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PODCAST

Houston"s Internet Marketing Clinic

Houston’s Internet Marketing Clinic has been a popular ongoing SEO and Digital Marketing Series since 2003. Created by seo expert Beth Guide, this podcast is designed to help business owners, learn the tips, tricks, techniques, and lingo of internet marketing. We cover different topics each week in how to help our listeners succeed in having a web site that works for their business, works for their customers but also works for Google so that it is highly ranked and visable. We also teach conversion

education how to

All Episodes

1:54:56

Episode 216: E-commerce for Businessowners

Houston"s Internet Marketing Clinic ·

2022/09/29

If you’re running an e-commerce website, then you’ve got competition. At last count, there were more than 20 million e-commerce sites in operation around the globe. Every one of those websites has the same goal - stand out, attract traffic and pick up conversions in the process. With millions of sites crowding the online picture, it’s never been more important to pursue best e-commerce practices when developing and marketing a website. That’s what we’re going to go over, along with some tips to help

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1:55:39

Episode 214 – Getting Started with WordPress

Houston"s Internet Marketing Clinic ·

2022/07/03

When I teach class, I always advise using WordPress because it gives small business a way to level the playing field. At Vertical Web we do a lot of things, but client advocacy is one of the biggest. We talk about why using a platform like Wix or Squarespace in my opinion does not allow websites to have the best chance to rank in Google and that should always be a priority. https://www.youtube.com/watch?v=iqEg5ROZrIk I know we often hear well I just need to have it for credibility from small

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1:37:20

Episode 213: How To Read an SEO Report

Houston"s Internet Marketing Clinic ·

2022/06/26

Each month I sit down to pick topics that are most relevant to the Digital Marketing landscape. Or, I am asked questions from clients that really can be a strong class topic. That is exactly what happened here. I had two different clients ask us to help them understand an SEO report. So out of that, this topic was born. https://www.youtube.com/watch?v=dH9vglF2gAU&feature=youtu.be Google Analytics The reality is I used at least 2 and sometimes as high as 4 types of reporting daily for websites. The

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1:55:40

Episode 212: The Ultimate Glossary of SEO Terms...

Houston"s Internet Marketing Clinic ·

2022/06/21

Digital marketing is a huge field, encompassing several fields of study and changing all the time. And like with any technically-heavy field, digital marketing comes with its own lingo that’s used among industry members. Here we’ll start delving into those terms and what they mean to digital marketing professionals. That way, when someone starts spitting out SEO slang, you’ll know what they’re talking about. https://www.youtube.com/watch?v=ta4_8khnLZs Here’s the terms covered in the A-D Videos

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1:51:30

How to Build a Website or How to Hire Someone Who Can

Houston"s Internet Marketing Clinic ·

2022/05/27

It seems like everyone is a web designer or an SEO expert these days. After all the years in this industry you learn to spot trends. When the economy is poor, the web designers come out of the woodwork. Everyone suddenly knows how to build a site and knows SEO. I am here to say that is an absolute fallacy. Reputable web designers are not part of the gig economy. And web design is not a side hustle.So what are some of the tell-tale, inside baseball signs, small business owners need to consider when

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1:24:02

Common Mistakes That Negatively Impact Website Success

Houston"s Internet Marketing Clinic ·

2022/05/12

Common Mistakes That Negatively Impact Website Success Errors Errors everywhere and not a person to help. We see errors everyday. Even sometimes we miss things. But what are critical mistakes that hamper you digital marketing success. Table of Contents The Platform And the Host We will start our list of mistakes at the most fundamental genesis. Two of the first decisions a person makes when they decide to start a website are where to host it and how to build it. Often this is the biggest mistake

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1:28:58

Episode 209: All about Content

Houston"s Internet Marketing Clinic ·

2022/04/24

Their back! Well I think they never went away. What I’m talking about is content silos, or as ahref called them a topic cluster. On a side note, recently there was a post on twitter about how people rename things and then go Eureka, I found something new. This Eureka, whether called content hub, topic cluster or silos, have been around since day one. It is just we have not seen the emphasis in the recent past. I guess really since they started cracking down on the over use of anchor text on a

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1:54:59

Local SEO Tips for Getting on Google Maps

Houston"s Internet Marketing Clinic ·

2022/04/06

When a user does a search, Google determines if they are looking for something that is either close to them in proximity, or something that is further away. But with the passage of time, more searches are being pushed into a local space, and to be successful in that space, website owners have to understand how to make this perspective work for them. This is the core of what local seo is Every business owner should be identifying where they want to go in the future, how they get there, and how people

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What is SEO? A Beginners Guide Part II. (Technical SEO)

Houston"s Internet Marketing Clinic ·

2022/03/20

This is the second part of our SEO for Beginners podcast. Because this section is vital for the success of any website when it comes to Google, I felt it best to put this section together all on its own. In SEO for Beginners Part I. I touched on some of the external decisions you need to make when creating a website that will rank for Google. We spent some time on picking web hosting. I built Vertical Web’s Hosting Infrastructure specifically to accommodate Google. And I did it long before Google

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1:54:40

Episode 206: Fine Tuning for ’22

Houston"s Internet Marketing Clinic ·

2022/02/28

We finally got to kick off 2022 with our partner Houston Community College’s Center for Entrepreneurship. In tonight’s class I picked several points that will be the key items for ranking well in Google for 2022. Web Hosting There has been a dramatic focus put on Core Vitals. Because I have a long track record of working in SEO and understanding how vital quality web hosting is the process, it only seems fitting to me that Google finally caught up to me with ideas of how a server affects the overall

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1:45:31

Episode 205 -A Beginners Guide to SEO: What is SEO?

Houston"s Internet Marketing Clinic ·

2022/02/27

When it comes to search engine optimization, people often overlook the value of basic SEO in their website and digital marketing operations. And some honestly may not even understand what to do or how to get started. It is never too late to make basic SEO an integral part of the website. As the owner of a company that offers SEO services as well as web design and web hosting, let’s talk about some ways you can get started today. What is SEO? And Why Does SEO Matter? Basically, utilizing SEO

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1:45:31

Episode 204: Local SEO for 2022

Houston"s Internet Marketing Clinic ·

2022/02/22

Table of Contents Add a header to begin generating the table of contents One of the biggest mistakes I see small businesses make is underutilizing Local SEO practices. If you want your local business to rank better in Google searches, Local SEO is a necessity because it reveals things about your specific location that could have you appearing in a user’s local search.The key to success is learning what exactly Local SEO is, how to implement it in your own website, how you can support

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54:36

Quick Primer on Core Vitals and Technical SEO

Houston"s Internet Marketing Clinic ·

2022/02/09

I was invited to give a talk on SEO for the Houston West Chamber of Commerce and decided to talk this and make a bonus podcast out of it. This is a quick sprint though core vitals and how to use and interpret Web.dev. It is important to have a strong web hosting company to help with making sure you site passes core vitals. And, if it doesn't helping you make that work. We also did a quick on page technical SEO walk though to help business owners understand how to do a quick audit of your page. We

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1:53:10

Digital Marketing Strategies for 2022

Houston"s Internet Marketing Clinic ·

2022/01/30

As many know I have always been a big proponent of creating a comprehensive marketing strategy where the digital part, is just that apart. So in this week’s podcast, we go through and unpack what that should look like and what you should be focusing on to set up a long-term sustainable strategy. What Business is NOT Doing When It Comes to Digital Marketing. So sometimes it's good to start in a place that highlights what we are not doing. There are 10 things that business owners don’t do or

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1:21:36

Digital Marketing Goals for 2022

Houston"s Internet Marketing Clinic ·

2022/01/24

As we all know goals are important. At the start of the year, they seem to be front and center. Digital Marketing for your business is no different. There is no time like the present to get started with it. Two Sides of the Content Coin Content discussions have been going on since the start of SEO and internet marketing. Despite the topic sounding the same the reality is that the end user has become more demanding in what they want. In the past we have said we need to put-up high-quality content,

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1:41:45

5 New Year Resolutions for Digital Marketing Success...

Houston"s Internet Marketing Clinic ·

2022/01/08

New Year’s Day always brings with it resolutions. As business owners, we often have a set of business resolutions for an upcoming year. But do you include your marketing, and specifically your Digital Marketing? Wherever you are in your digital marketing journey, start it or strengthen it by making sure you have the fundamentals in place and that they are working for you. Table of Contents Add a header to begin generating the table of

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1:50:06

How to Optimize Content for SEO

Houston"s Internet Marketing Clinic ·

2021/07/12

I often hear what I do is voodoo or some kind of magic. That is simply not true. Optimizing for SEO has everything to do with math and common sense more than it will ever be about magic. So we have some basic steps that we need to follow to do optimization for each page. Step One: Define Objectives. Coming off my last topic of Keywords this should be fairly easy to do. Figure out the core words you want to rank on and write them down and put them next to your monitor. They should be the forever

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1:45:10

Blogging vs Podcasting Episode 124

Houston"s Internet Marketing Clinic ·

2021/07/12

There is a lot of confusion about how to handle blogs in 2021. From should I be running a blog down to how should I be running it. As a business owner, your website (notice I said website) needs to have a blog. That is not really optional anymore. And the blog needs to be a part of your website and not being run elsewhere. Everyone needs one. In today's website world, there is a level of brand building that has to go on for a sale to be made. The days of being in the number one spot and the sale

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Keyword: Why They Are STILL Important Today!

Houston"s Internet Marketing Clinic ·

2021/06/11

I hear a lot of different opinions on keywords and how relevant they are. I even had someone tell me that Google says there is not published keyword density and if Google says it we know it’s the truth. While it is true there is no published keyword density, the density of the keyword presence is still relevant and needs to be considered. Gone are the days of just adding words to a page with no consideration of what the user intended to get in results. And we now also have to understand what Google

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June 2021 Class Schedule

Houston"s Internet Marketing Clinic ·

2021/06/02

June 2021 COMPLIMENTARY SEO CLASSES! Presented by Class Information and Archives: Internet Marketing Clinic Houston Full Class List and Video Archive Classes Remain Zoom Only June 2, 2021 Picking winning Keywords for better SEO Topic: Houston NW Digital Marketing Clinic Time: 11:00 AM Central Time (US and Canada) Join Zoom Meeting https://zoom.us/j/98185725390 Meeting ID: 981 8572 5390 One tap mobile +13462487799,,98185725390# US (Houston) +16699009128,,98185725390# US (San Jose) Dial by your

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