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21:21

FIR #461: YouTube Trends Toward Virtual Influencers...

The FIR Podcast Network Everything Feed ·

2025/04/24

Videos from virtual influencers are on the rise, according to a report from YouTube. And AI will play a significant role in the service's offerings, with every video uploaded to the platform potentially dubbed into every spoken language, with the speaker's lips reanimated to sync with the words they are speaking. Meanwhile, the growing flood of AI-generated content presents YouTube with a challenge: protecting copyright while maintaining a steady stream of new content. In this short midweek FIR

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1:00:58

Circle of Fellows #115: Communicating Amidst the Rise...

The FIR Podcast Network Everything Feed ·

2025/04/17

Misinformation and disinformation aren’t just problems for the news media—they’re also becoming critical concerns for corporate and organizational communicators. Whether it’s a viral post spreading false claims about your company, a deepfake video targeting a leader, a cloned voice trying to trick employees into transferring funds, or AI-generated content muddying the information landscape, today’s communicators must be equipped to navigate a world where truth competes with convincing fiction. In

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26:32

CWC 108: Helping PR agency clients navigate a...

The FIR Podcast Network Everything Feed ·

2025/04/16

In this episode, Chip talks with Rachel Sales from the PR agency Enunciate about managing client communications in a chaotic world.Continue Reading → The post CWC 108: Helping PR agency clients navigate a challenging communications climate (featuring Rachel Sales) appeared first on FIR Podcast Network.

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21:46

FIR #460: The Return of Toxic Workplaces and the “Big...

The FIR Podcast Network Everything Feed ·

2025/04/14

The tide is turning.For several years, workers have enjoyed a seller's market. Unemployment has been low, and companies have competed for the best employees. Now, for a variety of reasons, we are experiencing a surge in layoffs, exacerbated by sizable staff reductions in U.S. federal agencies. With so many newly-unemployed workers on the street, employers now have the advantage as we shift to a buyer's market. Emboldened by the flood of potential recruits on the market, and anxious to be on the

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19:14

ALP 267: Agency owners review 2024 performance,...

The FIR Podcast Network Everything Feed ·

2025/04/14

In this episode, Chip and Gini discuss the latest quarterly SAGA owner survey, which provides a mixed bag of results for agencies.Continue Reading → The post ALP 267: Agency owners review 2024 performance, assess outlook appeared first on FIR Podcast Network.

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19:07

FIR #459: AI Transforms Content from Passive to...

The FIR Podcast Network Everything Feed ·

2025/04/09

In this episode, Shel Holtz and Neville Hobson discuss the evolving landscape of podcast consumption, particularly in light of Satya Nadella's innovative approach to engaging with audio content through AI. They explore the significance of transcripts, the potential for AI to facilitate interactive experiences, and the challenges that come with adopting these new technologies. The conversation highlights the future of podcasts as a medium that can be both passive and interactive, reshaping how

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14:31

FIR #453: Humor Us — How Playful Teasing Strengthens...

The FIR Podcast Network Everything Feed ·

2025/03/04

It may seem counterintuitive, but playful teasing between brands and customers can produce unexpected benefits. Inspired by research from Duke University's Fuqua School of Business, we explore why strategically "roasting" customers with humor and lighthearted banter can enhance brand loyalty and deepen customer connections. Discover how embracing a bit of playful provocation might be the surprising secret ingredient your brand needs to stand out, build lasting relationships, and keep your audience

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30:10

CWC 105: Communicating in the face of chaos,...

The FIR Podcast Network Everything Feed ·

2025/02/26

Chip and guest Karen Swim of Solo PR Pro discuss the impact of economic, political, and societal issues on public relations and communications, emphasizing the need for adaptability in business strategies.Continue Reading →The post CWC 105: Communicating in the face of chaos, confusion, and conflict (featuring Karen Swim) appeared first on FIR Podcast Network.

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40:30

Steve Rubel on AI, Media Analytics, and the Future of PR

The FIR Podcast Network Everything Feed ·

2025/02/26

For nearly 20 years, Steve Rubel was a key figure at the global public relations and marketing consultancy firm Edelman, shaping its approach to media strategy and digital communication. A pioneer in blogging and digital PR from the early 2000s, Steve has long been at the forefront of emerging media trends, helping businesses navigate the... Continue Reading → The post Steve Rubel on AI, Media Analytics, and the Future of PR appeared first on FIR Podcast Network.

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16:58

ALP 262: What freelancers should know before they...

The FIR Podcast Network Everything Feed ·

2025/02/24

In this episode, Chip and Gini discuss the transition from being a freelancer to an agency owner.Continue Reading → The post ALP 262: What freelancers should know before they become agency owners appeared first on FIR Podcast Network.

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1:29:16

FIR #452: Communicating in Chaos

The FIR Podcast Network Everything Feed ·

2025/02/24

“We are once again at a moment in time where things will not — and cannot — be the same again. However it unfolds, the only certainty is chaos will follow.” So wrote global PR practitioner Catherine Arrow in a post on LinkedIn. In this monthly longform episode, Neville and Shel discuss Catherine’s observation that... Continue Reading → The post FIR #452: Communicating in Chaos appeared first on FIR Podcast Network.

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31:56

CWC 104: How agency owners can avoid scope creep...

The FIR Podcast Network Everything Feed ·

2025/02/12

Steve Guberman of Agency Outsight shares insights into setting realistic expectations with clients, avoiding over-servicing, and adjusting scopes and pricing appropriately.Continue Reading →The post CWC 104: How agency owners can avoid scope creep (featuring Steve Guberman) appeared first on FIR Podcast Network.

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18:45

ALP 260: AI no threat to agency employees learning...

The FIR Podcast Network Everything Feed ·

2025/02/10

In this episode, Chip and Gini discuss the complaint from owners that AI is preventing junior employees from learning how to do their jobs the right way.Continue Reading →The post ALP 260: AI no threat to agency employees learning fundamental skills appeared first on FIR Podcast Network.

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20:31

ALP 259: The value of getting satisfaction from...

The FIR Podcast Network Everything Feed ·

2025/02/03

In this episode, Chip and Gini discuss the importance of satisfaction from the work you do for clients, both for agency owners and their teams.Continue Reading →The post ALP 259: The value of getting satisfaction from client work appeared first on FIR Podcast Network.

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33:19

CWC 103: Building Effective Business Development...

The FIR Podcast Network Everything Feed ·

2025/01/22

In this episode, Chip talks with Jody Sutter of the Sutter Company about identifying and leveraging agency owners' strengths for effective business development.Continue Reading → The post CWC 103: Building Effective Business Development Systems (featuring Jody Sutter) appeared first on FIR Podcast Network.

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19:11

FIR #446: Navigating Grievance — Insights from the...

The FIR Podcast Network Everything Feed ·

2025/01/20

In this short midweek episode, Shel Holtz and Neville Hobson unpack the findings of the latest Edelman Trust Barometer, revealing a global crisis of grievance and eroding trust in societal institutions—government, business, media, and NGOs. Key topics include the impact of trust inequality, the rise of hostile activism, and the expectations placed on CEOs to... Continue Reading → The post FIR #446: Navigating Grievance — Insights from the 2025 Edelman Trust Barometer appeared first on FIR Podcast

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20:39

ALP 257: Should your small agency be subcontracting...

The FIR Podcast Network Everything Feed ·

2025/01/20

In this episode, Chip and Gini discuss the pros and cons of agencies doing subcontracted work for other agencies.Continue Reading → The post ALP 257: Should your small agency be subcontracting for larger agencies? appeared first on FIR Podcast Network.

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1:01:09

Circle of Fellows #112: Sparking Creativity: Ideas...

The FIR Podcast Network Everything Feed ·

2025/01/18

2025 is sure to present a new set of challenges for communication professionals. Solving them will require creativity, innovation, and new thinking (which is not something AI can do!). This team of Fellows from the International Association of Business Communicators (IABC) explored breakthrough thinking in a January 16, 2025, live stream, sharing ideas on how the creative process works. Discover how to find sources of inspiration while setting boundaries and allowing time for breaks. They shared

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24:57

FIR #445: Media Relations in a Turbulent Media Landscape

The FIR Podcast Network Everything Feed ·

2025/01/14

The media landscape is in turmoil. It may not be exactly the turmoil we hear about, though, based on research release in a new Poynter Institute report. For example, it is taken as gospel that "people don't trust the media," but a survey finds that's not necessarily accurate. Local news reporters, for example, are highly trusted, mainly because they have established relationships in the community. That supports a broader notion: These days, connection matters more than credentials, for better or for

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20:06

ALP 256: Mastering Client Staffing for Small Agency...

The FIR Podcast Network Everything Feed ·

2025/01/13

Chip and Gini discuss a Reddit user’s question about managing a $2 million account and emphasize the importance of involving key team members throughout the business development process, rather than afterward.Continue Reading →The post ALP 256: Mastering Client Staffing for Small Agency Success appeared first on FIR Podcast Network.

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