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PODCAST

Peer Effect

Best way to scale? Your peers have the answers.This is the podcast for scaleup founders looking for insightful, actionable wisdom from some of the best operators around. Each week we’ll explore one secret that other founders and experts are using right now and how to implement it. It’s practical wisdom to build the company AND life you want. Hosted by renowned founder coach and advisor James Johnson. You’ve survived to £1m, now let’s scale to £10m+.

business entrepreneurship

All Episodes

33:21

Knowing When to Exit as a Founder, with Dimitar...

Peer Effect ·

2025/07/16

"Don't waste your chips on bad hands." Dimitar Stanimiroff has been through multiple exits, some successful, some painful shutdowns. He co-founded WePow(acquired) and Heresy (shut down after 3.5 years). His biggest financial return came from joining Stack Overflow, not founding his own company. In today's episode, I'm joined by Dimitar Stanimiroff, a seasoned SaaS founder, operator, and investor who's experienced both sides of the exit coin. After co-founding WePow and seeing it acquired, he ...

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32:49

Rebuilding and Automating a Business From the Ground...

Peer Effect ·

2025/07/09

"I had to let everyone go and run the entire business myself." Tara Button's Buy Me Once had raised £3 million and grown to 14 staff. They were burning through cash faster than they could raise it. The choice: close the business completely or go solo with AI automation. The result? Q4 2024 revenue exceeded Q4 2023 (with the full team) and they made their first profit ever. In today's episode, I'm joined by Tara Button, bestselling author and founder of Buy Me Once, a mission-driven e-commerce...

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30:01

The Secret to Enjoying Your Scale-Up Journey, with...

Peer Effect ·

2025/07/02

Why You Can't Sustain What You Don't Enjoy Nick Baker left his successful consultancy after 25 years, burnt out from always being "on." He became a non-exec, convinced he'd never return to operational leadership. Then UK Padel came along, and he became CEO because he genuinely loved what they were building. The lesson? You can endure anything temporarily, but you can't sustain what you don't enjoy. About Nick Baker: Nick is the CEO of UK Padel and former co-founder of Alpha FMC, which he took...

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29:26

Shifting from Founder to CEO, with Jennifer Clamp

Peer Effect ·

2025/06/25

The CEO who takes all the meeting notes isn't leading. They're sabotaging their own team. They feel comfortable doing what they're good at rather than tackling new parts of their role. But what if the founder-to-CEO shift wasn't about doing different things? What if it was about fundamentally seeing your role differently? In today's episode, I'm joined by Jennifer Clamp, a founder coach who specialises in supporting founders through the founder-to-CEO transition. Jennifer works within t...

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31:58

Rethinking B2B Marketing in 2025 with Employee...

Peer Effect ·

2025/06/18

Your best marketing content creators probably aren't who you think they are. Most founders assume it has to be them. They overlook the thought leaders already inside their team. They default to safe, scripted content that feels awkward and inauthentic. But what if the future of marketing wasn’t about personal branding at all… What if it was about empowering your entire team? In today’s episode, I’m joined by Katie Street, founder and MD of Street Agency and host of the chart-topping podcast ...

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36:16

Why Most Partnership Strategies Fail (and How to Fix...

Peer Effect ·

2025/06/11

Most founders wait too long to think about partnerships. They wait until sales hit a ceiling. Until delivery starts to buckle. Until the team is stretched too thin. But what if partnerships weren’t a backup plan? What if they were the foundation of scale? In today’s episode, I’m joined by Stefan Ross, a go-to-market operator who’s built revenue and partnership functions from seed to pre-IPO. Together we unpack: The right way to scale your delivery model without building an inflated team...

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35:42

The Power of 'Deep Work' for Founders – Reconnecting...

Peer Effect ·

2025/06/04

What if having more fun was the key to being a better founder? Seriously. Not just to feel good, but to actually unlock better decisions, more creativity, and a business that’s built to last. In this episode, I sit down with Freddie, founder of POP and one of the most insightful coaches I know. We talk about something that doesn’t get spoken about enough in founder circles: how to reconnect with yourself as you scale. Not in a fluffy way. But in a practical, energising, real kind of ...

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33:52

Authenticity First – The Unspoken Key to Scaling...

Peer Effect ·

2025/05/28

What if the key to unlocking better leadership isn’t strategy or scale but something far more personal? In this episode of The Peer Effect podcast, I sit down with Emma Serlin, Founder and CEO of London Speech Workshop, to explore the unexpected ways authenticity can shape your leadership and business. As both a communication expert and a founder who’s navigated burnout, Emma shares lessons that are as practical as they are profound. Together, we unpack: • Why your personal values might...

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24:54

Transforming Cooking & Events Through Tech...

Peer Effect ·

2024/12/19

What does it take to scale a startup without losing sight of your vision?In this episode of the Peer Effect podcast, Jonathan Cornelias, shares the lessons learned from building four companies, including Elevent Inc, a marketplace connecting experience providers and companies to deliver unique, memorable virtual and physical experiences.Jon opens up about the mindset and strategies that have helped him navigate the challenges of scaling a business while staying true to his vision.Togethe...

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26:55

Redefining Success & Integrating Work and Life, with...

Peer Effect ·

2024/12/11

What if work-life balance isn’t the answer?As founders, the pressure to keep moving forward can feel relentless. But what if the secret to success isn’t sprinting harder, but intentionally slowing down?In this episode, I sit down with Kelly Ryan Bailey, a serial entrepreneur who’s launched 15 startups, one of which sold for $300m, to explore the power of pausing. Kelly has mastered the art of aligning personal and professional success, turning moments of reflection into a framework for sustai...

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23:47

Separating Identity from Business and Building...

Peer Effect ·

2024/12/05

Has your identity become wrapped up in your business?Setting boundaries and separating your identity from your business could be the first step to building a successful business sustainably.Sean Campbell, Co-Founder & CEO at Cascade Insights, has navigated this very issue for the past 25 years and has learned through the ups and downs of running two businesses. Together we unpack:How to separate your identity from your work.The importance of delegating and creating space for your tea...

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24:05

Mastering Hiring & Building Teams that Thrive, with...

Peer Effect ·

2024/11/27

What is the true cost of a bad hire for your company?In this episode, we’re joined by Akbar Karenga, founder of Maarusi, a talent and people consultancy driven by his passion for diversity, equity and inclusion. Akbar is an expert in high-stakes hiring and shares powerful tips for founders who need to hire fast without skipping steps. Together, we discuss:• The key difference between hiring to grow versus hiring to simply keep up.• When to bring in pro recruiters and how to create an eff...

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29:36

Scaling Smarter: How Founder Forums Propel Success,...

Peer Effect ·

2024/11/13

What does it really take to scale beyond the early wins? For founders who’ve already seen a degree of success, reaching the next level means facing new challenges, and Keven Lavelle, founder of Harbor and Mizzen + Main knows all about it.He’s taken both companies to impressive heights, from securing a spot on Time Magazine’s 2024 Best Inventions list to hitting hundreds of millions in revenue!Together, we dive in:How joining a founder forum can offer you unmatched support & accountab...

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17:42

Navigating Sustainable Entrepreneurship with Bob Bowden

Peer Effect ·

2024/11/06

Ever felt overwhelmed by the challenges of starting and scaling a business? In this episode, we’re joined by Bob Bowdon, founder and CEO of VidaFair, a pay-per-stream video platform. Bob has worked as a reporter and producer for companies such as Bloomberg, Choice Media, and PBS.Together, we explore:• How leveraging your immediate network can make all the difference in hiring.• The importance of embracing a sustainable growth mindset for long-term success.• Knowing when it's time to pivo...

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18:40

Creating a Culture of Well-being: Mental Health...

Peer Effect ·

2024/10/30

In this special mashup episode of Peer Effect, we bring together insights on mental health, well-being, and sustainable performance from leaders who are making it happen! Michael Matania, Sam Rosen, and Dan Brownsher share real experiences on cultivating a workplace culture that prioritises authenticity, trust, and sustainability.Learn about:Creating psychological safety and fostering open feedbackMoving from high-intensity performance to sustainable, balanced growthPractical strategies ...

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18:59

Scaling Tech: Four Founders Share Their Secrets to...

Peer Effect ·

2024/10/23

In this special mashup episode of Peer Effect, we’ve gathered insights from four tech founders who have successfully scaled their companies. From navigating the complexities of AI integration to finding balance between innovation and operations, these founders reveal the critical strategies that propelled their companies forward.Links:Follow Eric Daimler on LinkedIn!Follow Richard White on LinkedIn!Follow Chuck Rinker on LinkedInFollow Kirsten Lum on LinkedIn!More from James: Connect with Jam...

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29:07

Navigating M&A to Unlock New Markets, with Matt Bodnar

Peer Effect ·

2024/10/16

Ever thought that Mergers and Acquisitions (M&A) are just for the big names with endless cash? In this episode, ex-Goldman Sachs sailor and ‘Forbes 30 under 30’, Matt Bodnar explores how founders can leverage acquisition strategies without needing a massive war chest. Together we explore how you can use M&A to scale your business, by understanding these key insights:1. Creative structuring and resourcefulness can open doors to acquisition opportunities earlier in your busine...

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25:43

Harnessing Peer Influence for Entrepreneurial Growth...

Peer Effect ·

2024/10/09

Does character and trust matter more than high performance? In this episode, of Peer Effect, we’re joined by Logan Naidu, Founder and Group CEO of Kernel Global. He’s successfully scaled his company to $50 million in revenue and today, he’s sharing his #1 tip on how other founders can do the same by focusing on who they surround themselves with.Together we, uncover key insights for founders, like:How character and trust can outweigh even the highest performers.Why surrounding yourself wi...

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21:15

Navigating Founder Alignment to Avoid Toxic Pitfalls,...

Peer Effect ·

2024/10/02

What does it take to keep a team aligned, motivated, and moving towards a shared mission, even when things get tough?In this episode, Alice Olafare shares her insights as an ex-founder and her experience working with more than 120 founders.Together, we explore: • The concept of aligning a common "North Star" vision to maintain cohesion, improve performance, and avoid misunderstandings.• The power of having ongoing, open conversations, as well as external facilitation. • The process of knowing...

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24:56

Scaling Smart: Hiring, Delegation, and AI in Business...

Peer Effect ·

2024/09/25

Are you hiring the fans of your company, and the people who already love your business’ product?In this episode of Peer Effect, Richard White, Founder and CEO of Fathom, offers valuable insights from his lessons learned in scaling his team from 15 to 50 this year and securing a $17m series A. Together, we uncover:How to build a motivated and efficient team early on, allowing founders to focus on strategic, high-impact work.Why delegating small tasks is crucial for founders to avoid burno...

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165 results

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