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PODCAST

Alloy Personal Training Business

Are you ready to take your fitness business to the next level? Be sure to visit us at: http://bit.ly/alloy_franchise Listen in for secrets and tips on running a successful Personal Training business. From marketing, staff management, trends, programming, pricing, and many other subjects in between, speaker and award-winning fitness industry legend Rick Mayo, founder of the Alloy Personal Training Franchise, covers it all.

health & fitness fitness

All Episodes

00:24:43

Franchise Funding 101: How to Finance Your Dream

Alloy Personal Training Business ·

2025/07/30

In this episode, Rick and Suzanne speak on the many ways you can finance your franchise locations.From bootstrapping with cash to leveraging your 401(k) or even tapping into home equity, this episode explores every legitimate funding avenue.Suzanne brings extensive real-world knowledge about franchisee behaviors and finance strategies. Her guidance is grounded in working with hundreds of aspiring owners through the complex franchise process.Rick and Suzanne break down six ways to fund your Alloy

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00:29:22

The Price Is Right: Mastering the Art of Raising Rates

Alloy Personal Training Business ·

2025/07/23

Rick Mayo and Matt Helland break down how to confidently increase your membership rates without losing your sanity or your client base.With decades of experience in the fitness business, Rick and Matt discuss Alloy’s tested strategy for rolling out rate hikes in a way that boosts both your margins and your team’s confidence.They start with raising rates for new members to build proof, then walk through how to approach existing clients with personal conversations rooted in value.They explore the

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00:31:58

The Resilience Factor: Bouncing Back with Courtney Clark

Alloy Personal Training Business ·

2025/07/16

In this powerful episode, Rick Mayo welcomes Courtney Clark, a keynote speaker, author, and resilience researcher with an extraordinary backstory.From aspiring actress to nonprofit founder to four-time cancer survivor, Courtney has a deep understanding of what it means to pivot when life demands it.Courtney discusses her concept of resilience, not as positivity, but as adaptability. She argues that many people are stuck in rigid mental models and need to “quit to keep going.” Her research reveals

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00:36:58

The Standard Is You: Raising the Bar with Mike Arce

Alloy Personal Training Business ·

2025/07/09

In this episode, Rick speaks with multi-unit Alloy franchisee, Mike Arce, about his new book "The Standard is You."Mike talks about his new book and how it’s designed to unlock the potential in employees by teaching them to manage up.He explains the concept of self-leadership and how employees can take ownership of their growth. It’s a fresh way of thinking that turns the traditional "just do your job" mentality on its head.Business owners will also learn how empowering their staff to lead from

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00:30:32

Beyond the Studio: Joy Sandoz’s Mission-Driven Impact

Alloy Personal Training Business ·

2025/07/02

In this episode, Rick speaks with Joy Sandoz, a multi-location Alloy franchisee known for her excellent community-building practices.With a background that spans graphic production to personal training and business ownership, Joy shares some tips on how to create a gym where members feel like family.She shares how the simple things – from knowing everyone's names to hosting fun events – make a huge difference in member retention.Rick and Joy also discuss the importance of leadership and developing

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00:43:42

How Alloy's Rapid Growth Is Shaping the Fitness Industry

Alloy Personal Training Business ·

2025/06/25

In this episode, Rick discusses Alloys’ rapid growth and the changing landscape of the fitness industry.Rick reveals how Alloy has been able to scale its fitness franchise model, now with over 300 locations sold and 100 open, all while catering to an underserved age group: 45-65-year-olds.He also highlights how the wellness space is becoming increasingly complex with trends like cold plunges and extreme diets, and how the focus should return to foundational practices like strength training and

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00:25:11

Train Smart, Stay Strong: The Alloy Method Explained

Alloy Personal Training Business ·

2025/06/18

In this episode, Rick Mayo and Matt Helland discuss the science and psychology behind the Alloy method of training frequency.With over three decades of experience, Rick and Matt explain why 2-3 days a week is ideal for the majority of Alloy clients, especially those 40 and older.They break down the physiological and psychological benefits of less frequent, high-quality training, including better strength gains, improved insulin sensitivity, reduced injury risk, and elevated mood.Alloy’s structured

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00:20:37

Stories That Define Alloy

Alloy Personal Training Business ·

2025/06/11

In this episode, Rick Mayo shares how his business has managed to create a thriving, close-knit community while scaling up to hundreds of locations. Rick was interviewed on the Dynamic Disruption Podcast, where he dives into Alloy’s approach to building relationships, simplifying operations, and putting human connections at the heart of fitness.Starting in 1992, Rick explains how his Alloy stands out by focusing on personal, one-on-one interactions instead of the typical crowded gym experience.It’s

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00:42:15

Record-Breaking Presales With John Herrera

Alloy Personal Training Business ·

2025/06/04

In this episode, Rick Mayo sits down with John Herrera, the guy who crushed the presale record at Alloy Alamo Heights and built an awesome community from day one. He is the director of training.John’s journey through the fitness world - from managing gyms in different states to leading at Alloy - is full of lessons on what it really takes to get people excited and keep them coming back.Rick and John discuss how quick follow-ups and genuine care make all the difference in turning interested leads

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00:27:03

Losing 100 lbs, Gaining Purpose: The Coach Who Turned...

Alloy Personal Training Business ·

2025/05/28

In this episode, Rick Mayo sits down with Chris Hogan, a dynamic coach who transformed his life by losing 100 pounds and overcoming a lifelong stutter. Now coaching across multiple Alloy clubs, Chris shares how he turned his challenges into a passion for helping others.Chris and Rick discuss why effective coaching goes beyond programming to building trust, holding clients accountable, and creating a community where everyone feels like a winner. He also reveals the mindset shifts that helped him

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00:28:11

Founders' Call Unveiled: Navigating the Top 3 Questions

Alloy Personal Training Business ·

2025/05/21

In this episode, Rick and Matt break down the three most common questions they get from franchise hopefuls. Rick brings over 33 years of experience running a fitness business that’s not only resilient to economic shifts but also built on integrity and leadership.They explain why Alloy’s premium model thrives through economic ups and downs, the company’s ambitious yet realistic goal of opening 800 clubs by 2030, and what separates good franchisees from great ones.They also reveal how small group

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00:37:49

The Rejection-Proof Sales Mindset

Alloy Personal Training Business ·

2025/05/07

In this episode of the Alloy Personal Training Business Podcast, Rick and Matt tackle a pain point that haunts most salespeople: following up with leads.This applies to personal training or other service-driven businesses. The right mindset is important if you are to succeed in sales.The follow-up is a test of courage, persistence, and empathy.Drawing parallels between buying personal training and buying a car, Rick and Matt reveal how emotional timing plays a critical role in decision-making and

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00:48:31

The Power of Community: Marketing That Actually...

Alloy Personal Training Business ·

2025/04/30

In this episode, Rick speaks with multiunit Alloy franchisee, Laurel Roach, about how to build a solid referral network in your community.Community marketing is a great way to build genuine relationships and get good referrals from businesses you share the same avatar client with.She emphasizes the need for patience and approaching other local businesses with lots of confidence and value upfront. She details a specific campaign involving a nail salon, which resulted in six new members. Laurel also

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00:29:58

Franchisee Training: Building the Alloy Standard –...

Alloy Personal Training Business ·

2025/04/23

In part 2 of this 2-part series, Rick Mayo and Matt Helland dive into the next phase of the Alloy Personal Training franchise journey, what happens when you and your team finally arrive for in-person training.Matt walks through the structure of the training week, including the daily expectations, team involvement, and the classroom-to-hands-on learning style. Franchisees will quickly learn that training is more than just information; it’s an intense, immersive experience designed to equip owners

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00:36:23

Training to Win: How We Prepare Alloy Franchise...

Alloy Personal Training Business ·

2025/04/16

One of the most common questions we get from new Alloy Personal Training franchisees is what they should be doing before in-person training. In part 1 of this 2-part series, Rick Mayo and Matt Helland give you the roadmap - what to do, when to do it, and how to do it well.Matt shares the exact steps every franchisee should be taking in the months leading up to training, from hiring your core team to launching marketing and building buzz in your community. If you're in the “hurry up and wait” phase

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00:33:08

The GLP-1 Effect: Game Changer or Industry Threat?

Alloy Personal Training Business ·

2025/04/09

In this episode, Rick speaks with Alloy COO Suzanne Robb about whether weight loss shots are a friend or foe of the fitness industry.Suzanne revisits her experience with GLP-1 weight loss medications - semaglutide and tirzepatide. She offers a unique perspective on how medical intervention doesn't have to conflict with a fitness-first lifestyle.Suzanne also opens up about her struggles with weight loss in her 60s despite years of working out and healthy eating. When traditional methods failed, she

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00:27:25

Franchisee Spotlight with Jody Donaldson

Alloy Personal Training Business ·

2025/04/02

In this episode, Jody Donaldson shares his fascinating journey from law enforcement to real estate and now to entrepreneurship in the fitness industry.Jody discusses the powerful impact of fitness on both physical and mental health and how he took the leap to open his own business.Jody talks about his experience with the Alloy Personal Training Franchise and how the proven business model drew him in after he had considered other opportunities.He also dives into his mindset on leadership and growth

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00:34:02

Modern Exercise Programming with Wes Barefoot

Alloy Personal Training Business ·

2025/03/26

In this episode, Rick Mayo sits down with Wes Barefoot, a franchise consultant, entrepreneur, and father of three, who found out that simplicity, not intensity, is the key to long-term health transformation.Wes shares how he lost over 40 pounds and completely reshaped his health by ditching the hype and embracing a strategy centered on progressive strength training, daily walking, and hitting daily protein targets. With a full plate of businesses and toddlers, Wes proves it’s possible to prioritize

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00:38:23

Attention on Retention

Alloy Personal Training Business ·

2025/03/19

In this episode, Rick Mayo is joined by Matt Helland for a masterclass on what it really takes to keep personal training clients coming back. Alloy Personal Training has one of the industry’s leading retention rates. Matt shares his unique approach to making retention a repeatable, trackable process, starting from the very first interaction.They break down the essential role of the Starting Point Session, explain why great onboarding is more than just a formality, and how “pulse checks” can rescue

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00:31:42

Redefining Semi-Absentee Ownership

Alloy Personal Training Business ·

2025/03/12

A lot of business owners dream of running their gym without being there all the time. But let’s be real - there’s no such thing as a truly absentee business owner. The good news? You don’t have to be in your gym 24/7 to make it successful. You just need to know what to focus on.In this episode, Rick Mayo sits down with Adam Blankenship, who recently took over Alloy’s corporate gym operations, to break down exactly how top franchisees, many with zero fitness experience, are thriving.They reveal the

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321 results

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