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PODCAST

Elevated Marketing DOT Podcast

Elevated Marketing Solutions

This show is for business owners and marketers who are tired of overhyped advice and vague theory. We don’t script every word or polish every moment, we think out loud, debate, share what we’re testing, and bring you into the room with us. The podcast is built to reflect what marketing really feels like when you’re in it: messy, creative, unpredictable, and always evolving.

business marketing

All Episodes

15:05

Social Search Marketing: Flipping The Buyers Switch

Elevated Marketing DOT Podcast ·

2026/03/11

Your next lead isn’t starting from zero anymore. They already “know” your pricing, your process, and what’s “safe” versus “sketchy”, and half the time, they didn’t learn it from you. They learned it from a Facebook thread, an Instagram search, or LinkedIn chatter, and now the platform’s AI is summarizing all of it before they ever hit your website. In this episode, you’ll learn what’s changing, what’s always been true, and how to keep the human in the loop without turning social into a second

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10:56

Email Marketing Campaigns That You Need To Try

Elevated Marketing DOT Podcast ·

2026/02/25

If you’ve ever thought “I should be doing more with email” but weren’t sure what that actually meant, this episode is for you. We’re breaking down the different types of email marketing campaigns and more importantly, when they make sense for your business.Whether you’re sending weekly newsletters, welcome sequences, or abandoned cart emails, each type of campaign has a job to do. In this episode, we’ll show you how to choose the right ones without overwhelming your audience or burning out your

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19:34

The Truth About AI Visibility Tools: Why They Can’t...

Elevated Marketing DOT Podcast ·

2026/02/11

In this episode, we’re digging into a topic that’s driving a lot of confusion, the rise of AI mention tracking tools. You’ve probably seen the dashboards, heard the promises, and maybe even considered trying one. But do they actually work? Can they really tell you if your brand is being mentioned inside ChatGPT, Perplexity, or Google’s AI Overviews?We’re pulling back the curtain on what’s real, what’s hype, and how to think critically about this next phase of search visibility. Whether you’re

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10:06

Is That Dance Video Really Marketing or Just a...

Elevated Marketing DOT Podcast ·

2026/01/28

In this episode, we’re unpacking gimmick marketing the kind of attention-grabbing content that looks like marketing on the surface but doesn’t actually move the needle.Think dancing videos, forced memes, holiday posts that have nothing to do with your business, and giveaways that attract everyone except your ideal customer.We’ll break down why these tactics feel tempting, how they hijack your strategy, and what to do instead if you actually want to attract the right people and drive results.Tired of

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16:37

From SEO to AEO How Search Is Changing and How to Get...

Elevated Marketing DOT Podcast ·

2026/01/14

Is SEO broken, or has search behavior just evolved beyond what you're measuring? In this episode, we dig into a problem many growth-driven marketing leaders are wrestling with: the drop in SEO performance, even when you’re doing everything “right.” Blogging regularly? Optimizing content? Still seeing traffic stall?You’re not alone and you’re not imagining things. We break down why SEO isn’t dead, but different. Search has changed. Tools like ChatGPT, Siri, and Google’s AI Overviews are answering

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19:53

Small Business, Big Presence: How Social Media Pros...

Elevated Marketing DOT Podcast ·

2025/12/31

Your small business deserves more than random posts and wishful thinking.Social media pros use strategy, consistency, and creativity to make sure your brand shows up and stays top of mind.Here’s how they do it.Want to watch or read? https://elevatedmarketing.solutions/how-would-a-social-media-marketing-company-boost-brand-awareness-for-small-businesses/Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no

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17:29

Struggling to Stay Relevant in a Slower Market?...

Elevated Marketing DOT Podcast ·

2025/12/24

Struggling to stay visible while competitors fight over price?Strong brand positioning gives your audience a reason to choose you.Here’s how to sharpen your edge when it matters most.Want to watch or read?https://elevatedmarketing.solutions/the-importance-of-brand-positioning-in-a-weaker-economy-a-focused-approach-to-success/Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and

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18:50

Tired of Posting With No Results? Here's Why a Social...

Elevated Marketing DOT Podcast ·

2025/12/17

Feeling stuck with your social media? Posting consistently but still seeing crickets?In this episode, we’re breaking down why handing your strategy over to a professional agency could be the turning point your business needs.Want to watch or read? https://elevatedmarketing.solutions/why-hiring-a-social-media-marketing-agency-could-be-the-best-decision-for-your-business/Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no

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9:50

What Your Audience Wants (And How to Find Out Without...

Elevated Marketing DOT Podcast ·

2025/12/10

Ever wonder why your marketing looks good but still doesn’t convert? It might be because you’re making the same mistake most businesses do assuming you know what your audience wants.In this video, we’ll show you how to find out what they actually care about. We’re walking through the exact methods we use with clients to uncover real audience insightlike customer interviews, sales team collaboration, and behavior-based analytics. Want to watch or read

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10:02

Stop Creating Noise: How to Build Topical Authority...

Elevated Marketing DOT Podcast ·

2025/12/03

If your content isn’t converting, it’s probably not a volume problem it’s a focus problem. In this episode, we break down how to build real marketing authority using branded content clusters. You’ll learn how to become the go-to expert in your niche by creating content that both people and algorithms trust.We cover what topical authority actually means, how to structure a content cluster that ranks and converts, and why promoting scattered content is costing you more than it’s helping. Whether

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13:37

You’re Optimizing Wrong: When to Tweak vs. Rethink...

Elevated Marketing DOT Podcast ·

2025/11/26

In this episode, we break down the difference between real-time optimizations and strategic shifts, and how often you should be making each one.You’ll learn:Who should own day-to-day tweaks vs. high-level decisions What tactical changes keep performance sharp without derailing strategyWhen to revisit your foundational messaging, audience targeting, or channels Where to ground your decisions (hint: it’s not just your gut)Why mixing up optimization and strategy is where most teams go wrongWhether

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12:24

Voice Search Isn’t New. Your Content Just Isn’t Ready...

Elevated Marketing DOT Podcast ·

2025/11/19

In this episode, we unpack the shift from typed search to voice-driven discovery and why it’s not just a tech trend, but a fundamental change in how your buyers make decisions. From smart speakers to AI chat tools, people are asking out loud and expecting direct, trustworthy answers.We break down what voice search really means across the funnel, how to optimize your existing content without starting from scratch, and why becoming “the one answer” is a strategy, not a snippet.Whether you’re running

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13:58

If AI Eats Your Website Traffic, Where Do You Go? The...

Elevated Marketing DOT Podcast ·

2025/11/12

In this episode, we dig into a question more marketers need to be asking: What happens when AI starts eating your website traffic? Spoiler.... it already is.Tools like ChatGPT and Google’s AI Overviews are giving users answers without ever sending them to your site. So, if no one’s clicking through, how does anyone discover your business? We unpack what we’re calling “the great decoupling” of traffic and attention, and why the path to visibility has shifted from search engines to social media.You’ll

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16:36

Is Your Marketing Actually Strategic or Just Busy?

Elevated Marketing DOT Podcast ·

2025/11/05

In this episode, we’re asking the question too few business leaders stop to consider: Is your marketing really strategic or just busy work dressed up in good design and clever copy? We break down the eight key traits that define truly strategic marketing, from curiosity and future thinking to pattern recognition and disciplined decision-making.You’ll learn how to spot the red flags that suggest your team (or agency) is stuck in tactical mode, and how to shift toward a strategy that builds lasting

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14:01

#200 Is Your Marketing Actually Driving Revenue?...

Elevated Marketing DOT Podcast ·

2025/10/29

Your marketing looks great. Leads are coming in. But sales says they’re the wrong leads again. What gives? In this milestone episode, we break down one of the most expensive (and common) problems in business: the disconnect between marketing and sales.We’re sharing hard-won lessons from the field, real client case studies, and three proven strategies we’ve used to turn tactical activity into measurable revenue. If you’re tired of finger-pointing, wasted leads, and underperforming campaigns, this

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18:36

EP #199 It’s Not More Marketing You Need, It’s...

Elevated Marketing DOT Podcast ·

2025/10/22

With so many marketing tactics on the table email, paid ads, social, blogs, video, SEO/AEO it’s easy to feel like you’re doing a lot. But if your strategy is fragmented, all that effort could actually be working against you. In this episode, we dive into:Why siloed marketing is the real reason your campaigns fall flatWhat happens when each team or tactic runs in isolationHow to shift toward one story, many paths with integrated campaignsWhat "shared goals" actually look like across marketing, sales,

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13:54

EP #198 Perception Is the Product The New Blind Spot...

Elevated Marketing DOT Podcast ·

2025/10/15

Everyone’s debating whether ChatGPT is replacing Google, but here’s what nobody’s talking about the real data gap shaping how we see AI, search, and marketing itself. The new blind spot isn’t just about missing numbers; it’s about who controls the story.In this episode, we break down the truth behind the viral “95% overlap” headline, explain why OpenAI keeps its user data private, and explore how brand perception has become the new currency of dominance.You’ll see why transparency is fading, how

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20:12

EP #197 How do we know if email marketing is the...

Elevated Marketing DOT Podcast ·

2025/10/08

In this episode, we break down 10 simple questions to help you determine if email marketing belongs in your strategy. We cover: When trust matters before a sale What to do when leads convert slowly How email can reduce no-shows and boost retentionWhy events and service businesses benefit from email How segmentation improves messaging Where automation can help (and when it can backfire) You’ll also hear real-world examples from clients in healthcare, event marketing, home services, and more plus some

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25:18

EP #196 Why the Best Agencies Ask Better Questions...

Elevated Marketing DOT Podcast ·

2025/09/24

Before you invest another dollar in marketing, stop and ask: Is your agency asking the right questions or just selling you a tactic? In this episode, Jennifer Denney and Brenda Jackson break down why strategy starts with questions, not checklists.We explore the entire process from the first sales conversation through onboarding and beyond, showing how smart, strategic questions can reveal blind spots, improve execution, and ultimately drive real ROI. The difference between surface-level and

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9:57

EP #195 - Why Social Media Is the Most Influential...

Elevated Marketing DOT Podcast ·

2025/09/17

Social media isn’t just another marketing tool it’s the most influential channel your business has. In this episode, we break down why social has taken center stage, how it goes far beyond just posting content, and what it means for brands trying to build trust, visibility, and authority.From real-time engagement and community building to AI-driven discoverability and generational targeting, we cover the real reasons your brand should stop treating social like a side hustle and start using it as the

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215 results

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