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PODCAST

The Translation Company Talk

Sultan Ghaznawi

The Translation Company Talk Show is a B2B podcast show that covers issues and opportunities for the language translation industry. We touch on everything related to translation, and related services including interpreting, transcription and localization. Topics that are regularly covered include business and management of a translation company, sales and marketing, crisis management, staffing, technology and trends within the translation industry. This show is geared towards translation company

business entrepreneurship

All Episodes

34:51

S04E09: Agile Localization Framework for the Modern...

The Translation Company Talk ·

2023/06/14

Translation Company Talk podcast brings you another exciting interview with Adelina Cristovao. We hear from her about agile localization practices for the modern enterprise. Online platforms that offer services such as food delivery, ride-sharing, and other task-based services constantly have to keep content fresh and up to date in order to keep their users informed, and educated, and make them feel safe. Adelina talks about how agility is architected for localization at enterprise level, how

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01:09:13

S04E08: Language Access in the United States

The Translation Company Talk ·

2023/04/25

Translation Company Talk podcast brings you an exciting interview with Carol Velandia. We hear from her about language access for minority and under-served communities. It is the most fundamental challenge and the reason for the existence of the translation and interpreting services. Carol talks about how language access creates challenges for diverse communities and immigrants, how to address the problem of language access to these groups that seems to be a persistent problem, the direct impact

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46:59

S04E07: Outlook for Localization Industry in 2023

The Translation Company Talk ·

2023/04/20

Translation Company Talk podcast brings you another insightful interview with guest Florian Faes from Slator. In today's episode we are going to talk about the outlook for localization industry this year. The language industry is a growing and evolving services sector and oftentimes ignored. Our industry helps other industries manage and mitigate risk at times of economic difficulties by enabling them to grow business across borders. Florian talks about events, evolutions and changes that have taken

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44:54

S04E06: Social Media & Influencer Marketing for LSPs

The Translation Company Talk ·

2023/04/18

Translation Company Talk podcast brings you an exciting interview with Javier Diaz Fernandez Carvajal. We hear from him about social media and influencer marketing for LSPs. Language services companies are highly active on social media and digital channels, but we will learn what works and how to capitalize and monetize on these platforms. No company can claim successful marketing today if they are not leveraging the power of social media. Javi, as he prefers to be called, talks about digital and

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38:06

S04E05: The Unique Canadian Language Services Market

The Translation Company Talk ·

2023/04/11

Translation Company Talk podcast brings you another exciting interview with an industry leader. In today's episode we discuss something that we haven't touched upon before. We are going to speak with Mary Kazamias, Chief Executive Officer of TRSB, about the unique nature of language services market in Canada. Mary offers her insights and knowledge about type of opportunities for localization in Canada that are unique, how the Canadian market is different compared to operating in other countries in

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43:21

S04E04: Macro-Economic Trends & The Business Case for...

The Translation Company Talk ·

2023/04/03

Translation Company Talk podcast brings you another exciting interview. In today's episode hear from John Fennelly, CEO of Lionbridge, about macro-economic trends and the business case for localization, in particular how current macro-economic trends dictate that enterprises can leverage globalization in new markets to remain competitive and profitable. Among many topics, we cover the super MLV perspective on economy, leveraging localization to weather the downturn, enterprise localization

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52:19

S04E03: Effective Enterprise Localization Sales

The Translation Company Talk ·

2023/03/28

Translation Company Talk podcast brings you another exciting interview with our guest, Kristin Gutierrez. In today's episode we cover effective enterprise-level localization sales. Unlike a transactional sale, a B2B long-term based business relationship is complex and takes a lot of experience and expertise to develop. Kristin talks about how sales and business development in particular evolved in the language industry over the years, how to sell to enterprises effectively, the difference between

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56:34

S04E02: LSP Opportunities in South America & the...

The Translation Company Talk ·

2023/03/22

Welcome to our latest episode of the Translation Company Talk podcast. Today we are going to take an in-depth look at the South American and Caribbean language services market. To talk about this important topic, we have invited Charles Campbell, president of the Translation Back Office. Charles discusses issues related to basic challenges faced by LSPs in the region, collective efforts in the the Association of Language Services of Latin America and the Caribbean or Juntos as it is known, the

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38:14

S04E01: German Enterprise Localization Sector

The Translation Company Talk ·

2023/03/08

Happy International Women's Day 2023! Translation Company Talk podcast brings you another insightful interview. Today our guest is Adelina Cristovao. In today's episode we talk about localization in the Enterprise Sector in Germany. Over the past century Germany has driven localization to new levels due to its unique language, culture and geography. Adelina talks about what makes the German market unique for localization, how localization is done in Germany, the ratio of exports versus imports

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56:48

S03E24: Translation Pricing and Pricing Models

The Translation Company Talk ·

2022/12/31

Happy New Year! Translation Company Talk presents your new year’s gift in the form of a masterclass by Jessica Rathke from FluentSales on setting prices and reviewing the pricing models for translation services. If you are an executive in an LSP who is constantly trying to justify prices and increasing costs, competition, and other price related challenges, you don’t want to miss this interview. We hear from Jessica about a variety of topics under the banner of pricing and pricing models such as

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53:55

S03E23: Mentorship in Translation

The Translation Company Talk ·

2022/12/30

Translation Company Talk podcast brings you another exciting interview with Stephen Lank. In today's episode we are going to talk about mentorship in the localization industry. The translation and localization industry has evolved and grown both in size and in scope. New people constantly join this industry either as first career or have somehow ended in this industry due to evolution of their jobs and need guidance and direction to succeed and to maintain the professional profile of language

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38:20

S03E22: Managing Enterprise Localization Vendors at...

The Translation Company Talk ·

2022/12/23

Translation Company Talk podcast brings you another exciting interview, and today we meet with Wayne Bourland. We talk to him about managing localization vendors at scale. This topic is of particular interest for enterprises that must manage localization vendors in to become more efficient. It is also an important glimpse into the enterprise buyer mindset, mega MLVs may find this interview extremely enlightening and helpful. Wayne discusses various topics in this interview including picking the

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46:50

S03E21: Speech as a Revenue Stream for LSPs

The Translation Company Talk ·

2022/12/22

Translation Company Talk podcast brings you another exciting interview with Renato Beninatto. We hear from him about what the proliferation of speech and audio means for our industry. This topic is of interest because our industry is undergoing rapid shifts. We must be ready to rise to the challenge, and now is the time to think about it. Renato talks about how the industry was performing this year, what the proliferation of speech and audio means for our industry, how speech is turning into a

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51:05

S03E20: Building Trust with Language Translation

The Translation Company Talk ·

2022/12/21

The Translation Company Talk is back with another exciting episode and this time we cover an important topic. Translation involves transfer of meaning and context from one language to one or more languages and as such our clients place great trust in our services. Trust is always assumed in translation services and in this episode we cover how we can build trust through translation. To cover this important topic, we hear from Ingrid Christensen who has researched this topic in great depth and is

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50:13

S03E19: Strategic LSP Marketing

The Translation Company Talk ·

2022/12/19

Another exciting episode of the Translation Company Talk podcast brings you an interview with Natalie Ayers, Director of Marketing at United Language Group. She talks about leading marketing efforts in an outcomes-focused language services company. LSPs have traditionally marketed in silos and didn’t have a coherent and structured approach to getting their message across to their customers. Natalie speaks candidly about how she developed and leads a goal-oriented marketing function in her

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44:09

S03E18: Enterprise Localization Efficiency

The Translation Company Talk ·

2022/12/12

Translation Company Talk podcast brings you another exciting interview with Carrie Livermore Fischer. We hear from her about efficiency in localization with technology at the enterprise level. This topic is of particular interest for localization managers in organizations that are scaling up but also need to become more efficient. Carrie talks about a number of topics in this interview including operational efficiency in localization units of enterprises, discovering areas ripe for efficiency

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01:06:38

S03E17: Translation Services for US Healthcare...

The Translation Company Talk ·

2022/11/24

In this episode of the Translation Company Talk, we talk about healthcare insurance translation business. Luis Miguel Musi, the CEO of Avantpage, takes a deep dive into this topic and talks about every aspect of providing language services for the healthcare insurance sector. For LSPs that plan to offer healthcare insurance translation services and take part in this $1 trillion sector of economy, you do not want to miss this conversation. Luis covers a variety of subjects including an overview of

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51:29

S03E16: LSP Sales Team Structure

The Translation Company Talk ·

2022/11/07

We are back with another exciting and very interesting episode of The Translation Company Talk podcast. In this episode, we hear from Thomas Edwards about LSP Sales Team Structure. He is a veteran sales guru in our industry with decades of experience on both the supply and buyer side, this is a masterclass in sales that LSP executives and leadership cannot afford to miss. Whether you are a manager or a sales person, you will learn quite a lot in this episode. Thomas talks candidly about his own

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44:29

S03E15: Standards and Certification for Language...

The Translation Company Talk ·

2022/10/26

The Translation Company Talk is back with another exciting episode. We hear from Leigh Turgut, Director of Quality and Compliance at CQ fluency Inc. about standards and certification in the translation and localization industry. While our companies continue to deliver exceptional translation and language services, compliance with standards and getting the seal of certification give that confidence to our clients. In this conversation, Leigh covers many topics such as the role of standards, the

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51:12

S03E14: HR Best Practices for Language Service...

The Translation Company Talk ·

2022/10/19

We are back with another episode of the Translation Company Talk podcast. In this episode we hear from Diego Crescerie, founder and CEO of Creative Words, who talks about HR best practices for language service provider companies. Among the many subjects covered in this episode, Diego talks about the dynamics of HR practices between different countries, implementing HR processes, separating HR from supply chain management, employee motivation in this industry, the team structure and dynamics of an

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102 results

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