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PODCAST

Houston"s Internet Marketing Clinic

Houston’s Internet Marketing Clinic has been a popular ongoing SEO and Digital Marketing Series since 2003. Created by seo expert Beth Guide, this podcast is designed to help business owners, learn the tips, tricks, techniques, and lingo of internet marketing. We cover different topics each week in how to help our listeners succeed in having a web site that works for their business, works for their customers but also works for Google so that it is highly ranked and visable. We also teach conversion

education how to

All Episodes

1:47:41

AI That Helps, Not Hurts: How to Use ChatGPT, Claude...

Houston"s Internet Marketing Clinic ·

2025/10/31

This how-to guide goes through the use of AI tools for content, YouTube, local SEO, social posts, and reviews without sapping creativity or hurting rankings. The emphasis is on keeping human expertise at the center while letting AI handle structure, cleanup, and speed.It is expected that by the end of the course, individuals will be able to: What AI Is Good For-And Where It Trips People Up There's a difference between using AI as an assistant versus letting AI do the authoring. When the AI writes

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Google Hacks for 2025

Houston"s Internet Marketing Clinic ·

2025/06/29

[powerplay]For years, SEO professionals and website owners have been playing a guessing game with Google's algorithm. We've analyzed rankings, tested theories, and tried to reverse-engineer what the search giant actually wants from our websites. But what if I told you that Google has actually been telling us exactly what they want all along—we just haven't been looking in the right place? Thanks to leaked internal documents and Google's own AI tools, we now have unprecedented insight into the

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48:55

Leveraging AI for Digital Marketing: Small Business...

Houston"s Internet Marketing Clinic ·

2025/05/08

[powerplay]As a small business owner, we all understand the plight of too much to do, not enough hours in a day and how we can cover more ground in less time. So enter AI. As alluring as it is and as helpful as it can be, when it comes to a website design and SEO, it can be toxic to your sites overall health if its not leveraged properly. So, before you let an AI tool write your next blog post or launch your entire website, let’s take a moment to pause and ask: Is this actually helping your

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1:51:16

Digital Marketing: Leveraging AI for Web Development...

Houston"s Internet Marketing Clinic ·

2025/04/10

As digital marketing continues to evolve, artificial intelligence has emerged as a powerful tool for website development and SEO optimization. In today's video, we talk about how AI can streamline website creation, support SEO strategies, and save time on content generation.WordPress: The Foundation for SEO Success Before diving into AI applications, we need to establish a fundamental point: platform choice matters significantly for SEO success. While many businesses are tempted by the simplicity

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1:50:22

Google Analytics (GA4) How To Guide for Beginners

Houston"s Internet Marketing Clinic ·

2025/03/27

Maximizing Website ROI with Google Analytics 4: Essential Insights for Business OwnersIn today's digital landscape, having a website is the first step but should not be the last step. Understanding how that website performs and contributes to your business goals is what separates successful online ventures from those that struggle to gain traction. At Vertical Web, we frequently encounter business owners who have invested thousands in web design, SEO services, or SEM campaigns but have no idea

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1:50:16

IMCH: Looking ahead to SEO in 2025

Houston"s Internet Marketing Clinic ·

2025/03/05

Navigating the Future of SEO: Key Trends and Strategies for 2025The digital marketing landscape is perpetually evolving, with SEO at the forefront of this transformation. As we approach 2025, it becomes imperative for marketers and business owners to understand and adapt to the latest SEO trends to maintain and enhance their online visibility. This post delves into the significant shifts expected in the SEO realm, offering actionable strategies to help you stay ahead in a competitive digital

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1:45:20

IMCH: SEO BootCamp: Getting Back to Basics – A...

Houston"s Internet Marketing Clinic ·

2025/03/05

Whether you're a small business owner, entrepreneur, or digital marketer, understanding the fundamentals of SEO can help you gain visibility, attract leads, and grow your business. What is SEO and Why is it Important? SEO, or Search Engine Optimization, is the practice of improving a website’s visibility on search engines like Google. The goal is to rank higher in search results, making it easier for potential customers to find your business. Why SEO Matters for Businesses Increases website

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1:55:43

IMCH: All About Keywords – A Comprehensive Guide to...

Houston"s Internet Marketing Clinic ·

2025/02/27

Keywords have been at the core of search engine optimization (SEO) since the early days of the Internet. Despite evolving algorithms, they remain crucial for ranking on Google. This guide explores the history, best practices, and strategies for using keywords effectively in 2024.The Evolution of Keywords in SEO Early Search Engines and Keyword Usage In the late 1990s, search engines like Lycos, AltaVista, and AOL used simple Boolean searches. Web pages were ranked based on keyword frequency,

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1:56:42

Google Leaks and What They Mean for SEO and Small...

Houston"s Internet Marketing Clinic ·

2024/07/19

Unexpectedly, the SEO community was gifted a leak. Just as everyone was wringing their hands and lamenting SEO is dead (it’s not), here came a blueprint for SEOs.I have just begun soaking in all the information contained in this document. By way of background, Rand Fiskin, founder of MOZ, was contacted about the Google API being accidentally uploaded. But as I read through this, in many ways, it's not telling me things I didn’t already know, but I feel very vindicated because it backs a lot of what

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SEO Hacks: Easy Ways to Win at SEO

Houston"s Internet Marketing Clinic ·

2024/06/08

SEO Hacks: Ways to win at SEO SEO (Search Engine Optimization) is a crucial aspect of digital marketing, and understanding how to navigate it can significantly impact the online visibility of your business. In this class we will explore the basics of SEO so that you can compete in this world and understand the do’s and don’ts and if you’re paying someone you can understand that they’re doing what they need to do. Google and SEO: Two Sides of the Same Coin Google’s relationship with SEO is constant

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1:55:32

Effective Strategies for Holiday Marketing: Web,...

Houston"s Internet Marketing Clinic ·

2023/10/18

Fall is upon us, which means the holidays are soon to follow. For business owners, this time of the year is filled with opportunity - opportunities to develop your brand and capture a new wave of customers in the process.Of course, the competition is fierce during the holidays, especially as we near Black Friday and Christmas. That means SMB owners and online retailers must be ready to optimize their web presence to the extent they can. By strengthening your website, ad marketing, e-mail marketing

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1:52:49

Auditing Website Basics: The Rules Every Business...

Houston"s Internet Marketing Clinic ·

2023/09/27

Auditing Website Basics: The Rules Every Business Website Should Follow Developing a business website is difficult work. To be frank, it’s a job that most small business owners aren’t prepared to handle on their own. The job is only getting tougher, too, as Google is constantly raising the bar on what constitutes a high quality, trustworthy site. And every business owner should want a website that Google considers trustworthy because those are the sites that secure top ranking spots. If your site

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1:06:26

The Right Tools for the Job: How to Get WordPress Set...

Houston"s Internet Marketing Clinic ·

2023/07/11

Wordpress is one of the internet's most powerful engines, as something like 40 percent of all sites run on WP. Millions of those sites are professional or e-commerce in nature, and from the get-go, they must be configured properly to succeed. That means integrating the right tools into Wordpress during and following the initial WP install. If you're partnered with a reputable web hosting company, these tools may be included with your install package - a major convenience for site owners who don't

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1:53:49

Building a Better Blog

Houston"s Internet Marketing Clinic ·

2023/07/01

How to Write a Better Blog Blogging, it’s not why most people get into business, but written communication remains an important part of customer acquisition. And online, that means writing high quality blogs, articles and landing page content to help send the signals to Google that will equal long term SEO success. With today’s tech-based, always-online economy, the value of good writing may not be obvious. That’s where we’ll start before addressing how to write a more effective piece of website

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1:54:41

SEO Secrets that Will Elevate Your Impact

Houston"s Internet Marketing Clinic ·

2023/06/14

If you’ve just launched a business website - or are about to launch one - your work is just beginning as the site’s owner. With millions of e-commerce and professional sites already online, it’s a real fight to get new websites noticed. In fact, it’s impossible to gain traction online without an effective SEO plan in place. That’s because search engines are picky when determining which pages to rank - those with better SEO fundamentals are much more likely to snag those coveted top

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1:52:44

Using ChatGPT for SEO and Website Content Creation...

Houston"s Internet Marketing Clinic ·

2023/02/25

For anyone who has been around the Internet Marketing Clinic for a while, knows we always try to stay ahead of where the road goes. AI tools have turned 2023 on its ear, and it is not even March. In this episode of the IMCH, we are taking an in-depth look at how to balance AI tools like ChatGPT and your website, content or SEO efforts. There is a lot of very dangerous misguided implementations ideas so we wanted try and stay ahead of it and let you know what we think you should be doing and how to

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1:33:56

Marketing Tips for the AI World that has quickly...

Houston"s Internet Marketing Clinic ·

2023/02/08

Buckle up 2023 is going to be one for the ages. Every year brings a new set of challenges for the digital marketing industry, but 2023 may bring more upheaval than normal. Multiple content-related updates in late 2022 appear to be targeted at identifying and deranking pages with low quality (potentially AI) content. Google has also made recent updates to its Search Rater Quality Guidelines - with added emphasis on communicating expertise and experience in content. Additionally both Google and Bing

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50:10

Google Content Updates

Houston"s Internet Marketing Clinic ·

2023/01/27

Google has always prioritized content in its rankings, but in the second half of 2022 and into 2023, the search engine giant has gone all-in on content updates. In the past several months, Google has pushed over at least three significant content updates, and its latest includes major work to its search engine content guidelines. We’ll take a closer look at this latest update and what website owners will need to do in response. A few notable changes in Google’s newest content update The bulk of

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1:49:13

IMCH: Episode 218 2022 A Year in Review

Houston"s Internet Marketing Clinic ·

2022/12/12

Looking back at 2022 - a year of major Google updates Another year, another slate of algorithm updates from the world’s leading search engine. Google making changes to its ranking algorithm is nothing new - it’s always going on, actually - but 2022 saw a couple of impactful changes that website owners should be aware of. Ideally, you will have already made some of the necessary adjustments, but if not, we’ve got a quick recap here you can use to get up to speed. Table of Contents Add a header to

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1:50:19

Episode 217: SEO Basics

Houston"s Internet Marketing Clinic ·

2022/11/04

Search engine optimization (SEO) is one of the primary components of digital marketing and is foundational to a successful website. Proper SEO gives your website the best possible chance at securing favorable search engine listings, and those top listings are valuable. In fact, the top 3 organic listings in Google gets an estimated 80 percent of all the clicks on a particular search engine results page (SERP). As your site moves up the rankings, its ability to attract traffic will also improve. That

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