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PODCAST

The Korean Beauty Show Podcast

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you’ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.

arts fashion & beauty

All Episodes

28:50

Can Beauty Products Exist Independently of Beauty...

The Korean Beauty Show Podcast ·

2024/12/15

On today’s episode we’re covering all the latest Korean beauty news headlines - Korea’s domestic cosmetics market reaching new heights, the top trends at Cosmoprof Asia, the small dose cosmetics trend and how social media created the beauty industry’s newest dialect. Plus, Lauren answers a listener’s question about beauty standards, and shares her recommendation for Korean makeup cushions to try, plus a selection of K-Beauty products for babies and kids. CONNECT WITH ME

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20:05

Best and Worst of Laneige

The Korean Beauty Show Podcast ·

2024/12/11

Tune in for a fun new segment where we “rate” the best and worst of Korean skincare. On today’s episode, Lauren is sharing the best and worst of cult K-Beauty Laneige, offering her insights as a distributor of Laneige products for over 10 years. Which products did customers love and which ended in tears for everyone? Tune in to find out. CONNECT WITH ME Book a Consultation Watch the Show on YouTube Follow me on Threads My Instagram Shop Kbeauty Shop Jelly Ko Follow us

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24:29

Beauty Dupes Making Headlines in Korea

The Korean Beauty Show Podcast ·

2024/11/25

2024 is officially the year of the dupe in Korea! Lauren rounds up the skincare and makeup products making headlines, plus a look at which Korean beauty products hit the top of the charts in the US recently. We’re answering a listener’s question about gua sha, sharing a product recommendation for acne prone skin and a Korean movie to add to your watch list. Full Show Notes Are Available Here CONNECT WITH ME Book a Consultation Watch the Show on YouTube Follow me on Threads My

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24:14

Trending Korean Makeup - Worth It or Not?

The Korean Beauty Show Podcast ·

2024/11/13

When it comes to viral trending Korean makeup it can be hard to know which ones are worth the hype and which are all hot air. Luckily for you, I’ve tried and tested the top trending products and today we're going to sort the good from the bad for you. Tune in if you don't want to waste a single dollar more on over-hyped products that don't do what they say. Access Full Show Notes: Here CONNECT WITH ME Book a Consultation Watch the Show on YouTube Follow me on Threads My Instagram

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24:56

K-Beauty vs Top Trending Global Beauty

The Korean Beauty Show Podcast ·

2024/11/01

Korea has officially surpassed France as the top exporter of beauty products to the US. But how do Korean beauty brands differ from global beauty brands? Lauren takes a look at the data and offers her thoughts as an industry veteran. Plus, stick around if you’re keen to hear which Korean foundation to try, plus a recommendation for an expert who breaks down the science behind your favourite Korean skin care products. Book a Consultation Watch the Show on YouTube My Instagram Shop Kbeauty

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29:30

Is Korean Beauty Natural?

The Korean Beauty Show Podcast ·

2024/10/17

We’re answering one of the most Googled questions about Korean beauty. Lauren discusses the current regulatory framework for a product to become certified in Korea as “natural” or “organic”, and why the industry has pushed for the system to be abolished. And are natural beauty products actually better? Tune in for the discussion. Access Full Show Notes for this Episode: Here CONNECT WITH ME Book a Consultation My Instagram Shop Kbeauty Shop Jelly Ko Follow us on TikTok Stay up to date with

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28:04

Microneedling in a Bottle - Scam?

The Korean Beauty Show Podcast ·

2024/10/09

On this episode, we’re covering the MFDS’s latest crackdown on skincare products claiming to offer “microneedling in a bottle”. Plus, one of our listeners requested a Korean swap for Glow Recipe’s Niacinamide Dew Drops, which we’re answering. Lauren discusses why Jelly Ko has launched 3 skin care refills in 2024 and she introduces her Autumn/Winter K-beauty skincare routine recommendations. CONNECT WITH ME Book a Consultation My Instagram Shop Kbeauty Shop Jelly Ko Follow us on TikTok Stay up

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35:12

How I Built My K-Beauty Businesses

The Korean Beauty Show Podcast ·

2024/10/03

On this episode, Lauren shares an interview she did with KoreaProduct Post, covering everything from her journey from law to entrepreneurship to how she built her Korean beauty businesses. She reveals some of the challenges she faced along the way, how K-Beauty has impacted global markets and strategies for penetrating international markets. Plus, what’s next for the Korean beauty industry? CONNECT WITH ME Book a Consultation My Instagram Shop Kbeauty Shop Jelly Ko Follow us on TikTok Stay up

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25:05

Dodgy K-Beauty Marketing Tactics

The Korean Beauty Show Podcast ·

2024/08/28

In 2024, there are more than a few dodgy K-Beauty marketing tactics doing the rounds. Thanks to the rise of social media we are seeing more brands and advertisers trying to create a viral moment for their product, leading some to rely on questionable marketing tactics to do so. On this episode, we're covering "those" glass skin ads, deceptive and misleading advertising claims, brands infiltrating online communities to plant reviews and hype products, plus brands and retailers advertising &

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26:32

The Business of K-Beauty

The Korean Beauty Show Podcast ·

2024/08/14

On this episode, we’re chatting the business of K-Beauty with a look behind the scenes of one of Korea’s largest conglomerates, Shinsegae, who has just announced that it has acquired Gen-Z brand AMUSE. Plus, while we’re on the topic of Korean beauty businesses, Lauren does an explainer of exactly what’s going on over at STYLE STORY at Jelly Ko. CONNECT WITH ME Book a Consultation My Instagram Shop Kbeauty Shop Jelly Ko Follow us on TikTok Stay up to date with the latest K-Beauty Find Your

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39:51

Top K-Beauty Trends at the Cosmo Beauty Expo

The Korean Beauty Show Podcast ·

2024/06/12

If you’re curious about what goes on at a K-Beauty expo in Korea then don’t miss this episode. Lauren covers what’s trending in K-Beauty in 2024 for devices, ingredients, skin and hair care, plus who would benefit the most from attending this expo. CONNECT WITH ME Book a Consultation My Instagram Shop Kbeauty Shop Jelly Ko Follow us on TikTok Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz Access Full Show Notes for this Episode Here:

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37:36

Best Glass Skin Products in 2024

The Korean Beauty Show Podcast ·

2024/03/25

If you're searching for the best K-Beauty products to guarantee the glass skin glow in 2024 you're in the right place. Let's take a look at some of the tried and tested favourites and their more modern counterparts!Access Full Show Notes: https://stylestory.com.au/blogs/style-story/best-glass-skin-products-in-2024 CONNECT WITH ME My Instagram Shop Kbeauty Shop Jelly Ko Follow us on TikTok Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz Best Glass Skin

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20:55

Sephora Pulls Out of Korea

The Korean Beauty Show Podcast ·

2024/03/20

In this week’s news headlines we’ve got a new beauty buzzword for 2024 and which popular international retailer is pulling out of Korea and why? Stick around to find out on episode 242 of the Korean Beauty Show podcast. Access Full Show Notes: https://stylestory.com.au/blogs/podcast/sephora-pulls-out-of-korea CONNECT WITH ME My Instagram Shop Kbeauty Shop Jelly Ko Follow us on TikTok Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz K-Beauty News Sephora

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28:31

Korean Beauty Products You May Not Have Heard Of

The Korean Beauty Show Podcast ·

2024/03/11

From makeup spatulas, to sun patches, tone creams, aegyosal pens and more, on this episode of the Korean Beauty Show podcast we’re doing a round up of some of the Korean beauty products you may not have heard of before. CONNECT WITH ME My Instagram Shop Kbeauty Shop Jelly Ko Follow us on TikTok Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz Access Full Show Notes: https://stylestory.com.au/blogs/podcast/korean-beauty-products-you-may-not-have-heard-of Korean

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15:43

Is This Popular Korean Toner Breaking Me Out?

The Korean Beauty Show Podcast ·

2024/03/04

As the popularity of Korean beauty continues to grow overseas so too does the popularity of Korean ingredients. Which 3 are taking off overseas? Tune into find out. Plus, we’re discussing a popular K-Beauty toner that’s breaking a lot of people out, the best Korean Vitamin C serums and more. Access Full Show Notes: https://stylestory.com.au/blogs/podcast/is-this-popular-korean-toner-breaking-me-out CONNECT WITH ME My Instagram Shop Kbeauty Shop Jelly Ko Follow us on TikTok Stay up to date with

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29:11

Best K-Beauty Makeup Dupes in 2024

The Korean Beauty Show Podcast ·

2024/02/28

If you’re a fan of beauty dupes and swaps then stick around for today’s episode because we’re doing a round-up of some of the best Korean beauty dupes and swaps for popular makeup products in 2024.Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/best-k-beauty-makeup-dupes-in-2024 CONNECT WITH ME My Instagram Shop Kbeauty Shop Jelly Ko Follow us on TikTok Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz If you like the

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30:38

Personalization is 2024's Leading Trend in Korea

The Korean Beauty Show Podcast ·

2024/02/19

The Korean beauty industry is responsible for launching many of the top trending innovations in the global beauty industry for the last 15 years. This year's biggest trend so far is personalization. From colour analysis, to MBTI and made-for-you foundations, it seems everyone in Korea wants skincare, beauty and even makeup that's personally tailored to them. But is the latest personalization trend going to stick around or are there too many barriers for most brands looking to jump on it? Lauren

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28:53

Korean Skincare Valentines Day Special

The Korean Beauty Show Podcast ·

2024/02/13

Whether you're planning to spend the day solo, with girlfriends (#GalentinesDay) or loved up with your favourite person, there's one thing I know for sure: that there's no shame in feeling and looking your best on Valentines Day. So sit back, grab a wine or a box of choccies and throw one of these Korean skincare products on! We're doing our bit by offering you 14% off these pampering faves exclusively at STYLE STORY. Access Full Show Notes:

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26:56

Best K-Beauty Skincare Dupes in 2024

The Korean Beauty Show Podcast ·

2024/02/05

In 2024, many K-Beauty products have a cult following and for good reason – not only do they deliver fantastic results, they are beautifully packaged, contain stellar ingredients and are reasonably pricedBut some K-Beauty products also contain similar ingredients or perform similarly to more expensive skincare products. If you’re looking to save some money this year (#costofliving crisis!) check out our list of Korean beauty product dupes and swaps for products that perform similarly to more

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23:57

Don't Buy a Korean Beauty Device Without Listening to...

The Korean Beauty Show Podcast ·

2024/01/30

Thinking about pulling the trigger on an expensive new K-Beauty device? Tune into this episode first. We’re looking at the latest research, plus answering a listener’s question about why makeup in Korea is so much cheaper and higher quality than other popular options. CONNECT WITH ME My Instagram Shop Kbeauty Shop Jelly Ko Follow us on TikTok Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz K-Beauty News New Studies Reveal Whether Beauty Devices Really

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