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PODCAST

Google Ads Strategy Hub

Welcome to The Google Ads Strategy Hub, the podcast for every business owner who wants to take control of their Google Ads. You don"t need another generic tutorial. What you need is a plan for your paid search account. Host Sarah Stemen is a Google Ads coach & consultant who specializes in empowering small business owners, entrepreneurs, and marketers to build and manage their own successful Google Ads campaigns. Each episode dives into the core strategies behind effective Google Ads—the "why"

business marketing

All Episodes

00:04:28

How to Increase Your Google Ads Click-Through Rate...

Google Ads Strategy Hub ·

2025/10/15

SummaryIn this episode of the Google Ads Strategy Hub, Sarah Stemen discusses the importance of understanding and improving click-through rates (CTR) in Google Ads. She emphasizes that while a high CTR can be beneficial, it is not the ultimate goal; rather, the focus should be on creating relevant ads that lead to conversions. Sarah provides actionable tips on aligning keywords with ad copy, crafting effective ad messages, targeting the right audience, and balancing CTR with conversion

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00:09:42

Is Your Google Ads Account Gen-Z Proof?

Google Ads Strategy Hub ·

2025/10/14

SummaryIn this episode, Sarah Stemen discusses the challenges advertisers face in reaching Gen Z through Google Ads. She highlights the need for authenticity, humor, and a shift away from traditional advertising methods that no longer resonate with this digitally native generation. The conversation covers where Gen Z spends their time online, their nonlinear buying journey, and practical strategies for adapting Google Ads to better connect with younger audiences.TakeawaysGen Z is the first

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00:05:46

How Do I Get My Ads In AI Overviews in Google Ads

Google Ads Strategy Hub ·

2025/10/13

In this episode, Sarah Stemen discusses the emerging landscape of AI overviews in Google Ads, emphasizing the importance of understanding ad placements and strategies. She clarifies the distinction between ads appearing alongside AI overviews and those within them, providing insights on how advertisers should navigate this new terrain. The conversation highlights the need for a strategic approach rather than a reactive one, focusing on optimizing existing campaigns before experimenting with new AI

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00:04:44

How To Improve Impression Share In Google Ads

Google Ads Strategy Hub ·

2025/10/12

SummaryIn this episode, Sarah Stemen discusses the concept of impression share in Google Ads, explaining its significance and how it can be misinterpreted by business owners. She emphasizes that while a high impression share may seem desirable, it is not always the best indicator of campaign success. Instead, she advocates for focusing on conversions and return on ad spend as primary metrics. The episode also covers scenarios where a low impression share can be acceptable and how to use impression

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00:23:45

Why Are My Google Ads Not Converting (4 Ways To Fix A...

Google Ads Strategy Hub ·

2025/10/11

In this episode, Sarah Stemen discusses common challenges faced by businesses using Google Ads, including the importance of context, focusing on the right metrics, and understanding the compatibility of business models with Google Ads. She emphasizes the need to address industry reputation issues and provides actionable takeaways for improving ad performance.TakeawaysGoogle Ads can be overwhelming for business owners.Context is crucial for effective advertising.Focusing on the wrong metrics can

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00:11:46

Are Google Ad Agencies Dying in 2025

Google Ads Strategy Hub ·

2025/10/10

SummaryIn this episode, Sarah Stemen discusses the decline of the traditional Google Ads agency model, particularly for small businesses. She highlights the challenges faced by small businesses in affording high-end agencies and the rise of 'button pusher' agencies that offer low-cost services but lack strategic depth. Stemen advocates for a shift towards coaching models, where PPC experts guide business owners in managing their own Google Ads effectively. She emphasizes the importance of empowering

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00:18:56

What Do You Think About Ethics in PPC?

Google Ads Strategy Hub ·

2025/10/09

SummaryIn this episode, Sarah Stemen discusses the critical importance of ethics in pay-per-click (PPC) advertising, particularly for small businesses. She emphasizes the potential risks associated with AI in PPC, including ethical dilemmas, data privacy concerns, and the need for transparency and accountability. The conversation highlights the responsibilities of business owners to ensure that their use of AI aligns with ethical standards and fosters trust with customers. Sarah provides practical

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00:15:28

Why Your Black Friday Google Ads Will FAIL (and The...

Google Ads Strategy Hub ·

2025/10/07

In this episode, Sarah Stemen discusses essential strategies for optimizing your Google Ads performance during the Black Friday and Cyber Monday sales period. She emphasizes the importance of early preparation, specifically around keyword research and negative keyword lists, along with setting up an effective campaign structure. The conversation dives into crafting highly targeted ad copy, implementing aggressive bidding strategies during peak traffic, and the necessity of post-event management to

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00:12:27

How to Fix a HIGH COST, LOW CONVERSION keyword in...

Google Ads Strategy Hub ·

2025/10/06

In this episode, Sarah Stemen addresses the common issue of high cost-per-click (CPC) and low conversion rates in Google Ads. She provides a detailed, two-phase diagnostic approach to tackle these problems, focusing first on identifying the causes of high CPC and then addressing low conversion rates. Key strategies include checking quality scores, optimizing ad relevance, analyzing auction insights, and refining bidding strategies. Additionally, she emphasizes the importance of understanding search

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00:13:51

3 Google Ads Strategy SECRETS NO ONE Tells You

Google Ads Strategy Hub ·

2025/10/04

In this conversation, Sarah Stemen shares her insights on mastering Google Ads through a structured approach. She emphasizes the importance of understanding the Google Ads algorithm, creating hyper-relevant ad groups, and focusing on quality scores and landing pages. Stemen also discusses the significance of crafting compelling ad copy and the process of conversion mining to optimize campaigns. Finally, she encourages advertisers to embrace failure as a part of the learning process to achieve

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00:08:35

Performance Max is NOT for Everyone: Google Ads...

Google Ads Strategy Hub ·

2025/10/03

SummaryIn this episode, Sarah Stemen dives deep into the intricacies of structuring Performance Max campaigns for Google Ads. She addresses common questions and misconceptions, providing actionable strategies for budget allocation, asset group creation, and optimizing product feeds. The discussion emphasizes the importance of understanding the retail-like environment where Performance Max thrives and how to effectively feed the campaign with quality data. Sarah shares real-life examples and

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00:14:39

Google Ads is NOT a Sales Pitch (Why Your Campaigns...

Google Ads Strategy Hub ·

2025/10/02

Google Ads is NOT a Sales Pitch: Stop wasting money on outdated campaigns! In this essential episode of the Google Ads Strategy Hub, veteran expert Sarah Stemen reveals the new strategic mindset small businesses must adopt to get profitable results in 2025. Forget everything you think you know about Google Ads it's time for a fundamentally different, intent-driven approach to your PPC campaigns.The mistake is simple: you're trying to sell, not serve. Sarah Stemen breaks down the precise, innovative

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00:10:58

Why Top Agencies Are Training Copywriters On Reddit...

Google Ads Strategy Hub ·

2025/10/01

In this episode of the Google Ads Strategy Hub Podcast, Sarah Stemen explores an unexpected tool for better Google Ads results: Reddit. While most advertisers focus only on Google Ads campaigns, Reddit can be a goldmine for ad copy ideas, customer insights, and authentic marketing language.Discover how Reddit’s communities reveal what people actually think, say, and trust — and how you can use that to write ad copy that converts in PPC campaigns. Sarah breaks down:Why Reddit can give you better

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00:11:14

Should You Trust Google Ads Reps? What Small Business...

Google Ads Strategy Hub ·

2025/09/30

In this episode, Sarah Stemen breaks down the truth about Google Ads representatives who call small business owners. Many businesses get frequent unsolicited calls from Google Ads reps offering “free help” or account advice. But should you trust them?Sarah explains why business owners need to be cautious: these Google Ads reps are not account managers and often lack the expertise you might expect. Their main job is to push advertisers to spend more on Google Ads, not to improve your ROI. This can

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00:16:16

Are Google Ads Worth It Anymore

Google Ads Strategy Hub ·

2025/09/27

SummaryIn this episode of the Paid Search Strategy Hub, Sarah Stemen discusses the rising costs of Google Ads and how business owners can adapt to this new reality. She emphasizes the importance of innovation in advertising, common mistakes made in Google Ads campaigns, and the necessity of evaluating whether Google Ads is the right fit for a business. Sarah provides actionable strategies for success in a high-cost environment and encourages listeners to diversify their traffic sources and

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00:27:52

Google Ads Broad Match: Should DIY Business Owners...

Google Ads Strategy Hub ·

2025/09/24

Broad match keywords in Google Ads used to be a big no-no for most advertisers, but with the power of Google's AI and Smart Bidding, things have changed. In this video, we're diving deep into the most debated topic in PPC right now: Is broad match a trustworthy strategy for DIY business owners in 2025?I'll walk you through the top 20 reasons why paid search experts like myself are now recommending broad match more often. But more importantly, we'll uncover the critical reasons why you should still

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00:14:29

How Many Keywords Per Ad Group? (Google Ads Strategy...

Google Ads Strategy Hub ·

2025/09/22

How Many Keywords Should Be In An AdGroup? A Google Ads Strategy Hub PodcastIn a recent episode of the Google Ads Strategy Hub Podcast, host Sarah Stemen tackled a question many advertisers grapple with: how many keywords should be in an adgroup? Stemen's answer isn't a magic number, but a strategic approach. She warns against the common pitfall of adding too many keywords, which she argues can dilute valuable data and ultimately harm campaign performance.Instead of a kitchen-sink approach, Stemen

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00:14:32

The Old-School Rule That Still Works for Google Ads...

Google Ads Strategy Hub ·

2025/09/19

In this episode of the Google Ads Strategy Hub Podcast, host Sarah Stemen dives deep into the art and science of Google Ads. She highlights the importance of understanding the 'why' behind your strategies, not just the 'how.' A key focus of the episode is the 'Rule of 100,' a principle that ensures marketers rely on sufficient data before making decisions. Sarah explains how this rule can safeguard against impulsive changes and help optimize campaigns for long-term success.Listeners will learn how

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00:08:51

The Google Ads Strategy Hub - A New Mindset

Google Ads Strategy Hub ·

2025/09/18

Episode 1: The Google Ads Strategy Hub - A New MindsetWelcome to the inaugural episode of the "Google Ads Strategy Hub"! In this episode, host Sarah Stemen introduces listeners to the world of Google Ads, emphasizing the importance of understanding the underlying strategies rather than just the technical aspects.She discusses common frustrations business owners face with Google Ads, the significance of capturing user intent, leveraging data for strategic decisions, and the scalability of Google Ads

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39 results

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