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PODCAST

Elevated Marketing DOT Podcast

Elevated Marketing Solutions

This show is for business owners and marketers who are tired of overhyped advice and vague theory. We don’t script every word or polish every moment, we think out loud, debate, share what we’re testing, and bring you into the room with us. The podcast is built to reflect what marketing really feels like when you’re in it: messy, creative, unpredictable, and always evolving.

business marketing

All Episodes

10:13

EP #189 From Confused to Clear Crafting Brand...

Elevated Marketing DOT Podcast ·

2025/08/06

If your marketing isn’t working as hard as it should, your brand messaging might be the silent culprit. In this episode, we break down why brand messaging actually is not mission statements or buzzwords, but the strategic language that shapes how people perceive your business.From clarifying your value proposition to dialing in your voice, tone, and positioning, we walk through a proven framework to help your brand stand out, convert better, and grow faster. We’ll also show you the consequences of

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11:46

EP #188 How to Get More ROI From the Traffic You...

Elevated Marketing DOT Podcast ·

2025/07/30

More traffic isn’t always the answer. In this episode, we show you how to get more out of the visitors you already have with smart Conversion Rate Optimization (CRO) strategies. We dive into what CRO actually means, why it's often overlooked, and how even small changes can make a big impact on your bottom line.You’ll learn how we’ve implemented real-life CRO wins for clients, what tools and data we rely on, and how to make sure your site isn’t just attracting people but converting them too. Whether

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10:00

EP #187 Stop Chasing Marketing Tactics Start Getting...

Elevated Marketing DOT Podcast ·

2025/07/23

Most businesses are stuck chasing marketing tactics. One day it’s email, the next it’s TikTok or SEO, but nothing seems to move the needle. That’s because those tactics, by themselves, aren’t solutions. They’re just tools.We’re breaking down why starting with strategy is the only way to get real marketing results. We’ll show you how to spot when “good” metrics are actually hurting your growth, walk through real examples of tactic misuse, and explain how to build a strategy that actually aligns with

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17:21

EP #186 Can You Save Money By Using AI For Your...

Elevated Marketing DOT Podcast ·

2025/07/16

The real value of AI in marketing comes not from replacing people but from giving them space to focus on what humans do best. It’s about letting strategy, nuance, and emotional intelligence lead the way while AI takes care of repetitive tasks like audience segmentation, first drafts, campaign setup, and data analysis.When you combine AI’s speed and precision with human insight to shape the tone, align messaging with the brand, review content, and adjust based on performance, you create marketing

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11:16

EP #185 You're Doing Half the Work: Why Growth...

Elevated Marketing DOT Podcast ·

2025/07/09

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9:53

EP #184 How to Turn One Blog Post into 20 High-Impact...

Elevated Marketing DOT Podcast ·

2025/07/02

If you’ve ever stared down the pressure of constantly coming up with fresh social media content, this episode is for you. We’re sharing the strategy behind turning one blog post into 20 pieces of high-impact content that span everything from Instagram reels to LinkedIn posts. This is the same process we use at Elevated Marketing to help our clients get more mileage from every piece of content they create. You’ll learn how to structure your blog for maximum repurposing, what formats work best on each

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19:06

EP #183 Why Relying on Just One Marketing Channel...

Elevated Marketing DOT Podcast ·

2025/06/25

If you’ve ever felt overwhelmed by where to show up online, today we’re breaking down what multichannel marketing really means. Now, before you roll your eyes and think, “Great, another buzzword,” stay with us. Multichannel isn’t about being everywhere just to check a box. It’s about being intentional showing up on the right platforms, at the right times, in the right ways to guide your audience from first touch to final decision.In this episode, we’ll talk about why relying on just one channel can

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13:15

EP #182 Is It Time to Switch Marketing Agencies

Elevated Marketing DOT Podcast ·

2025/06/18

You know that nagging feeling you’ve had about your marketing agency? The one that says, ‘Something’s not adding up’—but you haven’t done anything about it yet? This episode is for you. We’re unpacking the real reasons smart business leaders stay stuck with agencies that aren’t driving growth—and why it’s costing way more than just budget. From internal bandwidth issues to fear of starting over to that loyalty trap that’s quietly killing momentum, we break it all down. We’ll even walk through a

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11:10

EP #181 What Makes Your Business Stand Out

Elevated Marketing DOT Podcast ·

2025/06/11

In this episode, we’re digging into a question that every business owner and marketing leader needs to be able to answer—but most can’t: What makes your business stand out? We break down why “great customer service” or “free estimates” aren’t cutting it anymore, and how to figure out the real reason customers should choose you over the competition. From real-world brand examples to strategies we’ve used with clients, this conversation walks you through how to identify, articulate, and consistently

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20:05

EP #180 Why No One’s Clicking on Keywords—But Your...

Elevated Marketing DOT Podcast ·

2025/06/04

In this episode, we revisit a conversation we started a year ago—one that’s become even more relevant in 2025. Click-throughs on non-branded keywords are dropping, yet branded searches are climbing. What’s going on? We break down the rise of brand searches, Google’s AI Overviews, and how platforms like ChatGPT are shifting how people find and trust brands. We cover what’s changed, what hasn’t, and how to measure real brand impact in a world where clicks aren’t the whole story. If you're seeing more

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12:44

EP #179 The Psychology Behind Sharing on Social...

Elevated Marketing DOT Podcast ·

2025/05/28

Ever wonder why people actually share content on social media? In this episode, we unpack the psychology of sharing with marketing strategist Jennifer Denny and Brenna, who brings her psychology degree to the table. From emotional connection to altruism and trend participation, we explore the real reasons behind every “share” button tap—and how your business can craft content people want to amplify. Let’s get into the strategies that go way deeper than just likes and comments.Read the full blog or

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11:35

EP #178 Your Customer Service is Part of Your...

Elevated Marketing DOT Podcast ·

2025/05/21

In this episode, we dive into one of the most overlooked power players in your marketing strategy: customer service. We shared stories from our own retail roots, unpacking the role of service reps in shaping brand perception, and explore how aligning customer support with marketing efforts can dramatically boost reviews, referrals, and retention. If you're struggling with word of mouth, inconsistent messaging, or client experience gaps, this is a must-listen.Want to read the full

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25:22

#177 Content IS "Marketing", Why Your Strategy Starts...

Elevated Marketing DOT Podcast ·

2025/05/14

In this episode, we break down why content isn’t just a piece of your marketing strategy—it is the strategy. From identifying your audience to building out multi-format content across the funnel, we walk through our proven process and share stories of how we’ve implemented it for real clients, including the mix of evergreen and trending content, how to repurpose assets, and what metrics actually matter.Read on: https://elevatedmarketing.solutions/how-to-build-a-content-marketing-strategy/

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13:13

#176 Diversifying Your Lead Sources to Weather Market...

Elevated Marketing DOT Podcast ·

2025/05/07

In today’s market, volatility isn’t just expected — it’s guaranteed. In this video, we break down why diversifying your lead sources is critical for sustainable growth. We cover real-world examples, the hidden risks of single-channel dependency, and how to build a marketing system that can survive platform shifts, economic swings, and changing buyer habits.Whether you're stuck relying on one ad platform or just want to future-proof your marketing, this episode will show you exactly how to create

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15:59

#175 How We Are Different

Elevated Marketing DOT Podcast ·

2025/04/30

In this episode, we’re flipping the script and talking about us. We rarely take center stage—we’re usually deep in the trenches, building strategies and solving marketing puzzles for our clients.But today, we’re opening up about what actually makes Elevated Marketing Solutions different from your average agency. Spoiler alert: it’s not just our tools or tactics—it’s how we think. We’ll walk you through why being small by design isn’t a limitation—it’s our biggest strength.We’ll share how we empower

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11:10

#174 Marketing Campaigns vs. Continuous Marketing:...

Elevated Marketing DOT Podcast ·

2025/04/30

In this episode of the Elevated Marketing DOT podcast — where the "DOT" stands for Data Over Time — Jennifer Denney and Brenna Jackson unpack the key differences between marketing campaigns and continuous marketing.Whether you're in the midst of launching a new service or just trying to stay visible online, this episode is a must-listen. We’re breaking down the pros, the pitfalls, and how to strike the right balance between short-term wins and long-term strategy.Want to just read:

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14:52

EP #173 Guide to Using Different Parts of Marketing...

Elevated Marketing DOT Podcast ·

2025/04/23

In this episode, we’re breaking down a topic we originally covered but knew we could do better: how to use different types of digital marketing for each stage of the funnel. Whether you’re a business owner trying to make your marketing budget stretch further or a marketing lead looking to align your content with buyer intent, this one’s for you.We’re revisiting everything from SEO to social ads to email automation—giving you real strategies we’ve implemented and the updated thinking behind them

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12:54

EP #172 Creating Re Engagement Campaigns for Email...

Elevated Marketing DOT Podcast ·

2025/04/16

In this show, we’re breaking down how to build a re-engagement email campaign that actually gets results. Whether your list has gone cold or you’re emailing people who just aren’t clicking, we’ll show you how to clean it up, segment it properly, and write messaging that brings people back — without hurting your deliverability or wasting budget.Want to just read? https://elevatedmarketing.solutions/creating-re-engagement-campaigns-for-email-marketing

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22:33

EP #171 Tactics for Keeping the Clients You Have:...

Elevated Marketing DOT Podcast ·

2025/04/09

Let’s be honest—most businesses are obsessed with chasing new leads. But here’s the truth: the real growth? It lives in your existing client base. In today’s episode, we’re unpacking one of the most overlooked (but ridiculously powerful) strategies for long-term revenue growth: retention and brand loyalty.We’re breaking down where most companies go wrong—from inconsistent follow-up to forgetting about emotional connection—and sharing real stories from businesses we’ve worked with who turned things

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17:54

EP #170 Taming the Marketing Storm: How to Create...

Elevated Marketing DOT Podcast ·

2025/04/02

Today we’re diving into something every marketer and business owner has experienced — chaos. Whether it’s shifting priorities, tech changes, or last-minute campaign curveballs, marketing can often feel like controlled chaos… or sometimes, not-so-controlled. But here’s the thing: chaos is part of the gig.In this episode, we’re breaking down how to stay grounded, prioritize what actually matters, and build calm into your marketing process — even when everything around you feels like it’s on fire

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210 results

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