x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The TradeMarke

Step into ’The TradeMarke,’ your go-to podcast for everything marketing in the trades. Hosted by Award Winning Industry Marketing Experts, Sarah Ghirardo from ReMarketable and Eric Thomas from Rival Digital. Together, we’re here to unite the worlds of trades and marketing, bringing you insights, stories, and strategies from the heart of the home service industry. Whether you’re a trade professional, a marketing expert, or somewhere in between, this is the place for you. Listen in as we’re here for

business marketing

All Episodes

16:05

AI Without Guardrails Is a Liability: A Candid...

The TradeMarke ·

2026/01/28

In this episode of The TradeMarke Podcast, hosts Eric Thomas and Sarah Ghirardo sit down with Katie Donovan, Founder of CAMP Digital, for a deep, practical conversation about the real impact of AI on marketing, operations, and growth in the trades.Katie breaks through the noise surrounding AI and explains why “AI” has become one of the most misunderstood terms in business today. From operational AI and generative AI to ad performance, data ownership, and compliance, this episode explores what

en

10:12

Be a Good Human: The Secret to Long-Term Success in...

The TradeMarke ·

2026/01/27

What does it take to generate $18.5 million in residential sales in a single season? According to Dan Walrack, the founder of Go Beyond the Hustle, it isn’t about fancy tech or aggressive closing tactics—it’s about being a good human. In this episode of The TradeMarke Podcast, hosts Sarah Ghirardo and Eric Thomas sit down with Dan live at the Build It to Sell It conference. With 27 years of experience in the roofing industry, Dan shares his transition from the "blood, sweat, and tears" of door

en

26:29

Content Is Monetization: How to Stop Being Held...

The TradeMarke ·

2026/01/07

Live from Build It to Sell It in Marco Island (formerly the Roofing Process Conference), Sarah Ghirardo and Eric Thomas unpack what it really takes to scale a home service business you can eventually exit. They dig into the true bottleneck to growth (spoiler: the owner), why buying more software rarely fixes anything, and how agencies and marketers are reacting to the “shift” happening in search as AI changes how customers discover contractors.From AEO and AI search visibility to the fundamentals

en

10:34

How Sameday AI Turns Missed Leads into Booked Jobs

The TradeMarke ·

2025/12/31

In this episode of The TradeMarke Podcast, we are joined by Aaron Cooper, Co-Founder and CEO of Sameday AI, for a deep dive into how AI is transforming call handling, booking rates, and revenue growth in the home services industry.Aaron shares the real story behind building Sameday after discovering his own company was missing 15–20% of inbound leads—and how that realization led to an AI sales agent that now answers millions of calls and books over 90% of qualified leads for HVAC, plumbing, and

en

12:31

Build It to Sell It: Scaling Trade Businesses the...

The TradeMarke ·

2025/12/17

The TradeMarke Podcast bridges the gap between the skilled trades and modern marketing. Hosted by Eric Thomas of Rival Digital and Sarah Ghirardo of Remarketable, this podcast is built for contractors, trade business owners, and marketing leaders who want to grow smarter, scale faster, and build lasting value.Each episode delivers real conversations with industry leaders across HVAC, plumbing, electrical, roofing, and home services. We dig into what actually drives growth in the trades, from

en

30:27

Mindset, Mistakes, and Mastery: What 30 Years in...

The TradeMarke ·

2025/11/21

In this episode of The TradeMarke Podcast, hosts Sarah Ghirardo and Eric Thomas sit down with Ismail Shahid, a 30-year plumbing veteran who has worked everywhere from historic New York brownstones to the mountains of Colorado and the neighborhoods of South Carolina.Ismail shares how he went from organizing parts in a shop to becoming a seasoned service plumber, why starting in the stockroom gave him a competitive edge, and a few unforgettable “learning experience” stories from the field. He breaks

en

53:42

Break the Doom Loop: The 3-Part Marketing Mix Trades...

The TradeMarke ·

2025/11/05

The Trademarke Podcast welcomes Ryan Chute of Wizard of Ads for a masterclass in trades marketing—from HVAC to plumbing and electrical. Hosts Sarah Ghirardo and Eric Thomas dig into why most contractors get stuck choosing between branding and lead gen, and how a three-part marketing mix (brand messaging, calls-to-action, and points of entry) outperforms click-chasing campaigns.Ryan explains the “paint the door orange” approach to stand out on search, why audio and frequency still move markets, and

en

32:36

The Water Came to a Stop: Teaching Kids to Value the...

The TradeMarke ·

2025/11/04

Step into The Trademarke Podcast with hosts Sarah Ghirardo and Eric Thomas as they interview Ryan Kiscaden about his self-published children’s books — The Water Came to a Stop and The Air Came to a Stop — and his mission to introduce plumbing and HVACR to young readers. They discuss the inspiration behind the books, surprising reactions from kids and parents, partnerships like ACCA, and how storytelling can change perceptions and support workforce development. Find the series at nextuptrades.com and

en

26:28

Semi-Absentee, Full Opportunity: What Top Franchisees...

The TradeMarke ·

2025/10/22

On this episode of The TradeMarke Podcast, hosts Sarah Ghirardo and Eric Thomas sit down with franchise matchmaker Adam Goldman to demystify modern franchising, especially in the home services world. Adam has spent 15+ years in the space, from owning an office-cleaning master franchise to placing candidates across 75 industries, with 60 to 70 percent in home services.You’ll learn what makes a strong franchise candidate, why business development and operational excellence are the twin superpowers,

en

31:52

The Bottleneck is You: Hard Truths for Owners with...

The TradeMarke ·

2025/10/15

On this episode of The Trademarke Podcast, hosts Sarah Ghirardo and Eric Thomas sit down with Ryan Redding for a candid, practical playbook on scaling a home service company the right way. Fresh off a year that included his team joining forces with KickCharge Creative, Ryan shares what he is doing now, why frameworks like EOS help owners win back their time, and how to spot the three problems that stall growth: time traps, profit slippage, and revenue plateaus.You will learn how to identify

en

32:49

From Phone Lines to Field Wins: Power Selling Pros’...

The TradeMarke ·

2025/09/24

Step into The TradeMarke with Sarah Ghirardo and Eric Thomas as they sit down with Brigham Dickinson of Power Selling Pros to explore the evolution of CSRs, technician training, and the impact of AI on trades marketing. Brigham shares real-world stories on improving call conversion, reducing callbacks, and turning CSRs into inside sales experts while emphasizing empathy, technical knowledge, and accountability.Learn why blending soft skills with technical understanding and leveraging technology —

en

43:25

Race to the Face: The Future of Virtual Sales for...

The TradeMarke ·

2025/09/17

On this episode of The TradeMarke Podcast, hosts Sarah Ghirardo and Eric Thomas sit down with James Hatfield, Chief Revenue Officer at LiveSwitch, to explore how live video technology is reshaping the trades.James shares his journey from climbing ladders in the painting and power washing world to leading a global tech company powering live video for the NFL, the Super Bowl, and now thousands of home service businesses. He explains why speed to lead is the ultimate competitive advantage, how

en

42:18

How Contractors Can Build Lifetime Value Through...

The TradeMarke ·

2025/08/20

On this episode of The TradeMarke Podcast, hosts Sarah Ghirardo and Eric Thomas sit down with Kevin Thornton, VP & GM of Dealer Business Services at JB Warranties, to uncover how warranties are transforming the trades.Kevin shares how JB Warranties helps contractors increase revenue, build stronger customer relationships, and provide homeowners with true peace of mind. From HVAC and plumbing systems to electrical and water filtration, warranties aren’t just about protection—they’re about

en

50:26

From $5M to $150M: Contractor Growth Lessons from...

The TradeMarke ·

2025/08/13

On this episode of The TradeMarke Podcast, hosts Sarah Ghirardo and Eric Thomas sit down with Rich Harshaw, founder of Level 10 Contractor and author of Unlocking Unlimited Lead Flow, to break down the exact strategies contractors need to win online. Rich shares proven insights from decades in the home services and remodeling industry—helping companies grow from $5 million to over $150 million in revenue.You’ll learn why most SEO agencies underperform, how to evaluate an SEO provider before hiring

en

36:05

Data Done Right: Mike Zeppetello’s Blueprint for CRM...

The TradeMarke ·

2025/07/30

In this episode of The TradeMarke Podcast, hosts Sarah Ghirardo and Eric Thomas sit down with Mike Zeppetello from Powerhouse Consulting Group to explore the role of data integrity, CRM strategy, and Marketing Pro in driving real growth for home service companies.Mike shares his journey from growing up in a family handyman business to leading marketing strategy at Powerhouse. He breaks down why trades businesses must stop seeing their CRM as a digital filing cabinet and start treating it like the

en

43:48

Leads, Data, and the Power of the Pivot with Marcus...

The TradeMarke ·

2025/07/23

In this episode of The TradeMarke Podcast, Sarah Ghirardo and Eric Thomas sit down with Marcus Piazzisi, founder and CEO of Viirl, to dig into the real-world strategies that drive results in home service marketing. From bootstrapping his agency with maxed-out credit cards to building a multi-million-dollar business, Marcus shares how Viirl became a major player by focusing on performance, not fluff.The conversation covers everything from local lead generation and agency selection to tech stacks,

en

39:12

Better People, Better Business: Ryan Englin’s...

The TradeMarke ·

2025/07/09

In this episode of The TradeMarke Podcast, we’re joined by Ryan Englin, CEO of Core Matters, to explore his proven strategies for hiring better people and building stronger businesses. Ryan shares his Core Fit Hiring System, designed to attract top-tier applicants, reduce turnover, and create engaged, long-lasting teams.Learn how aligning hiring practices with your company’s core values can improve retention, enhance employee satisfaction, and drive business success. Whether you’re struggling with

en

42:43

Powerhouse Moves to Explode Your Business Growth with...

The TradeMarke ·

2025/06/25

In this episode of The TradeMarke Podcast, Sarah Ghirardo sits down with Jenny Benbrook, co-founder of Powerhouse Consulting Group, for a deep dive into tech strategy for contractors. Jenny shares the origin story of Powerhouse, how they’ve scaled to a 30-person team, and the growing need for thoughtful tech implementation in the trades.From ServiceTitan to third-party tools, the conversation covers it all: how to reduce wasted spend, build a scalable tech stack, and align technology with your

en

21:20

Krista Laden on Time Blocking, Community Marketing &...

The TradeMarke ·

2025/06/18

In this inspiring episode of The TradeMarke Podcast, Sarah Ghirardo and Eric Thomas sit down live at AHR Expo with Krista Laden, Marketing & IT Director at Gulf Shore Air Conditioning and a board member of Lady Titans.Krista pulls back the curtain on her 13+ year journey from admin assistant to leadership, revealing how she’s helped build a beloved, community-first brand without relying on Google Ads. Instead of chasing clicks, Krista focuses on what actually creates long-term business growth:

en

24:46

Redefining WTF in the Workplace with Dave MacDonald

The TradeMarke ·

2025/06/11

In this episode of The TradeMarke Podcast, Sarah Ghirardo and Eric Thomas are joined by Dave MacDonald, founder of the Better Together Group, to talk about one of the most important (and most overlooked) aspects of growing a successful trades business: hiring and managing people who actually give a damn.Dave shares his no-fluff philosophy—WTF: Work hard, Tell the truth, Finish the job—a mantra that’s guided his leadership for over two decades and helped over 6,000 workers find purpose-driven

en

233 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...