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PODCAST

BJJ Business and Martial Arts Marketing with Lance Trippett CEO of Academy Kings

Lance Trippett CEO of Academy Kings

Welcome to the BJJ business owners and martial art marketing podcast! This show is for Brazilian Jiu Jitsu school owners & other Martial art school owners. Who want learn how to get leads, sales, & grow their business. Learn from Lance Trippett Cofounder of Conquest Brazilian Jiu Jitsu & Academy Kings one of the largest marketing / consulting company’s for martial arts business owners. Each episode Lance will share his biggest secrets, & breakthroughs. All his lessons learned growing

business marketing

All Episodes

00:07:57

7's Will Kill not Grow Your Martial Arts Business

BJJ Business and Martial Arts Marketing with Lance... ·

2024/09/26

Today, I share the critical decision-making habits that either lead you to success or hold you back. Only say "Hell Yes" to opportunities that align with your business goals and ignite your passion, while others say yes to every "good enough" idea, hoping something will stick. You'll learn why saying yes to too many mediocre decisions (the "7/10" opportunities) can stall business growth and how focusing on high-impact actions can propel your school to the next

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00:43:20

Interview with Pro Fighter & School owner Mike...

BJJ Business and Martial Arts Marketing with Lance... ·

2024/09/26

In this episode of BJJ Business & Martial Arts Marketing, we sit down with Mike Stanford, a highly experienced coach at American Top Team Gulfport and American Top Team D'Iberville. Mike shares his journey as a coach, his insights into building successful martial arts programs, and how he's helped shape the growth of two thriving academies. We dive into Mike's coaching philosophy, the importance of strong team culture, and the marketing strategies he's employed to attract

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00:10:28

🎙️ Two Types of Martial Arts School Owners: Which are...

BJJ Business and Martial Arts Marketing with Lance... ·

2024/09/25

🎙️ Two Types of Martial Arts School Owners: The Hard Worker vs. The Excuse Maker In this episode, we explore the two types of martial arts school owners I've come across over the years—the ones who put in the effort and get results, and those who always find excuses when things don't go their way. If you're running a martial arts school and want to grow your student base, increase revenue, and truly succeed, this episode will help you identify which mindset you're operating with

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00:50:30

"From World Champion to BJJ School Owner | Samuel...

BJJ Business and Martial Arts Marketing with Lance... ·

2024/09/17

BJJ Business & Martial Arts Marketing | Interview with Samuel Braga from Braga BJJ - Knoxville, TN In this episode of BJJ Business & Martial Arts Marketing, we have the honor of interviewing Samuel Braga, a 10-time world champion and the founder of Braga BJJ in Knoxville, TN. Samuel shares his incredible journey from competitor to coach and entrepreneur, detailing how he's built one of the most respected Brazilian Jiu Jitsu academies in the region. Listen in as Samuel talks about the

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00:52:20

Building a Thriving Jiu Jitsu School | Gannon Lang's...

BJJ Business and Martial Arts Marketing with Lance... ·

2024/09/06

BJJ Business & Martial Arts Marketing | Interview with Gannon Lang from Nexus American Jiu Jitsu - Fredericksburg, VAIn this episode of BJJ Business & Martial Arts Marketing, we sit down with Gannon Lang, the owner of Nexus American Jiu Jitsu in Fredericksburg, VA. Gannon shares his inspiring journey of building a thriving martial arts school, the challenges he faced along the way, and his approach to teaching and growing his community. Whether you're a martial arts school owner or simply

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00:16:35

Back to School Success: Boost Enrollment with...

BJJ Business and Martial Arts Marketing with Lance... ·

2024/08/16

Are you ready to maximize your martial arts school's enrollment this fall? Whether you're a martial arts or BJJ school owner, a Back to School offer can drive new sign-ups and re-engage current students—and it doesn't just have to be for kids! Moms, dads, and adults of all ages are looking for new routines as summer winds down.In this podcast, I’ll walk you through how to craft a compelling Back to School offer and the sales process that will help you turn interest into memberships

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00:21:43

Embrace the SWOT tastic Journey For Martial Art...

BJJ Business and Martial Arts Marketing with Lance... ·

2024/08/15

"Welcome to 'Embrace the SWOT-tastic Journey!' – the ultimate guide for martial arts school owners and BJJ school owners looking to level up their business strategies. @ListenToLance In this video, I break down the powerful SWOT analysis framework—Strengths, Weaknesses, Opportunities, and Threats—and how you can use it to evaluate and optimize your martial arts school or BJJ gym. Whether you're looking to attract more students, enhance your marketing efforts, or boost your

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00:24:08

BJJ Black Belt Jonathan Hunter makes $40K in 8 Weeks

BJJ Business and Martial Arts Marketing with Lance... ·

2023/05/09

In this episode Lance talks to CVBJJ Black Belt Jonathan Hunter made $40K in 8 WeeksUsing the Academy Kings 5 Frameworks he was able to sign up 66 new members in 8 weeks and it totally changed his business. How he used it to grow his BJJ Business and how you can use it to grow your martial arts school. This system will keep a steady lead flow in to your school. If you need leads or business coaching for your martial arts academy you should check out https://www.academykings.com/

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00:12:23

Martial Arts Marketing Using The Trifecta E19

BJJ Business and Martial Arts Marketing with Lance... ·

2022/11/21

On today's show Lance is talking about The Trifecta He explains how you can use this framework for... Sales, Marketing, Promotion, Whenever you are marketing your martial arts school Design the experience around Traffic, Conversion, Economics To learn more about our 6 week warrior program check us out at www.academykings.com

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00:11:27

What Happens In Houston... E18

BJJ Business and Martial Arts Marketing with Lance... ·

2022/11/18

On today's show Lance talks about the live event in Houston How to run martial arts ads during the holidays and why building a debrief schedule is important for your business...

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00:07:08

Rule Of 100

BJJ Business and Martial Arts Marketing with Lance... ·

2022/11/01

In this episode Lance talks about the rule of 100 and how he used it to grow his BJJ Business and how you can use it to grow you martial arts school. The rule of 100 is easy... $100 of ad spend or 100 reach outs or a mix of both of them. This will keep a steady lead flow in to your school. If you need leads for your martial arts academy you should use the rule of 100 everyday.

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00:10:53

Don't Pay "Stupid Tax" on This!

BJJ Business and Martial Arts Marketing with Lance... ·

2022/10/27

Lance pulls this one from the vault... this episode is excerpt from back in 2018. The stupid tax is still being paid and Lance wants to save you from the pain from this martial arts school owner death trap.. Don't Pay "Stupid Tax" If to grow your BJJ business or Martial Arts School

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00:08:26

The 2 Reasons To Start or Run a Martial Arts Business

BJJ Business and Martial Arts Marketing with Lance... ·

2022/10/25

On todays Show Lance talks about the 2 reasons to start or run a martial arts business And the are to Make Money & Help People.... There are a thousand things that can go under these two reasons but these are the only two reasons.. But we if we don't charge enough we can’t make money and we can’t help people So how do we make money and help people and give VALUE... Value, Attention, Level Up, Uniformity, Empathy

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00:10:52

Does It Take Money To Make Money

BJJ Business and Martial Arts Marketing with Lance... ·

2022/10/24

On this episode Lance digs in to the two tactics he used to grow his BJJ school from 30 members to over 600 in just a few years. When to turn ads on or off at your martial arts school and when and if you need to raise prices... Running a successful BJJ school is never easy but with these 2 ideas you may just get some amazing results.

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00:16:00

7 Golden Rules For Organic Growth

BJJ Business and Martial Arts Marketing with Lance... ·

2022/10/21

On today's show Lance give the secret to growing you martial arts school with organic traffic. He tell you his 7 Golden Rules For Organic Growth and explains the goals of using this tactic at your academy.. What I can PROMISE you is that if you...follow these steps...consistently post...and do the basics. You will NEVER run out of leads , you will make more money, Develop (or improve) a skill set, Establish you as an authority within your market, you will Never need to be held captive to an ad

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00:08:51

Acquire & Implementation VS Invention & Experimentation

BJJ Business and Martial Arts Marketing with Lance... ·

2022/10/20

In this show Lance will talk about the secret to automatically get more members without figuring it all out yourself - Acquire & Implementation VS Invention & Experimentation! This is the exact system that all the big players like Apple & Disney use to expand their businesses. The quickest way to grow is to use this time tested secret to scaling fast.

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00:10:59

How to Build a MAGIC Offer for your Martial Arts school

BJJ Business and Martial Arts Marketing with Lance... ·

2022/10/18

On this episode of BJJ Business & Martial Arts Marketing, Lance talks about the importance of having a MAGIC Offer. He will also break down what is in the offer and the words to use to get new prospects giving you their information... The Goal of a magic offer in martial arts is to get more leads and more sales from your perfect avatar. Keep your sales process the same but have a new offer all the time to keep the marketing from getting old!

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00:08:15

#10 3 Growth Stages Of A Martial Arts School

BJJ Business and Martial Arts Marketing with Lance... ·

2022/10/17

On Todays BJJ Business podcast with Lance we are going to focus on the 3 stages of a martial arts schools growth... 0-100 is the launch phase, 100-300 is the growth phase, 300 + is the scaling phase Why does this matter? Because decisions made at these times will have a crucial effect on the future of your business. Each stage comes with its own unique challenges to solve. Us this podcast to help you navigate through these different stages, Lance will explain the common challenges—and possible

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00:17:10

#9 Martial Arts School Owners... Stop Doing All The...

BJJ Business and Martial Arts Marketing with Lance... ·

2022/10/14

Many martial arts school owner take on too many roles in their business. Today on the show Lance will break down the 1st five employees you should be looking to hire ASAP to help run your Martial Arts School Business. Lance talks all about who to hire and how to hire them... He even get in to the culture of your staff and students business. If you want more information about running a BJJ or martial arts school you can get a FREE school owners course at https://www.academykings.com

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00:08:21

# 8 Everybody wants to go to heaven but nobody wants...

BJJ Business and Martial Arts Marketing with Lance... ·

2022/10/12

My dad always said, everybody wants to go to heaven but nobody wants to die... These are some of the lessons I have learned. Everyone wants a quick fix... But they don't want to put the work in. Take action because if you desire success, you need to work to get there.

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47 results

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