Behind the Boost

In this first episode of a three-part series, Joshua Johnston shares the unexpected journey that took him from personal training and bootcamp fitness to building and selling a multimillion-dollar eComm agency. He reflects on his upbringing in metro Detroit, early lessons in small business from his dad, and the turning point when a friend introduced him to “internet money.” What started as a part-time social media side gig turned into a cross-country move and the launch of a life-changing

Host Nic Padilla speaks with Stefanie Kim, founder of ASA Marketing Solutions, about her powerful transition from corporate marketing veteran to systems-focused agency owner. With nearly three decades in the industry, Stefanie shares how losing her voice to spasmodic dysphonia forced her to reinvent her identity, embrace the backend of business operations, and build a scalable agency rooted in strategy, automation, and service.Stefanie unpacks how AI can supercharge marketing, but only when trained

(00:00:00) Silos, Empathy, and Shared Lunches(00:06:40) AI Overload and the Innovation Gap (00:09:22) SEO Culture and the Old-School Roots (00:15:03) Music, Mission, and Marketing with Purpose In the conclusion of this two-part conversation, host Nic Padilla and Raycheal Proctor dive into the deeper challenges, and opportunities, within the marketing world. Raycheal shares how cross-department collaboration can make or break a strategy, why empathy and curiosity matter in agency work, and how

In this first part of a two-part episode, host Nic Padilla sits down with Raycheal Proctor, Marketing Director at Unlimited Mixed Marketing, to talk about her unconventional path into the world of digital marketing. From her roots in music composition to managing one of the final Blockbuster stores, Raycheal's journey into SEO and strategy is anything but traditional. Her early experiences shaped a creative, people-first mindset that continues to guide her work today.Raycheal shares how she stumbled

Get a behind-the-scenes look at our podcast and the people who power it. Hear how we highlight the journeys of marketers, entrepreneurs, and agency leaders who share our mission of helping small businesses succeed online.