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PODCAST

Alloy Personal Training Business

Are you ready to take your fitness business to the next level? Be sure to visit us at: http://bit.ly/alloy_franchise Listen in for secrets and tips on running a successful Personal Training business. From marketing, staff management, trends, programming, pricing, and many other subjects in between, speaker and award-winning fitness industry legend Rick Mayo, founder of the Alloy Personal Training Franchise, covers it all.

health & fitness fitness

All Episodes

00:20:37

Stories That Define Alloy

Alloy Personal Training Business ·

2025/06/11

In this episode, Rick Mayo shares how his business has managed to create a thriving, close-knit community while scaling up to hundreds of locations. Rick was interviewed on the Dynamic Disruption Podcast, where he dives into Alloy’s approach to building relationships, simplifying operations, and putting human connections at the heart of fitness.Starting in 1992, Rick explains how his Alloy stands out by focusing on personal, one-on-one interactions instead of the typical crowded gym experience.It’s

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00:42:15

Record-Breaking Presales With John Herrera

Alloy Personal Training Business ·

2025/06/04

In this episode, Rick Mayo sits down with John Herrera, the guy who crushed the presale record at Alloy Alamo Heights and built an awesome community from day one. He is the director of training.John’s journey through the fitness world - from managing gyms in different states to leading at Alloy - is full of lessons on what it really takes to get people excited and keep them coming back.Rick and John discuss how quick follow-ups and genuine care make all the difference in turning interested leads

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00:27:03

Losing 100 lbs, Gaining Purpose: The Coach Who Turned...

Alloy Personal Training Business ·

2025/05/28

In this episode, Rick Mayo sits down with Chris Hogan, a dynamic coach who transformed his life by losing 100 pounds and overcoming a lifelong stutter. Now coaching across multiple Alloy clubs, Chris shares how he turned his challenges into a passion for helping others.Chris and Rick discuss why effective coaching goes beyond programming to building trust, holding clients accountable, and creating a community where everyone feels like a winner. He also reveals the mindset shifts that helped him

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00:28:11

Founders' Call Unveiled: Navigating the Top 3 Questions

Alloy Personal Training Business ·

2025/05/21

In this episode, Rick and Matt break down the three most common questions they get from franchise hopefuls. Rick brings over 33 years of experience running a fitness business that’s not only resilient to economic shifts but also built on integrity and leadership.They explain why Alloy’s premium model thrives through economic ups and downs, the company’s ambitious yet realistic goal of opening 800 clubs by 2030, and what separates good franchisees from great ones.They also reveal how small group

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00:37:49

The Rejection-Proof Sales Mindset

Alloy Personal Training Business ·

2025/05/07

In this episode of the Alloy Personal Training Business Podcast, Rick and Matt tackle a pain point that haunts most salespeople: following up with leads.This applies to personal training or other service-driven businesses. The right mindset is important if you are to succeed in sales.The follow-up is a test of courage, persistence, and empathy.Drawing parallels between buying personal training and buying a car, Rick and Matt reveal how emotional timing plays a critical role in decision-making and

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00:48:31

The Power of Community: Marketing That Actually...

Alloy Personal Training Business ·

2025/04/30

In this episode, Rick speaks with multiunit Alloy franchisee, Laurel Roach, about how to build a solid referral network in your community.Community marketing is a great way to build genuine relationships and get good referrals from businesses you share the same avatar client with.She emphasizes the need for patience and approaching other local businesses with lots of confidence and value upfront. She details a specific campaign involving a nail salon, which resulted in six new members. Laurel also

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00:29:58

Franchisee Training: Building the Alloy Standard –...

Alloy Personal Training Business ·

2025/04/23

In part 2 of this 2-part series, Rick Mayo and Matt Helland dive into the next phase of the Alloy Personal Training franchise journey, what happens when you and your team finally arrive for in-person training.Matt walks through the structure of the training week, including the daily expectations, team involvement, and the classroom-to-hands-on learning style. Franchisees will quickly learn that training is more than just information; it’s an intense, immersive experience designed to equip owners

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00:36:23

Training to Win: How We Prepare Alloy Franchise...

Alloy Personal Training Business ·

2025/04/16

One of the most common questions we get from new Alloy Personal Training franchisees is what they should be doing before in-person training. In part 1 of this 2-part series, Rick Mayo and Matt Helland give you the roadmap - what to do, when to do it, and how to do it well.Matt shares the exact steps every franchisee should be taking in the months leading up to training, from hiring your core team to launching marketing and building buzz in your community. If you're in the “hurry up and wait” phase

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00:33:08

The GLP-1 Effect: Game Changer or Industry Threat?

Alloy Personal Training Business ·

2025/04/09

In this episode, Rick speaks with Alloy COO Suzanne Robb about whether weight loss shots are a friend or foe of the fitness industry.Suzanne revisits her experience with GLP-1 weight loss medications - semaglutide and tirzepatide. She offers a unique perspective on how medical intervention doesn't have to conflict with a fitness-first lifestyle.Suzanne also opens up about her struggles with weight loss in her 60s despite years of working out and healthy eating. When traditional methods failed, she

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00:27:25

Franchisee Spotlight with Jody Donaldson

Alloy Personal Training Business ·

2025/04/02

In this episode, Jody Donaldson shares his fascinating journey from law enforcement to real estate and now to entrepreneurship in the fitness industry.Jody discusses the powerful impact of fitness on both physical and mental health and how he took the leap to open his own business.Jody talks about his experience with the Alloy Personal Training Franchise and how the proven business model drew him in after he had considered other opportunities.He also dives into his mindset on leadership and growth

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00:34:02

Modern Exercise Programming with Wes Barefoot

Alloy Personal Training Business ·

2025/03/26

In this episode, Rick Mayo sits down with Wes Barefoot, a franchise consultant, entrepreneur, and father of three, who found out that simplicity, not intensity, is the key to long-term health transformation.Wes shares how he lost over 40 pounds and completely reshaped his health by ditching the hype and embracing a strategy centered on progressive strength training, daily walking, and hitting daily protein targets. With a full plate of businesses and toddlers, Wes proves it’s possible to prioritize

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00:38:23

Attention on Retention

Alloy Personal Training Business ·

2025/03/19

In this episode, Rick Mayo is joined by Matt Helland for a masterclass on what it really takes to keep personal training clients coming back. Alloy Personal Training has one of the industry’s leading retention rates. Matt shares his unique approach to making retention a repeatable, trackable process, starting from the very first interaction.They break down the essential role of the Starting Point Session, explain why great onboarding is more than just a formality, and how “pulse checks” can rescue

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00:31:42

Redefining Semi-Absentee Ownership

Alloy Personal Training Business ·

2025/03/12

A lot of business owners dream of running their gym without being there all the time. But let’s be real - there’s no such thing as a truly absentee business owner. The good news? You don’t have to be in your gym 24/7 to make it successful. You just need to know what to focus on.In this episode, Rick Mayo sits down with Adam Blankenship, who recently took over Alloy’s corporate gym operations, to break down exactly how top franchisees, many with zero fitness experience, are thriving.They reveal the

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00:31:47

Fit for the Future: Tech & Innovation in Franchising

Alloy Personal Training Business ·

2025/03/05

Just like all other businesses, AI has affected franchising in a great way. If you are still clinging to legacy systems, this episode is a wake-up call!In this episode, Rick speaks with the founder of the Franchise CTO, Parnell Woodard, about how technology is and will affect franchising.Parnell is a tech entrepreneur who has built and sold multiple companies specializing in data analytics and digital transformation for franchises. With years of experience in both technology and franchise

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00:40:13

From Corporate to CEO: The Entrepreneur’s Journey...

Alloy Personal Training Business ·

2025/02/26

In this episode, Rick Mayo sits down with Chamberlynn Campuzano, the VP of Corporate Operations at Alloy, to discuss one of the biggest challenges facing new franchisees: the shift from corporate life to business ownership. Many people assume that buying a franchise means they can be hands-off, but the reality is different.Chamberlynn shares her personal journey from being an executive assistant to leading a team, learning to delegate, and stepping into a leadership role. Rick and Chamberlynn

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00:32:54

How Alloy Leveraged Tech to Become a Franchise...

Alloy Personal Training Business ·

2025/02/19

In this episode, Rick shares his 33-year fitness entrepreneurship journey from a personal trainer working his way through college to a fitness franchising powerhouse.With over 320 locations awarded and 100+ open, Rick reveals what it takes to build a scalable, sustainable, and high-retention fitness brand.Rick explains how AI and automation are changing franchising by streamlining operations and improving retention.He shares tips on how to integrate AI seamlessly in a fitness business and how Alloy

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00:37:34

The Ultimate Guide to Getting More Referrals for Your...

Alloy Personal Training Business ·

2025/02/12

Tired of chasing new leads without seeing results? Let your happiest clients do the work for you.In this episode, Rick and Matt share how a strong referral system can grow your business. Matt explains how asking for referrals at key moments, maintaining accountability, and building community partnerships lead to more clients.Rick and Matt also discuss how gamification and measurable systems make referrals a consistent part of business operations.Learn creative strategies for getting referrals,

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00:39:58

From Corporate to Entrepreneurship with Kevin Gardenhire

Alloy Personal Training Business ·

2025/02/05

In this episode, Rick Mayo chats with Kevin Gardenhire, a dynamic Alloy franchise partner, about his transition from the corporate world to entrepreneurship. Kevin has a fascinating background, he has worked in finance, corporate leadership, and even a stint at Walmart. He’s here to share how he turned those experiences into a thriving fitness franchise business.Kevin gets honest about the importance of leadership, taking ownership (even when things go sideways), and hiring the right people who get

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00:38:17

Key Traits of Successful Fitness Studio Owners w/...

Alloy Personal Training Business ·

2025/01/22

Are distractions keeping you from growing your fitness business? In this episode, Rick speaks with fitness industry expert Mike Arce about what makes a successful studio owner. Mike works with more than 60 brands at the franchisee level and is also personally invested in multiple Alloy locations.Mike is the founder of Loud Rumor, a company dedicated to helping gym owners thrive. He shares his journey from fitness coach to entrepreneur and why he chose Alloy Franchise for its scalability, low startup

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00:37:57

Record-Breaking Presales with Ken Campbell

Alloy Personal Training Business ·

2025/01/15

In this episode, Rick speaks with Alloy franchise partner Ken Campbell, a golf management executive who recently became an Alloy franchisee. Ken has shattered all our presale records by signing 130+ members before opening his location.He shares how he transitioned from managing golf courses to building a successful Alloy fitness franchise business.Rick and Ken discussed the service-first approach, the keys to leadership in semi-absentee ownership, and the lessons he learned from an unprecedented

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314 results

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