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PODCAST

Behind the Boost

Welcome to Behind the Boost, a show that spotlights entrepreneurs, agency owners, and marketing professionals who share a common mission: helping small businesses succeed online. Hosted by Nic Padilla, each episode explores the career paths, personal stories, and defining moments that brought these leaders into the digital marketing space and what keeps them motivated to make an impact.

business marketing

All Episodes

12:52

Building Authority Through Writing | A Look at...

Behind the Boost ·

2026/01/01

Continuing from part 1, Nic Padilla and Ryan Cook, the founder of Ghostbird, dive deeper into the strategic decisions that create standout agencies. Together, they explore why niching down has become more important than ever, building trust, clarity, and long-term business growth. Ryan shares how the rise of AI is reshaping content and marketing, but also how genuine human writing is becoming more valuable.The conversation also talks about Ryan’s decision to pivot fully into ghostwriting. From

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14:41

Building Authority Through Writing | A Look at...

Behind the Boost ·

2025/12/25

In this episode, Nic Padilla sits down with Ryan Cook, founder of Ghostbird, to explore the quieter truths behind entrepreneurship. Ryan shares his journey from teaching marketing at BYU to eventually owning his own agency. Rather than chasing overnight success, Ryan shares his insights on building habits, relationships, and consistency; things that are often overlooked in determining long-term achievements. Ryan also shares his philosophy on modern authority building through writing and LinkedIn

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22:17

Building Strong Marketing Foundations | Inside...

Behind the Boost ·

2025/12/18

Host Nic Padilla sits down with Jarrell Hibler, founder of Premier Marketing, for a conversation about business fundamentals and the evolving world of digital marketing. Jarrell shares his journey from earning a degree in kinesiology to building a full-service marketing agency in Charlotte, North Carolina. The discussion highlights how adaptability, curiosity, and a willingness to learn can open doors to unexpected opportunities.From the importance of foundational marketing assets to staying

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15:43

From Yahoo to Google | The Early Days of SEO with...

Behind the Boost ·

2025/12/11

In this final installment of our three-part series, host Nic Padilla wraps up his conversation with Bruce Rowe, founder of Sebo Marketing. This episode traces the origin story of Bruce’s digital marketing career, beginning with a cross-country move, a chance warehouse job, and a broken e-commerce site that launched him into the world of SEO and paid search long before most businesses knew what those terms meant. Through personal stories and early career lessons, Bruce recounts how curiosity,

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15:33

From Yahoo to Google | The Early Days of SEO with...

Behind the Boost ·

2025/12/04

In this second episode of our three-part series, Nic Padilla continues his conversation with Bruce Rowe of Sebo Marketing. Together, they unpack the complexities of marketing attribution. They discuss why it matters, why it’s messy, and why so many businesses still struggle with marketing touchpoints and results. Bruce shares a behind-the-scenes look at how a world reliant on last-click attribution leaves marketers guessing more than strategizing. Through relatable examples from conferences and

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19:44

From Yahoo to Google | The Early Days of SEO with...

Behind the Boost ·

2025/11/27

Host Nic Padilla sits down with Bruce Rowe, founder of SEBO Marketing, to explore the evolution of search engines, SEO, and paid advertising over the last two decades. Bruce shares rare insights that illuminate how the industry came to be and how it continues to change at breakneck speed. Nic and Bruce’s conversation gives an engaging, spoiler-free look at how early search engines worked, why Google overtook competitors, and how pay-per-click truly began. Bruce uses his firsthand experience to show

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17:32

Building Better Agencies with Cameron Williams Part 2

Behind the Boost ·

2025/11/20

Nic and Cameron continue their conversation in this episode, talking about personal identity, leadership, and resilience. Cameron reflects on his experiences navigating diverse social circles and how those years taught him to build intentional relationships and connect with others. Those same skills now shape the way he leads Kinley Consulting.Nic and Cameron dive into the realities of scaling agencies and service-based businesses. They explore how different stages of growth require different hiring

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17:20

Building Better Agencies with Cameron Williams Part 1

Behind the Boost ·

2025/11/13

Nic Padilla sits down with Cameron Williams, founder of Kynli Consulting, for a look at how he built a financial consulting agency tailored to the fast-moving world of marketing agencies. Their conversation unpacks the story of Cameron’s professional journey and the evolution of his company.Cameron shares the milestones and the pivots that ultimately led him to entrepreneurship. He explains the importance of choosing a niche and the financial challenges marketing agencies often face. He shares how

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12:02

Beyond the Buyout | How Tom Shipley Built an Empire...

Behind the Boost ·

2025/10/30

In this second installment of host Nic Padilla’s conversation with Tom Shipley, entrepreneur, investor, and founder of the CEO M&A Summit, the focus turns to legacy and leadership. Tom unveils his next big mission: helping entrepreneurs create exit strategies that multiply their enterprise value and transform years of hard work into generational wealth. Drawing from decades of experience in acquisitions and scaling, he breaks down why so many small business sales fail, how to reverse-engineer a

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34:24

Beyond the Buyout | How Tom Shipley Built an Empire...

Behind the Boost ·

2025/10/23

In this first installment of a two-part conversation, host Nic Padilla sits down with Tom Shipley, entrepreneur, investor, and founder of the CEO M&A Summit, to explore the mindset and mechanics behind building multi-million-dollar businesses through mergers and acquisitions. Tom shares how his early life lessons in resourcefulness and resilience, from his time in the military to scaling his first online business, shaped his unique approach to entrepreneurship.Listeners will gain insight into

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19:57

Building Resilient Businesses with Lyn Askin Part 3

Behind the Boost ·

2025/10/16

In the final segment of their conversation, Nic and Lyn share their thoughts and opinions about the importance of overcoming obstacles. Lyn shares many of the personal challenges he has faced in his life, and how they have shaped his work ethic and business into being successful. Nic and Lyn also talk about the importance of family and relationships to help give us the drive to work hard, no matter what challenges we may encounter.Chapters[Start] Company Wins: Lyn shares the difference between a

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18:08

Building Resilient Businesses with Lyn Askin Part 2

Behind the Boost ·

2025/10/09

In this episode, Nic and Lyn continue their conversation from last week, discussing how a near-death experience led to Lyn’s discovery of the Entrepreneurial Operating System (EOS). Lyn shares how this discovery and implementation changed not only his career, but also his life.This discussion between Nic and Lyn covers topics of teamwork, leadership, trust, hard work, and overall human connection. Lyn highlights the importance of authenticity in both personal and professional settings, in order to

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15:43

Building Resilient Businesses with Lyn Askin Part 1

Behind the Boost ·

2025/10/02

Host Nic Padilla is joined by Lin Askin in this episode as they discuss the value of authenticity in today’s business world. Lyn shares his upbringing and personal challenges that helped shape his business model of today. Together, Nic and Lyn talk about the importance of gratitude, struggle, and the lessons you can learn from humble beginnings.Chapters[Start]: Introducing Lyn Askin: Nic introduces Lyn Askin, certified EOS implementer.2:09: Small Town Roots: Lyn talks about his childhood,

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13:43

How to Own Your Agency and Your Life with Mike...

Behind the Boost ·

2025/10/01

In the final part of this powerful interview, Mike and AJ reveal the deeper “why” behind Agency Coach: to help entrepreneurs design businesses that serve their lives, not consume them. From DJ sets and ska bands to desert hikes and family vacations, they talk openly about what freedom looks like for them, and how they help others achieve it.They also discuss their tactical workshop approach, building community through events, and why Tucson is more than just hot summers and Sonoran dogs. This

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16:42

How to Own Your Agency and Your Life with Mike...

Behind the Boost ·

2025/09/30

Mike and AJ continue the conversation with a deeper dive into the three foundational pillars of building a successful agency: lead flow, effortless conversions, and delivery you can scale. They explore what makes an irresistible offer, how to delegate fulfillment without sacrificing results, and why most agency owners fail to scale due to self-doubt or broken processes.The duo also share the power of “first-class offers” and their framework for diagnosing what's holding your agency back—plus what to

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16:05

How to Own Your Agency and Your Life with Mike...

Behind the Boost ·

2025/09/29

In this candid and high-energy episode, host Nic Padilla sits down with Mike Schmidt and AJ Rivera, the dynamic duo behind Agency Coach. From Southern California and Tucson roots to launching a multimillion-dollar agency, Mike and AJ open up about their early days, their partnership, and how they shifted from grinding solo to building a scalable team-based business.They also share how a single job post changed AJ’s trajectory, how they approached recurring revenue, and why so many agency owners fall

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21:23

Be Audacious: Community, Sales, and Standing Out with...

Behind the Boost ·

2025/09/26

In Part 2 of our conversation with Alex Schlinsky, we go deeper into the mindset, mission, and meaning behind his work. Alex reflects on the challenges of coaching, why even the best support systems can’t force people to act, and what it really takes to create sustainable transformation for your clients and yourself. Through personal stories, including how a coaching investment he ignored taught him a critical lesson, Alex reveals the emotional and strategic layers behind building a high-impact

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16:27

Be Audacious: Community, Sales, and Standing Out with...

Behind the Boost ·

2025/09/25

In Part 1 of this two-part series, we sit down with Alex Schlinsky, founder of Prospecting On Demand, longtime agency leader, and unapologetically bold marketer. From watch-losing antics to poop emoji costumes at legal marketing events, Alex blends high-energy storytelling with practical strategies for standing out in saturated spaces. This episode kicks off with his personal philosophy on authenticity, confidence, and transparency in sales, and why he believes audacity (done right) is one of the

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13:57

From Hustle to Legacy: A Conversation with Joshua...

Behind the Boost ·

2025/09/24

In this third and final part of our interview with Joshua Johnston, the conversation turns toward legacy. Joshua opens up about the power of relationships in business, how small acts of generosity turn into lifelong connections, and why “relational equity” is the foundation behind his most successful ventures, including his growing conference series.He also shares what’s next for his consulting firm, Hydra, including plans for agency roll-ups and minority equity partnerships in the lead gen space

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16:22

From Hustle to Legacy: A Conversation with Joshua...

Behind the Boost ·

2025/09/23

In part 2 of our interview with entrepreneur and agency consultant Joshua Johnston, he shares more of his journey, from selling a multi-million dollar e-commerce agency to building a consulting firm focused on helping others achieve the same success. While Part 1 covered the origin story, this episode digs into what happens next: scaling new ventures, building trust in a saturated market, and learning how to play the long game in business.Joshua opens up about the early challenges of consulting, why

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25 results

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