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PODCAST

Confessions of a Higher Ed CMO — with Jaime Hunt

Confessions of a Higher Ed CMO is like a conference in a podcast, offering a blend of professional wisdom, innovative ideas, and personal anecdotes. Whether you"re a higher ed marketer, a faculty member curious about the behind-the-scenes of university branding, or just someone with an interest in the intersection of education and marketing, the podcast is your gateway to the lesser-known narratives of higher education. In each episode, host Jaime Hunt engages in candid and insightful

business marketing

All Episodes

00:35:53

Ep. 73: Busting Silos Between Strategy and Design

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2025/02/28

Jaime Hunt sits down with Brittney Westbrook to discuss the nuances of working with graphic designers and managing creative teams. They dive into the challenges of balancing creative freedom with strategic goals, the importance of giving actionable feedback, and how marketing leaders can foster stronger partnerships with designers. Whether you’re leading a creative team or collaborating with designers on marketing projects, this episode is packed with insights on how to improve workflows, enhance

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00:55:40

Ep. 72: Meltproof Your Incoming Class

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2025/02/14

In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with enrollment marketing expert Will Patch to tackle a critical issue in higher education—summer melt. They explore the key reasons why admitted students fail to enroll in the fall and share actionable strategies to combat melt before it happens. From financial aid misunderstandings to social anxieties, they discuss how institutions can proactively support students and improve yield. If you’re looking for ways to refine

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00:53:27

Ep. 71: There Isn’t a Organ Under the Desk: Creative...

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2025/01/31

In this lively episode of Confessions of a Higher Ed CMO, Jaime Hunt sits down with Robin Oliver, Vice President for Communications and Marketing at Ohio University, to discuss how creativity can break through the traditional boundaries of higher ed marketing. Robin shares the story behind Ohio University’s wildly successful "Name a Squirrel" campaign, her approach to fostering a culture of trust and creativity on her team, and the lessons she's learned about leading with boldness in an industry

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00:40:06

Ep. 70: Ethical Marketing, Honesty, Transparency and AI

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2025/01/17

In this episode of Confessions of a Higher Ed CMO, Jaime Hunt sits down with Eric Hollenbeck from Washington State University’s Carson College of Business to unpack the findings of the 2024 Ethical Marketing Survey. This groundbreaking research highlights public perceptions of ethical practices in marketing, including AI usage, misinformation, and the need for transparency. Together, they discuss actionable strategies for higher education marketers to build trust, address generational differences,

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00:48:17

Ep. 69: The Search Cliff is Rewriting the Rules of...

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2025/01/03

Jaime Hunt speaks with Jenny Petty about a pressing issue few are discussing: the “Search Cliff.” While the “Demographic Cliff” has been a hot topic for years, the Search Cliff highlights a significant shift in the availability of prospective student data, fundamentally altering how higher education institutions attract and enroll students. Tune in as Jenny breaks down this emerging challenge, its implications, and strategies institutions can adopt to stay ahead of the curve.Key TakeawaysThe “Search

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00:48:52

Ep. 68: Stand Out and Measure Up: Why Performance TV...

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2024/12/20

In this episode of the Higher Ed CMO Podcast, host Jaime Hunt welcomes Jennifer Lonchar, founder of Ambio, to explore the transformative potential of Performance TV for higher education marketing. Jennifer breaks down how this technology provides the reach of traditional TV with the precision of digital advertising, delivering measurable ROI and enabling schools to craft highly targeted campaigns. From personalized storytelling to integrating AI for advanced analytics, this episode is packed with

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00:54:13

Balancing Bytes and Bonds: How AI Can Humanize Higher Ed

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2024/12/16

In this Enrollify webinar, Balancing Bites and Bonds: How AI Can Humanize Higher Ed, Mallory Willsea and an expert panel dive deep into how artificial intelligence is transforming student engagement in higher education. Featuring Confessions of a Higher Ed CMO host Jamie Hunt, Generation AI co-host JC Bonilla, AI for U host Brian Piper, and The Hidden Gem host Maya Demishkevich, the discussion addresses the dual challenge of automating processes while maintaining meaningful, human connections

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00:50:33

Ep. 67: Building a Better Experience for...

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2024/12/06

Got a story to tell? An innovative idea to share? Fill out our guest nomination form, and let's chat!Host Jaime Hunt speaks with Shaun Carver, the Executive Director and Chief Executive Officer of the International House at the University of California, Berkeley, about the challenges, opportunities, and strategies for better supporting international students in higher education. The discussion sheds light on the cultural and economic benefits international students bring, the need to foster

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00:09:31

Live at AMA: Building Community in a Virtual Classroom

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2024/11/25

Host Jaime sits down with Christian Cardona, Social Media Manager for ODU Global, to explore the unique challenges and opportunities in managing social media for online learners. As a first-time attendee at the AMA conference, Christian shares his reflections, dives into strategies for building digital communities, and highlights the critical role of storytelling in fostering engagement among non-traditional students. This engaging conversation sheds light on how social media can effectively amplify

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00:37:25

Ep. 66: CROs in Higher Ed: Driving Growth and Busting...

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2024/11/22

As higher ed faces increasing headwinds, hiring a Chief Revenue Officer (CRO) is no longer a luxury—it's a strategic necessity. As demographic shifts, escalating costs, and growing competition put more pressure on institutions, a CRO's role in unifying revenue-generating efforts becomes critical. In this episode, Jaime sits down with Steven Rutt, the Chief Revenue Officer for Abilene Christian University, to tackle this topic. This episode includes insights about:the ways a CRO can connect the dots

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00:20:10

Live at AMA: The Career Transition Roadmap

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2024/11/20

Host Jaime Hunt reconnects with Bryce Hoffman live from AMA to explore his remarkable career evolution. From an unexpected layoff to his newly appointed role as Vice President and Chief Marketing Communications Officer at Worcester Polytechnic Institute (WPI), Bryce shares insights on resilience, professional growth, and building meaningful connections in the higher ed marketing world.Bryce Hoffman’s journey from career uncertainty to becoming a higher ed CMO is a testament to perseverance and

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00:14:34

Live at AMA: Building a Student-Centered University...

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2024/11/14

In this thought-provoking episode, Jaime Hunt sits down with Nick Ladany, President of San Francisco Bay University (SFBU), and Jamie Ceman from RW Jones, to explore the creation and launch of SFBU as a true “challenger brand” in higher education. They delve into SFBU’s radical student-centered model and its potential to disrupt the industry’s traditional norms, such as six-year graduation rates and inflated tuition costs. The episode highlights the university's distinctive mission to provide

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00:44:40

Ep. 65: Marketing's Role in Reshaping Pricing Strategy

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2024/11/08

Every marketer knows the four Ps–Product, Price, Place and Promotion–but it is the rare higher ed marketing leader who gets to have a voice in anything beyond just Promotion. In this episode, Jaime sits down with Paul McGinnis, vice president for marketing and enrollment at Bethel University, to talk about how he led the charge to completely transform Bethel’s pricing strategy with a tuition reset. Takeaways for this episode include insights into:why Bethel felt it was important to move toward

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00:46:38

Ep. 64: Behind the Scenes: Marketing Strategies of a...

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2024/10/25

Jaime’s nearly a decade as a higher ed CMO and vice president likely wouldn’t have been possible if she hadn’t earned a master’s degree in integrated marketing communications from West Virginia University in 2011. For more the last 15 years, Jaime has used the program as an example of best practices in action for marketing an online graduate program In this episode, Jaime sits down with Chad Mezera, Assistant Dean of Online Programs for the College of Creative Arts and Media at West Virginia

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00:54:09

Ep. 63: Uncommon Insights: AI, Creativity and Brand

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2024/10/11

There are some marketers you just don’t want to have to compete with. Grant Heston at Virginia Commonwealth University is one of them. In this wide-ranging episode, Jaime sits down with Grant to talk about AI, collaboration, creativity, brand building, and more. Takeaways from this episode include:How to build consensus around the use of AI in marketing and communicationsIdeas around ways to enhance collaboration on your teamTips for building team culture with a distributed workforceAdvice on

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00:41:08

Ep. 62: Beyond the Shoestring: Rethinking Marketing...

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2024/09/27

Marketing is an investment, not an expense. But too many universities don’t treat it as such. Instead, marketers find themselves with a budget that is not adequate for accomplishing goals and expectations. In this episode, Jaime sits down with Kristin Nichols, a seasoned higher education leader and consultant, to discuss this challenge – and what marketing leaders can do to solve it. Takeaways from this episode include:Insight into the long-term consequences of an inadequately funded marketing

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00:57:29

Ep. 61: Pitch Perfect: Leveraging Faculty Expertise...

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2024/09/13

In this episode, Jaime sits down with Kim Hallman to talk about the role placing faculty experts can play in an integrated marketing communications strategy. By strategically integrating faculty experts into an overall marketing communications strategy, universities can leverage their knowledge and reputation to enhance the institution’s image, attract and retain students, and potentially impact rankings. Takeaways from this episode include:Advice on how to choose faculty members for strategic

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00:50:19

Ep. 60: From Layoff to Liftoff: Leveraging Your...

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2024/08/30

In this compelling episode of "Confessions of a Higher Ed CMO," Jaime talks with Joe Picini, who opens up about his personal journey of navigating a sudden layoff and the critical role his professional network played in finding new opportunities. Takeaways from this episode include:Advice for building a network that can help you land on your feet after an unexpected career setback – or when your just ready to make a changeInsight into how a great professional network can help you overcome imposter

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00:49:47

Ep. 59: Parent Power: How Gen Alpha Parents will...

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2024/08/16

In this episode, Jaime and Day Kibilds, VP for Strategy at Ologie, explore Ologie’s study on the parents of Gen Alpha, exploring the implications for higher education marketers and institutions. This episode examines the defining traits of Gen Alpha, the pivotal role of technology in their lives, and the profound impact of their parents on their educational choices.Key takeaways for this episode include:A look into the demographic and psychographics of Gen Alpha and their parents – and why that’s

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00:56:46

Ep. 58: Revolutionizing Campus Life with AI

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2024/08/02

AI is not the future of technology. It’s the technology of today that is shaping the future. With that mantra in mind, Jaime sits down with Claire Brady, president of Glass Half Full Consulting and a former vice president for student affairs, to discuss how AI is shaping the student experience. Takeaways from this episode include:A look into some of the most innovative ways colleges and universities are using AI.Insight into what barriers keep people – and universities – from exploring AI and ideas

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104 results

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