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PODCAST

Peer Effect

Best way to scale? Your peers have the answers.This is the podcast for scaleup founders looking for insightful, actionable wisdom from some of the best operators around. Each week we’ll explore one secret that other founders and experts are using right now and how to implement it. It’s practical wisdom to build the company AND life you want. Hosted by renowned founder coach and advisor James Johnson. You’ve survived to £1m, now let’s scale to £10m+.

business entrepreneurship

All Episodes

29:11

The PR Playbook That Actually Drives Revenue (Hint:...

Peer Effect ·

2026/02/04

PR feels like an unquantifiable luxury when you're trying to hit profitability. But Harrison Duhr has helped hundreds of startups use media to drive actual business outcomes - fundraising, hiring top talent, and landing ideal customers. As Head of North American Brand at London and Partners, Harrison's secured coverage in CNBC, Bloomberg, Fortune, and TechCrunch for startups scaling between the UK and US. But his approach completely flips the traditional PR playbook. Here's what makes this di...

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14:05

Startup Founder Lessons: 3 Patterns From 9...

Peer Effect ·

2025/12/10

After 9 conversations with entrepreneurs and business leaders, three patterns emerged about scaling successfully. In this Season 5 recap, I share the key lessons from conversations with founders like Mark Shepherd (Gathr), George Sullivan (Sole Supplier), and Gaurav Bhattacharya (Jeeva AI), plus insights from Darcy Martin (Outward VC) and Steve Duncan (C Studios). The 3 patterns: Pattern 1: Vulnerability is the unlock, not the weakness Mark launched a 10,000-member community with a LinkedIn p...

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14:17

Is LinkedIn Worth Your Time in 2025? (Honest Answer...

Peer Effect ·

2025/12/08

LinkedIn feels noisier than ever. AI posts, surface-level expertise, endless scroll. So is it still worth your time as a founder? James Johnson and Freddie Birley tackle the question: should you still be posting on LinkedIn in 2025, or is there a better way to build your personal brand? The honest answer: It depends on what you're trying to achieve. Are you building for speaking opportunities? Attracting clients? Hiring talent? Or just holding yourself accountable to write? The strategy chang...

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34:07

VCs Have Hidden Value for You (Most Founders Never...

Peer Effect ·

2025/12/03

Your VCs have hidden value beyond capital. Most founders never ask for it. D'Arcy Martin has been Head of Platform at Outward VC for six years. She's watched hundreds of funding rounds close. And there's one pattern she sees: founders who treat VCs like a bank account versus founders who extract every ounce of value. The difference? They ask. In today's episode, I'm joined by D'Arcy Martin, who sits at the intersection of founders, LPs, and portfolio companies at Outward VC. Her job is connec...

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14:51

Why Success Feels Lonely (And What To Do About It)

Peer Effect ·

2025/12/01

"You're in it together, then you're on a pedestal, then you're a statue." In this Post Bag episode, James and Freddie Birley tackle one of the most honest questions we've received: Why does success often feel more isolating than the early startup days? From sitting in rubbish pubs with your first team believing in the vision, to suddenly being on a pedestal where everyone expects you to have all the answers, to becoming a "company relic" that new hires have never even met - the journey of sca...

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32:55

Your Business Is Running You (Here's How to Take...

Peer Effect ·

2025/11/26

Your business is running you. Not the other way around. Steve Duncan spent 20 years in the same company but built three different businesses. His secret? He stopped playing defense and started playing offense. Here's what that actually means: You're either dictating what happens in your business, or you're reacting to everything thrown at you. One feels like control. The other feels like drowning. In today's episode, I'm joined by Steve Duncan, Managing Director of C Studios. After starting a...

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17:32

How Do You Separate Your Identity From Your Company's...

Peer Effect ·

2025/11/24

"How do you separate your identity from the company's success or failure?" That's Alex's question – and it's one every founder grapples with, especially in those vulnerable early stages. Welcome to the Peer Effect Post Bag, where James Johnson and Freddie Birley tackle your toughest founder questions. This week, we explore the dangerous trap of calling your business "your baby," why that language might be taking critical options off the table, and how to create healthy separation between your...

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41:12

We Had $2.5M ARR - Then We Pivoted Everything with...

Peer Effect ·

2025/11/19

"We were adding customers, losing customers, adding customers, losing customers. We were stalling." Gaurav Bhattacharya had $2.5M ARR and 50 customers. On paper, things looked fine. But momentum wasn't there. Instead of pushing harder, he split his company in two – and nine months later, Jeeva AI had 10,000 users and 300 enterprise customers. In today's episode, I'm joined by Gaurav Bhattacharya, Founder and CEO of Jeeva AI. After successfully exiting his first healthcare AI startup, Gaurav s...

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14:35

When Everything's Working, How Do You Avoid Getting...

Peer Effect ·

2025/11/17

"When everything looks like it's working, how do you avoid getting complacent?" That's Sarah's question - and it's the dream problem most founders wish they had. Welcome to the Peer Effect Post Bag, where James Johnson and Freddie Birley tackle your toughest founder questions. This week, we explore what happens when you finally reach that rare moment where nothing's on fire, your team is stable, clients are happy, and your numbers look good. The question is: how do you use that gift of time w...

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48:35

How to Double Your Sales Team Performance: Why 78%...

Peer Effect ·

2025/11/12

"78% of salespeople miss their sales targets. That means your entire revenue forecast is riding on just 22% of your team." That's the brutal reality Matt Milligan discovered after spending years in go-to-market transformation – and it's what drove him to build Uhubs, a company that's now helping teams achieve 83% increases in revenue per head. In today's episode, I'm joined by Matt Milligan, CEO and Co-founder of Uhubs, Forbes 30 Under 30 honouree, and former professional golfer. After playin...

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15:20

Should You Take VC Money If You're Already...

Peer Effect ·

2025/11/10

"We're profitable, but VCs keep approaching us. Should I take their money or stay independent?" That's the question from Neil that kicked off this Post bag episode – and it's one that keeps founders up at night. Welcome to the Peer Effect Post bag, where James Johnson and Freddie Birley tackle your toughest founder questions. This week, we dig into the VC funding vs bootstrapping debate, exploring why profitable founders still consider taking investment and what really matters when making thi...

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32:44

Why Personal Development Is Business Strategy with...

Peer Effect ·

2025/11/05

"The realisation that I wasn't the best person for the job anymore was a big one." Kate Sikora hit the 8–10 person tipping point in her business and realised everything had to change, including herself. What followed was a three-year journey from Kate 1.0 to Kate 3.0, transforming not just how she led, but the entire trajectory of Noble Performance. In today's episode, I'm joined by Kate Sikora, Managing Director of Noble Performance, a Bristol-based SEO and search agency. After growing the b...

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13:29

How Do I Scale as a Leader Without Losing What Made...

Peer Effect ·

2025/11/03

"What got you here won't get you there." James Johnson and Freddie Birley tackle the question: How do you scale yourself as a leader without losing what made you effective in the first place? In this Post Bag episode, James and Freddie explore the tension between staying authentic and evolving as your company grows. They unpack why some founders thrive in the scaling phase while others feel completely drained, how to design your role around what energises you (not what you "should" do), and w...

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29:40

Building the Future of Work: AI, Mental Health, and...

Peer Effect ·

2025/10/29

"I don't want to live a stressed out human experience. Mental health isn't a luxury – it's survival." Asim Amin built Plumm, a Series A HR platform with 40+ team members, after standing on his balcony three nights in a row contemplating suicide. His journey from that dark place to building the future of work reveals a truth most founders won't admit: the mental health crisis is real, it's hidden, and it's getting worse. But there's a path forward that combines AI innovation with genuine care ...

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8:25

I Can't Let Go of Control - How Do I Trust My Team? -...

Peer Effect ·

2025/10/27

"I'm struggling to let go of control as we grow. How do I trust my team without everything falling apart?" Elizabeth's question exposes the founder's dilemma: you can't scale by doing everything yourself, but delegation feels terrifying. James Johnson and Freddie Birley tackle the pendulum swing from idealistic trust to micromanagement - and how to find equilibrium. In this Post Bag episode, James and Freddie explore why founders feel out of control, why that drives destructive behaviors, and...

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33:24

Stay Calm and Win: Why Calmness Is Your Competitive...

Peer Effect ·

2025/10/22

"I don't want to live a stressed out human experience. And that I think can be a choice." Libby Swan has run Axioned, a global design consultancy, for 25 years without burning out. Her biggest insight? Staying calm isn't just good for your wellbeing - it's a competitive advantage that makes you a better leader, creates better team dynamics, and leads to smarter decisions. In today's episode, I'm joined by Libby Swan, CEO and Co-founder of Axioned, a design consultancy with teams across the wo...

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7:15

Post-Success Depression: Why Winning Doesn't Feel...

Peer Effect ·

2025/10/20

"I hit my revenue goals but feel empty and unmotivated. Is this normal?" Ryan's question hits different - because post-success depression is real, and most founders don't talk about it. James Johnson and Freddie Birley unpack why achieving your goals can leave you feeling deflated instead of euphoric. In this Post Bag episode, James and Freddie explore the four energy levers that determine how you feel after a big win: purpose, people, progress, and pausing. They dive into why founders consta...

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37:35

No Investors, No Problem - how George Sullivan has...

Peer Effect ·

2025/10/15

"If I had taken investment in the early years, it would've wrecked me. I wouldn't have been able to deal with investors breathing down my neck." George Sullivan turned his obsession with trainers into The Sole Supplier, a business driving £50 million GMV annually - without a single investor. His biggest insight? Bootstrapping isn't just about keeping control; it's about growing at a pace that matches your capacity as a founder. In today's episode, I'm joined by George Sullivan, founder and CE...

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6:57

Why Founder Networking Feels Fake (And How to Fix It)...

Peer Effect ·

2025/10/13

"Everyone finds networking awkward - you're not alone." James Johnson and Freddie Birley tackle your real founder questions in the Peer Effect Post Bag. No guests, no case studies - just honest answers to the stuff keeping you up at 2AM. In this episode, James and Freddie answer the question every founder dreads: "I'm terrible at networking with clients. It feels forced and awkward. How do I actually get good at building genuine relationships?" Their answer? Stop performing and start being cu...

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40:10

What’s the right way to network? - with Mark...

Peer Effect ·

2025/10/08

"Don't be afraid to be vulnerable. Networking isn't transactional, it's about building genuine connections." Mark Shepherd turned a LinkedIn post about mental health and meeting for drinks into Gathr, a 10,000-member community of VCs, founders, and PE investors. His biggest insight? Authentic relationships beat business card collecting every time. In today's episode, I'm joined by Mark Shepherd, founder and CEO of Gathr, Europe's leading community for founders and investors. After starting hi...

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165 results

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