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PODCAST

Google Ads Strategy Hub

Welcome to The Google Ads Strategy Hub, the podcast for every business owner who wants to take control of their Google Ads. You don"t need another generic tutorial. What you need is a plan for your paid search account. Host Sarah Stemen is a Google Ads coach & consultant who specializes in empowering small business owners, entrepreneurs, and marketers to build and manage their own successful Google Ads campaigns. Each episode dives into the core strategies behind effective Google Ads—the "why"

business marketing

All Episodes

00:07:51

Are There Google Ads In Google's AI Overviews? Google...

Google Ads Strategy Hub ·

2025/10/20

Are there ads in Google Ads AI Overviews yet? Has anyone seen Ads in AI Overviews? In this conversation, Sarah Stemen discusses the talking the PPC experts have been having in the context of AI advancements and ads. She highlights the uncertainty surrounding the ad placement and effectiveness of ads as AI tools become more integrated into user searches. Sarah Stemen emphasizes the importance for small businesses to stay informed about these changes to adapt their advertising strategies effectively

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00:08:22

Google Ads Waste: The Truth Every Small Business...

Google Ads Strategy Hub ·

2025/10/19

SummaryIn this conversation, Sarah Stemen discusses the common misconception of waste in Google Ads, emphasizing that some level of waste is inevitable and even beneficial for learning and growth. She explains how marketing is not a perfect science and that understanding audience behavior requires testing and adaptation. Stemen encourages small business owners to view their ad spend as an investment in data and insights rather than a loss, and she provides practical advice on managing and

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00:07:12

Google Ads Performance Max, AI Max & DSA Explained in...

Google Ads Strategy Hub ·

2025/10/18

Google Ads strategy is undergoing its biggest transformation yet. In less than 8 minutes, this video breaks down the 3 high-power engines you need to master: Performance Max (PMax), AI Max, and Dynamic Search Ads (DSA). If you’re a small business owner, an e-commerce store, or in a regulated industry, understanding the "hidden structural flaws" in the new AI Max is crucial to protect your campaigns.PMax vs. AI Max vs. DSA: Defining the Google Ads FamilyExpert Sarah Stemen cuts through the confusion,

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00:07:31

Is Your Google Ads Budget Safe with AI Max? (3...

Google Ads Strategy Hub ·

2025/10/17

In this episode of the Google Ads Strategy Hub, Sarah Stemen discusses AI Max, a new feature from Google Ads that enhances search campaigns. She emphasizes the importance of understanding AI Max as an opt-in toolkit rather than a new campaign type. The conversation covers the significance of exact match keywords, the necessity of a robust negative keyword strategy, and the controls available to advertisers. Stemen also highlights the mandatory use of smart bidding and the need for regular audits of

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00:05:39

The Black Friday Google Ads Strategy: Are You Missing...

Google Ads Strategy Hub ·

2025/10/16

Black Friday Google Ads strategy exposed! Find your competitors' hidden weaknesses & dominate the Cyber Monday gauntlet in 2025.The SERP is about to become a war zone. If you’re running Google Ads campaigns for Black Friday and Cyber Monday (BFCM), you know CPCs are about to skyrocket. Most advertisers are going to bleed their budgets dry in head-to-head bidding wars. But what if the biggest wins weren't found in outbidding your competition, but in outsmarting them?In this essential episode of

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00:11:12

4 Counter-Intuitive PPC Truths That Will Make You a...

Google Ads Strategy Hub ·

2025/10/15

In this conversation, Sarah Stemen discusses the challenges and misconceptions surrounding Google Ads optimization. She emphasizes the importance of strategic thinking over mere activity and highlights counterintuitive insights that can lead to better campaign performance. Stemen argues that sometimes the best action is to refrain from making changes, and that focusing on qualified traffic rather than just increasing visitor numbers is crucial. She also stresses the irreplaceable role of human

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00:04:28

How to Increase Your Google Ads Click-Through Rate...

Google Ads Strategy Hub ·

2025/10/15

SummaryIn this episode of the Google Ads Strategy Hub, Sarah Stemen discusses the importance of understanding and improving click-through rates (CTR) in Google Ads. She emphasizes that while a high CTR can be beneficial, it is not the ultimate goal; rather, the focus should be on creating relevant ads that lead to conversions. Sarah provides actionable tips on aligning keywords with ad copy, crafting effective ad messages, targeting the right audience, and balancing CTR with conversion

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00:09:42

Is Your Google Ads Account Gen-Z Proof?

Google Ads Strategy Hub ·

2025/10/14

SummaryIn this episode, Sarah Stemen discusses the challenges advertisers face in reaching Gen Z through Google Ads. She highlights the need for authenticity, humor, and a shift away from traditional advertising methods that no longer resonate with this digitally native generation. The conversation covers where Gen Z spends their time online, their nonlinear buying journey, and practical strategies for adapting Google Ads to better connect with younger audiences.TakeawaysGen Z is the first

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00:05:46

How Do I Get My Ads In AI Overviews in Google Ads

Google Ads Strategy Hub ·

2025/10/13

In this episode, Sarah Stemen discusses the emerging landscape of AI overviews in Google Ads, emphasizing the importance of understanding ad placements and strategies. She clarifies the distinction between ads appearing alongside AI overviews and those within them, providing insights on how advertisers should navigate this new terrain. The conversation highlights the need for a strategic approach rather than a reactive one, focusing on optimizing existing campaigns before experimenting with new AI

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00:04:44

How To Improve Impression Share In Google Ads

Google Ads Strategy Hub ·

2025/10/12

SummaryIn this episode, Sarah Stemen discusses the concept of impression share in Google Ads, explaining its significance and how it can be misinterpreted by business owners. She emphasizes that while a high impression share may seem desirable, it is not always the best indicator of campaign success. Instead, she advocates for focusing on conversions and return on ad spend as primary metrics. The episode also covers scenarios where a low impression share can be acceptable and how to use impression

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00:23:45

Why Are My Google Ads Not Converting (4 Ways To Fix A...

Google Ads Strategy Hub ·

2025/10/11

In this episode, Sarah Stemen discusses common challenges faced by businesses using Google Ads, including the importance of context, focusing on the right metrics, and understanding the compatibility of business models with Google Ads. She emphasizes the need to address industry reputation issues and provides actionable takeaways for improving ad performance.TakeawaysGoogle Ads can be overwhelming for business owners.Context is crucial for effective advertising.Focusing on the wrong metrics can

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00:11:46

Are Google Ad Agencies Dying in 2025

Google Ads Strategy Hub ·

2025/10/10

SummaryIn this episode, Sarah Stemen discusses the decline of the traditional Google Ads agency model, particularly for small businesses. She highlights the challenges faced by small businesses in affording high-end agencies and the rise of 'button pusher' agencies that offer low-cost services but lack strategic depth. Stemen advocates for a shift towards coaching models, where PPC experts guide business owners in managing their own Google Ads effectively. She emphasizes the importance of empowering

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00:18:56

What Do You Think About Ethics in PPC?

Google Ads Strategy Hub ·

2025/10/09

SummaryIn this episode, Sarah Stemen discusses the critical importance of ethics in pay-per-click (PPC) advertising, particularly for small businesses. She emphasizes the potential risks associated with AI in PPC, including ethical dilemmas, data privacy concerns, and the need for transparency and accountability. The conversation highlights the responsibilities of business owners to ensure that their use of AI aligns with ethical standards and fosters trust with customers. Sarah provides practical

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00:15:28

Why Your Black Friday Google Ads Will FAIL (and The...

Google Ads Strategy Hub ·

2025/10/07

In this episode, Sarah Stemen discusses essential strategies for optimizing your Google Ads performance during the Black Friday and Cyber Monday sales period. She emphasizes the importance of early preparation, specifically around keyword research and negative keyword lists, along with setting up an effective campaign structure. The conversation dives into crafting highly targeted ad copy, implementing aggressive bidding strategies during peak traffic, and the necessity of post-event management to

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00:12:27

How to Fix a HIGH COST, LOW CONVERSION keyword in...

Google Ads Strategy Hub ·

2025/10/06

In this episode, Sarah Stemen addresses the common issue of high cost-per-click (CPC) and low conversion rates in Google Ads. She provides a detailed, two-phase diagnostic approach to tackle these problems, focusing first on identifying the causes of high CPC and then addressing low conversion rates. Key strategies include checking quality scores, optimizing ad relevance, analyzing auction insights, and refining bidding strategies. Additionally, she emphasizes the importance of understanding search

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00:13:51

3 Google Ads Strategy SECRETS NO ONE Tells You

Google Ads Strategy Hub ·

2025/10/04

In this conversation, Sarah Stemen shares her insights on mastering Google Ads through a structured approach. She emphasizes the importance of understanding the Google Ads algorithm, creating hyper-relevant ad groups, and focusing on quality scores and landing pages. Stemen also discusses the significance of crafting compelling ad copy and the process of conversion mining to optimize campaigns. Finally, she encourages advertisers to embrace failure as a part of the learning process to achieve

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00:08:35

Performance Max is NOT for Everyone: Google Ads...

Google Ads Strategy Hub ·

2025/10/03

SummaryIn this episode, Sarah Stemen dives deep into the intricacies of structuring Performance Max campaigns for Google Ads. She addresses common questions and misconceptions, providing actionable strategies for budget allocation, asset group creation, and optimizing product feeds. The discussion emphasizes the importance of understanding the retail-like environment where Performance Max thrives and how to effectively feed the campaign with quality data. Sarah shares real-life examples and

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00:14:39

Google Ads is NOT a Sales Pitch (Why Your Campaigns...

Google Ads Strategy Hub ·

2025/10/02

Google Ads is NOT a Sales Pitch: Stop wasting money on outdated campaigns! In this essential episode of the Google Ads Strategy Hub, veteran expert Sarah Stemen reveals the new strategic mindset small businesses must adopt to get profitable results in 2025. Forget everything you think you know about Google Ads it's time for a fundamentally different, intent-driven approach to your PPC campaigns.The mistake is simple: you're trying to sell, not serve. Sarah Stemen breaks down the precise, innovative

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00:10:58

Why Top Agencies Are Training Copywriters On Reddit...

Google Ads Strategy Hub ·

2025/10/01

In this episode of the Google Ads Strategy Hub Podcast, Sarah Stemen explores an unexpected tool for better Google Ads results: Reddit. While most advertisers focus only on Google Ads campaigns, Reddit can be a goldmine for ad copy ideas, customer insights, and authentic marketing language.Discover how Reddit’s communities reveal what people actually think, say, and trust — and how you can use that to write ad copy that converts in PPC campaigns. Sarah breaks down:Why Reddit can give you better

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00:11:14

Should You Trust Google Ads Reps? What Small Business...

Google Ads Strategy Hub ·

2025/09/30

In this episode, Sarah Stemen breaks down the truth about Google Ads representatives who call small business owners. Many businesses get frequent unsolicited calls from Google Ads reps offering “free help” or account advice. But should you trust them?Sarah explains why business owners need to be cautious: these Google Ads reps are not account managers and often lack the expertise you might expect. Their main job is to push advertisers to spend more on Google Ads, not to improve your ROI. This can

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45 results

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