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PODCAST

Elevated Marketing DOT Podcast

Elevated Marketing Solutions

This show is for business owners and marketers who are tired of overhyped advice and vague theory. We don’t script every word or polish every moment, we think out loud, debate, share what we’re testing, and bring you into the room with us. The podcast is built to reflect what marketing really feels like when you’re in it: messy, creative, unpredictable, and always evolving.

business marketing

All Episodes

18:50

Tired of Posting With No Results? Here's Why a Social...

Elevated Marketing DOT Podcast ·

2025/12/17

Feeling stuck with your social media? Posting consistently but still seeing crickets?In this episode, we’re breaking down why handing your strategy over to a professional agency could be the turning point your business needs.Want to watch or read? https://elevatedmarketing.solutions/why-hiring-a-social-media-marketing-agency-could-be-the-best-decision-for-your-business/Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no

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9:50

What Your Audience Wants (And How to Find Out Without...

Elevated Marketing DOT Podcast ·

2025/12/10

Ever wonder why your marketing looks good but still doesn’t convert? It might be because you’re making the same mistake most businesses do assuming you know what your audience wants.In this video, we’ll show you how to find out what they actually care about. We’re walking through the exact methods we use with clients to uncover real audience insightlike customer interviews, sales team collaboration, and behavior-based analytics. Want to watch or read

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10:02

Stop Creating Noise: How to Build Topical Authority...

Elevated Marketing DOT Podcast ·

2025/12/03

If your content isn’t converting, it’s probably not a volume problem it’s a focus problem. In this episode, we break down how to build real marketing authority using branded content clusters. You’ll learn how to become the go-to expert in your niche by creating content that both people and algorithms trust.We cover what topical authority actually means, how to structure a content cluster that ranks and converts, and why promoting scattered content is costing you more than it’s helping. Whether

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13:37

You’re Optimizing Wrong: When to Tweak vs. Rethink...

Elevated Marketing DOT Podcast ·

2025/11/26

In this episode, we break down the difference between real-time optimizations and strategic shifts, and how often you should be making each one.You’ll learn:Who should own day-to-day tweaks vs. high-level decisions What tactical changes keep performance sharp without derailing strategyWhen to revisit your foundational messaging, audience targeting, or channels Where to ground your decisions (hint: it’s not just your gut)Why mixing up optimization and strategy is where most teams go wrongWhether

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12:24

Voice Search Isn’t New. Your Content Just Isn’t Ready...

Elevated Marketing DOT Podcast ·

2025/11/19

In this episode, we unpack the shift from typed search to voice-driven discovery and why it’s not just a tech trend, but a fundamental change in how your buyers make decisions. From smart speakers to AI chat tools, people are asking out loud and expecting direct, trustworthy answers.We break down what voice search really means across the funnel, how to optimize your existing content without starting from scratch, and why becoming “the one answer” is a strategy, not a snippet.Whether you’re running

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13:58

If AI Eats Your Website Traffic, Where Do You Go? The...

Elevated Marketing DOT Podcast ·

2025/11/12

In this episode, we dig into a question more marketers need to be asking: What happens when AI starts eating your website traffic? Spoiler.... it already is.Tools like ChatGPT and Google’s AI Overviews are giving users answers without ever sending them to your site. So, if no one’s clicking through, how does anyone discover your business? We unpack what we’re calling “the great decoupling” of traffic and attention, and why the path to visibility has shifted from search engines to social media.You’ll

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16:36

Is Your Marketing Actually Strategic or Just Busy?

Elevated Marketing DOT Podcast ·

2025/11/05

In this episode, we’re asking the question too few business leaders stop to consider: Is your marketing really strategic or just busy work dressed up in good design and clever copy? We break down the eight key traits that define truly strategic marketing, from curiosity and future thinking to pattern recognition and disciplined decision-making.You’ll learn how to spot the red flags that suggest your team (or agency) is stuck in tactical mode, and how to shift toward a strategy that builds lasting

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14:01

#200 Is Your Marketing Actually Driving Revenue?...

Elevated Marketing DOT Podcast ·

2025/10/29

Your marketing looks great. Leads are coming in. But sales says they’re the wrong leads again. What gives? In this milestone episode, we break down one of the most expensive (and common) problems in business: the disconnect between marketing and sales.We’re sharing hard-won lessons from the field, real client case studies, and three proven strategies we’ve used to turn tactical activity into measurable revenue. If you’re tired of finger-pointing, wasted leads, and underperforming campaigns, this

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18:36

EP #199 It’s Not More Marketing You Need, It’s...

Elevated Marketing DOT Podcast ·

2025/10/22

With so many marketing tactics on the table email, paid ads, social, blogs, video, SEO/AEO it’s easy to feel like you’re doing a lot. But if your strategy is fragmented, all that effort could actually be working against you. In this episode, we dive into:Why siloed marketing is the real reason your campaigns fall flatWhat happens when each team or tactic runs in isolationHow to shift toward one story, many paths with integrated campaignsWhat "shared goals" actually look like across marketing, sales,

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13:54

EP #198 Perception Is the Product The New Blind Spot...

Elevated Marketing DOT Podcast ·

2025/10/15

Everyone’s debating whether ChatGPT is replacing Google, but here’s what nobody’s talking about the real data gap shaping how we see AI, search, and marketing itself. The new blind spot isn’t just about missing numbers; it’s about who controls the story.In this episode, we break down the truth behind the viral “95% overlap” headline, explain why OpenAI keeps its user data private, and explore how brand perception has become the new currency of dominance.You’ll see why transparency is fading, how

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20:12

EP #197 How do we know if email marketing is the...

Elevated Marketing DOT Podcast ·

2025/10/08

In this episode, we break down 10 simple questions to help you determine if email marketing belongs in your strategy. We cover: When trust matters before a sale What to do when leads convert slowly How email can reduce no-shows and boost retentionWhy events and service businesses benefit from email How segmentation improves messaging Where automation can help (and when it can backfire) You’ll also hear real-world examples from clients in healthcare, event marketing, home services, and more plus some

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25:18

EP #196 Why the Best Agencies Ask Better Questions...

Elevated Marketing DOT Podcast ·

2025/09/24

Before you invest another dollar in marketing, stop and ask: Is your agency asking the right questions or just selling you a tactic? In this episode, Jennifer Denney and Brenda Jackson break down why strategy starts with questions, not checklists.We explore the entire process from the first sales conversation through onboarding and beyond, showing how smart, strategic questions can reveal blind spots, improve execution, and ultimately drive real ROI. The difference between surface-level and

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9:57

EP #195 - Why Social Media Is the Most Influential...

Elevated Marketing DOT Podcast ·

2025/09/17

Social media isn’t just another marketing tool it’s the most influential channel your business has. In this episode, we break down why social has taken center stage, how it goes far beyond just posting content, and what it means for brands trying to build trust, visibility, and authority.From real-time engagement and community building to AI-driven discoverability and generational targeting, we cover the real reasons your brand should stop treating social like a side hustle and start using it as the

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8:29

EP #194 Win Your Backyard: The Local SEO Strategy...

Elevated Marketing DOT Podcast ·

2025/09/10

If your business isn’t showing up when local customers search, you’re already losing. In this episode, we break down the real strategy behind local SEO. We unpack everything from how Google determines local rankings, to why reviews, citations, and your website structure play a bigger role than you think. Whether you're a local healthcare clinic, event company, or service provider, this conversation is your no-fluff guide to dominating local search and converting nearby traffic into paying

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14:14

EP #193 The Only 6 Questions That Matter When...

Elevated Marketing DOT Podcast ·

2025/09/03

In this podcast, we’re breaking down the six questions that every smart marketing plan needs to answer and why skipping even one can tank your results.We’ll walk through real-world examples from our own work with clients, talk about common mistakes we see, and show you how to connect your marketing directly to business outcomes. Think of this as your strategic checklist to make sure every campaign has a clear purpose, a defined audience, and measurable success.Want to read the full blog post

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12:01

EP#192 If You’re Still Using Automated Reports,...

Elevated Marketing DOT Podcast ·

2025/08/27

Today, we’re tackling a topic that looks good on paper but can quietly derail your strategy, automated marketing reports. You know the ones: they land in your inbox with slick charts and colorful metrics, but somehow leave you with more questions than answers. We’re breaking down why the ‘easy button’ approach to reporting can actually cost you growth, and the ten reasons why real, human analysis will always beat automation. If you’ve ever wondered whether those automated PDFs are helping or

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19:02

EP #191 What It Really Means to Reverse-Engineer...

Elevated Marketing DOT Podcast ·

2025/08/20

What It Really Means to Reverse-Engineer Marketing from Business Goals In this episode, we’re breaking down your approache to marketing: reverse-engineering from business goals. This isn’t about posting more or chasing followers. It’s about solving the real problems that impact your bottom line: stalled sales, unqualified leads, high churn, or low margins.We’ll share practical examples from our own work like helping clients reduce no-show rates, reposition high-effort services, and align sales and

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11:39

EP #190 Why Marketing Packages Don’t Work Even If...

Elevated Marketing DOT Podcast ·

2025/08/13

In this episode we tackle a topic we’ve seen frustrate way too many businesses: marketing packages. Those neat bundles of deliverables; full of social posts, blog counts, and templated tasks might feel safe, but actually hold your growth back. From the importance of strategy-first thinking to the dangers of one-size-fits-all execution, we unpack what really moves the needle and why packages aren’t it.

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10:13

EP #189 From Confused to Clear Crafting Brand...

Elevated Marketing DOT Podcast ·

2025/08/06

If your marketing isn’t working as hard as it should, your brand messaging might be the silent culprit. In this episode, we break down why brand messaging actually is not mission statements or buzzwords, but the strategic language that shapes how people perceive your business.From clarifying your value proposition to dialing in your voice, tone, and positioning, we walk through a proven framework to help your brand stand out, convert better, and grow faster. We’ll also show you the consequences of

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11:46

EP #188 How to Get More ROI From the Traffic You...

Elevated Marketing DOT Podcast ·

2025/07/30

More traffic isn’t always the answer. In this episode, we show you how to get more out of the visitors you already have with smart Conversion Rate Optimization (CRO) strategies. We dive into what CRO actually means, why it's often overlooked, and how even small changes can make a big impact on your bottom line.You’ll learn how we’ve implemented real-life CRO wins for clients, what tools and data we rely on, and how to make sure your site isn’t just attracting people but converting them too. Whether

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208 results

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