today I am delighted to have on the podcast Adam to unpick and demystify SEO or search Engine Optimisation as part of January’s measurement and evaluation theme. Adam originally trained as a journalist and has experience on both sides of the agency divide having been in-house and an account director at an agency. Adam has been a CIPR Chartered Public Relations professional since 2020. Adam set up Authentic comms in 2020, and describes his work as delivering in a ‘channel neutral, sector agnostic’

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09:49

Ep 143. Developing a Creative Mindset: Strategies for...

Communication Strategy That Works ·

2023/12/28

Today, I want to talk about the process of creative thinking. Long ago I read a book by PR Practitioner Andy Green called Creativity in PR. He highlights the importance of creativity in virtually every project. Today I share some resources for creative thinking with you. You see, creative thinking is essential for innovation, whether it be writing, designing, or strategising. Often, people break creative thinking down into five stages of creativity. So let's explore what the creative process entails

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07:34

Ep 142. Creativity, Environment, and Procrastination:...

Communication Strategy That Works ·

2023/12/21

In today's episode, we'll be taking some notes from the deep dive and unpacking in more detail creativity related to your environment, and also procrastination. We'll uncover the challenges of creativity in comms and PR, the importance of choosing your battles wisely, and how seemingly unrelated factors can influence our creative prowess. Here are a couple of things you may not know to weave into your strategy Let’s dive in! Liked Listening today? What to do next: Get my FREE roadmap to get more

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57:51

Ep 141. How to 'unboring' your comms ‘Deep Dive’ with...

Communication Strategy That Works ·

2023/12/14

As we kick off December’s creativity theme, I am delighted to welcome back to the podcast Helen Reyolds founder of Comms Creatives. Why creativity this month? Because we often get stuck in ‘doing the do’ and finding the time to lift ourselves out, reflect and put some effort into thinking can be hard especially when you work in a busy comms team. So this month Helen and I kick things off by covering a variety of subjects around where to get your inspiration from to how to unboring your content,

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07:14

Ep 140. The Importance of Customer Feedback in Brand...

Communication Strategy That Works ·

2023/11/16

Today on the podcast as part of November's focus on brand tracking and insights, I take a look at customer feedback and how it can be used to improve brand reputation. Looking after our customers has never been more important. Competition is fair and platforms a plenty for people to take to and give their positive, or negative, opinions about your brand, product or service. How does this relate to PR - well it's about public perceptions and how we can influence opinion so intrinsically linked in

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10:59

Ep139. Brand reputation, Gen Z, and honesty in...

Communication Strategy That Works ·

2023/11/09

Remember when we dug deep into brand reputation and its importance in our previous episode? Well, today, we're taking it a step further as part of our reputation and insights series this month. Buckle up because we're exploring the captivating relationship between brand reputation, Gen Z, and the power of honest communication. And include 3 conversation starters to have honest and transparent communication around ESG. In today's fast-paced and socially conscious world, brand reputation has become a

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40:11

Ep 138. 'Deep Dive' with Steve Leigh: using research...

Communication Strategy That Works ·

2023/11/02

Today I'm delighted to have on the podcast, Steve Leigh, from Sensu Insight. In 2022, he left his role as a director of a large, independent PR agency to start Sensu Insight. He helps in-house PR agencies, and C-suite teams make sense of reputation, sales and audience behaviours, and how all of these things impact communications and market issues. Join us as we 'Deep Dive' into PR measurement and evaluation, how to use research to improve your brand's reputation, and much more. Let's dive in!

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14:15

Ep 137. How AI is Changing the Game in PR and Comms

Communication Strategy That Works ·

2023/10/26

Artificial Intelligence and PR are becoming increasingly intertwined as we grapple with the pros and cons in real-time. As professionals, we recognise the immense potential of leveraging this technology to enhance strategies and deliver more impactful messages to their target audience. I find I am using it more and more as I find new tools and think 'oh yeah, is there an AI for that?' In this episode, we will delve into the various ways AI can be used in public relations, not listing the tools but

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41:10

Ep 136. Deep Dive with Jo Twiselton - Strategic...

Communication Strategy That Works ·

2023/10/19

I'm delighted to have on the podcast this week Jo Twiselton, human change specialists, executive coach, facilitator and consultant. Jo is also a qualified executive and wellbeing coach. She works with leaders, managers and teams, who want help during times of upheaval, and she does this through her business Twist Consultants. Jo's worked with lots of people over the years, she has worked across tech transport, healthcare, media, and service industries, helping them create change for the better for

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176 results

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