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PODCAST

The Untrapped Podcast With Keith Kalfas

Small Business Ownership & Personal Development Hosted by Keith Kalfas from the Landscaping Employee Trap & Window Cleaning Blueprint.

business entrepreneurship

All Episodes

11:53

Why We Have a $700 Minimum to Do Any Landscaping Job

The Untrapped Podcast With Keith Kalfas ·

2025/06/24

In this episode, Keith Kalfas reveals how setting a $700 job minimum transformed his landscaping business—and how it can do the same for yours. If you’ve been undercharging, afraid to raise prices, or stuck in the “lowball trap,” this episode is your wake-up call. Keith breaks down the mindset, math, and muscle it takes to confidently set a job minimum, stop negotiating against yourself, and build a profitable, sustainable business. You’ll hear how he evolved from $99 jobs to a $700 baseline, how to

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32:58

If You're New in the Landscaping Business, Don't Let...

The Untrapped Podcast With Keith Kalfas ·

2025/06/17

In this episode, Keith Kalfas shares a powerful lesson on keeping your emotions in check when running a landscaping business. He reflects on real experiences—like dealing with customer callbacks, weed regrowth after mulch jobs, and mold surprises—and how staying calm, informed, and professional is key to long-term success. Keith breaks down the mindset shift from overreacting to responding with clarity, encourages clear client communication, and reminds landscapers to charge what they’re worth.

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15:21

The "Friday Finances" SYSTEM that Changed My Life...

The Untrapped Podcast With Keith Kalfas ·

2025/06/05

In this episode, Keith Kalfas shares transformative insights on mastering financial systems based on his personal experiences. Highlighting the importance of having robust systems in place, he discusses James Clear's philosophy on systems over standards and introduces the MVSA (Minimum Viable System). Keith provides a detailed breakdown of the 30% and 50% rules for managing finances and achieving a 50% gross profit margin. He emphasizes the routine of 'Friday Finances' and how it brought order to

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40:17

AI & The FUTURE of Sales with Coach Carroll

The Untrapped Podcast With Keith Kalfas ·

2025/05/18

In this episode of the Untrapped Podcast, host Keith Kalfas talks with Coach Carroll, a renowned sales coach and entrepreneur from Louisville, Kentucky. They delve into Carroll’s multiple business ventures, including his new AI-driven project. Carroll shares insights on his journey in building multimillion-dollar businesses, his philosophy on time management, setting healthy boundaries, and the future of artificial intelligence in small businesses. They discuss the importance of adapting to new

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01:31:08

I'm Feeling Peaceful! And Inspired!

The Untrapped Podcast With Keith Kalfas ·

2025/05/11

In this episode, Keith Kalfas shares his thoughts on living a peaceful, inspired, and motivated life by following one's purpose and staying in a flow state. He discusses the pitfalls of comparison and scarcity mindset, the importance of emotional well-being, and the benefits of maintaining a beautiful state of consciousness. Keith also touches on the impact of materialism and societal pressure, emphasizing the value of building meaningful relationships and staying true to one's core values. He

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01:37:12

How to REALLY Solve Problems in Your Landscaping...

The Untrapped Podcast With Keith Kalfas ·

2025/04/28

In this episode of the Untrapped Podcast, host Keith Kalfas talks with Joel Kouski from Kouski Landscaping, who has built a $2 million business with 20 employees. Joel shares his story and talks about why staying emotionally detached in customer service is important, while still building real connections with customers. They discuss overcoming challenges, leading with humility and strong character, and using smart sales strategies. Joel also gives practical tips for handling the busy spring season,

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59:53

She Built a 6-Figure Empire - Kroopin's Poopin Scoopin

The Untrapped Podcast With Keith Kalfas ·

2025/04/21

In this insightful episode of the Untrapped podcast, host Keith Kalfas interviews Erica Krupin, the founder of Kroopin's Poopin Scoopin. Erica shares her inspiring journey from working at the University of Michigan Hospital to creating a multiple six-figure business specializing in poop scooping. She discusses the pivotal moments that led her to entrepreneurship, the challenges she faced, and the strategies she employed to achieve success. Erica also touches on the importance of customer reviews,

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01:10:56

Dude Makes $6-Figures Removing Poison Ivy? Spring...

The Untrapped Podcast With Keith Kalfas ·

2025/04/10

In this lively episode, Keith Kalfas hosts Austin Douglas from Ditch The Itch, who has built a six-figure business from scratch by removing poison ivy and offering mosquito treatments. Austin shares his journey from part-time work to significant growth, emphasizing the importance of continuous learning and networking. He discusses his innovative approaches to marketing and client retention, as well as the development of his training academy. Austin also provides practical advice on poison ivy

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17:03

If You Grew Up Poor and You're Starting a Landscaping...

The Untrapped Podcast With Keith Kalfas ·

2025/03/29

In this episode, Keith Kalfas discusses the intense work required when starting a business, including long hours, stress, and financial struggles. He highlights the importance of healthy eating, proper sleep, and reinvesting earnings into personal growth and education. Keith also addresses overcoming mental barriers like unworthiness and emphasizes the value of surrounding oneself with positive, supportive people to achieve success. "Success isn’t about grinding forever—it’s about knowing when to

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36:46

My Story of Self Sabotage and How to Stop It

The Untrapped Podcast With Keith Kalfas ·

2025/03/15

In this engaging and personal episode, Keith Kalfas shares his raw and emotional journey of overcoming self-sabotage and insecurity. From his early days as a landscaper with dreams of becoming a musician, to his moment of self-sabotage at a city-wide talent competition, Keith emphasizes the importance of persistence and emotional control. Through relatable stories and personal anecdotes, he explores the significance of staying committed to one's goals, controlling negative emotions, and believing in

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39:54

Extremely Successful People MUST Have Personality...

The Untrapped Podcast With Keith Kalfas ·

2025/02/26

In this thought-provoking episode, Keith Kalfas explores the challenging relationship between empathy and achieving extreme success. He argues that highly successful individuals often have to develop skills akin to a 'personality disorder' to manage their emotions and compartmentalize stressful situations. Through various analogies and insights, the episode delves into the necessity of conscious competence, emotional regulation, and high-level compartmentalization. Keith shares personal experiences,

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16:27

Doing Stuff You HATE, Just For the Money?...Listen to...

The Untrapped Podcast With Keith Kalfas ·

2025/02/24

In this episode, Keith gets real about the tough balance between working for money and chasing what you love. He talks about his journey dealing with jobs that paid the bills versus work that brought him joy. Keith shares some eye-opening insights on whether doing something just for the cash or trying to turn your passion into your paycheck is worth it. He even brings in some tips from the pros on how to juggle financial needs while still following your heart. If you've ever felt stuck doing a job

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30:43

Double Down on Your Goodness in 2025

The Untrapped Podcast With Keith Kalfas ·

2025/02/16

In this episode of the Untrapped Podcast, Keith Kalfas gets personal and pretty inspiring as he talks about how even the smallest positive gestures can have a massive impact on the world. He shares some cool stories about passing on the right book at the right time or making a YouTube video when you least feel like it can be life-changing for others. Keith digs into how trusting your gut and doing random acts of kindness aren't just lovely things to do—they can totally transform lives, including

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29:55

"Why I'm ONLY Doing Quotes In My Landscaping Business...

The Untrapped Podcast With Keith Kalfas ·

2025/02/06

In this episode, Keith opens up about the rollercoaster ride of building and running his own landscaping business. You’ll hear about why he now schedules all his landscaping quotes for Mondays. It's part of a strategy to bring more sanity into his hectic schedule and ensure that he’s not just drowning in work but enjoying life. Keith dives into those early days of hardcore hustle when he was grinding seven days a week to keep things afloat. Whether you’re in the landscaping business or any other

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01:07:38

Landscaping Customer Tried to Trick Me Into Doing...

The Untrapped Podcast With Keith Kalfas ·

2025/02/04

In this live episode, Keith Kalfas dives into the realities of running a landscape business, especially when dealing with customers who try to get free work. He shares hard-earned lessons on setting boundaries, valuing your services, and handling tough conversations with confidence. Reflecting on his journey from solopreneur to business owner, Keith explores the internal challenges and strategic shifts needed for long-term success. He also discusses his passion for personal growth, continuous

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01:04:11

Lawn Care vs Landscaping - Can You Do Both Full-time?...

The Untrapped Podcast With Keith Kalfas ·

2025/01/27

In this episode, Keith Kalfas and Mack explores the challenges and strategies of balancing lawn care and landscaping services. It features a discussion between two lawn care business owners on the benefits and fears of transitioning to landscaping, focusing on how to streamline services and manage both effectively. They discuss how to schedule and price recurring maintenance, charge for additional services like shrub trimming, and ensure steady revenue without overwhelming their small crew. The

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16:47

When You See With "Eyes of Equity" The Things you See...

The Untrapped Podcast With Keith Kalfas ·

2025/01/26

After his recent trip to Atlanta for a speaking gig, Keith's got some fresh insights about how the way we see ourselves can really shape our success. He's breaking down the difference between a scarcity mindset that holds you back and an abundant mindset that drives success. Keith shares some personal stories and drops some knowledge bombs on how shifting your identity and aligning with the right energy can totally change your game. If you want to level up in business or life, this episode is packed

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20:59

How to Start a Landscaping Business for Beginners in...

The Untrapped Podcast With Keith Kalfas ·

2025/01/19

In this episode, Keith explored the crucial skill of discernment in business decisions. He shared insights from his experiences in the landscaping industry, emphasizing that saying no can be more beneficial than saying yes to everything. He discussed the importance of focusing on core services, understanding the risks of overextending, and utilizing smart subcontracting. Success lies in mastering what you do best and making decisions that align with your expertise and capacity. When you narrow down

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18:41

Critical Mistakes to Avoid When Growing Landscaping...

The Untrapped Podcast With Keith Kalfas ·

2025/01/09

Keeping your landscaping and service business on track can be challenging, but Keith has some great tips and stories today. In this $13,000 project, he and his crew dealt with everything from chopping down massive arborvitaes to detecting hidden PVC pipes. Keith explains the importance of saying "no" to things that aren't in your wheelhouse and why sometimes you need to learn the hard way. In addition, Keith shares some insights from other successful businesspeople who have discovered that

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11:29

How I Almost Died Doing Tree Work | Safety Warning to...

The Untrapped Podcast With Keith Kalfas ·

2024/12/30

In today's episode, Keith dives into a pretty intense story that could really make you stop and think. A few years back, in 2021, Keith had a near-miss that none of us would ever want to face—he almost got seriously hurt while working on a tree job near some high-voltage power lines. And he's shared why that experience serves as a major wake-up call about the realities and risks of working close to electricity. Keith's not just telling this story for kicks—he hopes it opens eyes and might even save

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181 results

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