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PODCAST

Google Ads Strategy Hub

Welcome to The Google Ads Strategy Hub, the podcast for every business owner who wants to take control of their Google Ads. You don"t need another generic tutorial. What you need is a plan for your paid search account. Host Sarah Stemen is a Google Ads coach & consultant who specializes in empowering small business owners, entrepreneurs, and marketers to build and manage their own successful Google Ads campaigns. Each episode dives into the core strategies behind effective Google Ads—the "why"

business marketing

All Episodes

00:14:24

Why Google Ads Keeps Finding Bargain Hunters (And How...

Google Ads Strategy Hub ·

2026/01/27

Sarah Stemen discusses the death of the discount and the importance of a value-first approach in paid search strategy. She emphasizes the shift from a sales and discount flywheel to a trust economy, highlighting the significance of consumer preferences, ad creative as targeting, and the role of generational behavior in PPC strategy. Sarah also provides insights on PPC budget allocation, value-first experimentation, and applying a value-first PPC strategy, along with a value-first ad creative

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00:22:43

Why Are Negative Keywords Being Ignored 2026

Google Ads Strategy Hub ·

2026/01/23

The conversation explores the shift from keyword precision to a predictive model in Google Ads. It discusses the failure of traditional strategies, evidence of the predictive model, impact on bidding, and the need for advertisers to adapt to this new model.TakeawaysSearch is now matching predictions, not intentGoogle Ads has shifted to a predictive modelFull Blog Post: https://www.thesarahstemen.com/blog/google-ads-predictive-era-minimum-effective-doseChapters00:00 The Predictive Era of Google

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00:13:12

Co‑Pilot Checkout and Brand Agents: What They Really...

Google Ads Strategy Hub ·

2026/01/10

The conversation delves into the impact of AI on marketing, highlighting the collapse of the traditional marketing funnel and the need for brands to be clear, differentiated, and diagnosable in the AI world. It also explores the role of AI in brand recommendations and the importance of intentionally designing signals for AI.TakeawaysAI is collapsing the traditional marketing funnelBrands need to be clear, differentiated, and diagnosable in the AI worldChapters00:00 The Impact of AI on Marketing08:36

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00:16:21

What Are Audience Signals in Google Ads?

Google Ads Strategy Hub ·

2026/01/09

The video explores the concept of audience signals, emphasizing their role as directional clues for the algorithm and their significance for small businesses. It delves into the types of audience signals, the loss of tactical control, and the impact of signals on value-based bidding. The speaker highlights the softness of audience signals and addresses frequently asked questions about their control and impact.TakeawaysAudience signals are not the same as targetingSignals are directional and provide

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00:10:23

How Much Should You Spend On Google Ads

Google Ads Strategy Hub ·

2026/01/08

This podcast episode provides a math-driven approach to budgeting for Google Ads, addressing the challenge of determining the right budget and understanding the minimum viable budget required for Google Ads success. The conversation covers topics such as finding the break-even CPA, calculating actual CPAs, Google's minimum data needs, and understanding scaling in Google Ads.TakeawaysBudgeting for Google Ads is math-drivenUnderstanding the minimum viable budget for Google

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00:14:02

Google Ads 2025: The 6 Pillars of Google's NEW AI Plan

Google Ads Strategy Hub ·

2025/12/08

SummaryIn this conversation, Sarah Stemen discusses the significant changes in Google Ads and PPC strategies for 2025, emphasizing the role of AI and new features that enhance transparency and performance measurement. She highlights key updates, including the evolution of Performance Max campaigns, the integration of AI tools, and the impact of shoppable CTV on consumer behavior. Stemen also addresses the importance of cross-platform attribution and the future of smart bidding in discovering new

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00:13:38

Can I use Gemini Or ChatGPT For Google Ads?

Google Ads Strategy Hub ·

2025/11/26

SummaryIn this episode, Sarah Stemen explores the use of AI tools like Gemini in creating Google Ads campaigns, particularly for luxury cookware. She critiques the recommendations provided by Gemini, emphasizing the importance of understanding campaign strategies, keyword selection, and ad copy. Throughout the conversation, she shares her insights on best practices for digital marketing and the potential pitfalls of relying solely on AI-generated suggestions.TakeawaysGoogle Ads strategies must be

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00:07:58

Google Ads Failed? Why Your Winning Strategy Quit...

Google Ads Strategy Hub ·

2025/11/18

Running Google Ads campaigns successfully is not just about technical optimization; it’s about having a fundamentally sound business model. In this crucial episode of the Google Ads Strategy Hub Podcast, we dive deep into a real-world case study proving that past success in Google Ads does not guarantee future results, especially when a business model changes. This is a must-listen for anyone who runs their own Google Ads campaigns and is struggling to convert clicks into sales.Are your Google Ads

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00:12:41

Google Ads Costs RISING? The Real Reason Your CPC Is...

Google Ads Strategy Hub ·

2025/11/11

As an expert 'YouTube Description And Chapters' generator for the Google Ads Strategy Hub Podcast, I will transform your provided transcript into a highly optimized, keyword-rich YouTube description and structured chapter markers. The focus will be on maximizing searchability, enhancing viewer retention, and providing clear, actionable insights for DIY Google Ads users.Here is the processed content based on the title, transcript, and our SEO goals.🚀 Optimized YouTube Content for Your Google Ads

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00:12:51

Can't Afford Google Ads? The Cheap Campaign Hack

Google Ads Strategy Hub ·

2025/11/10

Are you running Google Ads campaigns but struggling with increasingly high CPCs? In this episode of the Google Ads Strategy Hub Podcast, host Sarah Stemen provides a strategic roadmap for DIY advertisers whose budgets can’t keep up with premium search campaigns. Learn why pivoting to Google Demand Gen campaigns can be the affordable, accessible path to building brand awareness and consideration without sacrificing performance. This is the essential Google Ads strategy for maximizing your budget in

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00:05:52

How to Scale A Google Ads Account

Google Ads Strategy Hub ·

2025/11/06

Google Ads strategy: Stop Losing Revenue! Maximize Conversion Value, Not Just ConversionsAre your Google Ads accounts just not growing? If your revenue is slipping, or your performance is flatlining despite a healthy budget, this video is for you. In this powerful case study, we dive deep into a common, yet critical, mistake that even large e-commerce brands make: the wrong Google Ads bidding strategy.We reveal how a major home fitness brand was successfully selling products, but failing to meet

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00:13:24

Google Ads Too Expensive? Build Your Business for $0...

Google Ads Strategy Hub ·

2025/11/04

Cannot afford Google Ads? 🤔 Stop worrying! In this essential episode of the Google Ads Strategy Hub Podcast, Google Ads specialist Sarah Stemen dives deep into a common question for small business owners: "What if I can't afford to run Google Ads campaigns?" You might think a Google Ads expert would only push paid campaigns, but Sarah shares her insider marketer knowledge on building a successful, thriving business with zero ad spend. This isn't just about budgeting; it's about a foundational

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00:15:41

Why Perfectionism in Google Ads is Ruining Your...

Google Ads Strategy Hub ·

2025/11/03

Your Google Ads strategy is being killed by perfectionism. Stop over-optimizing your campaigns and embrace strategic imperfection! In this essential episode of the Google Ads Strategy Hub Podcast, host Sarah Stemen, a 17-year Google Ads veteran, reveals the three core reasons why letting go of control and accepting a degree of imperfection is the power move that will actually improve your performance and drive significant growth.Are you running your own Google Ads campaigns and feeling frustrated by

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00:14:05

Why Your Ads Are Getting Ignored

Google Ads Strategy Hub ·

2025/10/31

Running Google Ads for your small business and not seeing results? You’re not alone. In this video, Sarah Stemen, Google Ads strategist, writer for Search Engine Land, and President of the Paid Search Association, breaks down exactly how to write ads that stand out, get clicks, and actually convert.If you’ve ever felt like Google Ads is “working against you,” or you’re competing with big brands and lead aggregators who seem impossible to beat—this is the video you need.You’ll learn a step-by-step

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00:17:55

Google Ads is NOT a 'GET RICH QUICK' side Hustle

Google Ads Strategy Hub ·

2025/10/29

Google Ads mastery isn't a certification or a get rich quick side hustle. If you're a small business owner or DIY marketer spending thousands with no results, the problem isn't your budget—it's your entire strategy.In this video, I reveal the TRUTH about running your own Google Ads campaigns. Stop looking for the easy button and the promise of passive income. I'll explain the real dedication, expertise, and emotional investment required to achieve success in paid search, why cheap "experts" fail,

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00:14:57

Your Google Ads Agency Is Obsolete (Save Your Budget!)

Google Ads Strategy Hub ·

2025/10/28

Google Ads strategy has fundamentally changed, rendering the traditional agency model obsolete for most small businesses.The rise of AI and automation means you can—and should—take back control of your campaigns and save your Google Ads budget!In this episode of the Google Ads Strategy Hub Podcast, host Sarah Stemen unpacks the massive shifts happening within the Google Ads platform and reveals why the secret sauce of yesterday's agencies no longer exists. If you’re a solopreneur or small business

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00:07:30

Debunking AI's "Perfect" PPC Ad Copy

Google Ads Strategy Hub ·

2025/10/27

Are you running Google Ads campaigns and trusting AI to write your perfect ad copy? If so, you might be leaving significant conversions on the table. In this crucial episode of the Google Ads Strategy Hub Podcast, we debunk the persistent myth of the "absolute perfect ad copy" generated by AI and reveal the strategic, human-guided process that truly drives clicks and conversions.We start by examining the seductive trap of AI-generated copy. It sounds great, gives you a quick "dopamine hit," and

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00:05:56

Stop Fighting Google Ads: Why Broad Match Works Now...

Google Ads Strategy Hub ·

2025/10/26

Managing your own Google Ads and still avoiding Broad Match? It might be time to rethink that.In this episode, I break down how Google Ads has completely changed — and why strategies that worked in 2018 could be hurting your results in 2025. Broad Match used to be a money-waster, but with smart bidding and machine learning, it’s become one of the most powerful tools small businesses can use to get more conversions.I’ll explain:• Why match types don’t mean what they used to• How Broad Match + Smart

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00:05:55

New Google Ads Brand Report: Is TV Advertising Next?

Google Ads Strategy Hub ·

2025/10/24

SummaryIn this conversation, Sarah Stemen discusses the new brand report showing in Google Ads. The brand report is the introduction of new metrics related to connected TV advertising. She emphasizes the importance of YouTube as a significant platform for small businesses and explains how Google is positioning itself in the TV ad space. The discussion highlights the potential for brand building and the undervaluation of YouTube's ad inventory compared to other platforms like Facebook.TakeawaysGoogle

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00:05:45

The Truth About Redundant Keywords in Google Ads...

Google Ads Strategy Hub ·

2025/10/22

SummaryIn this episode of Google Ads Strategy Hub, Sarah Stemen breaks down the complexities surrounding redundant keywords in Google Ads. She explains how these keywords can be misunderstood and how they impact Google Ads campaign performance. Sarah Stemen emphasizes the importance of focusing on intent rather than keyword variations, advocating for a simplified approach to keyword management. She provides actionable strategies for advertisers to improve their campaigns by consolidating data and

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45 results

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