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PODCAST

Nudge

Nudge is the UK"s #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.

business marketing

All Episodes

29:58

‘New Coke’ and the marketing blunder of the century

Nudge ·

2025/08/11

In 1985, Coca-Cola changed its flavour.You probably know that this was a complete failure. ‘New Coke’ was discontinued after just 79 days. But you probably don’t know the true reason why New Coke failed. Many claim it was due to poor market research, but today’s guest on Nudge, leading consumer behaviour expert Philip Graves, disagrees. Philip says New Coke failed not because the research was poor, but because market research is inherently flawed. Want to understand the biggest marketing

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31:05

How your brain can reveal what you buy

Nudge ·

2025/08/04

Paul Zak can predict what customers buy without speaking to them. He’s even able to boost charitable donations by spraying a donor with hormones. Find out how in today’s episode of Nudge. --- Read Paul’s book Immersion: https://shorturl.at/YcYxu Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ --- Today’s sources: Nisbett, R.

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25:05

How this indie movie used psychology to beat Hollywood

Nudge ·

2025/07/28

97% of independent films fail. Boiling Point did not. Today, I chat with executive producer Paul Mellor to learn how this movie applied psychological principles to outperform its peers and compete against blockbusters like James Bond. --- Join the Nudge Vaults waiting list: https://www.nudgepodcast.com/vaults Paul’s 13.5 ways to grow an underdog: https://www.mellorandsmith.com/13-ways-to-grow-your-underdog-brand Paul’s agency: https://www.mellorandsmith.com/ Subscribe to the (free) Nudge

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26:04

Why naming a dish “field-grown” doubled sales

Nudge ·

2025/07/21

How would you encourage sustainable behaviour? You might assume logical messages work best. Stuff like “the average three-hour flight creates ~250–400 kg of CO₂”. But today’s guest on Nudge has tested logical messages. And they don’t work. Today on Nudge, Toby Park from the Behavioural Insights Team explains how renaming a meat-free dish doubled its sales. Why targeting home-movers made Americans 400% more likely to cycle. How social norms can increase sales by 20%. And the reframing led

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21:51

Three tricks Super Mario uses to keep gamers hooked

Nudge ·

2025/07/14

Super Mario Bros is 40 years old. It’s an incredibly simple game (it takes up the same memory as a smartphone wallpaper), yet it’s incredibly popular. Over 40 million people have played it. Why? Because it’s packed with psychological tips that hook players in and keep them playing. Today, Ramli John explains the subtle behavioural science tricks Super Mario games use to keep us playing.--- Ramli’s book EUREKA: https://www.delightpath.com/book/eureka Ramli’s website:

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22:59

This single text made girls 45% more likely to get...

Nudge ·

2025/07/07

Can one text message save 100s of girls from cervical cancer? Today on Nudge, Niall Daly and Dr Giulia Tagliaferri discuss their county-wide study involving 55,000 girls. Their experiment had some eye-opening results, so I decided to copy it. I ran my own study on my listeners to see if I could increase my sales. Did it work? Listen to find out. My study emails: https://ibb.co/HTdMDHxT My study results: https://ibb.co/PGRp2d1y Niall and Guilia’s paper: https://shorturl.at/3nlyH Behavioural

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25:44

A surprisingly effective way to persuade (almost) anyone

Nudge ·

2025/06/30

It’s a psychological principle that helped end South African apartheid. It reversed the Pope’s declining popularity. It reduced university students’ binge drinking by 30%. And can predict romantic breakups with 60% accuracy. Today, bestselling author Will Storr reveals the surprisingly effective way to persuade (almost) anyone. --- Access the bonus episode: https://nudge.kit.com/0d88279296 Read Will’s book: https://shorturl.at/yUGRC Visit Will’s website:

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25:02

I debunked psychology’s greatest myth

Nudge ·

2025/06/23

I interviewed 60 Brits to debunk one of psychology’s greatest myths. Priming is one of the best-known biases in behavioural science. Kahneman mentions it 35 times in his best-selling book Thinking Fast and Slow. And yet, I’m not convinced it really works. In five separate experiments, I tested it. Does priming work, or is it a myth? The studies: Authenticity study: https://ibb.co/5W14DM2N Creativity study: https://ibb.co/FbxxNMDf Guilty study: https://ibb.co/XrTLXrY4 Anchoring + priming

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26:47

The surprising true story behind “the greatest ad...

Nudge ·

2025/06/16

Most marketers will remember Apple’s 1984 ad. Many consider it the “greatest ad of all time”. But you probably don’t know that just 12 months earlier, Apple released a similar ad that failed. Why? Today on Nudge, bestselling author and storytelling expert Will Storr explains why. --- Access the bonus episode: https://nudge.kit.com/0d88279296 Read Will’s book: https://shorturl.at/yUGRC Visit Will’s website: https://www.thescienceofstorytelling.com/ Sign up for my newsletter:

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26:50

Instagram failed until it made THIS simple change

Nudge ·

2025/06/09

Instagram wasn’t always a runaway success. The first version of the app flopped. However, the Instagram founders were taught a behavioural science model that transformed their work. Today on Nudge, Bas Wouters, an expert behavioural science practitioner, explains Instagram's changes and how you can follow their model to improve your online marketing. You’ll learn: How a simple question can increase reviews by 400% Why “The World’s Deepest Trash Can” decreased littering by 81% How I

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39:06

I tested this marketing guru’s advice. Was it a waste...

Nudge ·

2025/06/02

I gave this marketing expert one hour to create an unforgettable ad. I showed his ad to 30 Brits and measured exactly how memorable it was. Does his marketing advice work? Or is it a waste of time? Listen to find out. --- Learn more about Voxpopme: https://www.voxpopme.com/ Kopi Luwak control ad: https://ibb.co/NgXY0HZ0 Kopi Luwak ad Louis’s variant version: https://ibb.co/ymQG433V Buy Louis's book: https://link.stfo.io/amazon Sign up for STFO: https://www.stfo.io/newsletter Sign up

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28:27

A year-long happiness experiment: Try one new thing a...

Nudge ·

2025/05/26

This behavioural scientist spent one year doing a new thing every week.He tried acupuncture, gambling, day-trading and dancing. He visited Just Stop Oil meetups, cuddle workshops, and psychic readings. He killed a chicken, drank breastmilk, and bungee jumped. Did it make him happy? (And is there science to back up his ideas? --- Access the bonus episode: https://nudge.kit.com/64d1602e73 Follow Patrick’s newsletter: https://www.justdostuff.co.uk/ Read Patrick’s book:

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27:02

Learn 7 scientifically-backed marketing tips in 27...

Nudge ·

2025/05/19

In just 27 minutes, you can learn 7 scientifically backed marketing tactics to apply to your website today. You’ll learn: How one word increased my email open rate by 6.4%. The tiny reward that helped a cafe generate 1,276 5-star reviews. Why adding steps increased job applicants by 20%. How “you’ll lose X” reduced customer cancellations by 90%. The irrelevant reason that boosted conversions by 41%. And the irrational addition that increased conversions by 2x. --- Sign up for the Bas's

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23:20

Six eco-brands using psychology to sell

Nudge ·

2025/05/12

Oatly, Tony’s, Ecosia and more all use behavioural science to persuade you. Today, author and founder Chris Baker explains how. You’ll learn about: Tony’s viral advent calendar. Oatly’s tiny change that transformed the coffee industry. Ecosia's smart nudge to keep users hooked. And one behavioural science principle Chris used to launch his brand. --- Use code Obsolete25 for 25% off Chris’s book: https://www.bloomsbury.com/uk/obsolete-9781399416658/ Follow Chris on LinkedIn:

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22:54

Oliver Burkeman: “Most scholars worked for just 4...

Nudge ·

2025/05/05

Why did Charles Darwin, Virginia Woolf, and Henri Poincaré all follow the same four-hour rule? In this episode, bestselling author Oliver Burkeman returns to explain why three to four hours of focused work might be the secret to productivity and peace.Access the bonus episode: https://nudge.kit.com/d4e55ac69d You’ll learn: The 3–4 hour rule: why it worked for Darwin, Trollope, and Dickens and still works today. How to tackle overwhelming tasks with a simple mental trick called “just go to the

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39:03

Oliver Burkeman: “I stared at a painting for 3 hours...

Nudge ·

2025/04/28

Could staring at a painting for three hours make you more productive? In this episode, I try a strange experiment inspired by bestselling author Oliver Burkeman. Based on lessons from his book Four Thousand Weeks, I stare at Picasso’s Guernica for three hours. No phone, no distractions, just a notepad and mic. Did I go mad? Access the bonus episode: https://nudge.kit.com/d4e55ac69d You’ll learn: Why investing time and effort can increase our appreciation (feat. the Mauritian ritual

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27:47

The most destructive ad campaign in history

Nudge ·

2025/04/21

How did a marketing campaign lead to one of the worst public health disasters in American history? In this episode, I investigate the rise and fall of the Sackler family, the pharmaceutical empire they built, and the marketing tactics that got millions addicted to opioids. You’ll learn: How reframing turned OxyContin from a last resort into a “safe” everyday drug. Why a vague letter (not a study) became the foundation for Purdue’s 1% addiction claim. How the Sacklers used doctors, pain groups,

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64:29

Louis Grenier’s Extremely Uncensored Take on Marketing

Nudge ·

2025/04/14

Today's episode of Nudge is a little different. The no-nonsense marketing expert Louis Grenier gives his uncensored, uncut, and explicit take on marketing (and life). --- Buy Louis's book: https://book.stfo.io/ Sign up for STFO: https://www.stfo.io/newsletter Sign up for my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/

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22:40

One simple trick to improve your memory

Nudge ·

2025/04/07

There is one straightforward trick to help you remember more. Today, Dr. Ranganath reveals why testing yourself (even when you fail) can supercharge your memory. You’ll learn: Why re-reading notes doesn’t work, but testing yourself does. How a study with dental students proved the power of error-driven learning. Why guessing the answer before hearing it makes information stick. The science-backed technique that beats cramming for exams. How I memorised my (embarrassing) best man

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23:12

Will tips from a 102-year-old marketing book work in...

Nudge ·

2025/03/31

Back in 1923, Claude Hopkins wrote the definitive book on advertising. David Ogilvy said the book “changed his life,” and over eight million copies of the book have been sold. But are the 102-year-old tips still accurate today? In this episode of Nudge, I find out. You’ll learn: Why the phrase “Food Shot Through Guns” helped sell more cereal. How a sewing machine manufacturer increased his sales 9-fold. The four predictions Hopkins got wrong. And evidence-backed studies that reveal what he

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272 results

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