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PODCAST

The TradeMarke

Step into ’The TradeMarke,’ your go-to podcast for everything marketing in the trades. Hosted by Award Winning Industry Marketing Experts, Sarah Ghirardo from ReMarketable and Eric Thomas from Rival Digital. Together, we’re here to unite the worlds of trades and marketing, bringing you insights, stories, and strategies from the heart of the home service industry. Whether you’re a trade professional, a marketing expert, or somewhere in between, this is the place for you. Listen in as we’re here for

business marketing

All Episodes

41:28

From Cop to Contractor: How Derek Cormier Grew a $12M...

The TradeMarke ·

2025/06/04

In this wildly entertaining and value-packed episode of The TradeMarke Podcast, Sarah Ghirardo and Eric Thomas sit down with the one and only Derek Cormier, founder of Climate Experts in Melbourne, Florida. From a single truck to a projected $12M in revenue, Derek shares the exact playbook he's used to scale a multi-trade business covering HVAC, plumbing, and electrical — all while keeping things fun, raw, and remarkably real.Derek dives into: Why ductwork is the most overlooked opportunity in

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52:59

Painting the Pink Door: Ryan Chute on Brand...

The TradeMarke ·

2025/05/28

In this powerhouse episode of The TradeMarke Podcast, hosts Eric Thomas and Sarah Ghirardo sit down with Ryan Chute—Wizard of Ads partner, strategic branding guru, and co-founder of The Difference bourbon with Chris Voss—for a no-holds-barred deep dive into what really makes marketing work in the trades.Ryan doesn’t just talk strategy—he lives it. From founding an invite-only bourbon society to orchestrating marketing campaigns that punch through the noise, he’s on a mission to help businesses

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29:06

From Chaos to Clarity: Jess & Kim Talk ServiceTitan...

The TradeMarke ·

2025/05/21

In this episode of The TradeMarke Podcast, hosts Sarah Ghirardo and Eric Thomas sit down with the brilliant duo behind Titan Advisor Gurus – Jess Kralemann and Kim Rahn – to dive deep into the hidden power (and common pitfalls) of ServiceTitan.Jess, the marketing systems expert, and Kim, the operations and accounting wizard, share their insider tips on how contractors can unlock the full potential of ServiceTitan. From Marketing Pro setup, SMS automation, and underused tools like postcards, to the

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45:59

The Truth About Refrigerant Shortages with ACCA...

The TradeMarke ·

2025/05/14

In this episode of The TradeMarke Podcast, hosts Sarah Ghirardo and Eric Thomas welcome industry legend and current Chairman of ACCA, Eddie McFarlane, for a candid, insightful, and inspiring conversation on the future of the trades.With over 25 years of experience in HVAC—from starting as a helper in the field to co-founding Schedule Engine, and now leading Sealer Services and shaping national HVAC standards at ACCA—Eddie brings unmatched perspective on what it takes to lead and thrive in today’s

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45:29

AI and You: How Jonathan Mast Maps the Future of...

The TradeMarke ·

2025/05/07

In this episode of The TradeMarke Podcast, we sit down with Jonathan Mast from White Beard Strategies, an AI enthusiast and automation expert, to explore how artificial intelligence is reshaping the marketing landscape. Jonathan breaks down the tools and strategies that can help businesses of all sizes thrive in this new era of data-driven decision-making and automation.Discover the latest trends in AI-powered marketing, the opportunities many businesses are missing out on, and how to integrate

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40:53

Be Good. Do Good. Sell Better: The Jerry Rollins...

The TradeMarke ·

2025/04/30

In this episode of The TradeMarke Podcast, hosts Sarah Ghirardo and Eric Thomas sit down with legendary sales trainer Jerry Rollins—the founder of the Be Good Do Good Group and one of the most respected voices in home service sales coaching. From managing restaurants and opening 14 Longhorn Steakhouse locations to training thousands of technicians and CSRs across 27 states, Jerry shares the mindset, systems, and stories that have helped him transform sales teams and grow businesses

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45:01

From Startup to $15M: Trio Heating & Air’s Growth...

The TradeMarke ·

2025/04/23

Join hosts Sarah Ghirardo and Eric Thomas on The TradeMarke Podcast as they dive into an inspiring conversation with Michael and David Katz from Trio Heating, Air, and Plumbing. In just three and a half years, the Katz brothers transformed their HVAC business from startup to a projected $15 million in revenue, thriving in the competitive San Jose market. Discover their actionable strategies for overcoming slow seasons, leveraging AI for customer engagement, and mastering door-knocking campaigns

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29:29

Michelle Myers’ Secrets to Building a World-Class CSR...

The TradeMarke ·

2025/04/16

In this episode of The TradeMarke Podcast, hosts Sarah Ghirardo and Eric Thomas dive deep into the world of customer service with Michelle Myers from The CSR Academy. Discover why Customer Service Representatives (CSRs) are the backbone of your trade business and how investing in their training can transform customer experiences and boost your bottom line.Michelle shares actionable insights on navigating consumer expectations, building resilience, and creating a culture of growth through innovative

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29:38

Healthy Teams, Healthy Profits: Donovan Ryckis on...

The TradeMarke ·

2025/04/09

In this episode of The TradeMarke Podcast, we’re joined by Donovan Ryckis, founder and CEO of Ethos Benefits, to uncover how trade businesses can revolutionize employee healthcare. Donovan explains how smarter healthcare strategies can reduce costs, improve employee satisfaction, and ultimately boost profitability.

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33:13

Saving You 70% in Taxes? Melissa from Busy Bee...

The TradeMarke ·

2025/03/26

In this stress-free and wildly insightful episode of The TradeMarke Podcast, Eric and Sarah sit down with the brilliant and unapologetically bold Melissa Broughton, founder of Busy Bee Advisors. Melissa is not your average tax professional—she’s a strategist, a myth-buster, and an advocate for small business owners who are tired of overpaying in taxes and underplaying their profits.Melissa shares how a leap of faith (and a freak accident) led her to launch Busy Bee Advisors and build a boutique tax

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42:21

Ring the Dang Bell: Katy Higgins on Grit, Growth, and...

The TradeMarke ·

2025/03/21

In this inspiring episode of The TradeMarke, Sarah sits down with Katy Higgins — founder of TruePros in northern Utah — to talk about her incredible journey from single mom and part-time telemarketer to becoming one of the first female comfort advisors in her state, and now the owner of a $5 million HVAC company.Katy opens up about the highs and lows of her first year in business, why she chose Thelma & Louise as her movie title for that year, and the lessons she's learned in leadership,

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33:05

From Chaos to Clarity: The Profit First Framework for...

The TradeMarke ·

2025/03/21

In this episode of The TradeMarke Podcast, hosts Sarah Ghirardo and Eric Thomas are joined by Susanne Mariga, fractional CFO, CPA, and author of Profit First for Minority Business Enterprises. Susanne shares how trades business owners can break free from the "revenue trap" and start building real, lasting profit through the Profit First method. Together, they unpack: Why traditional accounting is failing business owners How to create a financial system that prioritizes profit, not just expenses The

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50:45

Leadership, Growth & People Development in the Trades...

The TradeMarke ·

2025/03/14

In this episode of The TradeMarke Podcast, Eric and Sarah sit down with Stephanie Allen from Airworks Solutions to discuss leadership, people development, and the evolution of running a trade business. Stephanie shares her journey of balancing business growth with personal life, embracing a visionary role, and the importance of building a strong company culture—both in-office and remotely.From hiring strategies to team development, investing in people, and her unique approach to running an HVAC and

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47:16

Mastering Social Media & Personal Branding in the...

The TradeMarke ·

2025/03/14

In this episode of The TradeMarke Podcast, hosts Eric Thomas and Sarah Ghirardo sit down with social media expert Jen McKee, founder of Kee Hart Marketing. They dive deep into the power of social media, personal branding for contractors, and why business owners in the trades should start leveraging short-form video and organic content marketing today. Jen shares invaluable insights on creating authentic content, engaging with communities, and positioning yourself as an industry leader.

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27:12

2025 Roofing & Home Service Marketing Predictions...

The TradeMarke ·

2025/02/28

What’s next for home service marketing in 2025? In this episode of The TradeMarke Podcast, hosts Eric Thomas and Sarah Ghirardo sit down with Megan Bedford and Nancy O’Hare-Zika from Home Service Marketing Hub to break down the biggest marketing shifts for roofers and home service contractors.Live from Marco Island at the Roofing Process Conference, the conversation covers roofing industry trends, local marketing strategies, and how contractors can better utilize video, SEO, and CRM tools to

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26:41

Building a Brand That Sells: Dan Antonelli on...

The TradeMarke ·

2025/02/28

How can branding make your business the go-to name in your market? In this episode of The TradeMarke Podcast, Eric Thomas and Sarah Ghirardo sit down with Dan Antonelli, CEO of KickCharge Creative, to dive deep into the power of branding in the trades. Live from the 6th Annual Roofing Process Conference, Dan shares how a strong brand can lower marketing costs, increase customer trust, and boost conversions. Plus, they break down Gary Vaynerchuk’s take on branding vs. marketing, the impact of a

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23:14

The Blueprint for a Scalable, Profitable Restoration...

The TradeMarke ·

2025/02/21

How do you scale a home service business to 75+ franchise locations in under two years? In this episode of The TradeMarke, hosts Eric Thomas and Sarah Ghirardo sit down with Dan Claps, CEO of Voda Cleaning & Restoration, live from the 6th Annual Roofing Process Conference in Marco Island, Florida (hosted by LB Capital).Dan shares his journey from the franchise lead generation space to acquiring and scaling a successful restoration brand. We dive into: The power of franchising in home services

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15:57

Ways To Grow Your Roofing Business w/ Josh Taylor...

The TradeMarke ·

2025/02/07

In this episode of The TradeMarke Podcast, Eric Thomas sits down with Josh Taylor, co-owner of Roofing Pups, live from the Roofing Process Conference. From starting as an ER nurse to building multiple home service businesses, Josh shares his journey of scaling companies, adopting EOS, and partnering with LB Capital to grow Roofing Pups into a national brand.🏗️ Key Takeaways from This Episode: ✔️ The shift from insurance-based roofing to a retail-driven model ✔️ How to scale a service business

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27:23

How To Double Your Booking Rate in 2025 (with Tiffany...

The TradeMarke ·

2025/01/31

In this episode of The TradeMarke Podcast, Eric Thomas and Sarah Ghirardo sit down with Tiffany Arends from All-American Heating and Plumbing in Breckenridge, Colorado, to talk about the essential relationship between marketing and operations in the trades industry.Tiffany shares how her team doubled their booking rate, the importance of hiring the right CSRs, and how a strong company culture impacts every part of the business—from the first customer call to the final service visit. If you've ever

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54:29

How Ray Seggern Helps Home Service Businesses Thrive...

The TradeMarke ·

2025/01/17

In this episode of The TradeMarke, Eric and Sarah sit down with branding expert and author Ray Seggern to explore the fascinating intersection of storytelling, marketing, and business success in the trades industry. With over two decades of experience as a Wizard of Ads partner, Ray has worked with industry leaders to craft compelling brand narratives that resonate with audiences and drive results.Key Highlights: The Evolution of Brand Guys: Ray shares how his company, Brand Guys, was born from a

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233 results

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