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PODCAST

The PPC Den: Amazon PPC Advertising Mastery

The world"s first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you"re a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!

business marketing

All Episodes

00:32:14

Tariff Turmoil: How Brands Are Adapting in 2025

The PPC Den: Amazon PPC Advertising Mastery ·

2025/06/20

Michael sits down with Blair Forrest — yes, the one lifting scary barbells, flying solo without an assistant, and casually rethinking the entire North American logistics map.They dive deep into the 2025 tariff chaos: why brands are panicking, how bonded warehouses are basically international waters (minus the pirates), and what it actually means to “wait out” a multi-million dollar shipping problem.From FTZ hacks to cross-border inventory plays, this is your tactical survival guide for the madness —

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00:52:49

Successful Ecommerce Entrepreneur On Business,...

The PPC Den: Amazon PPC Advertising Mastery ·

2025/06/13

In this episode of PPC Den, we sit down with Francis Leger from GS Plant Foods — a bonsai hobbyist, and the kind of entrepreneur who doesn’t just grow plants… he grows businesses too.Francis shares how he scaled from $0 to $1M (spoiler: it wasn’t magic, it was grit), what needs to shift to hit $5M, and how his approach to marketing and operations evolved at every stage. We also get into the real talk: how to find the right business partner (and how to spot the wrong one fast), why trust matters more

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00:12:13

The One Activity That Will Fix Your ACOS in 2025

The PPC Den: Amazon PPC Advertising Mastery ·

2025/06/06

In this solo episode, Michael kicks back by the river in Texas and reflects on what’s really been working in Amazon PPC this year. After talking to about 80 sellers and marketers every month, one thing stands out in 2025: shifting spend from non-converting to converting.He breaks it down with real numbers, talks through what most people miss when they try to lower ACOS, and shares exactly how to track and cut non-converting spending. Plus, he drops a few of his favorite tactics like duplicate search

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00:12:38

How to Find Products That Sell Organically

The PPC Den: Amazon PPC Advertising Mastery ·

2025/05/30

In this episode, Michael sits down with Brent Zahradnik to dive deep into how to find products that actually sell on Amazon — without spending a dime on ads. Brent breaks down his exact process for spotting organic winners, sharing real-life examples, tools, and tips that helped him build a successful Amazon business.They cover how to analyze market trends, read customer signals, and pick products that practically sell themselves. Whether you’re just starting out or looking to scale your store, our

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00:13:59

35 Negatives to 1 Positive: The Secret to Lower ACoS

The PPC Den: Amazon PPC Advertising Mastery ·

2025/05/23

What’s up, Badger Nation? Mike here, camping in the Cascades, hunting for the elusive North American badger and some killer Amazon PPC tips.In this episode, we dive into the power of negative keywords and why doing a negative keyword reset could seriously level up your ad game. Think of it like clearing out the old to make space for the new — your product and market change, so your negatives should too.I share smart ways to reset negatives without chaos, why timing (hello, seasonality!) matters,

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00:38:06

Pros and Cons of vCPM in Amazon Advertising

The PPC Den: Amazon PPC Advertising Mastery ·

2025/05/16

Today, Elizabeth Greene and I dove into one of the most misunderstood topics in Amazon advertising — vCPM in Sponsored Brands campaigns. Mike still hears people say how great the low ACOS looks for vCPM, but we broke down why that can be misleading.We talked about the difference between CPC and vCPM, how attribution works (clicks vs views), and how ACOS is calculated depending on what data source you're looking at — ad console, bulk files, API, or AMC. We also discussed when vCPM actually makes

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00:27:58

How TACoS Relates to Your Ad Performance

The PPC Den: Amazon PPC Advertising Mastery ·

2025/05/09

In this episode of the PPC Den podcast, Michael dives into the world of Amazon PPC metrics, and trust us, things get tasty. He compares your PPC performance to TACoS —yes, TACoS! Michael breaks down key metrics like ACOS, TACOS, and ROAS, explaining how each one impacts your campaign’s flavor and success. Grab your Amazon PPC metrics (or maybe just a really tasty Mexican taco) and tune in for this savory breakdown!We’ll see you in The PPC Den!🦡 Highlights 0:00 - Intro 1:30 - Explaining the

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00:09:22

How To Use Psychology To Master Amazon PPC (Classic)

The PPC Den: Amazon PPC Advertising Mastery ·

2025/05/02

Are you Scared Sammy or Aggressive Andy? In this solo episode, Michael walks through takeaways from The Psychology of Money by Morgan Housel, and how those lessons apply to your Amazon PPC Campaigns. He’ll discuss the importance of luck, the bias of recency, managing search term reports, different scenarios implementing these lessons through Scared Sammy and Aggressive Andy, and more!This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any

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00:41:44

Finding Your Zone of Possibility for Amazon PPC Rankings

The PPC Den: Amazon PPC Advertising Mastery ·

2025/04/25

In this episode with Sean Stone, we dive into the zone of possibility on Amazon. Ever wonder if your product can actually rank, or are you just throwing ad spend into the wind? We’ll break it all down — how to spot real rankable opportunities, why your conversion rate is your secret weapon, and how to build smart, isolated keyword budgets that actually make sense.Oh, and before we get serious, you’ll hear some fun warm-up stories — like why Sean has a Walt Disney mug he didn’t choose himself, and

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00:40:41

Sneaky defaults that drain your budget in 2025

The PPC Den: Amazon PPC Advertising Mastery ·

2025/04/18

In this episode with Noemi Bolojan, we’re talking about something a lot of people miss — the sneaky defaults in Amazon ads that quietly eat up your budget. You set up a campaign, trust the platform to guide you, and boom — money’s leaking without you even noticing.Noemi breaks down how things like automatic bidding (yep, it goes up and down by default), broad targeting, and off-Amazon ads all kick in unless you change them. Sounds helpful, right? But in reality, those settings often work better for

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00:17:36

Tackle 70% Wasted Spend with N-Gram Laddering in...

The PPC Den: Amazon PPC Advertising Mastery ·

2025/04/11

You're listening to the PPC Den Podcast.In this episode, I’m diving into a topic that’s been on my mind lately. It all started when I was cleaning up a client's search term report. At first glance, things looked fine. Decent ACoS, plenty of conversions, nothing too dramatic. So I kept digging. And that’s when I noticed it — this pattern inside the search terms. A couple of words, just two or three, that kept repeating across multiple phrases. That’s when it hit me — this is an N-Gram problem.In

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00:35:52

Amazon Marketing Cloud: Retarget Viewers & Cart...

The PPC Den: Amazon PPC Advertising Mastery ·

2025/04/04

Badger Nation, we just dropped an epic episode with Joe from Ad Advance and it’s straight-up fire. AMC is like unlocking a secret door to your most valuable customers. I’m talking about those people who viewed your product, added it to cart, but didn’t buy—and you can bring them back with precision.Good news, AMC finally lets you layer audiences on top of your Sponsored Product campaigns. Amazon made it super easy too. A few clicks and you’re creating killer campaigns that hit your most valuable

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00:38:48

Using Product Opportunity Explorer to iterate and...

The PPC Den: Amazon PPC Advertising Mastery ·

2025/03/28

Hello Badger Nation,In this episode, we’re joined by Mike Frekey for a practical and insightful look into Amazon’s Product Opportunity Explorer. Mike walks us through real use cases (including a wild one involving “cool thing for mom” and a surprise detour into music boxing machines).The big insight? You don’t have to guess what the market wants—Amazon is telling you. You just have to know where (and how) to look.📝 Your homework? Open Product Opportunity Explorer, choose one niche, and dig into

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00:47:59

How to Make Amazon Advertising Profitable in 2025?

The PPC Den: Amazon PPC Advertising Mastery ·

2025/03/21

Have you ever had one of those moments where you realize you’ve been looking at something the wrong way this whole time? Yeah, that’s exactly what happened in this episode.Michael from Ad Badger sat down with Abe Chomali, and they got real about something a lot of Amazon sellers don’t want to admit—just because your ads are bringing in sales doesn’t mean you’re actually making money. They talked about why ACOS can be super misleading, how some brands are spending more and somehow making less, and

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00:40:10

What You Need to Know About Amazon's Top Conversion...

The PPC Den: Amazon PPC Advertising Mastery ·

2025/03/14

Whenever we have a guest, we aim for the best, and this episode is no exception. Mansour Norouzi, Director of Advertising and Partner at Incrementum Digital, joins the show to break down Amazon’s new “Top Conversion Paths” report. This tool, now available in the Amazon Advertising Console, helps sellers understand how customers interact with different ad types before making a purchase. Mansour and Mike discuss how this data can reveal hidden touchpoints, challenge traditional last-click attribution,

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00:13:14

The Easiest Amazon PPC Fix You’re Probably Ignoring

The PPC Den: Amazon PPC Advertising Mastery ·

2025/03/07

In this episode, Michael from Ad Badger shares the one Amazon PPC fix you’re probably ignoring, and it’s surprisingly easy. No need for complicated strategies or extra spend—just a simple tweak that can instantly improve your results: adjusting your keyword match types. Most sellers overlook this, but once you understand it, you’ll wonder why you didn’t do it sooner.If you’re ready to stop wasting money and start seeing real improvements, hit play and learn the easiest fix to boost your Amazon PPC

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00:28:04

RPSB (Research peel stick and block) 2025 Update

The PPC Den: Amazon PPC Advertising Mastery ·

2025/02/28

In this episode, we revisit the classic Research, Peel, Stick & Block (RPSB) strategy with Clément Hynaux, campaign manager at Ad Badger. Originally introduced in 2018, we break down how it has evolved over the years, whether it’s still relevant in 2025, and how to adapt it to modern Amazon PPC practices. We dive into campaign structure, which is much more complex than it seems, and discuss why it’s more like "vegetables" 🥕 than "chocolate."🍫 We analyze the impact of rising

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00:57:07

How Can An Amazon Campaign Audit Help My Business?...

The PPC Den: Amazon PPC Advertising Mastery ·

2025/02/21

After being internet friends for years, Mina Elias, founder of Trivium, finally joins Michael on the show to share his thorough analysis of how to conduct an Amazon PPC campaign audit, including what timeframes to consider, what strategies to use when fixing underperforming campaigns, and what step-by-step actions to prioritize when identifying profitable search terms, and more. It’s a jam-packed episode, and you’ll want to take notes! Enjoy!This episode is a rerelease of one of our most popular

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00:37:30

How N-gram analysis found a keyword with 200 clicks...

The PPC Den: Amazon PPC Advertising Mastery ·

2025/02/14

Have you heard of Ngram analysis? Even if you have, do you know how to actually use it? Most people understand what it is but aren’t sure how to apply it effectively.Today, together with Michael Tejeda, we’re breaking down Ngram optimization and how it can help you manage your Amazon advertising. We’ll show you how to identify search terms that are wasting your budget and uncover hidden opportunities for growth.This isn’t just theory. We’ll go through real examples, step-by-step actions, and

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00:11:27

3 Optimizations I LOVE inside Amazon PPC

The PPC Den: Amazon PPC Advertising Mastery ·

2025/02/07

Happy Valentine’s Day, Badger Nation! It’s time to pour some Chardonnay, turn on the jazz, and throw some rose petals on the ground because today, we’re talking about the Amazon PPC optimizations we love to do. Іn this special Valentine’s episode, we’re putting aside the usual PPC frustrations and focusing on 3 Amazon PPC optimizations I absolutely love—strategies that will help you fall in love with your results and boost your performance.Visit our website, search for “Ad Badger Amazon PPC

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