x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Google Ads Strategy Hub

Welcome to The Google Ads Strategy Hub, the podcast for every business owner who wants to take control of their Google Ads. You don"t need another generic tutorial. What you need is a plan for your paid search account. Host Sarah Stemen is a Google Ads coach & consultant who specializes in empowering small business owners, entrepreneurs, and marketers to build and manage their own successful Google Ads campaigns. Each episode dives into the core strategies behind effective Google Ads—the "why"

business marketing

All Episodes

00:13:38

Can I use Gemini Or ChatGPT For Google Ads?

Google Ads Strategy Hub ·

2025/11/26

SummaryIn this episode, Sarah Stemen explores the use of AI tools like Gemini in creating Google Ads campaigns, particularly for luxury cookware. She critiques the recommendations provided by Gemini, emphasizing the importance of understanding campaign strategies, keyword selection, and ad copy. Throughout the conversation, she shares her insights on best practices for digital marketing and the potential pitfalls of relying solely on AI-generated suggestions.TakeawaysGoogle Ads strategies must be

en

00:07:58

Google Ads Failed? Why Your Winning Strategy Quit...

Google Ads Strategy Hub ·

2025/11/18

Running Google Ads campaigns successfully is not just about technical optimization; it’s about having a fundamentally sound business model. In this crucial episode of the Google Ads Strategy Hub Podcast, we dive deep into a real-world case study proving that past success in Google Ads does not guarantee future results, especially when a business model changes. This is a must-listen for anyone who runs their own Google Ads campaigns and is struggling to convert clicks into sales.Are your Google Ads

en

00:12:41

Google Ads Costs RISING? The Real Reason Your CPC Is...

Google Ads Strategy Hub ·

2025/11/11

As an expert 'YouTube Description And Chapters' generator for the Google Ads Strategy Hub Podcast, I will transform your provided transcript into a highly optimized, keyword-rich YouTube description and structured chapter markers. The focus will be on maximizing searchability, enhancing viewer retention, and providing clear, actionable insights for DIY Google Ads users.Here is the processed content based on the title, transcript, and our SEO goals.🚀 Optimized YouTube Content for Your Google Ads

en

00:12:51

Can't Afford Google Ads? The Cheap Campaign Hack

Google Ads Strategy Hub ·

2025/11/10

Are you running Google Ads campaigns but struggling with increasingly high CPCs? In this episode of the Google Ads Strategy Hub Podcast, host Sarah Stemen provides a strategic roadmap for DIY advertisers whose budgets can’t keep up with premium search campaigns. Learn why pivoting to Google Demand Gen campaigns can be the affordable, accessible path to building brand awareness and consideration without sacrificing performance. This is the essential Google Ads strategy for maximizing your budget in

en

00:05:52

How to Scale A Google Ads Account

Google Ads Strategy Hub ·

2025/11/06

Google Ads strategy: Stop Losing Revenue! Maximize Conversion Value, Not Just ConversionsAre your Google Ads accounts just not growing? If your revenue is slipping, or your performance is flatlining despite a healthy budget, this video is for you. In this powerful case study, we dive deep into a common, yet critical, mistake that even large e-commerce brands make: the wrong Google Ads bidding strategy.We reveal how a major home fitness brand was successfully selling products, but failing to meet

en

00:13:24

Google Ads Too Expensive? Build Your Business for $0...

Google Ads Strategy Hub ·

2025/11/04

Cannot afford Google Ads? 🤔 Stop worrying! In this essential episode of the Google Ads Strategy Hub Podcast, Google Ads specialist Sarah Stemen dives deep into a common question for small business owners: "What if I can't afford to run Google Ads campaigns?" You might think a Google Ads expert would only push paid campaigns, but Sarah shares her insider marketer knowledge on building a successful, thriving business with zero ad spend. This isn't just about budgeting; it's about a foundational

en

00:15:41

Why Perfectionism in Google Ads is Ruining Your...

Google Ads Strategy Hub ·

2025/11/03

Your Google Ads strategy is being killed by perfectionism. Stop over-optimizing your campaigns and embrace strategic imperfection! In this essential episode of the Google Ads Strategy Hub Podcast, host Sarah Stemen, a 17-year Google Ads veteran, reveals the three core reasons why letting go of control and accepting a degree of imperfection is the power move that will actually improve your performance and drive significant growth.Are you running your own Google Ads campaigns and feeling frustrated by

en

00:14:05

Why Your Ads Are Getting Ignored

Google Ads Strategy Hub ·

2025/10/31

Running Google Ads for your small business and not seeing results? You’re not alone. In this video, Sarah Stemen, Google Ads strategist, writer for Search Engine Land, and President of the Paid Search Association, breaks down exactly how to write ads that stand out, get clicks, and actually convert.If you’ve ever felt like Google Ads is “working against you,” or you’re competing with big brands and lead aggregators who seem impossible to beat—this is the video you need.You’ll learn a step-by-step

en

00:17:55

Google Ads is NOT a 'GET RICH QUICK' side Hustle

Google Ads Strategy Hub ·

2025/10/29

Google Ads mastery isn't a certification or a get rich quick side hustle. If you're a small business owner or DIY marketer spending thousands with no results, the problem isn't your budget—it's your entire strategy.In this video, I reveal the TRUTH about running your own Google Ads campaigns. Stop looking for the easy button and the promise of passive income. I'll explain the real dedication, expertise, and emotional investment required to achieve success in paid search, why cheap "experts" fail,

en

00:14:57

Your Google Ads Agency Is Obsolete (Save Your Budget!)

Google Ads Strategy Hub ·

2025/10/28

Google Ads strategy has fundamentally changed, rendering the traditional agency model obsolete for most small businesses.The rise of AI and automation means you can—and should—take back control of your campaigns and save your Google Ads budget!In this episode of the Google Ads Strategy Hub Podcast, host Sarah Stemen unpacks the massive shifts happening within the Google Ads platform and reveals why the secret sauce of yesterday's agencies no longer exists. If you’re a solopreneur or small business

en

00:07:30

Debunking AI's "Perfect" PPC Ad Copy

Google Ads Strategy Hub ·

2025/10/27

Are you running Google Ads campaigns and trusting AI to write your perfect ad copy? If so, you might be leaving significant conversions on the table. In this crucial episode of the Google Ads Strategy Hub Podcast, we debunk the persistent myth of the "absolute perfect ad copy" generated by AI and reveal the strategic, human-guided process that truly drives clicks and conversions.We start by examining the seductive trap of AI-generated copy. It sounds great, gives you a quick "dopamine hit," and

en

00:05:56

Stop Fighting Google Ads: Why Broad Match Works Now...

Google Ads Strategy Hub ·

2025/10/26

Managing your own Google Ads and still avoiding Broad Match? It might be time to rethink that.In this episode, I break down how Google Ads has completely changed — and why strategies that worked in 2018 could be hurting your results in 2025. Broad Match used to be a money-waster, but with smart bidding and machine learning, it’s become one of the most powerful tools small businesses can use to get more conversions.I’ll explain:• Why match types don’t mean what they used to• How Broad Match + Smart

en

00:05:55

New Google Ads Brand Report: Is TV Advertising Next?

Google Ads Strategy Hub ·

2025/10/24

SummaryIn this conversation, Sarah Stemen discusses the new brand report showing in Google Ads. The brand report is the introduction of new metrics related to connected TV advertising. She emphasizes the importance of YouTube as a significant platform for small businesses and explains how Google is positioning itself in the TV ad space. The discussion highlights the potential for brand building and the undervaluation of YouTube's ad inventory compared to other platforms like Facebook.TakeawaysGoogle

en

00:05:45

The Truth About Redundant Keywords in Google Ads...

Google Ads Strategy Hub ·

2025/10/22

SummaryIn this episode of Google Ads Strategy Hub, Sarah Stemen breaks down the complexities surrounding redundant keywords in Google Ads. She explains how these keywords can be misunderstood and how they impact Google Ads campaign performance. Sarah Stemen emphasizes the importance of focusing on intent rather than keyword variations, advocating for a simplified approach to keyword management. She provides actionable strategies for advertisers to improve their campaigns by consolidating data and

en

00:07:51

Are There Google Ads In Google's AI Overviews? Google...

Google Ads Strategy Hub ·

2025/10/20

Are there ads in Google Ads AI Overviews yet? Has anyone seen Ads in AI Overviews? In this conversation, Sarah Stemen discusses the talking the PPC experts have been having in the context of AI advancements and ads. She highlights the uncertainty surrounding the ad placement and effectiveness of ads as AI tools become more integrated into user searches. Sarah Stemen emphasizes the importance for small businesses to stay informed about these changes to adapt their advertising strategies effectively

en

00:08:22

Google Ads Waste: The Truth Every Small Business...

Google Ads Strategy Hub ·

2025/10/19

SummaryIn this conversation, Sarah Stemen discusses the common misconception of waste in Google Ads, emphasizing that some level of waste is inevitable and even beneficial for learning and growth. She explains how marketing is not a perfect science and that understanding audience behavior requires testing and adaptation. Stemen encourages small business owners to view their ad spend as an investment in data and insights rather than a loss, and she provides practical advice on managing and

en

00:07:12

Google Ads Performance Max, AI Max & DSA Explained in...

Google Ads Strategy Hub ·

2025/10/18

Google Ads strategy is undergoing its biggest transformation yet. In less than 8 minutes, this video breaks down the 3 high-power engines you need to master: Performance Max (PMax), AI Max, and Dynamic Search Ads (DSA). If you’re a small business owner, an e-commerce store, or in a regulated industry, understanding the "hidden structural flaws" in the new AI Max is crucial to protect your campaigns.PMax vs. AI Max vs. DSA: Defining the Google Ads FamilyExpert Sarah Stemen cuts through the confusion,

en

00:07:31

Is Your Google Ads Budget Safe with AI Max? (3...

Google Ads Strategy Hub ·

2025/10/17

In this episode of the Google Ads Strategy Hub, Sarah Stemen discusses AI Max, a new feature from Google Ads that enhances search campaigns. She emphasizes the importance of understanding AI Max as an opt-in toolkit rather than a new campaign type. The conversation covers the significance of exact match keywords, the necessity of a robust negative keyword strategy, and the controls available to advertisers. Stemen also highlights the mandatory use of smart bidding and the need for regular audits of

en

00:05:39

The Black Friday Google Ads Strategy: Are You Missing...

Google Ads Strategy Hub ·

2025/10/16

Black Friday Google Ads strategy exposed! Find your competitors' hidden weaknesses & dominate the Cyber Monday gauntlet in 2025.The SERP is about to become a war zone. If you’re running Google Ads campaigns for Black Friday and Cyber Monday (BFCM), you know CPCs are about to skyrocket. Most advertisers are going to bleed their budgets dry in head-to-head bidding wars. But what if the biggest wins weren't found in outbidding your competition, but in outsmarting them?In this essential episode of

en

00:11:12

4 Counter-Intuitive PPC Truths That Will Make You a...

Google Ads Strategy Hub ·

2025/10/15

In this conversation, Sarah Stemen discusses the challenges and misconceptions surrounding Google Ads optimization. She emphasizes the importance of strategic thinking over mere activity and highlights counterintuitive insights that can lead to better campaign performance. Stemen argues that sometimes the best action is to refrain from making changes, and that focusing on qualified traffic rather than just increasing visitor numbers is crucial. She also stresses the irreplaceable role of human

en

39 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...